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HOME – WORKING ON PARALLAX

creative director & copywriter


I HELP BRANDS DO
UNBRANDLY THINGS.







GENERAL
MOTORS

A vision for an all-electric future that sent
GM’s stock price soaring to an all-time high.


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MASTERCARD

Priceless moments posted by locals generate the world’s
first social-media-crowdsourced city guidebook.


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SPRITE
ZERO

A shopper campaign with Black Panther: Wakanda Forever that didn’t look to the
film for inspiration, but to the credits instead.


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WALMART

Empty store parking lots… or the perfect place to safely gather communities at
the height of a global pandemic?


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POWERADE

A World Cup spot for the US Women’s National Team that championed the power of
seeing someone like you succeed.


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AMERICAN
EXPRESS

Transformed the ultimate symbol of small business decline
— empty storefronts — into a message of action.


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CHEVROLET

The test drive reimagined for the TikTok generation asks drivers to experience
the Chevy Bolt through the way it sounds.


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WALMART

Fully-functional, life-sized bat signals incite bat-crazy product unboxings to
promote exclusive items from The Batman film.


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INTERNATIONAL
DELIGHT

Rallied to free pumpkin spice from its made-up season by dispensing it in front
of Starbucks during summer.


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WALMART

Mind, body and soul explored in a content series about
Black culture’s strides against self care stigmas.


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CADILLAC

How do you launch a test drive tour for a car you can’t drive yet? Easy. You
build the test drive right into the car itself.


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AMERICAN
EXPRESS

Revived American Express UNSTAGED to bring the magic of the front row to
socially distant screens around the world.


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VERIZON

A brand commitment to nurses expressed through an original content series
highlighting extraordinary nurse stories.


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WALMART

Took the beauty aisle out of the store to make it the setting
for the world’s most democratic runway show.  


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 * Cesar A Vallejo
 * Copyright 2024©

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 * (+1) 321-506-6920