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FYI - We use cookies to optimize your experience, analyze traffic and personalize content. To learn more, please see our Privacy Policy. Learn more I Agree * Home * Channels * Customer Data Platforms * Customer Experience * Digital Experience * Digital Workplace * Digital Marketing * Content Marketing * Artificial Intelligence in CX * Call Centers * Marketing Automation * Web CMS * SharePoint & Office 365 * Information Management * Research * Webinars * Software Directory * Events Calendar * About Us * Editorial Calendar * Contact Us * Advertise Here * * * * * Podcasts * About Us * Editorial Calendar * Advertising * Channels * Customer Data Platforms * Customer Experience * Digital Experience * Digital Workplace * Digital Marketing * Content Marketing * Artificial Intelligence in CX * Call Centers * Marketing Automation * Web CMS * SharePoint & Office 365 * Information Management * Hot Topics * Popular Articles * Latest Articles * Press Releases What is a CDP Exactly? A customer data platform (CDP) is a data management solution that imports customer data from multiple sources, integrates, cleans and organizes it, and creates a unified profile of every single customer. CDPs then take that structured data and push it out to other martech platforms and web systems to enable advanced customer-centric functionality like personalization. CDPs are becoming mission-critical for any organization that is serious about adopting customer-centric business and marketing strategies, and will be a core component in a company’s ability to serve up a holistic, consistent experience to your customers. Visit the Customer Data Platforms Channel › SPONSORED BY Understanding the Key Components of a Customer Data Platform MParticle Acquires Indicative, Conductor Hires New CFO and More CX News Will Microsoft Customer Experience Platform Compete in the CX World? CMSWire's customer experience (CXM) channel gathers the latest news, advice and analysis about the evolving landscape of customer-first marketing, commerce and digital experience design. Visit the Customer Experience Channel › Knowledge Management Is the Foundation of Good Customer Experience How to Use Personalization to Create a CX-Focused Loyalty Program How to Solve a CX Crisis in 5 Steps CMSWire's digital experience (DX) channel gathers the latest news, advice and analysis on driving leadership, platform and tool selection and swiftly growing trends in digital customer experience. Visit the Digital Experience Channel › CX Decoded Podcast: Scott Brinker on Rise of Low- and No-Code in Marketing Tech Are You Asking the Right Customer Experience Questions? 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AI and ML is also used for customer sentiment analysis in order to gain a better understanding of how customers feel, and what they really want from a brand. Visit the Artificial Intelligence in CX Channel › SPONSORED BY Knowledge Management Is the Foundation of Good Customer Experience How to Use Personalization to Create a CX-Focused Loyalty Program How to Solve a CX Crisis in 5 Steps Call Centers help power organization's sales and support departments across the globe, delivering a broad range of direct customer interactions, across the spectrum of business operations. Get up-to-the-minute call center-related news, information, advice, trends and best practices. Visit the Call Centers Channel › SPONSORED BY Knowledge Management Is the Foundation of Good Customer Experience How to Solve a CX Crisis in 5 Steps What Is Average Handle Time (AHT) and Does It Impact Customer Experience? 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How Scrums and Squads Can Minimize Context Switching Web3: CXM Revolution or Fad? * Customer Experience * Digital Experience * DAM * Digital Workplace * SharePoint & Office 365 * Web CMS * Mobile * Document Mgt * 10 Marketing Certifications That Can Help You Earn a Better Salary * Is it Time to Say Goodbye to SharePoint On-Premises? * Marketing Research Roundup: DXM Trends To Pay Attention To * Are You Ready for the MACH Revolution? * Agile vs DevOps: What's the Difference? * Are Your Risk Appetite Statements Compliance Exercises? * Knowledge Management Is the Foundation of Good Customer Experience * Continu Secures $13.5M in Series A to Grow Workplace Learning Platform * 3 Ways Marketers Can Ease Account-Based Transition for Sales * 7 Video Conferencing Improvements to Consider * Datalliance Enhances Cloud-based Supply Chain Platform * Zuora Recognized as a Leader in “Recurring Customer and Billing Management” Report by Independent Research Firm * Research * Digital Experience / MarTech * Customer Experience * Digital Workplace * Information Management * 5 Phases of Digital Engagement * 2021 Q2 Edition The State of Digital Customer Experience * Digital Experience Platforms (DXP) Market Guide * Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 * The Rise of Content Experience Platforms * How Intel Manages Digital Experience * The State of Digital Customer Experience * How To Choose a Composable DXP * Five Reasons Why You Should Use a Git-Based CMS * The State of the Enterprise Web (New!) Actions * View All * A CX Roadmap That Puts Customers in the Driver’s Seat * Q3 2021 Customer Data Platforms Market Guide * Get to Know Hyland * Five Steps to Master Digital Customer Engagement * 5 Phases of Digital Engagement * A First-Party Data Strategy Takes the Cake * Forrester: What You Need to Thrive in Autonomous Finance * 2021 Q2 Edition The State of Digital Customer Experience * Digital Experience Platforms (DXP) Market Guide * Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 Actions * View All * Survey Reveals Demand for a Modern Intranet * 2021 Q1 Edition: The State of the Digital Workplace * 5 Signs it's Time for an Employee Mobile App * The State of the Digital Workplace 2021 Actions * View All * Enterprise Search and AI - Better Together? Actions * View All * Webinars * Upcoming Webinars * Recent (View-On-Demand) * Feb 10 Harnessing Data to Deliver Personalized Customer Experiences * Feb 15 Translating CX Value into the C-Suite's Language * Feb 17 The Modern Intranet 101 2022 * Feb 22 Rediscovering Collaboration in the Office * Feb 23 [EIS Webinar] How to Instrument KPIs Throughout the Customer Journey * Feb 23 Modernized Knowledge Management: The New Driving Force Behind a Great Employee and Customer Experience * Feb 23 [iOffice] A Guide to Managing Resources in a Hybrid Workspace 2022 * Jan 26 5 Ways Angie’s List/HomeAdvisor Increased Employee Experience * Jan 26 First Party Data - Managing and Monetizing the "Data Exhaust" from Your Martech Stack * Jan 25 How to Build Channel-Inclusive Digital Experiences * Jan 20 The ROI of Internal Communications 2022 * Jan 20 Chat More, Sell More: How Conversations Unlock Revenue * Jan 19 Proving the Business Value of Customer Experience * Jan 13 Strategies for Leveraging External Data * Events Calendar * Featured Events * Feb 10 Harnessing Data to Deliver Personalized Customer Experiences * Feb 15 Translating CX Value into the C-Suite's Language * Feb 16 Digital Experience Summit - Winter 2022 * Feb 22 Rediscovering Collaboration in the Office * Feb 23 [EIS Webinar] How to Instrument KPIs Throughout the Customer Journey * Feb 23 Modernized Knowledge Management: The New Driving Force Behind a Great Employee and Customer Experience * May 4 Digital Workplace Experience - Spring 2022 Actions * View All Events * Add Your Event * Events RSS * Continu Secures $13.5M in Series A to Grow Workplace Learning Platform * Are Your Risk Appetite Statements Compliance Exercises? * Knowledge Management Is the Foundation of Good Customer Experience * 2 Misconceptions Getting in the Way of Your Citizen Developer Efforts * 3 Ways Marketers Can Ease Account-Based Transition for Sales * The Latest * Most Popular * 2 Misconceptions Getting in the Way of Your Citizen Developer Efforts * Are Your Risk Appetite Statements Compliance Exercises? * Knowledge Management Is the Foundation of Good Customer Experience * Continu Secures $13.5M in Series A to Grow Workplace Learning Platform * 3 Ways Marketers Can Ease Account-Based Transition for Sales > View All Latest * 10 Marketing Certifications That Can Help You Earn a Better Salary * Is it Time to Say Goodbye to SharePoint On-Premises? * Marketing Research Roundup: DXM Trends To Pay Attention To * Are You Ready for the MACH Revolution? * Agile vs DevOps: What's the Difference? DIGGING DEEPER * NICE Now Works with Chrome OS, Simpli.fi Partners with Spaceback & More CX News Dom Nicastro @domnicastro * 5 Digital Marketing Takeaways From the 2021 Holiday Season Chad S. White @chadswhite * One Size Does Not Fit All With AI and Customer Service Alan J. Porter @thecontentpool * 9 Ways to Build Customer Loyalty Ken Peterson @kenkrahe * How to Have the Hard Talk About Marketing Data Annemieke Scott @cmswire * Why Explainable AI Is Key to CX Success Michelle Gregory @cmswire * 3 Steps to Start Your Customer Experience Program Melissa Henley @ecm_marketeer * Place Your Marketing Bets in 2022 Justin Sharaf @babblnbostonian FEATURED PRODUCTS * ALIDA CXM: THE CUSTOMER EXPERIENCE MANAGEMENT PLATFORM By Alida CXM * CONTENTSTACK AGILE CMS by Contentstack Web CMS & Experience Platforms * PROGRESS SITEFINITY by Progress Web CMS & Experience Platforms * SOLODEV WEB EXPERIENCE PLATFORM by Solodev Web CMS & Experience Platforms * INGENIUX WEB EXPERIENCE MANAGEMENT by Ingeniux Web CMS & Experience Platforms Get Featured! WHAT'S HAPPENING * Events * Webinars * Feb 10 Harnessing Data to Deliver Personalized Customer Experiences In this live, hour-long webinar, Alex Canto, Senior Director of P ... * Feb 15 Translating CX Value into the C-Suite's Language * Feb 16 Digital Experience Summit - Winter 2022 Digital Experience Summit has been the #1 conference series for c ... * Feb 22 Rediscovering Collaboration in the Office * Feb 23 [EIS Webinar] How to Instrument KPIs Throughout the Customer Journey You're probably using metrics to determine if your marketing prog ... * Feb 10 Harnessing Data to Deliver Personalized Customer Experiences In this live, hour-long webinar, Alex Canto, Senior Director of P ... * Feb 15 Translating CX Value into the C-Suite's Language * Feb 17 The Modern Intranet 101 2022 The way we work has changed. And our new reality has only exacerb ... * Feb 22 Rediscovering Collaboration in the Office * Feb 23 [EIS Webinar] How to Instrument KPIs Throughout the Customer Journey You're probably using metrics to determine if your marketing prog ... View All Events FEATURED RESEARCH * Google Workspace: How to leverage AI through metadata Gain deeper organizational insights and take action * Q3 2021 Customer Data Platforms Market Guide Get the help you need when choosing a CDP * Practical Guide to Mastering Bots Put bots at the center of your customer experience strategy — and see how much time you save * Digital Experience Platforms (DXP) Market Guide Everything you need to know about the DXP marketplace * Forrester Wave™: Agile Content Management Systems (CMSes), Q1 2021 15 providers that matter most and how they stack up * The Rise of Content Experience Platforms Why Your Website And Digital Experiences Will Never Be the Same View All Research Resources * Digital Workplace Conference * Customer Experience Conference * How to Select a Web CMS * What is the Digital Workplace? CUSTOMER EXPERIENCE * Knowledge Management Is the Foundation of Good Customer Experience * How to Use Personalization to Create a CX-Focused Loyalty Program * How to Solve a CX Crisis in 5 Steps * Lights, Camera, Action: The Final Step in Your Customer Survey Program * Salesforce's Multi-Factor Authentication Compliance Date Arrives DIGITAL WORKPLACE * 2 Misconceptions Getting in the Way of Your Citizen Developer Efforts * What Intelligent Process Automation Can Contribute to the Hybrid Workplace * Fernando Jardim Santos: Want to Keep Your Top Talent? Listen First, Then Act Fast * The Future of Work Is Now More Evenly Distributed * Facebook Traffic Falls, Microsoft Teams Debuts Front Row, Lumapps Buys No-Code Specialist & More News DIGITAL MARKETING * 3 Ways Marketers Can Ease Account-Based Transition for Sales * Should Your B2B Company Offer Brand Certifications? * CX Decoded Podcast: Scott Brinker on Rise of Low- and No-Code in Marketing Tech * Marketing Research Roundup: DXM Trends To Pay Attention To * Marketing Messages Must Stand Out in Twitter's 'Sea of Same' MARKETING AUTOMATION * Do You Need Customer Journey Orchestration? * What Is Marketing Automation and How Does It Help Marketers? * Twilio Announces Twilio Engage, Company's Latest Marketing Automation Platform * What Marketers Need to Know About Intuit's $12B Acquisition of Mailchimp * Can BIMI Help Marketers Build Customer Trust? SHAREPOINT & OFFICE 365 * Is it Time to Say Goodbye to SharePoint On-Premises? * Will Microsoft Customer Experience Platform Compete in the CX World? * Microsoft Takes on the Metaverse, Updates Teams and Viva & More Digital Workplace News * Slack Continues Development as a Salesforce Hub, Here Comes Microsoft Office 2021 & More News * SharePoint On-Premises Goes Into Preview, Facebook Outlines ‘Metaverse’ & More News CUSTOMER DATA PLATFORMS (CDP) * Knowledge Management Is the Foundation of Good Customer Experience * How to Use Personalization to Create a CX-Focused Loyalty Program * How to Solve a CX Crisis in 5 Steps * Lights, Camera, Action: The Final Step in Your Customer Survey Program * Salesforce's Multi-Factor Authentication Compliance Date Arrives AI & MACHINE LEARNING * One Size Does Not Fit All With AI and Customer Service * Why Explainable AI Is Key to CX Success * 4 Ways to Drive Better Voice of the Customer Feedback * We Know Chatbots Are Falling Short, But Why? * How Industry 5.0 Might Deliver Human-Centric Work Cultures ANALYTICS & METRICS * What Is Average Handle Time (AHT) and Does It Impact Customer Experience? * Microsoft Teams Userbase Grows, Collaboration Tops Enterprise Wish List & More News * Observable Raises $35.6 Million Series B Funding Round for Data Collaboration * Hit an Analytics Bottleneck? Here's How to Get Unstuck * How to Choose the Right Data Visualization WEB CMS * 34 Free or Premium Headless CMS That Should Be on Your Radar * Everything You Should Know About Headless CMS * 3 Obstacles to a Great CMS Migration (And How To Overcome Them) * WordPress Turns 18, Drupal Adds to the Team & More Open Source News * WordPress Builds Design Assets Library, Plone Moves Toward Plone 6 and More News INFORMATION MANAGEMENT * Are Your Risk Appetite Statements Compliance Exercises? * How Scrums and Squads Can Minimize Context Switching * Web3: CXM Revolution or Fad? * Tech Giants Dominate Quantum Computing But It's Still Anybody's Game * How Is Web3 Decentralized? DIGITAL ASSET MANAGEMENT (DAM) * Gartner's Top 19 Enterprise Digital Asset Management Solutions * Proving the Business Case for Digital Asset Management * How Personalization Unlocks the Full Potential of Your Content * Search Makes the DAM and Metadata Oils the Search * 'Something Else' and Why Metadata Matters About Us SMG/CMSWire is a leading, native digital publication produced by Simpler Media Group, Inc. Our CMSWire and Reworked publications provide articles, research and events for sophisticated digital professionals. Our editorial team produces 150+ authoritative articles per month for our 3 million+ community members. Join us as a subscriber. Read more about us or learn how to advertise here. We also have a Reader Advisory Board. More: Monthly Editorial Calendar Article Submission Guidelines DW Experience Conference DX Summit Conference Software Directory Advertiser Media Kit Press Releases Stay In the Loop * * * * Get Our Newsletter Most Popular Articles * 10 Marketing Certifications That Can Help You Earn a Better Salary 7 Comments * Is it Time to Say Goodbye to SharePoint On-Premises? 1 Comment * Marketing Research Roundup: DXM Trends To Pay Attention To Start commenting... * Are You Ready for the MACH Revolution? Start commenting... * Agile vs DevOps: What's the Difference? 7 Comments Recent Comments * Temitope Oshadogan The year 2020 to 2021 has taught us to improvise on whatever we are doing.Digital marketing is always evolving in terms of new development.But the lesson of the 2020 holiday has really made digital... 5 Digital Marketing Takeaways From the 2021 Holiday Season · 1 day ago * Roshy R Great post. In business, predictive analytics has a broad mix of benefits, including it has proven to be a substantial asset in the decision-making strategy. Predictive analytics has arrived of age... What Is Predictive Analytics and How Does it Impact Customer Experience? · 2 days ago * Mofwoofoo (Tom) Osher) How could these technologies be used for creating a network of networks on a grand scale of like minded individuals and groups for the purpose of organizing and collaborating? How Is Web3 Decentralized? · 3 days ago * Green Farmer Great article with some key insights. If you have in house SharePoint and Dev talent you can really do some great things with SharePoint server despite the hype of its demise. Is it Time to Say Goodbye to SharePoint On-Premises? · 6 days ago * Coburn Flannery How do you know Taylor wasn't AI? One Size Does Not Fit All With AI and Customer Service · 1 week ago © 2022 Simpler Media Group, Inc. All rights reserved. Privacy Policy. Terms of Use. 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