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___ * Get Started * Contact Us * Resources * Get Support * Under Attack? Blog * Corporate * Products and Solutions * Network Security * Secure Access Service Edge * Cloud Native Security * Security Operations * Unit 42 Threat Research * Partners Blog Blog * Corporate * Products and Solutions * Products and Solutions * Network Security * Secure Access Service Edge * Cloud Native Security * Security Operations * Unit 42 Threat Research * Partners RECOMMENDED FOR YOU DEFEND. SECURE. SIMPLIFY AI accelerates your attackers. Outsmart them with Precision AI. Unveiling the Future of AI & Cybersecurity Get ready for Precision AI * Blog * Palo Alto Networks * Company & Culture * Axios and Unit 42’s Sam R... AXIOS AND UNIT 42’S SAM RUBIN DISCUSS DISRUPTIVE CYBERATTACKS Link copied By Amelia Albanese Dec 10, 2024 2 minutes 91 views Company & Culture Interview Points of View Predictions Unit 42 Axios Sam Rubin, SVP of Consulting and Threat Intelligence at Unit 42, recently spoke with Sam Sabin, cybersecurity reporter at Axios, about the increasingly destructive cyberattacks organizations face. The article highlighted how threat actors are shifting their strategies from traditional ransomware attacks to more disruptive methods designed to cripple businesses' critical systems and cause extended downtime. While Unit 42 Incident Response insights indicate that the volume of ransomware incidents in 2024 are consistent with 2023, attackers are increasing the intensity of their attacks to force companies into paying higher ransoms. > If you're a [software-as-a-service] business, and you are absolutely shut down > and hemorrhaging customers and hemorrhaging money, that's an incredibly > painful situation. - Sam Rubin in Axios Recent attacks are highly targeted and sophisticated, as hackers accurately identify the critical systems and dependencies of organizations. In one example that Sam Rubin highlighted, an attack on a single vendor disrupted over 100 partner businesses, leading to weeks of business downtime. In another case, a company losing millions daily from operational downtime quickly paid a ransom to stop the financial fallout. Sam Rubin, Unit 42's SVP of Consulting and Threat Intelligence Ransomware groups, like Scattered Spider and BlackCat/ALPHV are at the forefront of some of the most recent high-profile campaigns, leveraging advanced tools and tactics, including generative AI, to target organizations. These groups are weaponizing software vulnerabilities at scale and conducting highly targeted phishing campaigns to obtain initial access into organizations, before targeting their virtual machines in many cases. With destructive attacks on the rise, heading into 2025, organizations must prioritize resilience and preparedness to mitigate potential disruptions. Find the full article following the conversation with Axios. Unit 42 recently discussed this and more in our 2025 threat landscape predictions, where Sam Rubin explored emerging cybersecurity challenges and strategies for the coming year. -------------------------------------------------------------------------------- RELATED BLOGS POINTS OF VIEW, PREDICTIONS, UNIT 42 THE TOP 5 LARGEST SCALE INTRUSIONS IN 2023 COMPANY & CULTURE, INTERVIEW, PARTNERS, POINTS OF VIEW FINDING YOUR GRIT WITH DELOITTE'S DEBORAH GOLDEN CLOUD SECURITY, POINTS OF VIEW, PREDICTIONS FORECASTING THE 2025 CLOUDSCAPE PREDICTIONS, UNIT 42 UNIT 42 PREDICTS THE YEAR OF DISRUPTION AND OTHER TOP THREATS IN 2025 ANNOUNCEMENT, COMPANY & CULTURE, PREDICTIONS 2025 PREDICTIONS — HOW ONE YEAR WILL REDEFINE THE CYBERSECURITY INDUSTRY COMPANY & CULTURE, POINTS OF VIEW THE HIDDEN AI RISK LURKING IN YOUR BUSINESS SUBSCRIBE TO THE BLOG! Sign up to receive must-read articles, Playbooks of the Week, new feature announcements, and more. Sign up Please enter a valid email. 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