www.cheil.com Open in urlscan Pro
104.71.184.71  Public Scan

Form analysis
0 forms found in the DOM

Text Content

Choose your country or region

Canada
 * Canada
 * Choose a Different location

Confirm 닫기


SITEMAP

 * About
 * Work
   * Awards
   * Partners
 * News
   * PR
 * People
   * Leadership

Contact us
×
HQ
 * Korea / English · Korean

Africa
 * Ghana / English
 * Kenya / English
 * Nigeria / English
 * South Africa / English

Asia – pacific
 * Australia / English
 * Greater China / English
   Chinese Mainland / English
   Hong Kong SAR / English
   Taiwan / English
 * India / English
 * Indonesia / English
 * Japan / English
 * Malaysia / English
 * Philippines / English
 * Singapore / English
 * Thailand / English
 * Vietnam / English
 * New Zealand / English

CIS
 * Kazakhstan / English
 * Russia / English

Europe
 * Austria / English
 * Belgium / English
 * Czech / English
 * France / English
 * Germany / English
 * Italy / English
 * Nederland / English
 * Poland / English
 * Spain / English
 * Sweden / English
 * Ukraine / English
 * United Kingdom / English

Latin America
 * Argentina / English
 * Brazil / English
 * Chile / English
 * Colombia / English
 * Guatemala / English
 * Mexico / English
 * Peru / English
 * Panama / English

Middle East
 * Jordan / English
 * Saudi Arabia / English
 * Türkiye / English
 * UAE / English
 * Egypt / English

North America
 * Canada / English
 * USA / English

×


×


×

I WANT TO MANAGE COOKIES VOGLIO GESTIRE I COOKIES

×


×


LEADERSHIP


×

VISIT US

AUSTRALIA

Upper Ground Level,
3 Murray Rose Avenue Sydney Olympic Park
NSW 2127 Australia
+61-2-9735-3400
Managing Director: Byung Hoon (BH) So
byunghoon.so@cheil.com
Careers: cheilhr@cheil.com

×

NO. CONTENT


PREVIOUS ISSUES | NEXT ISSUES
×
PREVIOUS NEWS | NEXT NEWS
×

×


오비맥주 - 카스





×

×


CSR & SHARING VALUES

Sharing Values by Cheil WorldWide, which designs the better world, is
systematically planned through specialized frameworks.
Sharing Values framework of Cheil WorldWide is formed based on principles of
'creation', 'collaboration', and 'consideration‘.
This enables harmonious and balanced CSR (Corporate Social Responsibility)
activities by utilization of matrix structure.

DESIGNED BY CHEIL

Designing better world with the new ideas by Cheil Worldwide

Creation Creating social values by utilizing company characteristics and
employees’ talents
Collaboration Maximizing synergy through cooperation of stakeholders from
various classes
Consideration To show sympathy and solicitude to socially-disadvantaged, through
sincerity and persistency

SHARING VALUE FRAMEWORK

 * Participation in tackling
   social issues through the
   characteristics of the
   company and talents
   of employees
 * Support on local communities
   and the future generation
   through capability
   of Cheil Worldwide
 * Economic support
   on the socially
   disadvantaged
   including low-income
   families
 * Social contribution
   of the employees with
   the local community
   for the better world

 * GEUL-DONGMU PROJECT
   
   This corporate social responsibility (CSR) program helps young North Korean
   defectors live a happy, fulfilling life in South Korea. The program consists
   of “Geuldongmu,” an online campaign that raises awareness regarding
   North-South relations and provides an online translator that changes
   unfamiliar South Korean words into North Korean words, “Geuldongmu Danotong,”
   a vocabulary book containing useful expressions and words commonly used in
   South Korea for teenage North Korean defectors who are of the age of
   attending middle school and high school, “Maum Dongmu,” a program that heals
   and embraces defectors’ emotional scars, and Gildongmu, a counseling program
   that counsels young defectors’ major(field of study) and career path.

 * SARANG AE BAZAAR
   
   This year-end bazaar within the company sells props used in commercials and
   advertisements as well as items donated by employees celebrities. Sales
   proceeds are used to aid the neighbors in need within the community.

 * MERI CLASS
   
   Meri Class is a main social contribution project of the Cheil India, and is
   designed to provide quality education for young Indian girls who are left
   unattended in a poor educational environment. In addition to funding
   textbooks and classrooms, the project also engages in activities to help
   resolve the fundamental problems faced by the current Indian education
   system, such as lack of schools and teachers.

 * 1 HEART 1 VILLAGE
   
   Cheil China has been continuously carrying out volunteering activities for
   about 10 years in the sister village of Miyun District, Beijing, by helping
   the elderly in rural areas and providing daily necessities including
   electronics products.

×


ENVIRONMENTAL VALUE

Cheil Worldwide plans to build an eco-friendly work environment by creating a
culture prioritizing and considering the environment among employees, eventually
leading to making the environment issue a key element in corporate management
strategies.

 * Building an Environment-friendly Culture: Green Cheil Campaign
   
   Every year, Cheil Worldwide carries out eco-friendly campaigns with all
   employees. We hold contests for best eco-friendly practice ideas and give
   awards. Cheil Worldwide also carries out practical environmental campaign
   called Cheil Go Go (meaning reducing the use of plastics and practicing the
   Green Cheil philosophy) to reduce the disposable products in our daily lives
   by minimizing the use of plastic bags, paper cups, and plastic toothbrushes.
   In addition, Cheil Worldwide carries out paperless campaign to establish an
   eco-friendly work environment. We’ve replaced our A4 papers and paper cups
   with more eco-friendly options (FSC-certified papers and paper cups made with
   eco-friendly kraft paper). Further, Cheil Worldwide has provided tumblers to
   all its employees to minimize use of paper cups while providing discount at
   company cafeteria when employees use tumblers. A tumbler cleaner has been
   installed on each floor to further encourage tumbler use.
   
   * Green Cheil Campaign
   
   
   
   
   

 * Responding to Climate Change: ESG Practicing Agreement
   
   Due to the characteristics of the advertising sector, we emit relatively less
   greenhouse gases compared to the manufacturing sector. Nonetheless, we have
   keen interest in responding to climate change. In light of the foregoing, we
   held a ESG Practicing Agreement Signing Ceremony with our partner companies
   (approx. 96 companies) pledging to minimize carbon emissions when making
   advertisements.
   
   * ESG Practicing Agreement
   

 * Supporting Environmental Campaigns
   
   In order to maximize the synergy between different environmental management
   activities, Cheil Worldwide engages in environment protection activities
   relevant to the advertisement business sector. We make campaigns to raise
   awareness of various environmental issues, such as climate change and
   destruction of the ecosystem, while continuously expanding the number of
   environmental campaign proposals as well.

CHEIL WORLDWIDE’S ENVIRONMENT-FRIENDLY MANAGEMENT POLICY

As a global marketing solution company, Cheil Worldwide will build an
environment-friendly culture that prioritizes the environment and practices
environment-friendly approach based on the following Environment-friendly
Management Policy.

 1. 01
    
    All employees of Cheil Worldwide shall comply with global standards related
    to the environment and minimize wasting resources when performing their
    tasks.

 2. 02
    
    Cheil Worldwide shall actively propose environment-related campaign ideas to
    clients and lead the way in raising environmental awareness in the society.

 3. 03
    
    Cheil Worldwide shall promote its Environment-friendly Management Policy to
    all employees and major business partners.

 4. 04
    
    Cheil Worldwide shall regularly report its ESG targets and achievements to
    the board of directors to establish and maintain a sustainable business
    management system.

×


EMPLOYEE VALUE

As a company that thinks "human is the best asset", Cheil Worldwide chooses
talented individuals with Cheil Worldwide’s talent features (Cheil Way),
providing them with specialized education programs, fair evaluation and
compensation, a welfare system that considers the quality of life and
opportunity to grow into a global leader through creative organizational
culture.

 * Respecting Diversity and Protection of Human Rights
   
   Cheil Worldwide’s global business is expanding, and we hire talents without
   discrimination on any ground such as nationality, academic background, race,
   gender and age. We strive to create a work environment where all employees
   are treated equally and encouraged to realize their full potential. In
   addition, out of respect for employee human rights and to fulfil corporate
   social responsibilities, Cheil Worldwide strongly supports the UN Universal
   Declaration of Human Rights and the UN Framework and Guiding Principles on
   Business and Human Rights.

 * Specialized Talent Training Programs
   
   Cheil Worldwide runs various education and training programs that strengthen
   organizational capabilities and support personal growth. Such programs
   include ‘task-specific’ training that strengthens specialized task-related
   capabilities, ‘leadership’ training that improves leadership within the
   organization and enhances communication skills, ‘expatriate’ training that
   foster global leaders, as well as various language-learning programs.

 * Evaluation and Compensation
   
   In order to facilitate a fair evaluation on employee’s performance, we
   conduct an intricate evaluation process such as team-level/individual
   goal-setting workshops, interim performance review, performance evaluation
   feedback, and employee interviews. Cheil Worldwide’s compensation system is
   linked to employees’ performance, so employees are provided with
   distinguished compensation according to the result of their performance
   evaluation. In addition, we have in place a variety of HR management systems
   that utilize performance evaluation results, such as selecting candidates for
   various training opportunities and merit-based promotions.

 * Welfare Benefits
   
   In order to improve the quality of life for the employees, Cheil Worldwide
   operates in-house cafeterias and coffee shops, supports employee club
   activities in the company and provides various other welfare programs
   including tickets to theme parks and water parks . To ensure financial
   stability of our employees, Cheil Worldwide also provides employees with
   low-interest loans for housing and mortgages. We also provide financial
   support for tuition of employees’ children and have keen interest in the
   health and wellbeing of our employees.

 * Creative Organizational Culture
   
   Cheil Worldwide makes its utmost effort to create a work environment that
   nurtures creativity. In light of the characteristic of the advertising sector
   and to promote the autonomy of the employees, we have implemented PiC+, which
   is a system that lets employees choose their own working hours, which allows
   more efficient management of time. Idea Vacation encourages employees to go
   on a week-long or longer leave to get recharged with new ideas and refreshed.
   Our Ai Cheil Day Care Center helps our employees with young children to work
   without having to worry about taking care of them. Hyu is a counselling &
   therapy center that provides programs run by an expert therapist with a Ph.D
   and helps employees manage stress and recover their energy. I-spa is a
   healing space filled with items that help employees to fully relax, get
   creative inspirations, and unleash their imaginations. I-pub is an online
   corporate communication channel where employees can freely share their
   opinions and ideas using their online nicknames.
   In addition, the labor union-management council Sarang Sarang strives to
   relieve the grievances of the employees and establish a culture of trust and
   cooperation between the labor union and the management by delivering
   employees’ voices to the management.

×


MUTUAL GROWTH VALUE

In order to sustainably develop socially beneficial relations, Cheil Worldwide
has built a fair and transparent business model and is consistently
strengthening the culture of cooperation that fosters mutual growth with partner
companies.

 * Establishing Fair and Transparent Business Practices
   
   Since 2007, Cheil Worldwide has been increasing transparency and fairness in
   its relationship with partner companies by establishing ‘the Rules and
   Regulations on Selecting and Working with Partner Companies’ and utilizing a
   portal website for partner companies called Mutual Growth Cooperation Partner
   Portal. Since the second half of 2013, we’ve been using electronic contract
   system and online ordering system to reinforce the transparent business
   relations with partner companies.

 * Supporting for Partner Companies
   
   Through the annual Work-Sharing Session with Partner Companies, we support
   the business of our partners by sharing our expertise and practical knowledge
   regarding topics and cases that are directly related to the works of partner
   companies, such as information on the regulations regarding subcontracting,
   copyright and publicity right.

 * Consistent Communication
   
   Cheil Worldwide operates a help desk through a portal website for partner
   companies (Mutual Growth Cooperation Partner Portal) to listen to the
   grievances and opinions of partner companies. In addition, we consistently
   communicate with partner companies through frequent phone calls and e-mails.

×


COMPLIANCE MANAGEMENT

Adopting compliance management is our corporate responsibility and obligation to
protect the company and its employees, and is essential in Cheil Worldwide’s
growth as a global top-tier company.

 * Protection of Consumer Rights
   
   Cheil Worldwide tries to provides accurate and useful information to
   consumers to prevent consumer misconception. We also do not engage in
   advertising activities that may deceive or cause a misunderstanding to
   consumers. In order to establish a fair trade practices and to protect the
   consumers, we do not make advertisements that are false, exaggerated,
   deceiving, unfairly comparing, defaming or otherwise inappropriate.vi
   In addition, when it comes to providing advertisement service, we uphold the
   principle of helping consumers acquire accurate information that is not false
   or exaggerated in regards to the products or services so that consumers can
   make an informed decision about products and services of our advertisers. As
   such, we have posted the Guideline Regarding Unfair Advertisements within our
   compliance system so that our employees can comply with the regulations under
   Act on Fair Labeling and Advertising as well as related other guidelines. By
   making available relevant regulations, violation cases, and checklists
   regarding labeling and advertising, we make sure our employees can refer to
   such information whenever they need to while carrying out their tasks.

 * Pre-review Process
   
   We operate the Pre-review Process before an advertisement is made available
   to the public or goes on air to check whether there are risks regarding
   possible violations of the Act on Fair Labeling and Advertising or other
   laws.
   This process involves face to face meetings between at least two attorneys
   from the legal team and the team responsible for the advertisement. In these
   meetings, advertisement scenario, story board, videos, and images are
   examined in person to comprehensively check whether there are any risks
   related to the Act on Labeling and Advertising, copyrights, portrait rights,
   trademark rights, design rights, the Unfair Competition Prevention and Trade
   Secret Protection Act, and negative PR issues, among other things. This
   process sets Cheil Worldwide apart from other agencies where such review
   process is usually done through written communication with legal teams.
   Cheil Worldwide manages advertisement-related risks through the risk
   management processes that are fitting for the characteristics of the
   advertisement industry and as a result, there was no violation or correction
   measure requested under the labeling and advertisement regulation for the
   past 3 years.

 * Education and Training
   
   Cheil Worldwide holds regular (annual) and irregular ad-hoc education and
   training sessions regarding intellectual property rights so that we can
   deliver our clients advertisements material that do not violate a third
   party’s proprietary rights such as copyright and publicity right.
   Moreover, we require all employees to submit a non-disclosure agreement each
   year in order to manage the confidential business information of the clients
   in a safe and secure manner. Through the company-wide training session each
   year, we educate employees on the importance of data security, including
   confidential business information of the clients.

×


ETHICAL BUSINESS MANAGEMENT

Cheil Worldwide complies with the law and ethics and continues to endeavor to
establish and maintain an ethical corporate culture.

 * Code of Ethics and Business Conduct
   
   In order to comply with the law and ethics and to fulfill its social
   responsibilities in conducting business, we have established and will
   actively implement the Management Principles that serve as the code of
   conduct for all our business activities.
   
   1. We comply with laws and ethical standards.
   
   1-1 We respect the dignity and diversity of individuals.
   
   
   ·We respect the basic human rights of everyone.·We do not, under any
   circumstances, permit forced labor, wage exploitation or child labor.·We do
   not discriminate against any stakeholders, including customers and employees,
   on the basis of nationality, race, gender, religion, etc.
   
   
   
   1-2 We compete fairly, complying with laws and business ethics.
   
   
   ·We comply with the laws of the countries and communities in which we conduct
   business and we respect business competition standards and practices.·We do
   not take any profits from unethical business practices.·We do not permit the
   exchange of gifts, entertainment or any other form of bribery as an
   inducement to engage in unfair business practices.
   
   
   
   1-3 We maintain accounting transparency by keeping accurate records.
   
   
   ·We accurately record and maintain all business transactions to provide
   objective information on business activities for all stakeholders.·We abide
   by accounting rules of relevant countries and internationally accepted
   accounting standards.·We disclose material business matters such as major
   financial changes, corporate information as prescribed by law.
   
   
   
   1-4 We do not intervene in politics and we maintain a neutral stance on all
   political issues.
   
   
   ·We respect the political rights and opinions of the individual. However,
   political activity should be kept outside of the workplace.·We do not use
   company resources for political purposes.·We do not provide illegal political
   donation.
   
   
   
   
   2. We maintain a clean organizational culture.
   2-1 We draw a strict line between public and private affairs in all business
   activities.
   
   
   ·When the interests of the company and the individual conflict, the
   legitimate interests of the company should take precedence.·We do not use
   company assets or the position within the company for personal interest
   (including embezzlement and misappropriation of company assets).·We do not
   allow securities transactions such as trading in the company shares utilizing
   internal business information.
   
   
   
   2-2 We protect and respect the intellectual property of the company and
   others.
   
   
   ·We do not divulge internal intellectual property and classified information
   without prior permission or approval.·We respect the intellectual property of
   others by avoiding acts of infringement such as copying, distribution,
   modification or use without permission.
   
   
   
   2-3 We create a healthy organizational atmosphere.
   
   
   ·We foster positive working relationships by prohibiting harmful practices
   such as sexual harassment, violence and inappropriate monetary transactions
   between colleagues.·We do not allow favoritism or private groups based on
   external affiliations that is detrimental to the harmony within the
   company.·We establish win-win labor-management relations based on mutual
   trust and open communication.
   
   
   
   
   3. We respect customers, shareholders and employees.
   3-1 We value customer satisfaction the top priority in our business
   activities.
   
   
   ·We provide products and services that meet customer demands and expectations
   in a timely manner.·We treat our customers with sincerity and kindness, and
   attend to their proposals and complaints.·We respect and protect our
   customers’ reputation and their personal and proprietary information.
   
   
   
   3-2 We focus on shareholder value.
   
   
   ·We strive to provide long-term benefits to shareholders through rational
   investment and efficient management.·We strive to make stable profits and
   increase the market value of the company with robust business operations.·We
   respect the rights, opinions and reasonable requests of shareholders.
   
   
   
   3-3 We endeavor to improve employees’ quality of life.
   
   
   ·We provide equal opportunities to all employees, and treat them fairly based
   on their abilities and performance. ·We encourage all employees to pursue
   continuous self-development and we actively support the improvement of their
   capabilities for better business performance ·We strive to provide a
   workplace environment that fosters personal initiative and creativity.
   
   
   
   
   4. We care for the environment, health and safety.
   4-1 We engage in environmentally friendly management practices.
   
   
   ·We observe global standards, related laws, and internal regulations related
   to conservation of the environment.·We endeavor to protect the environment in
   all business operations, including product development, manufacturing and
   sales.·We strive to implement activities that use resources efficiently such
   as recycling.
   
   
   
   4-2 We value human health and safety.
   
   
   ·We observe global standards, related laws, and internal regulations related
   to safety.·We strive to prevent accidents by complying with safety
   regulations and fostering a pleasant work environment.·We take every
   precaution not to supply products and services that could harm human health
   and safety.
   
   
   
   
   5. We are a socially responsible corporate citizen.
   5-1 We actively perform our duties as a corporate citizen.
   
   
   ·We endeavor to raise public trust in our company by fulfilling our
   responsibilities and duties as a member of local communities.·We strive to
   generate stable employment and fulfill our responsibilities to pay taxes
   faithfully.
   
   
   
   5-2 We respect the characteristics of local custom, culture, and society, and
   strive to prosper together with local communities.
   
   
   ·We respect the laws, cultures and values of the countries in which we do
   business, and we contribute to the quality of life of local residents.·We
   lead the improvement of societies through the support of public activities
   such as education, art, culture and sports.·We actively participate in public
   services such as volunteer activities and disaster relief services
   
   
   
   5-3 We build win-win relationships with business partners.
   
   
   ·We form reciprocal relationships on the basis of mutual trust with our
   suppliers, and treat them as strategic partners.· We reinforce our suppliers’
   competitiveness with legitimate support in order to achieve co-prosperity.
   
   
   

 * Anti-Corruption Principles
   
   Cheil Worldwide employees shall uphold the principles below for non-corrupt,
   virtuous corporate culture.
   
   Cheil Worldwide employees,
   - shall not take gift or entertainment, including golfing, from clients
   - shall not take profit or benefit through corrupt means, such as embezzling
   fund or stealing assets
   - shall work diligently during work hours and shall be polite and mindful of
   their manners when working with each other
   - shall not disclose protected information, such as confidential information
   of the company, to a third party without prior permission or approval.

×
닫기


GESTISCI I TUOI COOKIE

Utilizziamo cookie per migliorare la tua esperienza di navigazione sul nostro
sito e per mostrarti annunci pertinenti. Gestisci le tue impostazioni in
relazione ai cookie che utilizziamo descritti qui sotto.


Our site uses cookies. We'd also like to set optional cookies to give you the
best experience and provide you relevant advertising. You can choose to manage
your preferences or accept all cookies.
I WANT TO MANAGE COOKIES I AM HAPPY WITH ALL COOKIES. LET’S GO!
Il nostro sito utilizza i cookie. Vorremmo anche impostare dei cookie opzionali
(analitici e di profilazione) per offrirti la migliore esperienza e inviarti
pubblicità personalizzata. Puoi scegliere di gestire le tue preferenze e
accettare o rifiutare tutti i cookie.
VOGLIO GESTIRE I COOKIES ACCETTO TUTTI I COOKIES. LET’S GO!


CHEIL

 * About Cheil
 * 

Canada EN MENU
 * Cheil
 * Work
   * Awards
   * Partners
 * News
   * PR
 * People
   * Leadership
   * ESG

×

We Create Connected Experiences that Matter
 * Awards
 * Partners

 * PR

 * Leadership
 * ESG

Watch this campaign
Work
About Cheil
SAMSUNG | The Moment





INTERESTED IN OUR COMPANY?

ESG • Contact us
 * Cyber audit team
 * External Security Report
 * 영상정보처리기기 운영관리방침
 * Privacy

©2024 Cheil Worldwide Inc. All Rights Reserved.
top