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ATTA
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LEARN
We equip thousands of our members with the skills they need to advance their
careers, improve their businesses, and make the world a better place through
travel.
INDUSTRY NEWS
A trusted source in industry news, we publish weekly news by and for the
adventure travel community.
Learn More »
EVENTS
Our in-person and virtual events through the year are a source for relevant
expert-led sessions and inspiration for thousands of travel professionals each
year.
Learn More »
ONLINE TRAINING
Earn a certificate and level up your skills with our adventure travel training
courses for adventure travel professionals.
Learn More »
LIVE VIRTUAL SESSIONS
Timely expert-led webinars with lively questions and answers — at the
convenience of your office.
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RESEARCH TRENDS
Never fly blind! Base your important business decisions on survey results and
insights from our proprietary research.
Learn More »
CUSTOM ONSITE TRAINING
Our experts can come to your destination to conduct a custom expert-led training
event for your constituents.
Learn More »
GET MOVING AND GET BACK OUTSIDE
Invest in your education to get more time doing what you love! Make the
fundamental changes and investments in your business that equip it to thrive in
today’s new world of tourism. Companies that invest in employee training enjoy
24% higher profit margin versus companies that don’t, and 68% of workers say
that training and development is the most important company policy. Jump out of
the ordinary and make your business what you’ve always wanted it to be.
FOR PROFESSIONALS, BY PROFESSIONALS
The Adventure Travel Trade Association is fueled by an incredible community of
more than 30,000 adventure travel professionals around the world. For decades,
the ATTA has drawn subject matter experts for trainings, workshops, and
educational sessions — connecting experts with learners is what we do best.
FIELD-TESTED
ATTA educators are business leaders who practice what they preach every day in
their own businesses. In our adventure travel courses, we provide real-life
proven techniques and methods to meet the practical needs of modern adventure
travel companies and professionals.
HOW ATTA HELPS ADVENTURE PROFESSIONALS LEARN
BUSINESS MANAGEMENT
From startup to established companies, we universally benefit from improving our
adventure travel business leadership and management skills.
GUIDE TRAINING
Guides are vital to the travel industry to support client safety and create
memorable traveler experiences. ATTA supports the industry’s guides with guide
training and resources.
SAFETY & RISK MANAGEMENT
Travelers care more about safety and hygiene more than ever. Gain effective
safety management using timely tools for today’s problems.
CLIMATE ACTION
We aim to responsibility to minimize negative impacts and maximize the positive
benefits to the environment through meaningful climate action.
DESTINATION DEVELOPMENT
Adventure travel relies on the people, regions, and nations we visit. Ensuring
communities benefit from tourism and helping destinations recover is core to
ATTA’s mission.
COVID-19 GUIDELINES
We helped the travel industry reach a global consensus on health and safety on
adventure and offer free Covid-19 Health and Safety Guidelines.
GET ATTA EDUCATION NEWSSTAY IN THE LOOP FOR NEW COURSES, LIVE TRAINING,
RESEARCH, AND MORE.
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© ATTA / Hassen Salum - AdventureWeek Tierra del Fuego 2017
FEATURED PROJECT
ADVENTUREPRO PROJECT IN CHILE DEVELOPS ROADMAP FOR STRATEGIC IMPROVEMENTS
ATTA’s AdventurePro program engages ISO-experts who work with destinations to
evaluate local legislation and help adventure tourism become regulated based on
global best practices. Standard and certification work can stimulate the local
supply chain and activate local stakeholders. The country of Chile recently
completed the first phase of the AdventurePro work focusing on stakeholder
engagement and developing a roadmap for improving regulations and building
capacity in the Adventure Tourism Sector. Below, ATTA’s President Casey Hanisko
interviews José Luis Uriarte, SubSecretario de Turismo, Ministerio da Economia,
Fomento y Turismo in Chile, and ATTA AdventurePro team Gustavo Timo and Andres
Diaz to learn more about the process during such a challenging year for the
industry.
Read More
FEATURED NEWS
TIMELY ONLINE COURSES + PROFESSIONAL MEMBERSHIP FOR TOURISM PROFESSIONALS
In response to the COVID-19 pandemic, businesses and professionals alike are
prioritizing education as a way to survive and thrive amidst an uncertain
tourism future. Countries and regions such as Canada, Norway, Jordan, and
Auvergne Rhône Alpes region of France have committed resources to support the
continued education of local operators and professionals. With business at a
standstill, dedicating time and resources to prepare for the moment travelers
get back on the road, in the air, and at sea is in full force. Launched this
past summer mid pandemic, Adventure Travel Trade Association (ATTA)’s online
education courses and Professional Membership option offer travel professionals,
guides, students of tourism, and entrepreneurs entering the market a bridge to a
community of passionate individuals, industry leaders, and flexible education
options.
Read More
FEATURED RESEARCH
NEW ATTA REPORT EXPLORES THE U.S. ADVENTURE TRAVELERS OF COLOR MARKET
OPPORTUNITY
After more than seven months of canceled flights, hotel closures, and restricted
access to popular destinations worldwide, the adventure travel business received
some much-needed good news. The 2020 COVID-19 Pandemic had pretty much brought
foreign and even domestic travel to an absolute standstill, but on the horizon
is a remarkable opportunity to welcome back much of the business activity the
industry has lost as well as a yet untapped customer base. Data from a new study
commissioned by the Adventure Travel Trade Association, Flywire, and the
Dominican Republic Tourism Board reveals that consumers who identify as people
of color represent more than $51 Billion in potential adventure travel revenue.
The Diversity in Adventure Travel Report: U.S. Travelers of Color issued in
October shows that 36 percent of U.S. outbound adventure travelers were
non-white.
Read More
RECRUITING EXPERTSARE YOU A SUBJECT MATTER EXPERT? ATTA HAS OPPORTUNITIES FOR
YOU TO SHARE YOU EXPERTISE BY BECOMING AN ONLINE EDUCATOR OR SPEAKING AT OUR
EVENTS.
Get Started
ABOUT US
Established in 1990, the Adventure Travel Trade Association is the largest
global network of adventure travel leaders. Our community is made up of ~30,000
individual guides, tour operators, lodges, travel advisors, tourism boards,
destination marketing and management organizations, outdoor educators, gear
companies and travel media who share a belief and commitment to sustainable
tourism. The connections and creativity of this vibrant community come together
both virtually and in person to create and deliver the solutions that propel our
businesses and our communities toward a responsible and profitable future.
OUR PROPERTIES
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