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ABOUT

Founded in 2000 by Maria Varvarikos, ZOÏ (‘life’ in Greek) was established with
the vision to help bring brands to life in creative ways. With offices in New
York, Montreal and Toronto, our boutique agency offers each client full North
American support and global public relations services.


THE TEAM

Comprised of young, seasoned professionals who are passionate about their work,
ZOÏ Agency’s team assumes the role of brand ambassador rather than PR
representative, forming an unofficial extension of the brand’s office and one
that truly understands and communicates the unique identities of our clients.
It’s our personalized approach that’s allowed us to form long-term relationships
with our clients and our strong network of contacts, generating impressive and
measurable results for each of our brands.


THE FOUNDER

Maria Varvarikos has more than 20 years of public relations and marketing
experience. Prior to founding ZOÏ Agency in 2000, Maria served as the Director
of Promotions for Ocean Drive Magazine. Inspired to establish her own enterprise
in order to fully engage her passion for brands, Maria launched ZOÏ Agency to
great success.

With offices in New York, Toronto and Montreal, Maria and her team have been an
integral part of the successful launches and branding initiatives behind top
fashion, beauty, travel and lifestyle brands such as, WANT Les Essentiels,
Maison Kitsuné, H&M, Tiffany & Co., KORRES, and more.

Motivated by the brand story above all else, Maria takes pride in her unorthodox
approach to public relations: Extracting the essence of the brand, highlighting
their story, and communicating their uniqueness in innovative ways. Maria
strongly believes that public relations efforts can only be as successful as the
strategy and personal relationships they’re built on, and it’s this outlook that
keeps her and her team at ZOÏ Agency deeply committed and enthusiastic in their
work.


CLIENTS

Our mission is to foster client relations that nurture new ideas, innovation,
and growth. Maintaining a highly-curated roster of brands, we work with brands
that inspire us and further motivate us to achieve excellence. Our selective
number of clients allows us to invest more time, energy and resources into each
client relationship.




SERVICES


MEDIA RELATIONS

We pride ourselves on our innovative approach to public relations. Departing
from traditional mass outreaches and one-size-fits-all tactics, we develop and
execute compelling story angles, initiatives and strategies that are
specifically tailored to the unique brands we work with. Keeping your brand
goals at the forefront of our inspiration, we thrive on effectively sharing your
story with your key markets and delivering you measurable results that make an
impact.


STRATEGIC PR PLANNING

ZOÏ Agency carefully creates communication strategies tailored to each of our
client’s needs. We conduct detailed market research in order to form and execute
effective plans that tap into a deeper understanding of the brand.


EVENT PLANNING

ZOÏ Agency successfully organizes consumer and media events in North America and
worldwide. From launching boutiques and collections, to organizing press days
and unveiling special projects, we work with you to create event concepts and
seamlessly manage all of your event’s details. Working with our premium list of
vendors, ZOÏ Agency ensures that each event is unique to your brand and highly
visible within your market.


COLLABORATIVE PARTNERSHIPS

We believe you’re only as strong as your network. Our relationships with our
clients are based on a deep understanding of their brand’s DNA. In choosing to
work with the best brands across the globe, we’ve formed an influential network
across the fashion, travel and lifestyle arenas. As we successfully integrate
and promote projects between partnering brands, initiating and shepherding these
collaborations is one of the strengths our clients appreciate most.


INFLUENCER SEEDING

Our solid foundation of contacts allows us to partner with influencers and
celebrities to strategically seed product and brand experiences. Building
personal relationships with each influencer transforms a traditional seeding
initiative into establishing brand ambassadors who genuinely support your work.


DIGITAL PR

When it comes to growing your brand, securing quantitative online media coverage
is more vital than ever. With this in mind, we’ve further embraced our network
of bloggers and new media and consistently garner viral online coverage for our
clients.


CREATIVE SERVICES

Our team of designers and copywriters produce on-brand campaigns, messaging and
design elements for your brand while staying true to your identity and
objectives. Providing cutting-edge design and engaging content, we execute your
collateral with style and intelligence.


CLIENT PRESS HIGHLIGHTS

ZOÏ Agency strategically targets and secures print and online press coverage for
our clients, including feature brand stories, and product placement in top tier
print and online publications. Please see a sampling of some of the coverage
we’ve garnered on their behalf.




EVENTS

One-of-a-kind events have become a ZOÏ Agency hallmark.

Over the years, we’ve established comprehensive networks across the globe,
ensuring that each event is unique to its location and targeted audience. In the
process, we have hosted media and consumer events in every major city that
generates excitement and attention-grabbing headlines.

CANADIAN ARTS AND FASHION AWARDS GALA — TORONTO

FLEUR DU MAL X PRECIOUS LEE — NEW YORK



TIFFANY & CO. X SERGE IBAKA — TORONTO



GOODEE POP UP EVENT AT THE WHITNEY — NEW YORK



FENDI COLLECTION LAUNCH — VANCOUVER

MARCUS LAUNCH — FOUR SEASONS HOTEL, MONTREAL




JOHNSON’S MOTHER’S DAY — TORONTO

H&M HOLIDAY DINNER — VANCOUVER



NEUTROGENA EXPERIENTIAL EVENT — MONTREAL



WANT LES ESSENTIELS AT PITTI UOMO — FLORENCE



ARTÉIS & CO CHAMPAGNE LAUNCH — NEW YORK

GARRETT LEIGHT CALIFORNIA OPTICAL BRAND LAUNCH — NEW YORK




TOMORROWLAND STORE OPENING – NEW YORK

H&M FLAGSHIP OPENINGS — MONTREAL, OTTAWA



WANT APOTHECARY DINNER — TORONTO SOHO HOUSE



MAISON KITSUNÉ NYFW PRESENTATION — NEW YORK



GARRETT LEIGHT CALIFORNIA OPTICAL, NOMAD HOTEL, VISIONARIES DINNER — NEW YORK

MAISON KITSUNÉ STORE OPENING — NEW YORK




BCBGMAXAZRIA EDITOR DINNER HOSTED BY LUBOV — TORONTO

NEUTROGENA HABITAT 67 EVENT — MONTREAL



H&M PRE-OSHEAGA EVENT — MONTREAL




CONTACT


NEW YORK

1133 Broadway, Suite 1527
New York, NY 10010
(t) +1.212.229.9888
(f) +1.212.229.1110


MONTREAL

430 Sainte-Hélène Street, Suite 305
Montreal, QC H2Y 2K7
(t) +1.514.282.9888
(f) +1.514.282.1110


TORONTO

119 Spadina Avenue, Suite 301
Toronto, ON M5V 2L1
(t) +1.416.863.9888




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We’re always looking to add talent to our team. To be considered for future
openings, please send your resume and cover letter to hr@agence-zoi.com

For general inquires, questions, or comments, please contact us at
info@agence-zoi.com


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