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 * Products
   Insights
   * Sales Optimizer
     
     Give sales AI-powered cross-sell recommendations
   
   * Deal Price Optimizer
     
     Realize greater profitability, gain a competitive edge, and win more deals
   
   * Risk Alerts
     
     Arm your sales team with customer insights to reduce customer churn
   
   * Profit Analyzer
     
     Identify price and profit opportunities for any way you slice your business
   
   * Margin Bridge Analyzer
     
     Comprehensive price-volume-mix analysis across all your business dimensions
   Planning
   * Vendavo Pricepoint
     
     Execute straightforward, scalable price management across your organization
   
   * Rebate & Channel Manager
     
     Proactively design and manage your rebate programs across channels
   Execution
   * Intelligent CPQ
     
     Quote complex products faster
   
   * Product Roadmap Approach
     
     Discover how we design our product roadmap
 * Customers
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   * Case Studies
     
     See how Vendavo delivers results for our customers
   
   * Support & Success Overview
     
     Discover how we support customers on their journey to success
   
   * Value Acceleration
     
     Our value acceleration team helps you drive faster business outcomes with
     better insights
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     Where Vendavo power users can get resources, training, and education
   
   * Contact Customer Support
     
     Need help? Reach out to us.
 * Industries
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 * Resource Hub
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DELIVER RESULTS.
DRIVE PROFITABILITY.

Our B2B pricing and selling solutions help global manufacturers and distributors
optimize revenue and realize an average of $52 million in increased annual
incremental profit.

See Success in Action




THE RIGHT PEOPLE, A PROVEN PROCESS, AND FUTURE-PROOF TECHNOLOGY

Watch Now
Watch Now


GO FURTHER, FASTER WITH VENDAVO

OUR AI-EMBEDDED SOLUTIONS ARE DESIGNED TO HELP YOU MANAGE, OPTIMIZE, AND
DIGITIZE YOUR ENTIRE COMMERCIAL PROCESS, SO YOU CAN SET THE RIGHT PRICE AND SELL
THE RIGHT PRODUCT, AT THE RIGHT TIME, TO THE RIGHT PERSON.


PLANNING

Gain a competitive edge, improve profitability, and strategically plan and
manage global prices with our dynamic pricing, price management, and rebate
management solutions.

Administer Prices Manage Rebates


INSIGHTS

Use the power of AI and human expertise to eliminate margin leak, analyze
price-volume-mix, and proactively adjust to changes in customer buying behavior.

Analyze Margins Uncover Profit Identify Sales Risks Recommend Products Optimize
Deal Prices


EXECUTION

Win more deals, deliver faster and more personalized quotes, improve margin, and
help sellers hit new revenue records with Vendavo Intelligent CPQ.

Configure, Price, Quote


OPTIMIZING REVENUE AND PROFITABILITY

Commercial excellence is about intelligent pricing and effective selling for
optimized revenue and profitability. Our assessment will help you assess where
you stand in your journey.

Take the Assessment

> “Vendavo is a game-changer for our company around the globe.”
> 
> Stephan Fessner
> 
> Head of Commercial Management and Processes, Dynapac





BECOME THE PERFORMANCE LEADER YOU’RE MEANT TO BE

LOOKING TO MAKE A TANGIBLE IMPACT ON YOUR BOTTOM LINE? OUR CUSTOMERS HAVE DRIVEN
EXCEPTIONAL PRICING, SELLING, AND BUSINESS OUTCOMES BY PARTNERING WITH VENDAVO.
THE SAME IS POSSIBLE FOR YOU.

 * Business Outcomes
 * Pricing Outcomes
 * Selling Outcomes

$52M
Annual Avg Improvement
6 Hours
Reported Payback Period
2.7%
Avg Bottom Line Benefit
100+
Basis Points of Margin Improvement
1-3%
Avg Revenue Lift
10-30%
Avg Range of Margin Improvement
$10M
Positive Financial Impact
8%
Operating Profit Improvement
5x
Greater Revenue Growth with CPQ
90%
Decrease in One-Off Pricing Approvals
5 Minutes
to Quote, Instead of Days
4.9%
Top-Line Growth in 4 Months


TRUSTED BY HUNDREDS OF MANUFACTURERS AND DISTRIBUTORS




YOUR SUCCESS IS OUR SUCCESS

SUCCESS REQUIRES PARTNERSHIP. HELP US UNDERSTAND WHAT YOU’RE TRYING TO ACHIEVE.


TELL US ABOUT YOUR BUSINESS NEED.

Dynamic Pricing Software
 * * Dynamic Pricing Software
   * Faster Quote Speed
   * Sales Intelligence
   * Maximize B2B eCommerce
   * Manage Dynamic Markets
   * Unlock Business Value + Growth
   * AI-Enabled Dynamic Pricing
   * Aerospace & Defense
   * Aftermarket
   * Automotive
   * Medical Devices
   * Heavy Equipment
   * High Tech
   * Industrial Components
   * Chemicals
   * Metals & Mining
   * Mill Products
   * Oil & Gas
   * Packaging
   * Building Products
   * Healthcare Products
   * Wholesale Distribution
   * Transportation & Logistics

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We’re your partner on your path to profitability


WHY PARTNER WITH VENDAVO?


COMMITTED TO MANUFACTURING AND DISTRIBUTION

FOR MORE THAN TWO DECADES, WE’VE BEEN FOCUSED ON SOLVING THE COMPLEX NEEDS OF
MANUFACTURERS AND DISTRIBUTORS. WHILE EVERY BUSINESS IS UNIQUE, WE UNDERSTAND
THE COMPLEXITY YOU’RE FACING AND THE CHALLENGES YOU NEED TO SOLVE.

Industries We Serve



REVENUE AND PROFIT EXPERTS

OUR EXPERTS HAVE BEEN IN YOUR SHOES. THEY’VE CHAMPIONED GLOBAL PRICING AND
SELLING TRANSFORMATIONS FOR THE WORLD’S MOST AMBITIOUS COMPANIES. PRICING,
SELLING, COMMERCIAL EXCELLENCE – IT’S ALL IN OUR DNA.

Meet The Team



COMPLEXITY MADE SIMPLE

WE MAKE COMPLEX PROBLEMS SIMPLE TO SOLVE WITH A PROVEN, REPEATABLE PROCESS TO
HELP YOU CRAWL, WALK, AND RUN ON YOUR WAY TO COMMERCIAL SUCCESS.

Discover The Vendavo Way



DON’T TAKE OUR WORD FOR IT


View Case Study

“Partnering developers with people that sell truck parts could be a challenge.
But the transparency, clarity, and priority-setting from Vendavo helped us build
a strong foundation. They were with us every step of the way.”


REID GARRETT

Vice President of Merchandising

TruckPro

Margin Bridge Analyzer’s user-friendly interface and intuitive design make it
possible for anyone, not just data analysts, to extract valuable insights from
complex data sets and make well-informed decisions for our business.

GUSTAVO TROYA

Global Controller

Fluidra

We need to make sure that we have the right people, processes, and technology to
price timely and accurately. Vendavo provides a great foundation to help us
serve our customers.

BETH WEINRICH

Sr. Manager of Pricing Execution

Molson Coors Beverage Company


View Case Study

Vendavo helped us achieve transparency, first and foremost. We’ve moved the
pricing conversation from the pricing team to the sales team, and are now able
to be more strategic when it comes to pricing.

JESPER OLESEN

Vice President, Digital & Customer Excellence

Grundfos


View Case Study

The experience working with Vendavo has been very strong. They have a great
technology foundation that scales very well for our customers and for our needs.
Vendavo has allowed us to give our customers accurate pricing at a national
scale.

MIKE KAECHELE

Director of Business Solutions

ABC Supply

Vendavo centralized, modernized, and standardized our pricing processes.

AJ MILLER

Pricing Systems Sr. Analyst

Molson Coors Beverage Company


View Case Study

Now I can quickly look up the product and explain the logic of the pricing.
Sales now agrees and can defend that price.

NIKLAS LINDSTROM

Pricing Manager

Xylem

Vendavo is a game-changer for our whole company around the globe.

STEPHAN FESSNER

Head of Commercial Management and Processes

Dynapac

Vendavo really took the time to learn the business and not just force an IT
pricing system project on us.

JUSTIN EISENHART

Vice President of Finance

AmerisourceBergen

Huge improvements in our margin delivery, and when you think of a $60 billion
company and you’re talking about 100-plus basis points of margin, that’s a lot
of money to take to the bank.

ARUNKUMAR NARAYANAN

Executive Director of Global Pricing Transformation

Dell


View Case Study

With Vendavo now we build quotes live right in front of our customers so it’s
transparent and fast. It’s an overall better shopping and quoting experience for
everyone.

MARK STOVER

Managing Partner

SilverPoint Homes

I would recommend Vendavo without a doubt. Implementing a solution like Vendavo
gives global corporations the opportunity to refine and align their processes,
and get a single source of truth for your price and volume analysis.

GUSTAVO TROYA

Global Controller

Fluidra




LATEST INSIGHTS FROM THE REVENUE AND PROFIT EXPERTS

AI INSIGHTS HUB

Discover Vendavo’s AI hub for expert insights, best practices, and FAQ on
responsible and effective AI use in pricing. Explore…

Read More >

READY TO INVEST IN PRICING? THE GUIDE TO BUILDING YOUR BUSINESS CASE

Learn the 4 steps to building a business case for better pricing and improved
profitability.

Read More >

LEADING CONFECTIONARY MANUFACTURER SWEETENS TRADE PROMOTION MANAGEMENT WITH
VENDAVO

Discover how this leading confectionary manufacturer modernized their sales
process and improved profitability with Vendavo’s Rebate & Channel Manager.

Read More >

PITFALLS IN PRICE OPTIMIZATION

Don’t fall prey to pricing pitfalls! Darius’ Inferno lays out the nine circles
of torment organizations face when there is…

Read More >

HOW TO CONDUCT A MARGIN IMPACT ANALYSIS

Get critical insights into what’s driving increases or decreases in your
profits.

Read More >

HOW TO VISUALIZE YOUR PRICING VS. COMPETITORS

In this installment of pricing pointers, Dan Cakora, Business Consultant at
Vendavo talks through competitive price visualizations.

Read More >

MARGIN BRIDGE ANALYSIS SPOTLIGHT

This IDC report outlines how margin bridge analysis returns profitability
insights in a reliable and repeatable way.

Read More >

WHAT IS PRICE MANAGEMENT AND WHY SHOULD I CARE?

Learn what price management is, how it works, a step-by-step price management
process, and the benefits of a strong price…

Read More >

DUDE WHERE’S MY MARGIN

Using margin bridge analysis to surface key margin factors.

Read More >

GENPAK IMPROVES CUSTOMER SATISFACTION WITH SYSTEMATIC REBATES AND ACCRUALS

Discover how Genpak, a leading North American manufacturer of food packaging,
leverages Vendavo to systematically and effectively accrue and pay…

Read More >

TRUCKPRO OPTIMIZES PRICES AND DELIGHTS THEIR CUSTOMERS WITH VENDAVO

TruckPro, a leading distributor of aftermarket heavy duty truck parts, delights
their customers with the parts they need, when they…

Read More >

ABC SUPPLY DELIVERS ACCURATE PRICING AT A NATIONAL SCALE

Discover how ABC Supply, a US distributor of roofing and building supplies,
leverages Vendavo to deliver accurate pricing at a…

Read More >


READY TO DRIVE GROWTH, INCREASE REVENUE, IMPROVE PROFITABILITY, AND ACCELERATE
PROSPERITY IN YOUR ORGANIZATION?

THE JOURNEY IS YOURS FOR THE TAKING. VENDAVO CAN SHOW YOU THE WAY.

Get In Touch
 * Privacy Policy
 * GDPR
 * Cookie Policy
 * Terms of Use

 * English
 * Deutsch (German)

 * © Vendavo
 * All Rights Reserved

 * About Vendavo
   * Why Vendavo
   * Solutions
   * Events
   * Careers
   * Security
   * Glossary
   * Customer Support

CUSTOMER FAVORITES

Case Study | Pricing

MOLSON COORS TAPS INTO VENDAVO FOR STREAMLINED PRICING STRATEGY

Case Study | Rebates

GENPAK IMPROVES CUSTOMER SATISFACTION WITH SYSTEMATIC REBATES AND ACCRUALS

FEATURED RESOURCES

Article | Pricing

THE DEFINITIVE GUIDE TO PRICING STRATEGY: TYPES, BENEFITS, AND BEST PRACTICES

Report | CPQ

2022 GARTNER® MAGIC QUADRANT™ FOR CPQ







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