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GLOBAL RPO


PEOPLESCOUT CUTS TIME-TO-HIRE IN HALF WITH GLOBAL TALENT ACQUISITION SOLUTION
FOR MANUFACTURER

A global manufacturer of engineering solutions turned to PeopleScout for global
recruitment process outsourcing (RPO) to fulfill their need for highly
specialized, hard-to-find industrial engineering talent at their manufacturing
sites, innovation centers and service centers across 16 countries.

50 % Average Reduction in Time-to-Hire

16 Countries & 9 Languages

Scope Expanded After Exceeding Hires Target


SCOPE & SCALE

The manufacturer engaged with PeopleScout for a global RPO solution to make 150
hires for over 30 of their sites across 16 countries including Belgium, Czech
Republic, Denmark, Finland, France, Germany, Hungary, Ireland, Italy, Poland,
South Africa, Spain, Sweden, the Netherlands, the United Arab Emirates and the
United Kingdom.

For most of their hires, they were seeking specialty talent with expertise in
engineering and industrial design. These skills help build equipment for
businesses all over the world that focus on chemicals, air and water treatment,
mining, pharmaceuticals, marine, construction and other industrial applications.


CHALLENGE

The client came to us after their previous RPO provider failed to deliver on the
manufacturer’s global talent acquisition challenges. With some requisitions
still open after 500 days, many of their site managers had taken recruitment
into their own hands. Each manager had their own approach which resulted in a
disjointed candidate experience and high levels of frustration for hiring
managers and internal stakeholders. The global talent acquisition leader had
very little visibility into time-to-fill and cost-to-fill metrics from country
to country and wanted to see a consistent process across all regions that
showcased their employer brand. 

The manufacturer also had growing concerns about the future of their labor
force. With the average age of an engineer in the mid-50s, a huge portion of the
global engineering workforce is due to retire in the next 10 years. The client
needed to get ahead of this by recruiting talent with specific engineering
skills to prevent a future talent gap.

However, engineers are highly sought after, with 63% of European manufacturers
indicating the engineering skills shortage is making it harder to find qualified
workers. The manufacturer needed candidates with unique experience in mechanical
engineering and automation and who also matched their language requirements
which varied by country and role. So, attracting these rare engineers—and
convincing them to make a move—meant we had our work cut out for us.


SOLUTION

Our diverse, multilingual and multicultural delivery teams in our Bristol and
Krakow delivery centers plus remote teams got to work executing an end-to-end
RPO solution. They sourced, screened and evaluated candidates in English,
Swedish, German, French, Italian, Polish, Hungarian, Portuguese and Spanish.


USING LABOR MARKET INSIGHTS TO INFORM STRATEGY

With competition from other well-known, international companies in certain
markets, some roles were particularly challenging with over 200 similar open
positions across competitors in one location alone. The PeopleScout Insights
Team was commissioned to conduct in-depth research across markets and uncover
potential candidate motivators that would give the organization a competitive
edge.

In one case, our market data indicated that the labor pool for engineers in
Czech Republic is small. So, we approached the client with the idea to expand
the geography of our search to include candidates who lived across the border in
Poland who could commute. By doing this, we filled business-critical automation
engineer roles that saved their productivity levels. 


GLOBAL PROCESS MEETS LOCAL EXPERTISE

We created a global process to meet the requirements of the global talent
acquisition leader and then worked with hiring managers in each region to adjust
our approach to account for nuances like culture, job role and labor market
across their sites.

Applying our team’s deep regional expertise, we adapted our strategy in each
location, using the appropriate databases, job boards and online and offline
marketing tactics to reach the right candidates for every role in each country.
For example, in smaller cities, we knew it was less likely that blue-collar
candidates would be seeking employment via online channels, so we took out ads
at bus stops.

For other roles, we increased awareness of organization’s employer brand through
targeted recruitment marketing efforts on job boards and social media. We also
partnered with local universities to get in front of students who were looking
for their first jobs after completing their studies. 


TALENT POOLING WITH A FOCUS ON DIVERSITY

Because most engineers in Europe aren’t actively looking to change jobs, our
recruiters found most success through proactive headhunting. By engaging
directly with passive candidates via social media, email and phone, they filled
many existing requisitions and created talent pools for future vacancies, which
reduced the overall time-to-fill.

Since women remain underrepresented in engineering fields across Europe, the
manufacturer put great importance on increasing the number of women engineers
they hired. In addition to adjusting the verbiage in job descriptions to make
them more inviting to a wider variety of candidates, our recruiters paid special
attention to reaching out to women by targeting online groups for women in
engineering and women in tech.


RESULTS

In the first year, we surpassed the initial target of 150 positions to deliver
245 total hires across 30 sites with a quarter sourced through proactive search
and engagement. We filled the 500-day-old roles and reduced the time-to-hire by
approximately 50% on average through our talent pooling efforts. In the process,
we won over sceptical stakeholder groups, including the client’s EMEA
engineering leadership. In the second year, we’re growing our partnership with
over 300 hires projected.

In one instance, we were asked to source specialist inside sales talent. These
individuals needed IT experience, manufacturing experience and to be fluent in
German. With such specific requirements, advertising wouldn’t have worked, but
because of the talent pool we built, we filled these two positions in less than
three days.

> “We have forged an excellent relationship with the PeopleScout team. They
> fully understand our challenges and needs and are able to meet our recruitment
> requirements in an efficient and professional manner.”
> 
> – Talent Acquisition Manager


AT A GLANCE

 * COMPANY: Global Manufacturer
 * PEOPLESCOUT SOLUTIONS: Recruitment Process Outsourcing
 * ANNUAL HIRES: 300
 * LOCATIONS: Belgium, Czech Republic, Denmark, Finland, France, Germany,
   Hungary, Ireland, Italy, Poland, South Africa, Spain, Sweden, the
   Netherlands, the United Arab Emirates and the United Kingdom

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Recruitment Process Outsourcing | RPO | PeopleScout
More About PeopleScout™

PeopleScout, a TrueBlue company, is the world’s largest Recruitment Process
Outsourcing (RPO) provider managing talent solutions that span the global
economy. PeopleScout provides end-to-end Managed Service Provider (MSP), Total
Workforce Solutions and talent advisory capabilities to support the entire
workforce spectrum. Affinix™, PeopleScout’s proprietary talent acquisition
platform, empowers faster engagement with the best talent through an AI-driven,
consumer-like candidate experience.

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possible audience, regardless of ability.

To fulfill this, we aim to adhere as strictly as possible to the World Wide Web
Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA
level. These guidelines explain how to make web content accessible to people
with a wide array of disabilities. Complying with those guidelines helps us
ensure that the website is accessible to blind people, people with motor
impairments, visual impairment, cognitive disabilities, and more.

This website utilizes various technologies that are meant to make it as
accessible as possible at all times. We utilize an accessibility interface that
allows persons with specific disabilities to adjust the website’s UI (user
interface) and design it to their personal needs.

Additionally, the website utilizes an AI-based application that runs in the
background and optimizes its accessibility level constantly. This application
remediates the website’s HTML, adapts its functionality and behavior for
screen-readers used by blind users, and for keyboard functions used by
individuals with motor impairments.

If you wish to contact the website’s owner please use the website's form

Screen-reader and keyboard navigation

Our website implements the ARIA attributes (Accessible Rich Internet
Applications) technique, alongside various behavioral changes, to ensure blind
users visiting with screen-readers can read, comprehend, and enjoy the website’s
functions. As soon as a user with a screen-reader enters your site, they
immediately receive a prompt to enter the Screen-Reader Profile so they can
browse and operate your site effectively. Here’s how our website covers some of
the most important screen-reader requirements:

 1. Screen-reader optimization: we run a process that learns the website’s
    components from top to bottom, to ensure ongoing compliance even when
    updating the website. In this process, we provide screen-readers with
    meaningful data using the ARIA set of attributes. For example, we provide
    accurate form labels; descriptions for actionable icons (social media icons,
    search icons, cart icons, etc.); validation guidance for form inputs;
    element roles such as buttons, menus, modal dialogues (popups), and others. 
    
    Additionally, the background process scans all of the website’s images. It
    provides an accurate and meaningful image-object-recognition-based
    description as an ALT (alternate text) tag for images that are not
    described. It will also extract texts embedded within the image using an OCR
    (optical character recognition) technology. To turn on screen-reader
    adjustments at any time, users need only to press the Alt+1 keyboard
    combination. Screen-reader users also get automatic announcements to turn
    the Screen-reader mode on as soon as they enter the website.
    
    These adjustments are compatible with popular screen readers such as JAWS,
    NVDA, VoiceOver, and TalkBack.
    
    
 2. Keyboard navigation optimization: The background process also adjusts the
    website’s HTML and adds various behaviors using JavaScript code to make the
    website operable by the keyboard. This includes the ability to navigate the
    website using the Tab and Shift+Tab keys, operate dropdowns with the arrow
    keys, close them with Esc, trigger buttons and links using the Enter key,
    navigate between radio and checkbox elements using the arrow keys, and fill
    them in with the Spacebar or Enter key.
    
    Additionally, keyboard users will find content-skip menus available at any
    time by clicking Alt+2, or as the first element of the site while navigating
    with the keyboard. The background process also handles triggered popups by
    moving the keyboard focus towards them as soon as they appear, not allowing
    the focus to drift outside.
    
    Users can also use shortcuts such as “M” (menus), “H” (headings), “F”
    (forms), “B” (buttons), and “G” (graphics) to jump to specific elements.

Disability profiles supported on our website
 * Epilepsy Safe Profile: this profile enables people with epilepsy to safely
   use the website by eliminating the risk of seizures resulting from flashing
   or blinking animations and risky color combinations.
 * Vision Impaired Profile: this profile adjusts the website so that it is
   accessible to the majority of visual impairments such as Degrading Eyesight,
   Tunnel Vision, Cataract, Glaucoma, and others.
 * Cognitive Disability Profile: this profile provides various assistive
   features to help users with cognitive disabilities such as Autism, Dyslexia,
   CVA, and others, to focus on the essential elements more easily.
 * ADHD Friendly Profile: this profile significantly reduces distractions and
   noise to help people with ADHD, and Neurodevelopmental disorders browse,
   read, and focus on the essential elements more easily.
 * Blind Users Profile (Screen-readers): this profile adjusts the website to be
   compatible with screen-readers such as JAWS, NVDA, VoiceOver, and TalkBack. A
   screen-reader is installed on the blind user’s computer, and this site is
   compatible with it.
 * Keyboard Navigation Profile (Motor-Impaired): this profile enables
   motor-impaired persons to operate the website using the keyboard Tab,
   Shift+Tab, and the Enter keys. Users can also use shortcuts such as “M”
   (menus), “H” (headings), “F” (forms), “B” (buttons), and “G” (graphics) to
   jump to specific elements.

Additional UI, design, and readability adjustments
 1. Font adjustments – users can increase and decrease its size, change its
    family (type), adjust the spacing, alignment, line height, and more.
 2. Color adjustments – users can select various color contrast profiles such as
    light, dark, inverted, and monochrome. Additionally, users can swap color
    schemes of titles, texts, and backgrounds with over seven different coloring
    options.
 3. Animations – epileptic users can stop all running animations with the click
    of a button. Animations controlled by the interface include videos, GIFs,
    and CSS flashing transitions.
 4. Content highlighting – users can choose to emphasize essential elements such
    as links and titles. They can also choose to highlight focused or hovered
    elements only.
 5. Audio muting – users with hearing devices may experience headaches or other
    issues due to automatic audio playing. This option lets users mute the
    entire website instantly.
 6. Cognitive disorders – we utilize a search engine linked to Wikipedia and
    Wiktionary, allowing people with cognitive disorders to decipher meanings of
    phrases, initials, slang, and others.
 7. Additional functions – we allow users to change cursor color and size, use a
    printing mode, enable a virtual keyboard, and many other functions.

Assistive technology and browser compatibility

We aim to support as many browsers and assistive technologies as possible, so
our users can choose the best fitting tools for them, with as few limitations as
possible. Therefore, we have worked very hard to be able to support all major
systems that comprise over 95% of the user market share, including Google
Chrome, Mozilla Firefox, Apple Safari, Opera and Microsoft Edge, JAWS, and NVDA
(screen readers), both for Windows and MAC users.

Notes, comments, and feedback

Despite our very best efforts to allow anybody to adjust the website to their
needs, there may still be pages or sections that are not fully accessible, are
in the process of becoming accessible, or are lacking an adequate technological
solution to make them accessible. Still, we are continually improving our
accessibility, adding, updating, improving its options and features, and
developing and adopting new technologies. All this is meant to reach the optimal
level of accessibility following technological advancements. If you wish to
contact the website’s owner, please use the website's form

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