tos.ea.com Open in urlscan Pro
159.153.191.243  Public Scan

Submitted URL: https://click.e.ea.com/?qs=9f81a7992b8b736f9584828c82f96b3ffc9d766b31d26f672e0b4e280d5f537ca9a6277f87f73f49d0337c3cd1ba...
Effective URL: https://tos.ea.com/legalapp/WEBPRIVACY/US/en/PC/
Submission: On November 17 via api from US — Scanned from DE

Form analysis 0 forms found in the DOM

Text Content

ELECTRONIC ARTS INC.
PRIVACY AND COOKIE POLICY


Your privacy is important to EA and we take our responsibility of caring for it
seriously. This policy describes how Electronic Arts Inc. ("EA"), processes the
personal information we collect about you when you use our products and services
or when you attend live events hosted by or in connection with EA (collectively,
"Services"). In some cases, our subsidiaries may be considered data controllers,
either together with EA or by themselves.



TABLE OF CONTENTS

 1.  Information We Collect
 2.  How We Collect Information
 3.  How We Use Your Information
 4.  Information We Share with Third Parties
 5.  Where We Hold Your Information
 6.  How We Protect Your Information
 7.  Children
 8.  Your Choices and Controls
 9.  Third-Party Services
 10. Changes to Our Policy
 11. Contact Us
 12. Right to Contact a Data Protection Authority



1. INFORMATION WE COLLECT

The information we collect depends on what Services you use and how you use
them.


A. INFORMATION YOU GIVE US DIRECTLY

🛈 We collect information that you give us directly, such as when you create an
EA Account, set up security questions, make purchases, or contact EA Help.

We collect information that you provide us, such as:

 * Your EA Account information, including your email address, username, real
   name, country, date of birth, telephone number and password;
 * Security questions and answers;
 * Information you provide in response to surveys about our Services;
 * Information you provide when seeking help from us, such as your name,
   telephone number, and records (including call recordings) of the issues you
   experience; and
 * Billing information, such as your name, payment card number, payment account
   details, and shipping address.


B. INFORMATION YOU PROVIDE WHEN PLAYING ONLINE

🛈 When you play online, we may collect information about your gaming profile,
your gameplay, or your use of social features.

When you participate in social features such as chat, any audio, visual, and/or
electronic information that you disclose may be read, copied, collected, or used
by other players, and may become publicly available. Please make sure your
privacy settings reflect your preferences.

When you participate in online multiplayer games, your in-game profile
information, gameplay, and statistics are visible. In some of our titles, when
you play certain multiplayer modes, we may record your gameplay and replay it to
other players. In competitive game modes, we may record your gameplay, and your
controller button inputs, and replay these together with your in-game profile
information and game statistics to other players in-game and at live EA or
partner events.


C. OTHER INFORMATION WE COLLECT WHEN YOU USE OUR SERVICES

🛈 We may collect other information when you use our Services, such as
information about your device, hardware and software information, IP address, or
browser information.

We may collect other information automatically when you use our Services, such
as:

 * IP address;
 * Information about your device, hardware, and software, such as your hardware
   identifiers, mobile device identifiers (like Apple Identifier for Advertising
   [IDFA], or Android Advertising ID [AAID]), platform type, settings and
   components, EA software and updates you have installed, and the presence of
   required plugins;
 * Approximate geolocation data (derived from IP or device settings);
 * Browser information, including your browser type and the language preference;
 * Referring and exit pages, including pages viewed and other interactions with
   web content;
 * Details about what EA games or Services you purchase or obtain, and your use
   of them;
 * Device event information, including crash reports, request and referral URLs,
   and system activity details (e.g., whether you encountered an error playing
   our games or lost Internet access); and
 * Other information (such as your likeness) that you may provide as part of
   your participation in live events.

We also may collect and store information locally on your device, using
mechanisms like cookies, browser web storage (including HTML 5), and application
data caches.


D. INFORMATION PROVIDED TO US BY THIRD PARTIES

🛈 We may receive information about you from third parties, such as Sony,
Microsoft, Nintendo, Google, mobile platforms, or third-party authenticators
that you use to sign in to our Services.

We may receive information about you contained in third-party user accounts when
you use EA online Services on or through third-party gaming platforms, such as
those listed below. This information is provided to EA as part of establishing
or linking an EA Account, which is necessary to access EA’s online services.
Your use of EA online Services through these third-parties indicates your
agreement for the transfer of this information. Examples of information we
receive are provided below. We never receive your credit card number or other
financial information from these third-parties as part of establishing or
linking an EA Account.

 * PlayStation®3 System, PlayStation®4 System, & PlayStation®5 Console. Sony
   provides information from your account for PlayStation™Network such as your
   Online ID, email address, country, language, friend list, date of birth, and
   certain preferences.
   
   
 * Xbox network. Microsoft provides information such as your Gamertag, email
   address, country, language, friend list, date of birth, and certain
   preferences.
   
   
 * Wii / Wii U / Nintendo Switch™. Nintendo provides (as applicable to the
   device you have) information such as your Mii character, nickname, Nintendo
   Network ID, Nintendo Account, email address, country, language, friend list,
   date of birth, and certain preferences.
   
   
 * Google Stadia. Google provides information such as your Stadia Name, country,
   and other Stadia profile information and preferences. Additional details
   about information EA may receive are in the Stadia Privacy Notice.

Social Gaming Platforms. When you use third-party social gaming platforms (such
as Discord or Twitch) and link your EA account, we may receive information
associated with your account on those platforms. Please review the notices
presented to you when linking your accounts for details on the information EA
receives.

Mobile Platforms. If you play or purchase our games on your mobile device or
tablet, we receive information about you from the app stores and other mobile
platform providers. This information may include your username or device ID and
the fact that you made a purchase, as applicable, but does not include any
financial information. Some of our mobile platforms may send information to us
that you authorize them to provide. Our mobile games also may request additional
personal information from you, such as push notification tokens, your device's
specific location, or contact list, and we will collect this information only if
you give us your consent.

Other Third Parties

We may receive information from other third parties, like Facebook or Apple Game
Center, when you use these services with our games. We may also receive
information about you when other players choose to share their contact lists
with us or from publicly-available websites.


E. CATEGORIES OF PERSONAL INFORMATION PROCESSED

Depending on your use of our Services, the following categories of personal
information may have been collected, shared, sold, or disclosed in the preceding
12 months (as these processing activities are defined under applicable privacy
laws, such as the California Consumer Privacy Act “CCPA”):

 * Identifiers; such as a real name, user name, account name, email, online
   identifiers, device identifiers, IP address, or mobile device identifiers;
 * Purchase information; such as payment card number, payment account details,
   billing address, and other payment information;
 * Characteristics of Protected Classifications under state or federal law; such
   as age or gender;
 * Commercial Information; such as products or services interaction and purchase
   history;
 * Internet or Electronic Network Activity information; such as, browsing
   history, search history, and information regarding interactions with our
   games, websites, applications, and/or advertisements;
 * Approximate (coarse) geolocation data; such as location data derived from IP
   address or device settings;
 * Audio or Electronic information; such as when you play our games, play
   certain multiplayer modes, use chat features, or participate in competitive
   game modes or live events;
 * Inferences; such as consumer preferences drawn from the above.

We may collect additional information, such as:

 * If you are the recipient of a contest or sweepstakes prize that requires tax
   reporting, we may collect identifiers associated with your government-issued
   documents (such as a social security number).
 * If you participate in our competitive gaming events, we may collect
   identifiers associated with your government-issued documents (such as a
   passport number), financial information (such as bank accounts), and
   health-related information.
 * If you participate in our user experience research, we may collect financial
   information (such as bank accounts), health-related information and video
   footage of your gameplay, as well as your recorded image throughout the
   session.


F. LEGAL BASIS FOR PROCESSING

🛈 Depending on where you reside, we may rely on different legal bases to
process your information.

Our legal basis for processing your personal information varies depending on the
type of information we collect and the context in which we collect it as well as
on your country of residence, as indicated when you are setting up your EA
account or, when not signed into an EA Account, your location as determined by
your IP address and/or your device registration country.

If you are a resident of the European Economic Area or of a jurisdiction where
similar legal requirements may apply such as Brazil, Switzerland, and the United
Kingdom, we rely on a number of legal bases to process information about you. We
will process information about you where we have your consent, where we have a
legitimate interest to do so, where the processing is necessary for the
performance of a contract with you, and/or where we have a legal obligation to
process your information. For example, we typically rely on:

 * consent when placing cookies on your device on the web (through our cookie
   consent manager) to send you email marketing, or to deliver third party
   targeted advertising to you on our Services;
 * our legitimate interests to process your information when providing you with
   customer service support, to serve targeted marketing of our Services, for
   fraud prevention and security purposes; and
 * on contractual necessity to process information when you create an EA Account
   to enable us to provide you with our Services.


2. HOW WE COLLECT INFORMATION

🛈 We use various technologies to deliver and measure the effectiveness of our
Services, to serve advertisements, and to enhance your player experience. These
technologies include cookies and similar technologies, as well as analytics,
advertising, anti-cheat, and anti-fraud technologies.

We and third parties use technologies described below to collect information to
deliver our Services.


A. COOKIES AND SIMILAR TECHNOLOGIES

Cookies are small text files stored on your Internet browser. We and our
third-party partners use cookies and similar tracking technologies to help us
understand things like what web pages, features, or ads you view and what games
you play. This information helps us keep track of your shopping cart, measure
the effectiveness of our advertising, make sure you don't see the same ad
repeatedly, and otherwise enhance your experience. You can disable cookies,
limit the types of cookies you allow, or set your browser to alert you when
cookies are being sent. Please refer to guidance provided by your individual web
browser if you'd like help in managing your cookie preferences. We also offer
cookie consent tools in certain regions to help you manage your cookies.

We may use tracking pixels or clear GIFs to collect information about your use
of our Services and your response to our marketing emails. We use Internet log
files (which contain technical data such as your IP address) to monitor traffic
on our Services, troubleshoot technical problems, detect and prevent fraud, and
enforce our User Agreement. We currently do not respond to Do Not Track (DNT)
signals. You may opt out of certain types of tracking on the web, including
certain analytics and tailored advertising by changing the cookie settings in
your browser or via our consent tools, as applicable.

We also use Analytics, Advertising, Anti-Cheat, and Anti-Fraud technologies in
our Services. These technologies may utilize the same cookies or similar
mechanisms as further described below.


B. ANALYTICS TECHNOLOGIES

We use internal and third-party analytics technologies to collect information
about how you use our Services, your computer or device and the health of our
Services.

For instance, we may collect and store data from your computer or device when
you use our Services. This information includes technical and related
information about your computer or device and operating and/or network systems
(such as IP Address and device ID), information about your engagement with
certain features, gameplay and usage statistics, system interactions and
peripheral hardware for purposes described in Section 3 below. If you play a
game offline without connecting to the Internet, this data will be stored on
your device and transmitted to us when your device connects to the Internet. If
you participate in online Services, we may also collect, use, store, transmit
and publicly display your personal and/or statistical data regarding your game
play (including scores, rankings and accomplishments), or identify content that
is created and shared by you with other players.

Third-party analytics technologies integrated into our Services may (including
SDK [Software Development Kit] and API [Application Program Interfaces]
integrations) combine the information they collect in connection with your use
of EA's Services with information they have independently collected over time
and/or across different platforms. Many of these companies collect and use
information pursuant to their own privacy policies. A list of third-party
analytics companies that operate in our Services as well as how to opt out to
the extent applicable can be found at privacyappendix.ea.com.


C. AD SERVING TECHNOLOGIES

Some of our Services employ ad serving technologies that use cookies, clear
GIFs, web beacons, tracking pixels, SDK, API, and other similar technologies to
deliver offers and advertising to you within EA Services as well as on
third-party platforms and sites, and to measure the performance of our
advertising campaigns. Some of these technologies can sync or connect behavior
across different websites, mobile apps and devices to tailor offers and
advertising to your interests. For instance, you may be presented with an offer
for a game we think you might enjoy. Or, if you express interest in a game, you
may receive an advertisement later for that game or similar Services on EA or
third-party sites. Other in-game advertising technologies enable offers to be
temporarily uploaded to your game, web browser, or mobile device and later
replaced while you are online.

These technologies collect and use information so we can serve appropriate
offers and advertising to you, to measure effectiveness and distribution of
these offers and advertising, and to understand how users interact with our
Services. In addition to identifiers and certain information listed in section
1(C) above, this information may include:

 * Advertisements served and the location of the ad;
 * Length of time an advertisement was visible;
 * Domain type, IP address, size of the advertisement;
 * Your interaction, if any, with the ad; and
 * Advertisement response.


D. THIRD-PARTY ADVERTISING COMPANIES

Third-party advertising companies may combine the information collected in the
context of delivering an offer to you via our Services with other information
they have independently collected over time and/or across different websites.
Many of these companies collect and use information pursuant to their own
privacy policies. A list of ad serving companies that operate their own networks
on our Services as well as how to opt out to the extent applicable can be found
at privacyappendix.ea.com.

To learn more about some of these ad networks' practices, or to opt out of
third-party targeted advertising, you can visit www.networkadvertising.org,
www.aboutads.info/choices, youradchoices.ca, or www.youronlinechoices.eu. Note
that opting out does not mean you won't see ads; rather, it means that the
advertising you see may not be as relevant to you.


E. ANTI-CHEAT AND FRAUD PREVENTION TECHNOLOGIES

We strive to provide a safe and fair gaming environment for all players. When
you use our Services, we or third parties may use cookies and similar
technologies and collect data about your machine or device, to create a machine
"fingerprint" or "hash" of your machine components, for fraud prevention,
security and authentication purposes. We may also monitor publicly-available
information, third-party sites, and/or use anti-cheat technology within our
Services, including automated anti-fraud and abuse algorithms. If you believe
your access to our games and/or Services was blocked by this technology in
error, please contact EA Help at help.ea.com.


3. HOW WE USE YOUR INFORMATION

🛈 We use your information to operate our Services, to improve your game
experience, to provide you customer support, to serve and measure the
effectiveness of advertising, and to personalize our communications with you.

We use your personal information, both individually and combined together, in
the following ways.

To operate our business and to enhance and personalize your game experience,
including to:

 * Operate, improve, and develop our games and Services;
 * Undertake research and analysis to develop and demonstrate our technology,
   and to better understand our players;
 * Populate online leaderboards and enable online matchmaking;
 * Provide replays to you and other players via spectator modes;
 * Help you find your friends or tell your friends about an EA game or Service;
 * Facilitate sharing on social networks;
 * Manage and serve targeted and contextual advertising;
 * Measure the effectiveness and distribution of advertising, including
   understanding who engages with our Services and how they interact with our
   Services;
 * Measure the health of our Services;
 * Detect security incidents, protect against malicious, deceptive, fraudulent
   or illegal activity, and prosecute those responsible for that activity;
 * Set up and maintain accounts for which you register;
 * Provide game experiences that you may like;
 * Set up and facilitate loyalty programs;
 * Facilitate your gameplay on multiple devices and/or platforms, as applicable;
 * Identify, fix, and troubleshoot bugs or functionality errors;
 * Provide software updates;
 * Authenticate and activate your games and save game-play data, including
   progress;
 * Facilitate competitions and contests;
 * Perform audits, transactions, and other compliance activities;
 * Adhere to your preferences and to deliver content;
   
 * Help keep our Services safe and fair, resolve disputes, investigate and help
   curb fraud and illegal behavior, comply with the law, and to enforce our
   agreements and policies; and
   
 * Other purposes you consent to, are notified of, or are otherwise disclosed to
   you when you provide personal information.

To provide you support, including to:

 * Help identify and troubleshoot problems with your account or Services;
 * Facilitate surveys or questionnaires;
 * Communicate with you and respond to your specific requests or questions; and
 * Manage and send you confirmations and important information about your
   account, Services, purchases, subscriptions, and warranties.

To personalize our communications with you, including to:

 * Present offers and/or information relating to games and/or Services you might
   like;
 * Make game or other Service recommendations to you; and
 * Provide you with Service updates.
   

We retain the information we collect for as long as necessary to provide our
Services, and we may retain that information beyond that period if necessary for
legal, operational, or other legitimate reasons.

We may also de-identify, anonymize, or aggregate the information we collect, or
collect it in a way that does not directly identify you. We may use and share
such information as necessary for our business purposes and as permitted by
applicable law.


4. INFORMATION WE SHARE WITH THIRD PARTIES

🛈 We do not disclose or share your personal information with third parties
except as we describe in this section, such as to provide our Services and to
deliver advertisements.

Except as described below, we do not share, sell, or otherwise disclose personal
information to third parties (as these processing activities are defined under
applicable privacy laws, such as the California Consumer Privacy Act):

Service providers. We employ third parties located in and outside of your
country of residence, including outside of the European Economic Area (EEA), to
collect or process personal information on our behalf for the purposes described
in Section 3. These purposes include conducting market surveys, providing IT and
related services, facilitating credit card processing, facilitating live events,
sending emails, or delivering and optimizing our Services. We require that any
third party use the data only on our behalf and for purposes consistent with
this policy.

Business partners. We may provide personal information to business partners with
whom we jointly offer Services. These partners include the companies that
provide the platform on which you play our games, such as Sony (PlayStation®4
system or PlayStation®5 console), Microsoft (Xbox), or others.

Affiliates and Subsidiaries. We may share personal information with our
companies in which we have an ownership interest as is necessary for the
purposes outlined in this notice.

Advertising partners. Through our Services, we may allow third-party advertising
partners to utilize technologies and other tracking tools to collect information
regarding your use of EA's Services and your device (such as your IP address,
mobile identifiers, pages visited, location, browser information, time of day).
We also may combine and share such information and other information (such as
your de-identified account information, demographic information, hardware
specifications, and past purchase history) with third-party advertising
partners. These advertising partners may use this information (and similar
information collected from other websites) for purposes of delivering targeted
advertisements to you when you visit third-party websites within their networks.
This practice is commonly referred to as "interest-based advertising" or "online
behavioral advertising." We may allow access to other data collected by the
Services to share information that may be useful, relevant, valuable, or
otherwise of interest to you.

If you prefer not to share your EA personal information with third-party
advertising partners, you may follow the instructions on this page to change
your settings.

Please also refer to Section 2(D) for more detail on your choices regarding
online advertising.

Disclosures to protect us or others. We may access, preserve, and disclose any
information we store associated with you to external parties if we, in good
faith, believe doing so is required or appropriate to: comply with law
enforcement or national security requests and legal process, such as a court
order or subpoena; protect your, our or others' rights, property, or safety;
enforce our policies or contracts; collect amounts owed to us; or assist with an
investigation or prosecution of suspected or actual illegal activity. In
particular, if we receive a report that you have violated our policies (like our
Positive Play Charter), we may disclose that report and other relevant
information to the platform on which you play our games.

Disclosure in the event of merger, sale, or other asset transfer. In the event
of a reorganization, divestiture, merger, sale, or bankruptcy, we may transfer
all information we collect to the relevant third party and will obtain your
consent to do so if required by law or contract.

Third-party plugins. When third-party technologies or social tools are
integrated into our Services, those third parties may collect information about
your use of our Services. An example is the Facebook "Like" button.

Cross-Platform Sharing. Some of our games allow you to connect and play with
friends and members of a game's community, regardless of what platform they play
on. For example, someone on an Xbox could join a match with a player who is
using a PlayStation®4 system or PlayStation®5 console. We call this ability to
match players across platforms "Cross-Play." When Cross-Play is enabled and you
play with someone on another platform, that other platform may receive your
platform's ID (such as Xbox Gamertag, or Online ID of your account for
PlayStation™Network) along with other information necessary to enable
Cross-Play. In addition, we may provide information regarding your use of
Cross-Play features to the platform on which you play our games. You can change
your Cross-Play preferences by visiting the game's settings menu.

Some of our games may also allow you to continue progress on a game between
platforms, as well as enable the ability for your purchases on one platform to
be available on another platform. We will share your information with platforms
to the extent necessary to enable these features.

Other platforms receiving your information may include Sony (PlayStation®4
system or PlayStation®5 console), Microsoft (Xbox), Nintendo (Nintendo Switch),
Google (Stadia), Valve (Steam), Epic, and additional platforms as they become
available for these features. Your information received by these platforms may
be subject to their respective privacy notices.

With Your Consent. We may share information with other third parties with your
express consent, unless otherwise described above. For example, you may agree to
us sharing your information with a certain company or organization to hear about
their products, services, or promotions, or if you tell us that you want to link
your EA Account with another company’s services. Use of the information you
agree to share will be subject to those third parties' respective privacy
notices.


5. WHERE WE HOLD YOUR INFORMATION

🛈 We store and process your information in the United States and other
countries where we operate. When we do this, we utilize technical, physical, and
administrative safeguards to meet data transfer requirements set by various
privacy laws, such as the European General Data Protection Regulation.

Personal information we collect may be stored and processed for the purposes set
out in this Privacy and Cookie Policy in the United States or any other country
in which EA, its subsidiaries, or third-party agents operate. By consenting to
the transfer of your personal data outside of your country of residence, you
acknowledge that your personal information may be transferred to recipients in
the United States and other countries that may not offer the same level of
privacy protection as the laws in your country of residence or citizenship.

EA's privacy practices comply with the APEC Cross Border Privacy Rules System.
The APEC CBPR system provides a framework for organizations to ensure protection
of personal information transferred among participating APEC economies. More
information about the APEC framework is available on this page.

Electronic Arts Inc. holds certifications under the (former) EU-US and the
Swiss-US Privacy Shield which are available at www.privacyshield.gov. When
Electronic Arts Inc. transfers information from the European Economic Area
(EEA), United Kingdom, and Switzerland to other affiliates, agents, or service
providers that are outside the EEA, United Kingdom, and Switzerland, it will do
so in compliance with the 'Accountability for Onward Transfer' principle of the
Privacy Shield. Where appropriate, EA, will rely on EU Standard Contractual
clauses and other safeguards to enable transfers outside of the EEA, United
Kingdom or Switzerland. In line with the July 16, 2020 decision of the Court of
Justice of the European Union in relation to the EU-US Privacy Shield and
guidance from the European Data Protection Board, EA continues to assess the
legal regime of the countries to which data is being transferred and, as
necessary, updates measures to ensure that we provide adequate levels of
protection. To learn more, visit this page.


6. HOW WE PROTECT YOUR INFORMATION

🛈 We use a range of security measures to secure and protect your information.

Security of your information is a priority at EA and we take a range of
technical and organizational measures to help protect it, including encryption
of sensitive information. Even so, please be aware that no security measure is
100% perfect. Thus we cannot guarantee the security of your information at all
times. You should always be diligent when it comes to the protection of your
personal information.


7. CHILDREN

🛈 Children can play our games with parental or guardian permission. We strive
to protect their online gaming experience by disabling certain features, when
possible. We also give parents or guardians controls and choices over the
processing of their children’s information.

Although the majority of EA online and mobile games and Services are intended
for adults, EA recognizes the importance of protecting children's privacy
online. We strive to follow the different minimum age guidelines set by the laws
of individual countries or territories when determining the age that children
can access certain features of our Services.

When players identify themselves as being children we will:

(1) obtain consent from parents for the use of their children's personal
information, when required by applicable law. For example, we allow parents to
create a child EA Account on certain Services, and with parental consent EA will
collect and use certain children’s personal information to manage a child EA
Account;

(2) disable features in certain Services that could allow a child to share
information that directly identifies them, unless a parent has provided relevant
consent to us or the third-party platform on which their child is playing. For
example, we will respect third-party (console) parental controls as they apply
to game features that could allow a child to provide personal information in
online or multiplayer games (such as through chat or user generated content);

(3) collect and use certain information for limited purposes only. For example,
we may send local in-app notifications, which do not rely on collecting personal
information. Also, persistent device identifiers like IP address or advertising
device identifier may be collected to support our internal operations, such as:

 * Delivering the Services;
 * Maintaining or analyzing the functionality of the Service;
 * Serving contextual ads or frequency capping;
 * Protecting the security or integrity of the user of Service; or
 * Legal or regulatory compliance; and

(4) not condition a child's participation in an activity (such as gaming
contests) on the disclosure of more personal information than is reasonably
necessary to participate in the activity. With certain Service-related
activities, we may not permit children to participate at all, even if we have
consent.

Parental controls and choices:

If you are a parent or guardian and wish to revoke your previously provided
consent, review information collected from your child or have that information
deleted, please contact us via the options in Section 11. If we become aware
that a child has provided us with personal information without parental consent,
we will delete any personal information we have collected, unless we have a
legal obligation to keep it, and terminate the child's account and/or revert
them to the underage experience, as applicable.

If we make material changes to how we collect, use, share or otherwise process
your child's personal information, we will notify parents as required by
applicable law.

We encourage you to talk with your children about communicating with strangers
and the risks of disclosing personal information online. You and your child
should review the privacy settings applicable to their use of our Services, a
summary of which is available here, as well as our Online Safety web page, for
additional information about using the Internet safely.


8. YOUR CHOICES AND CONTROLS

🛈 We provide you with choice and control about our use of your information,
including your ability to exercise your data privacy rights.

We give you meaningful choices when it comes to our collection and use of your
information. For example, if you no longer want to receive marketing emails from
EA, you may click the unsubscribe link included in the footer of any marketing
email we send.

You can exercise any of your privacy rights by visiting our Privacy Portal. To
protect your account security and personal information, you may be asked to
verify your account ownership. Once you have verified your account ownership,
you may also be required to provide your confirmation authorizing an agent to
exercise these rights on your behalf. If you have additional questions about
exercising your privacy rights, you may contact us through help.ea.com. If you
are a Codemasters player, while we continue to integrate our operations you can
learn about how to exercise your rights here.

Your right to deletion. You may deactivate your EA Account or delete the
personal information associated with your account by contacting us through this
link. If you do so, you will no longer have access to the EA games or Services
associated with your account. Note that EA may retain information needed to
resolve disputes, enforce our user agreements, protect our legal rights, and
comply with technical and legal requirements and constraints related to the
security, integrity and operation of our Services. Otherwise, we will retain
your personal information for as long as reasonably necessary to provide you
with, create, and improve our Services, and to comply with the law. You may also
close any account you have registered with Codemasters by logging into your
Codemasters Account, accessing your account settings and selecting 'delete
account' available within the data management tab.

Your right to access. You can access the personal information we hold about you.
You can download a copy of your EA Account information by visiting your EA
Account and clicking the "Your EA Data" tab, or by visiting this page. To
request access to additional data, please contact us through this link.

Your right to correction. You can request correction of your personal
information where it is inaccurate. In some cases, we may provide self-service
tools, such as those on the EA Account customer portal at this page, that enable
you to update some of your personal information.

Your right to opt out or object to certain processing. You may have the right to
opt out of disclosing, sharing, or selling your personal information to third
parties, if applicable, or object to some processing of your data, where such
requests are permitted by law.

For more information, visit this page.

You also may adjust your browser settings to block certain online tracking
technologies, such as cookies, as described in Section 2(A).

You have a right not to receive discriminatory treatment for the exercise of
these privacy rights.


9. THIRD-PARTY SERVICES

🛈 Our websites and Services may contain ads or links to third-party services
and sites.

Our websites and Services may contain advertising or links to third-party
services (such as the Facebook "Like" button or links to third-party websites).
If you click on those links, including an advertisement, you will leave the EA
Service and go to the third-party service or site that you selected. If you
visit a third-party website or use a third-party service, you should consult
that service's or site's privacy policy as your use of third-party sites or
services is governed by their privacy policies.


10. CHANGES TO OUR POLICY

🛈 This policy will be updated from time to time and we will notify you of
material changes.

We may occasionally update this privacy policy. When we do, we will revise the
"last updated" date at the bottom of the policy. If there are material changes
to this policy, we will use reasonable efforts to notify you either by
prominently posting a notice of such changes before they take effect or by
directly sending you a notification.


11. CONTACT US

🛈 You may contact us if you have questions about this policy.

If you have questions about this policy, please use our Privacy Portal to
contact our Data Protection Officer.

To contact EA, including our Data Protection Officer, you can also use the
following address: Electronic Arts Inc., 209 Redwood Shores Parkway, Redwood
City, CA 94065. Electronic Arts Inc.'s representative in the European Union is
Electronic Arts Ireland Limited, Parkmore West Business Park, 1, Ballybrit,
Galway, H91 Y2R5, Ireland. Electronic Arts Inc.'s representative in the United
Kingdom is Electronic Arts Limited, Onslow House, Onslow Street, Guildford, GU1
4TN, United Kingdom.


12. RIGHT TO CONTACT A DATA PROTECTION AUTHORITY

🛈 You may have the right to contact your Data Protection Authority.

If you have a concern about how we collect and use information, please contact
us. You also have the right to contact your local Data Protection Authority if
you prefer. Contact details for Data Protection Authorities in the EEA are
available here.

To contact the Swiss authorities please visit this website. To contact the UK
authority please visit this website. Where appropriate, your local data
protection authority may also forward the matter to the Department of Commerce
or FTC for consideration.

If you have an unresolved concern over our data practices that we have not
addressed satisfactorily, please contact our U.S.-based third-party dispute
resolution provider (free of charge) here.


Last Updated: September 30, 2021

Previous Privacy and Cookie Policy