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    solutions - Onboard buyers - Integrate systems - Optimize purchasing -
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    Office IT products Breakroom Janitorial & sanitation Industrial & MRO
    Restaurant Professional medical Professional beauty Wholesale purchasing
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Recommended
 * Success Story
   The Office Tex
   
   A woman-owned small business increases revenue +40% on Amazon Business by
   displaying diversity certifications to attract new customers.

 * Success Story
   Sugar Mountain
   
   Simplifying ordering, and helping create a balance between empowerment and
   speed of delivery.


SHOP THOUSANDS OF PRODUCTS FROM SMALL AND DIVERSE SELLERS



Contact sales
Create policy


ADVANCE YOUR SUPPLIER DIVERSITY INITIATIVES WITH AMAZON BUSINESS

Simplify purchasing and reporting for your supplier diversity program and
empower the communities your organization supports. Diversity Certifications
Policies can help you connect with businesses identified as small, minority,
woman, veteran, and LGBT-owned.


 * STREAMLINE DISCOVERY OF PRODUCTS FROM SMALL AND DIVERSE SELLERS
   
   Implement an organization-wide or departmental Diversity Certifications
   Policy to highlight and prefer products sold by small and diverse sellers who
   hold select certifications. Administrators can create the policy,
   highlighting offers within a specified pricing threshold as “Organization
   preferred.”


 * PROVIDE STRATEGIC PURCHASING FLEXIBILITY FOR BUYERS
   
   Buyers have visibility to “Organization preferred” offers along with similar
   products from non-certified sellers all in one place for strategic purchasing
   flexibility. In addition to comparing similar products from different
   sellers, buyers can review and validate the certifications uploaded by
   sellers.


 * SIMPLIFY REPORTING ON CORPORATE OR TEAM GOALS
   
   Track spend with small and diverse sellers and simplify reporting on
   corporate or team goals. Use Amazon Business Analytics to create exportable
   reports of orders filtered by seller certifications.

Recognized certifying agencies include:


 

Department of Veterans Affairs (VA)

National LGBT Chamber of Commerce (NGLCC)

National Minority Supplier Development Council (NMSDC)

National Veteran Business Development Council (NVBDC)


Small Business Administration (SBA)

SupplierGATEWAY Enhanced Digital Certification (EDC)

System for Award Management (SAM)

Women's Business Enterprise National Council (WBENC)

And other certifying agencies


HOW AMAZON BUSINESS ACCOUNT ADMINISTRATORS CREATE A “PREFER SMALL AND DIVERSE
SELLERS” POLICY (DIVERSITY CERTIFICATIONS POLICY)

slide 13 to 15 of 7


STEP 2:

Select Buying policies & approvals.




STEP 3:

Select Add policy.




STEP 4:

Select Prefer small and diverse sellers.




STEPS 5 & 6:

Name your policy and personalize a message to buyers.

Select the certifications to include in your policy.





STEP 7:

Set the price tolerance.




STEP 8:

Save your new policy.




STEP 1:

Hover over "Hello, Name" on amazon.com while logged in to your Amazon Business
account and select Business Settings.




STEP 2:

Select Buying policies & approvals.




STEP 3:

Select Add policy.




STEP 4:

Select Prefer small and diverse sellers.




STEPS 5 & 6:

Name your policy and personalize a message to buyers.

Select the certifications to include in your policy.





STEP 7:

Set the price tolerance.




STEP 8:

Save your new policy.




STEP 1:

Hover over "Hello, Name" on amazon.com while logged in to your Amazon Business
account and select Business Settings.




STEP 2:

Select Buying policies & approvals.




STEP 3:

Select Add policy.




STEP 4:

Select Prefer small and diverse sellers.




STEPS 5 & 6:

Name your policy and personalize a message to buyers.

Select the certifications to include in your policy.





STEP 7:

Set the price tolerance.




STEP 8:

Save your new policy.




STEP 1:

Hover over "Hello, Name" on amazon.com while logged in to your Amazon Business
account and select Business Settings.




STEP 2:

Select Buying policies & approvals.




STEP 3:

Select Add policy.




STEP 4:

Select Prefer small and diverse sellers.




STEPS 5 & 6:

Name your policy and personalize a message to buyers.

Select the certifications to include in your policy.





STEP 7:

Set the price tolerance.




STEP 8:

Save your new policy.




STEP 1:

Hover over "Hello, Name" on amazon.com while logged in to your Amazon Business
account and select Business Settings.




STEP 2:

Select Buying policies & approvals.




STEP 3:

Select Add policy.




STEP 4:

Select Prefer small and diverse sellers.




STEPS 5 & 6:

Name your policy and personalize a message to buyers.

Select the certifications to include in your policy.





STEP 7:

Set the price tolerance.


 * 
 * 

Create policy



HOW BUYERS DISCOVER PREFERRED SMALL AND DIVERSE SELLERS

Buyers will see offers from preferred small and diverse sellers highlighted as
“Organization preferred” within their shopping experience.




AMAZON BUSINESS ANALYTICS REPORT

Improve visibility of spend with small and diverse sellers by creating reports
of orders filtered by seller certifications.




AMAZON BUSINESS CONNECTS SELLERS WITH DIVERSITY CERTIFICATIONS TO BUYERS WITH
DIVERSITY SPEND GOALS

slide 13 to 15 of 7
“At iTHINK Financial, our diversity reflects the communities we serve. We are
committed to the goal of enhancing economic opportunities for Minority and
Women-Owned Business Enterprises. To that effect, we use Amazon Business for the
ability to easily find and source from businesses with these diversity
certifications through the Guided Buying feature.”


David Lyons, Chief Administrative Officer, iTHINK Financial


It takes a lot of supplies to keep the City of Baltimore’s many departments up
and running. Purchasing on Amazon Business not only helps the City easily buy
the supplies it needs to function every day—Amazon Business also provides it
with the ability to support its local economy by purchasing directly from small,
local businesses.  

Read the story

“Cisco’s purpose is to power an inclusive future for all. That means everyone.
Partnering with Amazon Business we are able to provide more visibility to
diverse-owned businesses, increasing their visibility, and ultimately spend.”

 


Denise Lombard, Director of Responsible Procurement, Cisco Systems

Rita Bonarrigo has always had big plans for her small business. At its founding
in 1999, The Office Tex was a niche business that sold computer media backup
tapes to oil and gas companies. When The Office Tex began selling on Amazon
Business in 2018, it found a way to reach new customers and grow by highlighting
its women-owned diversity certification.

Read the story

“Diversity certifications and search filters offered by Amazon Business, and its
potential to help increase our diversity spend, was a huge selling point to
adopt Amazon Business for Motorola Solutions.”


Rosa Botello, Head of Supplier Diversity, Motorola Solutions

Pacific Northwest Business Office Products (PNWB), a veteran-owned small
business, recognized an opportunity to reach new customers by becoming a seller
on Amazon Business. In its first year on Amazon Business, PNWB revenues
increased over 40% — and business is still growing.

Read the story

Kalamazoo, Michigan-based Aldevra was founded in 2009 to sell medical and
foodservice equipment. As a veteran and Black-Owned small business, Aldevra
displays its diversity certifications on the Amazon Business store to find new
enterprise organizations with goals to support local small businesses, and
increasingly, those with diversity certifications.

Read the story
“At iTHINK Financial, our diversity reflects the communities we serve. We are
committed to the goal of enhancing economic opportunities for Minority and
Women-Owned Business Enterprises. To that effect, we use Amazon Business for the
ability to easily find and source from businesses with these diversity
certifications through the Guided Buying feature.”


David Lyons, Chief Administrative Officer, iTHINK Financial


It takes a lot of supplies to keep the City of Baltimore’s many departments up
and running. Purchasing on Amazon Business not only helps the City easily buy
the supplies it needs to function every day—Amazon Business also provides it
with the ability to support its local economy by purchasing directly from small,
local businesses.  

Read the story

“Cisco’s purpose is to power an inclusive future for all. That means everyone.
Partnering with Amazon Business we are able to provide more visibility to
diverse-owned businesses, increasing their visibility, and ultimately spend.”

 


Denise Lombard, Director of Responsible Procurement, Cisco Systems

Rita Bonarrigo has always had big plans for her small business. At its founding
in 1999, The Office Tex was a niche business that sold computer media backup
tapes to oil and gas companies. When The Office Tex began selling on Amazon
Business in 2018, it found a way to reach new customers and grow by highlighting
its women-owned diversity certification.

Read the story

“Diversity certifications and search filters offered by Amazon Business, and its
potential to help increase our diversity spend, was a huge selling point to
adopt Amazon Business for Motorola Solutions.”


Rosa Botello, Head of Supplier Diversity, Motorola Solutions

Pacific Northwest Business Office Products (PNWB), a veteran-owned small
business, recognized an opportunity to reach new customers by becoming a seller
on Amazon Business. In its first year on Amazon Business, PNWB revenues
increased over 40% — and business is still growing.

Read the story

Kalamazoo, Michigan-based Aldevra was founded in 2009 to sell medical and
foodservice equipment. As a veteran and Black-Owned small business, Aldevra
displays its diversity certifications on the Amazon Business store to find new
enterprise organizations with goals to support local small businesses, and
increasingly, those with diversity certifications.

Read the story
“At iTHINK Financial, our diversity reflects the communities we serve. We are
committed to the goal of enhancing economic opportunities for Minority and
Women-Owned Business Enterprises. To that effect, we use Amazon Business for the
ability to easily find and source from businesses with these diversity
certifications through the Guided Buying feature.”


David Lyons, Chief Administrative Officer, iTHINK Financial


It takes a lot of supplies to keep the City of Baltimore’s many departments up
and running. Purchasing on Amazon Business not only helps the City easily buy
the supplies it needs to function every day—Amazon Business also provides it
with the ability to support its local economy by purchasing directly from small,
local businesses.  

Read the story

“Cisco’s purpose is to power an inclusive future for all. That means everyone.
Partnering with Amazon Business we are able to provide more visibility to
diverse-owned businesses, increasing their visibility, and ultimately spend.”

 


Denise Lombard, Director of Responsible Procurement, Cisco Systems

Rita Bonarrigo has always had big plans for her small business. At its founding
in 1999, The Office Tex was a niche business that sold computer media backup
tapes to oil and gas companies. When The Office Tex began selling on Amazon
Business in 2018, it found a way to reach new customers and grow by highlighting
its women-owned diversity certification.

Read the story

“Diversity certifications and search filters offered by Amazon Business, and its
potential to help increase our diversity spend, was a huge selling point to
adopt Amazon Business for Motorola Solutions.”


Rosa Botello, Head of Supplier Diversity, Motorola Solutions

Pacific Northwest Business Office Products (PNWB), a veteran-owned small
business, recognized an opportunity to reach new customers by becoming a seller
on Amazon Business. In its first year on Amazon Business, PNWB revenues
increased over 40% — and business is still growing.

Read the story

Kalamazoo, Michigan-based Aldevra was founded in 2009 to sell medical and
foodservice equipment. As a veteran and Black-Owned small business, Aldevra
displays its diversity certifications on the Amazon Business store to find new
enterprise organizations with goals to support local small businesses, and
increasingly, those with diversity certifications.

Read the story
“At iTHINK Financial, our diversity reflects the communities we serve. We are
committed to the goal of enhancing economic opportunities for Minority and
Women-Owned Business Enterprises. To that effect, we use Amazon Business for the
ability to easily find and source from businesses with these diversity
certifications through the Guided Buying feature.”


David Lyons, Chief Administrative Officer, iTHINK Financial


It takes a lot of supplies to keep the City of Baltimore’s many departments up
and running. Purchasing on Amazon Business not only helps the City easily buy
the supplies it needs to function every day—Amazon Business also provides it
with the ability to support its local economy by purchasing directly from small,
local businesses.  

Read the story

“Cisco’s purpose is to power an inclusive future for all. That means everyone.
Partnering with Amazon Business we are able to provide more visibility to
diverse-owned businesses, increasing their visibility, and ultimately spend.”

 


Denise Lombard, Director of Responsible Procurement, Cisco Systems

Rita Bonarrigo has always had big plans for her small business. At its founding
in 1999, The Office Tex was a niche business that sold computer media backup
tapes to oil and gas companies. When The Office Tex began selling on Amazon
Business in 2018, it found a way to reach new customers and grow by highlighting
its women-owned diversity certification.

Read the story

“Diversity certifications and search filters offered by Amazon Business, and its
potential to help increase our diversity spend, was a huge selling point to
adopt Amazon Business for Motorola Solutions.”


Rosa Botello, Head of Supplier Diversity, Motorola Solutions

Pacific Northwest Business Office Products (PNWB), a veteran-owned small
business, recognized an opportunity to reach new customers by becoming a seller
on Amazon Business. In its first year on Amazon Business, PNWB revenues
increased over 40% — and business is still growing.

Read the story

Kalamazoo, Michigan-based Aldevra was founded in 2009 to sell medical and
foodservice equipment. As a veteran and Black-Owned small business, Aldevra
displays its diversity certifications on the Amazon Business store to find new
enterprise organizations with goals to support local small businesses, and
increasingly, those with diversity certifications.

Read the story
“At iTHINK Financial, our diversity reflects the communities we serve. We are
committed to the goal of enhancing economic opportunities for Minority and
Women-Owned Business Enterprises. To that effect, we use Amazon Business for the
ability to easily find and source from businesses with these diversity
certifications through the Guided Buying feature.”


David Lyons, Chief Administrative Officer, iTHINK Financial


It takes a lot of supplies to keep the City of Baltimore’s many departments up
and running. Purchasing on Amazon Business not only helps the City easily buy
the supplies it needs to function every day—Amazon Business also provides it
with the ability to support its local economy by purchasing directly from small,
local businesses.  

Read the story

“Cisco’s purpose is to power an inclusive future for all. That means everyone.
Partnering with Amazon Business we are able to provide more visibility to
diverse-owned businesses, increasing their visibility, and ultimately spend.”

 


Denise Lombard, Director of Responsible Procurement, Cisco Systems

Rita Bonarrigo has always had big plans for her small business. At its founding
in 1999, The Office Tex was a niche business that sold computer media backup
tapes to oil and gas companies. When The Office Tex began selling on Amazon
Business in 2018, it found a way to reach new customers and grow by highlighting
its women-owned diversity certification.

Read the story

“Diversity certifications and search filters offered by Amazon Business, and its
potential to help increase our diversity spend, was a huge selling point to
adopt Amazon Business for Motorola Solutions.”


Rosa Botello, Head of Supplier Diversity, Motorola Solutions

 * 
 * 

Read success stories



OPENING GOVERNMENT PROCUREMENT TO MORE SMALL BUSINESSES

Small businesses often face barriers to entry when participating in government
procurement. A report from Censeo Consulting Group examines how B2B e-commerce
is helping more small businesses sell to governments.

Read more

Accelerate your supplier diversity initiatives

Contact sales

 

Already an Amazon Business account administrator? Set up your “Prefer small and
diverse sellers” policy today.

 

Help your small and diverse business partners learn more about selling on
Amazon.  


INTERESTED IN OTHER WAYS AMAZON BUSINESS EMPOWERS SOCIALLY RESPONSIBLE
PURCHASING? LEARN MORE.


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communications. Our translations are provided for your convenience. The English
version of business.amazon.com, including our Conditions of Use, is the
definitive version. Learn more

Additional languages
More languages are available from other Amazon websites.

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©2023 Amazon.com, Inc. or its affiliates.

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Translation
We'll translate the most important information for your browsing, shopping, and
communications. Our translations are provided for your convenience. The English
version of business.amazon.com, including our Conditions of Use, is the
definitive version. Learn more

Additional languages
More languages are available from other Amazon websites.

Save Changes
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