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 * .CPA DOMAINS: NOW AVAILABLE IN IRELAND.
   
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WHAT IS .CPA?

.cpa is a new, secure domain exclusively available to the accounting profession.

Discover why now is the right time for the accounting community to adopt the new
.cpa standard.

Applications are being accepted for licensed CPA firms and individually licensed
CPAs.

Why .cpa?
Videos
Press Releases in Canada
Press Releases in Ireland
Whitepapers
FAQ
.cpa in Canada
.cpa in Ireland
 
Visit domains.cpa
×


THE NEW .CPA TOP-LEVEL DOMAIN:


YOUR KEY QUESTIONS, ANSWERED HERE.


WHY .CPA?


WHAT IS A TOP-LEVEL DOMAIN?

Top-level domains are the three-letter extensions that end every domain name on
the Internet. For example, the most common top-level domains include .com, .net,
.edu, and .gov. ICANN, the governing body that manages domain usage, supported
the issuance of new domains several years ago – a move which will ultimately
reshape the Internet landscape.

Industries, governments, and even well-known businesses are beginning to change
their domains – in fact, everyone from Major League Baseball (.mlb) to the
Massachusetts Institute of Technology (.mit), to the city of New York (.nyc)
have gotten on board. And now, only for individual CPAs and licensed CPA firms,
the .cpa domain is available and administered by AICPA and CPA.com.


OUR FIRM ALREADY HAS A WEBSITE WITH A .COM DOMAIN. WHY CHANGE?

Traditional domains i.e., .com/.net/.gov/.edu. demand has far outweighed supply,
which means many companies built their current internet presence around a “best
available” .com strategy.

As the internet grew, so did cybersecurity threats and cyber-attacks. Phishing,
which are fraudsters’ attempts to obtain sensitive information, including
usernames, passwords, and credit card details, became common challenges with
unrestricted domains (.com, .net, .org, etc.)

Clients and prospects are also increasingly distrustful of online information
because of past instances of online deception and fraud.

Restricted domains such as .cpa offer a way for our profession to better guard
against fraudsters, impersonators or other malicious actors looking to trick
unsuspecting web users. This will lead to stronger security safeguards across
the profession. Additionally, a shorter, more relevant domain name can better
represent your brand and demonstrate ties to the CPA profession.


WON’T THIS BE CONFUSING TO OUR CLIENTS?

Clients and others who may have bookmarked your old web address will simply be
redirected to your new .cpa domain. If you’re concerned that visitors may think
they’ve been redirected to a suspicious site, we recommend including a “we’ve
moved!” message on your homepage until these concerns recede and restricted
domains become more widely adopted.


HOW WILL THIS AFFECT OUR BRAND?

There are clear marketing and branding benefits to this update, starting with
the fact that only licensed, recognized CPA firms can secure the .cpa domain for
their businesses. Short, verified domain names are not only catchier and more
memorable, they also provide better higher ranking search results in search
engines. Additionally they signal to visitors that your business is legitimate
and forward-looking.

These days, all the most desirable .com domain names are taken, leading many
firms to settle for longer, less elegant domain names. Some have turned to .net
names or added CPA or LLC to the domain name. For clients and prospects, these
are small but important signifiers that shape their perceptions of your brand.
Since a .cpa domain is restricted to the CPA community, shorter, more desirable
and brand-friendly domain names will be available to firms who move quickly to
secure them.


WHY IS THE ACCOUNTING PROFESSION MOVING TO A NEW DOMAIN, WHEN OTHER INDUSTRIES
AREN’T DOING THE SAME?

You may not have noticed yet, but other industries are already shifting to their
own unique domains. Banks, for example, are already beginning to adopt the .bank
domain. The National Association of Boards of Pharmacy (NABP) has introduced the
.pharmacy top-level domain to provide the public with a path to ensure the
pharmaceuticals they buy online are from trusted pharmacies that adhere to
licensing and professional requirements. Many companies have already purchased
new domains but have not yet publicized this update.


SET UP PROCESS


IS UPDATING TO A .CPA DOMAIN COMPLEX?

This is not a resource-intensive upgrade. It won’t require building a new
website, for example. Think of it as an administrative change. If you have an
internal technology team or external vendor, it’s a straightforward change. If
you run a small firm and handle the site yourself, you should be able to make
this update on your own following our clear instructions.

While it tends to take a couple of weeks for some firms, depending on the size
and technical specifications of their current sites, some have made the update
in a matter of hours. If you need support, we’ll be available to help.


WHAT HAPPENS TO MY EXISTING .COM SITE?

It stays right where it is – if that’s what you want. Updating to .cpa doesn’t
require firms to get rid of their existing site since this could be disruptive
for client communications and marketing purposes in the short term. Over the
long run, however, it’s likely firms will want to phase out .com domains, as
widespread adoption of the .cpa domain becomes more mainstream.


PRICING


HOW MUCH DOES IT COST TO UPDATE TO THE .CPA DOMAIN?

.cpa domain pricing will vary depending on the domain name selected. Some
factors, such as requesting a shorter, more high-demand domains, may increase
the cost of registration. Regardless, .cpa domain pricing is intended to be
affordable for firms of all sizes. Prices can change over time so please refer
to domains.cpa for the latest prices.


TIMING


I HAVEN’T SEEN ANY FIRMS USING .CPA DOMAINS. HAVE ANY FIRMS SWITCHED YET?

.cpa domain names are currently only available for early registration. Firms
that register to secure a .cpa domain now are securing their place in line, so
to speak, with rollout scheduled for later this year. There has been widespread
interest from larger firms that have already begun laying the groundwork for
this change, however, and we expect firms of all sizes to follow suit soon.


WHY MAKE THIS UPDATE NOW? CAN’T I JUST WAIT?

You can wait, of course, just like many did when .com first became available.
However, name registrations will be on a “first come, first served” basis once
generally available. Your peers will start making this move soon for many of the
reasons discussed here. There are many practical reasons to go ahead and make
the update, which is simple to do.

 

No
 


WHY .CPA?


SECURE YOUR DATA

Protect your firm's data and your clients' personal information from phishing
and other security threats with a harder-to-spoof online identity.


ENHANCE CLIENT TRUST

Distinguish your firm as a trusted leader in a competitive field with a
CPA-verified domain only available to accounting professionals.


STRENGTHEN YOUR BRAND

Take advantage of a shorter, more relevant URL that highlights your expertise
and makes it easier for prospective clients to find you online.

 


WHAT ARE FIRMS SAYING ABOUT .CPA DOMAINS?

Previous

> We didn’t get the [CPA] license to hang on a wall, we got it to use it. [A
> .cpa domain] gives me the opportunity to use it without even saying a word,
> presenting us an authority in the accounting industry before somebody even
> talks to us.

 
David Villiotti
Good Steward Accounting
gsacc.cpa

> I’ve really come to appreciate the security that’s involved, and the trust
> that the .CPA domain provides.

 
Tracee Buethner
Widmer Roel
wr.cpa

> I’m a firm believer that in 5-10 years, a younger generation will search the
> internet for a CPA, and if your site isn’t verified like .gov or .mil, they’re
> going to wonder if you’re legitimate.

 
Jonathan Satterfield
Driven Business Solutions
Driven.cpa

> We didn’t get the [CPA] license to hang on a wall, we got it to use it. [A
> .cpa domain] gives me the opportunity to use it without even saying a word,
> presenting us an authority in the accounting industry before somebody even
> talks to us.

 
David Villiotti
Good Steward Accounting
gsacc.cpa

> I’ve really come to appreciate the security that’s involved, and the trust
> that the .CPA domain provides.

 
Tracee Buethner
Widmer Roel
wr.cpa

> I’m a firm believer that in 5-10 years, a younger generation will search the
> internet for a CPA, and if your site isn’t verified like .gov or .mil, they’re
> going to wonder if you’re legitimate.

 
Jonathan Satterfield
Driven Business Solutions
Driven.cpa

> We didn’t get the [CPA] license to hang on a wall, we got it to use it. [A
> .cpa domain] gives me the opportunity to use it without even saying a word,
> presenting us an authority in the accounting industry before somebody even
> talks to us.

 
David Villiotti
Good Steward Accounting
gsacc.cpa
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ADDITIONAL CPA.COM RESOURCES TO KEEP YOU MORE INFORMED:


WHITEPAPERS

The Advantages of .CPA Web Domain
How accounting firms can elevate their brand with new web domains
 


.CPA VIDEOS

Webinar 6/23
Managing your online presence: Why now is the time to implement a .cpa domain
Watch now
Julio Acosta, Partner at Acosta Tax & Advisory, discusses why his firm adopted
.cpa domains to support a geographical reach strategy within the Miami Beach
area.

Register for our dedicated onboarding sessions, available twice a week.

These sessions offer additional help and best practices for a newly purchased
.cpa domain.

 

Register now


VIEW ADDITIONAL RESOURCES TO LEARN MORE ABOUT THE BENEFITS OF A .CPA DOMAIN.

Learn More
 


GET YOUR .CPA DOMAIN TODAY

Apply now


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