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DYNAMIC SUPPLY CHAIN—PREDICT THE NEEDS OF EVER-CHANGING CONSUMER BEHAVIOR
PATTERNS

Continuous and rapid change demands a dynamic supply chain. Today’s retailers
and consumer packaged goods (CPGs) companies must overcome increasing
digitalization, new challengers, and the pandemic. Digital channels and multiple
delivery modes are now pervasive, new entrants have retrained consumers to
expect on-demand access, and the pandemic has accelerated these trends.  

Customer expectations for instant gratification has changed the game. Customers
want the latest products on-demand, and through their choice of delivery
channel. Supply chains are challenged to have the right product in the right
place at the right time, and at a competitive price. Meeting these challenges
requires accurate forecast and demand planning that is dynamic.  

How can you bridge the gap between lead times and consumer expectations? A brute
force approach of stockpiling inventory at multiple distribution locations while
increasing transport capacity is cost prohibitive and generates waste. But there
is a better way. To balance the rapidly changing demands of today’s seemingly
unpredictable customers while driving profitable growth, companies need to
continuously forward-balance inventory to deliver excellent service to improve
customer experiences, enable cost excellence to maintain profitability, and
improve sustainability to lower carbon footprints.  

Predictions of what customers will buy based on simple drivers, such as
seasonality and previous purchasing habits, are too slow moving. They cannot
meet the needs of modern retailers and CPGs. Today’s complex environment
requires additional drivers, including channel, mode of delivery, social media
endorsements, COVID-19 impact, and more. And it must all be dynamic. It’s a
shift from simple forecasts and demand plans to an agile supply chain that is
continuously optimized based on real-time data insights.

Download now

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CONTINUE EXPLORING

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CLOSING THE GAP ON GREAT CUSTOMER EXPERIENCES

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White Paper


RESPONSIBLE AI IN PRACTICE

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Analyst Content


DRIVE BREAKTHROUGH PERFORMANCE WITH A LEADER RANKED BY FORRESTER

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Brochure


POSSIBLE 2023 - LONDON FAQ

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Also of Interest
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 * Empowering Dynamic Supply Chains | Teradata
 * Build what’s next: curating hyper-...

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