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THE LOOP LIVE

Next episode: LinkedIn Ad Creative Masterclass

We’ve shipped 6000+ LinkedIn Ads since 2020.

They've helped us scale past $55m ARR, and are still a primary growth lever:

👉 They generated $1.2m in pipeline just last month
👉 With a pipe:spend return of 168%

We’ve tested, failed, tested again and learnt a lot about which creatives work.
So, for the first time, we're sharing everything we've learned in a free
LinkedIn Ad Creative masterclass.




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EPISODES

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EPISODE 1


BE MORE THAN JUST SALES SUPPORT

Alice and Liam discuss how B2B buying behaviour has changed, how marketing teams
can best reach self-serve B2B buyers, and how to transition away from sales
support/lead gen led marketing.



EPISODES

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EPISODE 2


EASY MODE CONTENT FRAMEWORK

Fran is joined by Todd Clouser and Obaid Durrani. To unpack their full 'Easy
Mode' content framework, and how it's re-shaped Cognism's content strategy.


EPISODES

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EPISODE 3


MARKETERS CAN'T RELY ON OUTDATED TACTICS

Fran is joined by Gaetano DiNardi and Canberk Beker. To unpack Cognism's
tactical playbook and how to match your tactics to how buyers BUY in 2023.


EPISODES

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EPISODE 4


PAID SOCIAL STRATEGY AND AD CREATIVE DEEP DIVE

Canberk Beker is joined by Tim Hughes to unpack Cognism's strategy for a
masterclass on how we created our top performing paid social ads, complete with
a deep dive of our best creatives.


EPISODES

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Episode 2
Episode 3
Episode 4
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EPISODE 5


FINDING THE RIGHT PLACES TO CREATE DEMAND

Gaetano DiNardi is joined by Jamie Skeels and Amy to unpack demand creations and
give a sneak peek into Cognism's complete framework for creating demand.


EPISODES

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Episode 2
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Episode 4
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EPISODE 6


B2B INFLUENCERS DEEP DIVE

Liam Bartholomew and Gaetano DiNardi break down B2B influencer marketing in
2023, Cognism's full strategy as well as Gaetano's own influencer collaborations
with Cognism.


EPISODES

Episode 1
Episode 2
Episode 3
Episode 4
Episode 5
Epsiode 6


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EPISODE 7


BRINGING EBOOKS INTO 2023

Fran, Jamie and Amy break down Cognism's approach to building ebooks fit for
2023. Covering everything from strategy through to creation, promotion and
nurturing.


EPISODES

Episode 1
Episode 2
Episode 3
Episode 4
Episode 5
Epsiode 6
Episode 7


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EPISODE 8


CREATING MEMORABLE MARKETING

Jamie and Liam discuss the secrets behind great B2B brand marketing. And how you
can use it to be recalled in relevant buying situations. 


GET MORE DEMAND GEN INSIGHTS FROM COGNISM

B2B marketing
The Demand Gen Playbook Course
B2B marketing
The Loop Podcast
B2B marketing
The diary of a first-time CMO
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