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HomeSeven Bets
HomeSeven Bets
IT’S TIME TO BET ON THE FUTURE
Download the insightsGet the latest insights via email
Explore the trends
Generative AI
Sustainability + profit
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Customer experience
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Download the insightsGet the latest insights via email
Welcome to Seven Bets, our look at the trends shaping the world today—and the
bets that can help propel your business forward.
WHEN US PRESIDENT JOHN F. KENNEDY GAVE HIS FAMOUS “MOON SPEECH” IN SEPTEMBER
1962—AGAINST THE BACKDROP OF THE COLD WAR—HE DESCRIBED “AN HOUR OF CHANGE AND
CHALLENGE, IN A DECADE OF HOPE AND FEAR, IN AN AGE OF BOTH KNOWLEDGE AND
IGNORANCE.”
THOSE WORDS COULD HAVE BEEN UTTERED TODAY. JFK ACKNOWLEDGED A PERVASIVE ANXIETY
AND UNCERTAINTY THAT HAD TAKEN HOLD, STRAINING CONVENTIONAL APPROACHES AND
SYSTEMS. BUT RATHER THAN SUCCUMBING TO THIS ENVIRONMENT, HE SET FORTH A HOPEFUL
VISION, INSPIRING PROGRESS TO MEET SOCIETAL, TECHNOLOGICAL, AND BUSINESS
CHALLENGES.
SIXTY YEARS LATER, AS CLIMATE CHANGE, ECONOMIC TURMOIL, GEOPOLITICAL CONFLICT,
AND GENERATIVE AI CONVERGE IN THE AFTERMATH OF A PANDEMIC, BUSINESSES NEED AN
OPTIMISTIC VISION OF PROGRESS TO RALLY AROUND—AND LEADERS WILLING TO BET ON THE
FUTURE.
AS FAR AS BETS GO, WE BET ON HUMAN INGENUITY.
WORKING TOGETHER, WE CAN SLOW GLOBAL WARMING, PREVENT THE NEXT PANDEMIC, MANAGE
SYSTEMIC FINANCIAL RISKS, CURE CANCER, AND CREATE A MORE SUSTAINABLE FUTURE FOR
HUMAN KIND. THE BETS WE MAKE TODAY REDEFINE WHAT’S POSSIBLE TOMORROW.
WE LIVE IN A TIME OF CHALLENGE AND CHANGE. DRAWING ON REAL-WORLD EXPERIENCE AND
IN-DEPTH RESEARCH, WE HAVE IDENTIFIED SEVEN BUSINESS TRENDS THAT WE EXPECT TO
SHAPE THE WORLD IN THE NEXT THREE YEARS—AND SEVEN BETS WORTH MAKING TO BENEFIT
FROM THEM.
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, Senior Managing Partner, IBM Consulting
Salima Lin
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, Senior Partner and Vice President Strategy, Transformation, and Thought
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Originally published 08 May 2023
Explore the trends
Generative AI
Sustainability + profit
Digital products
Customer experience
Metaverse
Resilient agility
The new social contract
--------------------------------------------------------------------------------
Bookmark this report
--------------------------------------------------------------------------------
Share
--------------------------------------------------------------------------------
Additional content
Report:
Download Seven Bets
--------------------------------------------------------------------------------
Meet the authors
John Granger
Connect with author:
--------------------------------------------------------------------------------
Connect on LinkedIn
Send email
, Senior Vice President, IBM Consulting
Jesus Mantas
Connect with author:
--------------------------------------------------------------------------------
Connect on LinkedIn
Follow on Twitter
Send email
, Senior Managing Partner, IBM Consulting
Salima Lin
Connect with author:
--------------------------------------------------------------------------------
Send email
, Senior Partner and Vice President Strategy, Transformation, and Thought
Leadership IBM Consulting
--------------------------------------------------------------------------------
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--------------------------------------------------------------------------------
Originally published 08 May 2023
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