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NOTE - THIS WEBSITE IS TO BE VIEWED ONLY ON A LAPTOP/DESKTOP

 * Action Against Objectives
   
   * Partnership, Performance & Prominence

 * Creativity & Innovation
   
   * Citizen brands
   * Work: From India, For the world

 * Business Performance

 * Client Retention

 * Work & Recognition
   
   * Pay U
   * Tyger Capital
   * Usha Martin
   * Munch Max
   * Gerber

 * Talent Development

 * Contribution
   
   * Geet Nazir
   * Mayuri Nikumbh
   * Urja Khanna

 * More


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REGION - SOUTH ASIA   
CATEGORY - BRAND AGENCY OF THE YEAR
CREDITED AGENCY - CONRAN DESIGN MUMBAI
CREDITED MARKET - SOUTH ASIA 




ACTION AGAINST OBJECTIVES

Conran Design Group came to Mumbai with a mission - to become a force to be
reckoned with. We were told it was impossible; but with an ever-expanding list
of top-tier partners and a growth story like no other, we got there within four
years.



But, of course, there is no rest for the inspired. This past year, we expanded
our horizons and arrived at a new goal - to elevate our clients and community
beyond the realm of the aesthetic, and reposition design as a strategic lever, a
powerful tool for progress.



THE JOURNEY STARTS HERE  ↓


USING THE POWER OF DESIGN TO INSPIRE PROGRESS

In 2024, the global Conran Design Group team aligned to recommit to our main
goal - Using the power of design to inspire progress. To achieve this, we
harnessed the power of our new global network, merging Conran Design Group and
Agence W&CIE from Paris, now becoming Havas’ flagship brand and design
consultancy.



 

Following in the footsteps of our global team, we recommitted to measure
progress through a three-pronged approach: 1. Partnerships, 2. Performance and
3. Prominence and ensure we carry forward the network’s philosophy.

01.  Partnerships

02  Performance

03  Prominence


The Results

Action Against Objectives


01. PARTNERSHIP



40% 

Growth in client roster


02. PERFORMANCE



71% 

YoY growth


03. PROMINENCE



18

Notable awards




2 ACCOUNTS, EACH CRUISING PAST ₹ 1 CR*



Partnership, Performance & Prominence


01. PROGRESS
THROUGH PARTNERSHIPS

We have earned the trust of our partners by delivering work that surpasses
functionality and creates conversation-starting shifts, keeping brand values at
the centre of our design.



Additionally, in March 2024, we released a new proprietary study, Citizen
Brands, an evidence-based brand and design framework that identifies which
brands are achieving balanced growth.

 

The Citizen Brands study identifies six drivers – across five markets, 10
categories and 150 brands, including our clients Nestle and Coca-Cola – that can
help brand leaders facing ‘Expectation Inflation’ pursue a better path towards
balanced growth. Our aim at Conran Design Mumbai is to help each of our partners
become a Citizen Brand.


NOTABLE LAUNCHES (CLICK TO VIEW FULL CASE STUDIES)

1/1


02. PROGRESS
THROUGH PERFORMANCE

Building on the momentum of the last two years, while we have substantiated our
foothold in the Indian industry, we have won projects in other geographies



Global Expansion

Two partnerships in Singapore and UK



40%

50%



Organic Client Growth

Rate of pitch conversion





03. PROGRESS
THROUGH PROMINENCE

We at Conran Design are proud of what we create, winning 18 international and
Indian awards at Transform Asia and IDA amongst others, and a Silver for Best
South Asian Brand Design Agency of the Year at Campaign Asia’s Agency of the
Year Awards.



Mayuri served on the juries of the esteemed Cannes Lion Festival and Transform
North America awards, as well as prestigious national juries. Her experiences
were chronicled in an article titled ‘Cannes Diary’ published in Financial
Express.



Geet was empanelled as jury for many events, including Printweek 2023, Social
Samosa Superowoman Awards and TRRAIN Retail Awards amongst others.


CREATIVITY &
INNOVATION

CONRAN DESIGN NETWORK:

STRONGER TOGETHER



When it comes to innovation, we have gone global. With the launch of our
flagship international network, we have exponentially expanded our range of
specialisms. This network, which lends itself to an enhanced brand and design
offering, is an opportunity to meaningfully contribute to cultural shifts and
emerging trends, both locally and globally.


Creativity and Innovation


CITIZEN BRANDS: THE POWER OF PATTERNS

Guesswork is so yesterday. In an atmosphere of estimation and approximation, we
decided to aim for the objective, and anchor our offerings in cold, hard data.
In this landmark study, we set out a new, evidence–based, actionable framework
for brands looking to achieve balanced growth. 



Citizen Brands helped us understand understand what are the levers that help the
top 20 brands outperform the bottom 20 by a huge 37% (in terms of revenue).

View the full study

Citizen brands

225

BRAND LEADERS

& INVESTORS



5300

PEOPLE




5

MARKETS




10

CATEGORIES

TOP 10 CITIZEN BRANDS (INDIAN)


WORK: FROM INDIA, FOR THE WORLD

We have spent the last year honing in on our winning combination of global
expertise and local capability. The result? A roster of work that breaks the
mould and makes a difference. Some highlights include:

TYGER CAPITAL

Championing financial inclusion for the nation by transforming Adani’s trust and
legacy to a new, consumer-centric branding, using bold imagery and dynamic
messaging to empower the customer.

View Case Study

Work: From India, For the world


BUSINESS 


PERFORMANCE

SOWING AND REAPING



When it comes to innovation, we have gone global. With the launch of our
flagship international network, we have exponentially expanded our range of
specialisms. This network, which lends itself to an enhanced brand and design
offering, is an opportunity to meaningfully contribute to cultural shifts and
emerging trends, both locally and globally.


Business Performance


YOY GROWTH

For all work done in the span of Oct’23 till Sept'24


71%


NEW BUSINESS - GOAL



$49K

Product brand creation for two brands, purpose film (UK ++)

Brand strategy and world – indication for global (SG)

$52K



$39K
Brand strategy, identity, brand world & activation


$36K
Brand definition, naming & identity


$36K
Brand strategy, identity & brand world


$35K
Brand identity & guidelines


$33K
Brand identity for 2 new brands


$30K
Brand strategy, identity & regional language identities







CLIENT RETENTION
& RELATIONSHIPS

Globally, Conran Design Group has served as brand guardian to behemoths like
Reckitt, Shell and Danone for over 15 years, allowing us to be the partners in
their journey. Here in Mumbai, we have begun to build on this legacy of lasting,
meaningful relationships. We approach our partners not as clients but as
strategic partners, with whom we aim to build a brighter, better-designed
future.


Client Retention and Relationships


CLIENT OBJECTIVES

Surpassed Expectations

At Conran Design Mumbai, weplay the long game, providing lasting solutions that
exceed expectations.



We created a purpose film to highlight the brand transformation. Launched at the
Global Fintech Fest, conference in the world, our film became the highlight of
the launch and was widely circulated in the press.

Consultative Partnerships

Thought Leadership

Outside of working hand-in-hand with our clients, we utilized Citizen Brand as a
thought leadership lever to help key brand stakeholders to deep -dive into
category insights and becoming a good Citizen Brand.



We did this through fireside chats focused on sectors and an in-person session
on Paris 2024 out of our Middle East office, led by Almas Ahmed, our Strategy
Director.



We don’t see a brief as a mandate, but as an opportunity to deploy design as a
strategic tool.

 

Through our partnership with Usha Martin, we were able to understand their true
challenge. Through design, we were able to unify the portfolio while retaining
the equity of the sub-brands.


RETENTION STRATEGIES

Relationship Health Plans:

 

We proactively generate a health plan for clients through a SWOT analysis. These
business measures are complemented with thoughtful, personal touches to truly
integrate clients into the Conran Design Mumbai family.



Strategic Mapping:

 

We have implemented a unique methodology to identify key growth opportunities.
These allow us to gain an in-depth understanding of a company actively pitch
plans that spearhead transformations.


SHREYA JHAWAR
DIRECTOR OF GROWTH
USHA MARTIN 

Conran truly understood the essence of Usha Martin and delivered a brand
identity that perfectly aligns with our vision. They were able to capture our
focus on engineering excellence, sustainable growth, and a united global
presence with absolute precision. We are thrilled with the outcome and the
seamless collaboration throughout the process.

"


GAURAV GUPTA
MD & CEO 
TYGER CAPITAL

Conran Design Mumbai approached the rebrand of Tyger Capital and Home Finance
with bold thinking and agility, embodying a true 'one team' spirit. This
collaborative effort has resulted in a new brand purpose that transcends mere
transactions, powerfully reflected in the name and identity. The rebranding
initiative has successfully carved out a distinctive position for Tyger Capital
and Home Finance within the industry.

"


RASHMI SONI
HEAD OF COMMS.
PAYU 

We worked with Conran Design Group for more than a year, and they proved
themselves to be great partners. Their strategic vision, creativity, and deep
understanding of the fintech landscape enabled us to position PayU as a
resilient and progressive industry leader. The team’s collaborative approach,
combined with their attention to detail and out-of-the-box thinking, seamlessly
brought our new identity to life, which we were able to launch at the Global
FintechFest 2024.

"


TALENT 
DEVELOPMENT

Dynamism, there is no word that encapsulates our electric, ever-expanding team
better. Diverse and driven, we constantly punch above our weight. We may be
small, but we sure are mighty.


Talent Development
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BUILDING EXPERTISE

This year, we continued our culture of collaboration through:



Goafest: Learning amongst our peers and exchanging viewpoints.



Letra Label Yatra: Walkthrough of the Letra Graphix facility, learning the
latest in print technology.



Design Yatra:
Take a step back and be inspired by global leaders in design.









A Havas internal learning platform with insights from across sectors



Great Place to Work certified (2024)




BROADENING PERSPECTIVES

We believe that the best ideas are born in an environment of inclusion,
encouragement and evolution.



 

 * Havas India’s DEI Impact Council, furthering our efforts across areas of
   inclusivity.    



 * Participation in MIT’s Oliofolio, an event hosted by the MIT Institute of
   Design, providing students clarity on how to approach their future careers.




An intensive Executive Leadership Development program that develops Havas's
future leaders.




An industry-first mentorship program in partnership with Her Entrepreneurial
Network.

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BRINGING ON TALENT



50%

80%

UNDER 30 YEARS 



FEMALE TEAM




NEW HIRES



Design Lead

Apurva Agarval



Strategist

Mahika McCarty




ADDITIONALLY, IN THE LAST YEAR WE SAW
5 INTERNAL PROMOTIONS (AT ALL LEVELS)



All this amounts to a team invested in growth, in each other and, most
importantly, in keeping up the radical, purposeful work.


WORK & RECOGNITION

Dynamism, there is no word that encapsulates our electric, ever-expanding team
better. Diverse and driven, we constantly punch above our weight. We may be
small, but we sure are mighty.


Work and Recognition


POWERING RESILIENT BRANDS


PAYU

We helped PayU rebrand itself as India’s largest and most valuable fintech
platform, aligning with its future ambitions. After deeply analysing and
understanding the brand and category, we ultimately positioned PayU as
‘Resiliently Progressive,’ signalling its pivot towards financial freedom and
inclusion. The new visual identity features a portal and a 'U,' symbolising
progress and empowerment with a brand world that speaks to a ‘Portal of Infinite
Possibilites’. The new identity was unveiled at GFF, marking PayU’s
transformation to a future-ready and adaptable brand.

View Case Study


Pay U


POWERING RESILIENT BRANDS


TYGER CAPITAL

We transformed Adani’s trust and legacy into a dynamic new brand for Tyger
Capital/Home Finance, centered on customer-centricity, agility, and digital
capabilities. Our aim was to create a brand identity that resonates with
underserved Tier 2 to Tier 5 audiences, emphasising flexibility, speed, and
transparency. We brought this vision to life with a bold logo inspired by the
namesake, that incorporates a rupee symbol and dynamic elements representing
agility. The brand world was further enhanced by devices like 'The Window' and
'The Spotlight' to highlight the customer stories supported by Tyger .

View Case Study


Tyger Capital


FROM INDIA TO THE WORLD


USHA MARTIN

We worked with Usha Martin, a global leader in steel-wire rope, to address
inconsistency in branding and messaging, positioning the company as a global
entity and industry leader, inspired by its 60+ year legacy. We began by
gathering insights from stakeholders and customers, which informed the new brand
positioning of ‘Pioneering Excellence’, highlighting both engineering prowess
and global stature.

 

An improved architecture allowed the company to streamline it’s offerings by
sector. The new visual identity is inspired by wire-rope cross sections and
served as the foundation for unifying the portfolio brands visually, ensuring
Usha Martin’s perception as a global powerhouse carries across 52 countries,
through 13 locations.

View Case Study


Usha Martin


LOCALISING FOR SUCCESS


NESTLÉ - MUNCH MAX

We helped Munch Max penetrate the premium segment with its new Brownie edition
by positioning the product as an indulgent, multi-textural experience through
packaging that retained key brand colours for familiarity. Through this design
strategy, we were able to establish Munch Max’ premium credentials, setting the
standard for future product lines.

View Case Study


Munch Max


LOCALISING FOR SUCCESS


NESTLÉ - GERBER

They faced challenges entering India's competitive toddler snacking market. We
created packaging that leveraged Gerber’s international reputation while
focusing on taste and nutrition and highlighted key ingredients like real fruit
and multigrains, enhancing the brand’s flavour-first approach. The successful
launch increased Gerber's market share and created opportunities for further
portfolio expansion.

View Case Study


Gerber


CONTRIBUTION

Our mission to widen the strategic and symbolic scope of design extended far
beyond the profit margin. Once we drew up our blueprint of change, our leaders
took it upon themselves to be among the architects.


Contribution

Geet

Nazir


JURYSHIPS



 1. 
 2. 


Geet Nazir

Mayuri

Nikumbh


JURYSHIPS



 1. 
 2. 
 3. 


Mayuri Nikumbh

Urja

Khanna


RECOGNITION




YOUNG BUSINESS LEADER - 2023


 1. 


Urja Khanna



IN THE SPOTLIGHT

Brand Equity

Afaqs

Business Standard

E4M




Social Samosa

Campaign

Brand Equity

BW Marketing World




E4M

Marketech APAC



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Connect with us:
info@conrandesignmumbai.com

www.conrandesigngroup.com



 * 
 * 
 * 

Visit us:

17th Floor International Business Park, Oberoi Garden City, Goregaon, Mumbai,
Maharashtra 400063

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