gumgum.com
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Submitted URL: http://rtb.gumgum.com/
Effective URL: https://gumgum.com/
Submission: On March 13 via api from JP — Scanned from JP
Effective URL: https://gumgum.com/
Submission: On March 13 via api from JP — Scanned from JP
Form analysis
2 forms found in the DOMName: wf-form-Homepage-Contact-Us-Form — GET
<form id="Homepage-Contact-Us-Form" name="wf-form-Homepage-Contact-Us-Form" data-name="Homepage Contact Us Form" method="get" aria-label="Homepage Contact Us Form"><label for="First-Name" class="field-label required">* Required</label>
<div class="form-horoz-flex"><input type="text" class="form-field right-margin name-field w-input" maxlength="256" name="First-Name" data-name="First Name" placeholder="First Name *" id="First-Name-2" required=""><input type="text"
class="form-field name-field w-input" maxlength="256" name="Last-Name" data-name="Last Name" placeholder="Last Name *" id="Last-Name-2" required=""></div><input type="text" class="form-field w-input" maxlength="256" name="Company-Name"
data-name="Company Name" placeholder="Company Name *" id="Company-Name-2" required=""><input type="email" class="form-field email-field w-input" maxlength="256" name="Work-Email" data-name="Work Email" placeholder="Work Email *" id="Work-Email-2"
required=""><select id="Country-2" name="Country" data-name="Country" required="" class="form-field dropdown w-select">
<option value="">Country *</option>
<option value="United States">United States</option>
<option value="United Kingdom">United Kingdom</option>
<option value="Canada">Canada</option>
<option value="Germany">Germany</option>
<option value="Netherlands">Netherlands</option>
<option value="Japan">Japan</option>
<option value="Australia">Australia</option>
<option value="Mexico">Mexico</option>
<option value="Belgium">Belgium</option>
<option value="Norway">Norway</option>
<option value="Sweden">Sweden</option>
<option value="Denmark">Denmark</option>
<option value="Finland">Finland</option>
<option value="Divider">___________</option>
<option value="Afghanistan">Afghanistan</option>
<option value="Akrotiri">Akrotiri</option>
<option value="Albania">Albania</option>
<option value="Algeria">Algeria</option>
<option value="American Samoa">American Samoa</option>
<option value="Andorra">Andorra</option>
<option value="Angola">Angola</option>
<option value="Anguilla">Anguilla</option>
<option value="Antarctica">Antarctica</option>
<option value="Antigua and Barbuda">Antigua and Barbuda</option>
<option value="Argentina">Argentina</option>
<option value="Armenia">Armenia</option>
<option value="Aruba">Aruba</option>
<option value="Ashmore and Cartier Islands">Ashmore and Cartier Islands</option>
<option value="Austria">Austria</option>
<option value="Azerbaijan">Azerbaijan</option>
<option value="Bahamas">Bahamas</option>
<option value="Bahrain">Bahrain</option>
<option value="Bangladesh">Bangladesh</option>
<option value="Barbados">Barbados</option>
<option value="Bassas da India">Bassas da India</option>
<option value="Belarus">Belarus</option>
<option value="Belize">Belize</option>
<option value="Benin">Benin</option>
<option value="Bermuda">Bermuda</option>
<option value="Bhutan">Bhutan</option>
<option value="Bolivia">Bolivia</option>
<option value="Bosnia and Herzegovina">Bosnia and Herzegovina</option>
<option value="Botswana">Botswana</option>
<option value="Bouvet Island">Bouvet Island</option>
<option value="Brazil">Brazil</option>
<option value="British Indian Ocean Territory">British Indian Ocean Territory</option>
<option value="British Virgin Islands">British Virgin Islands</option>
<option value="Brunei">Brunei</option>
<option value="Bulgaria">Bulgaria</option>
<option value="Burkina Faso">Burkina Faso</option>
<option value="Burma">Burma</option>
<option value="Burundi">Burundi</option>
<option value="Cambodia">Cambodia</option>
<option value="Cameroon">Cameroon</option>
<option value="Cape Verde">Cape Verde</option>
<option value="Cayman Islands">Cayman Islands</option>
<option value="Central African Republic">Central African Republic</option>
<option value="Chad">Chad</option>
<option value="Chile">Chile</option>
<option value="China">China</option>
<option value="Christmas Island">Christmas Island</option>
<option value="Clipperton Island">Clipperton Island</option>
<option value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option>
<option value="Colombia">Colombia</option>
<option value="Comoros">Comoros</option>
<option value="Congo">Congo</option>
<option value="Democratic Republic of the Congo">Democratic Republic of the Congo</option>
<option value="Republic of the Cook Islands">Republic of the Cook Islands</option>
<option value="Coral Sea Islands">Coral Sea Islands</option>
<option value="Costa Rica">Costa Rica</option>
<option value="Cote d'Ivoire">Cote d'Ivoire</option>
<option value="Croatia">Croatia</option>
<option value="Cuba">Cuba</option>
<option value="Cyprus">Cyprus</option>
<option value="Czech Republic">Czech Republic</option>
<option value="Dhekelia">Dhekelia</option>
<option value="Djibouti">Djibouti</option>
<option value="Dominica">Dominica</option>
<option value="Dominican Republic">Dominican Republic</option>
<option value="Ecuador">Ecuador</option>
<option value="Egypt">Egypt</option>
<option value="El Salvador">El Salvador</option>
<option value="Equatorial Guinea">Equatorial Guinea</option>
<option value="Eritrea">Eritrea</option>
<option value="Estonia">Estonia</option>
<option value="Ethiopia">Ethiopia</option>
<option value="Europa Island">Europa Island</option>
<option value="Falkland Islands (Islas Malvinas)">Falkland Islands (Islas Malvinas)</option>
<option value="Faroe Islands">Faroe Islands</option>
<option value="Fiji">Fiji</option>
<option value="France">France</option>
<option value="French Guiana">French Guiana</option>
<option value="French Polynesia">French Polynesia</option>
<option value="French Southern and Antarctic Lands">French Southern and Antarctic Lands</option>
<option value="Gabon">Gabon</option>
<option value="Gambia">Gambia</option>
<option value="Gaza Strip">Gaza Strip</option>
<option value="Georgia">Georgia</option>
<option value="Ghana">Ghana</option>
<option value="Gibraltar">Gibraltar</option>
<option value="Glorioso Islands">Glorioso Islands</option>
<option value="Greece">Greece</option>
<option value="Greenland">Greenland</option>
<option value="Grenada">Grenada</option>
<option value="Guadeloupe">Guadeloupe</option>
<option value="Guam">Guam</option>
<option value="Guatemala">Guatemala</option>
<option value="Guernsey">Guernsey</option>
<option value="Guinea">Guinea</option>
<option value="Guinea-Bissau">Guinea-Bissau</option>
<option value="Guyana">Guyana</option>
<option value="Haiti">Haiti</option>
<option value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option>
<option value="Holy See (Vatican City)">Holy See (Vatican City)</option>
<option value="Honduras">Honduras</option>
<option value="Hong Kong">Hong Kong</option>
<option value="Hungary">Hungary</option>
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<option value="India">India</option>
<option value="Indonesia">Indonesia</option>
<option value="Iran">Iran</option>
<option value="Iraq">Iraq</option>
<option value="Ireland">Ireland</option>
<option value="Isle of Man">Isle of Man</option>
<option value="Israel">Israel</option>
<option value="Italy">Italy</option>
<option value="Jamaica">Jamaica</option>
<option value="Jan Mayen">Jan Mayen</option>
<option value="Jersey">Jersey</option>
<option value="Jordan">Jordan</option>
<option value="Juan de Nova Island">Juan de Nova Island</option>
<option value="Kazakhstan">Kazakhstan</option>
<option value="Kenya">Kenya</option>
<option value="Kiribati">Kiribati</option>
<option value="Korea, North">Korea, North</option>
<option value="Korea, South">Korea, South</option>
<option value="Kuwait">Kuwait</option>
<option value="Kyrgyzstan">Kyrgyzstan</option>
<option value="Laos">Laos</option>
<option value="Latvia">Latvia</option>
<option value="Lebanon">Lebanon</option>
<option value="Lesotho">Lesotho</option>
<option value="Liberia">Liberia</option>
<option value="Libya">Libya</option>
<option value="Liechtenstein">Liechtenstein</option>
<option value="Lithuania">Lithuania</option>
<option value="Luxembourg">Luxembourg</option>
<option value="Macau">Macau</option>
<option value="Macedonia">Macedonia</option>
<option value="Madagascar">Madagascar</option>
<option value="Malawi">Malawi</option>
<option value="Malaysia">Malaysia</option>
<option value="Maldives">Maldives</option>
<option value="Mali">Mali</option>
<option value="Malta">Malta</option>
<option value="Marshall Islands">Marshall Islands</option>
<option value="Martinique">Martinique</option>
<option value="Mauritania">Mauritania</option>
<option value="Mauritius">Mauritius</option>
<option value="Mayotte">Mayotte</option>
<option value="Micronesia">Micronesia</option>
<option value="Moldova">Moldova</option>
<option value="Monaco">Monaco</option>
<option value="Mongolia">Mongolia</option>
<option value="Montenegro">Montenegro</option>
<option value="Montserrat">Montserrat</option>
<option value="Morocco">Morocco</option>
<option value="Mozambique">Mozambique</option>
<option value="Namibia">Namibia</option>
<option value="Nauru">Nauru</option>
<option value="Navassa Island">Navassa Island</option>
<option value="Nepal">Nepal</option>
<option value="Netherlands Antilles">Netherlands Antilles</option>
<option value="New Caledonia">New Caledonia</option>
<option value="New Zealand">New Zealand</option>
<option value="Nicaragua">Nicaragua</option>
<option value="Niger">Niger</option>
<option value="Nigeria">Nigeria</option>
<option value="Niue">Niue</option>
<option value="Norfolk Island">Norfolk Island</option>
<option value="Northern Mariana Islands">Northern Mariana Islands</option>
<option value="Oman">Oman</option>
<option value="Pakistan">Pakistan</option>
<option value="Palau">Palau</option>
<option value="Panama">Panama</option>
<option value="Papua New Guinea">Papua New Guinea</option>
<option value="Paracel Islands">Paracel Islands</option>
<option value="Paraguay">Paraguay</option>
<option value="Peru">Peru</option>
<option value="Philippines">Philippines</option>
<option value="Pitcairn Islands">Pitcairn Islands</option>
<option value="Poland">Poland</option>
<option value="Portugal">Portugal</option>
<option value="Puerto Rico">Puerto Rico</option>
<option value="Qatar">Qatar</option>
<option value="Reunion">Reunion</option>
<option value="Romania">Romania</option>
<option value="Russia">Russia</option>
<option value="Rwanda">Rwanda</option>
<option value="Saint Helena">Saint Helena</option>
<option value="Saint Kitts and Nevis">Saint Kitts and Nevis</option>
<option value="Saint Lucia">Saint Lucia</option>
<option value="Saint Pierre and Miquelon">Saint Pierre and Miquelon</option>
<option value="Saint Vincent and the Grenadines">Saint Vincent and the Grenadines</option>
<option value="Samoa">Samoa</option>
<option value="San Marino">San Marino</option>
<option value="Sao Tome and Principe">Sao Tome and Principe</option>
<option value="Saudi Arabia">Saudi Arabia</option>
<option value="Senegal">Senegal</option>
<option value="Serbia">Serbia</option>
<option value="Seychelles">Seychelles</option>
<option value="Sierra Leone">Sierra Leone</option>
<option value="Singapore">Singapore</option>
<option value="Slovakia">Slovakia</option>
<option value="Slovenia">Slovenia</option>
<option value="Solomon Islands">Solomon Islands</option>
<option value="Somalia">Somalia</option>
<option value="South Africa">South Africa</option>
<option value="South Georgia and the South Sandwich Islands">South Georgia and the South Sandwich Islands</option>
<option value="Spain">Spain</option>
<option value="Spratly Islands">Spratly Islands</option>
<option value="Sri Lanka">Sri Lanka</option>
<option value="Sudan">Sudan</option>
<option value="Suriname">Suriname</option>
<option value="Svalbard">Svalbard</option>
<option value="Swaziland">Swaziland</option>
<option value="Switzerland">Switzerland</option>
<option value="Syria">Syria</option>
<option value="Taiwan">Taiwan</option>
<option value="Tajikistan">Tajikistan</option>
<option value="Tanzania">Tanzania</option>
<option value="Thailand">Thailand</option>
<option value="Timor-Leste">Timor-Leste</option>
<option value="Togo">Togo</option>
<option value="Tokelau">Tokelau</option>
<option value="Tonga">Tonga</option>
<option value="Trinidad and Tobago">Trinidad and Tobago</option>
<option value="Tromelin Island">Tromelin Island</option>
<option value="Tunisia">Tunisia</option>
<option value="Turkey">Turkey</option>
<option value="Turkmenistan">Turkmenistan</option>
<option value="Turks and Caicos Islands">Turks and Caicos Islands</option>
<option value="Tuvalu">Tuvalu</option>
<option value="Uganda">Uganda</option>
<option value="Ukraine">Ukraine</option>
<option value="United Arab Emirates">United Arab Emirates</option>
<option value="Uruguay">Uruguay</option>
<option value="Uzbekistan">Uzbekistan</option>
<option value="Vanuatu">Vanuatu</option>
<option value="Venezuela">Venezuela</option>
<option value="Vietnam">Vietnam</option>
<option value="Virgin Islands">Virgin Islands</option>
<option value="Wake Island">Wake Island</option>
<option value="Wallis and Futuna">Wallis and Futuna</option>
<option value="West Bank">West Bank</option>
<option value="Western Sahara">Western Sahara</option>
<option value="Yemen">Yemen</option>
<option value="Zambia">Zambia</option>
<option value="Zimbabwe">Zimbabwe</option>
</select><select id="Who-are-you" name="Who-are-you" data-name="Who are you?" required="" class="form-field dropdown w-select">
<option value="">Who are you? *</option>
<option value="Agency">Agency</option>
<option value="Brand">Brand</option>
<option value="Publisher">Publisher</option>
<option value="Partner">Partner</option>
<option value="DSP or Trading Desk">DSP or Trading Desk</option>
<option value="SSP">SSP</option>
<option value="Reporter / Analyst">Reporter / Analyst</option>
<option value="Technology Partner">Technology Partner</option>
<option value="Student / Job Seeker">Student / Job Seeker</option>
<option value="Other">Other</option>
</select><input type="text" class="form-field w-input" maxlength="256" name="How-did-you-hear-about-us" data-name="How did you hear about us?" placeholder="How did you hear about us? *" id="How-did-you-hear-about-us" required=""><textarea
id="Comments" name="Comments" maxlength="5000" data-name="field" placeholder="Comments *" required="" class="form-field text-area w-input"></textarea>
<div class="show-page-url">https://gumgum.com/</div>
<div class="wf_forms-embeds">
<div class="forms_embed w-embed"><input type="hidden" id="insertpageurl" name="Page URL" value="https://gumgum.com/">
<input type="hidden" id="gclid_field" name="gclid_field" value="">
<input type="hidden" class="utm_source" placeholder="utm_source" name="utm_source">
<input type="hidden" class="utm_medium" placeholder="utm_medium" name="utm_medium">
<input type="hidden" class="utm_campaign" placeholder="utm_campaign" name="utm_campaign">
<input type="hidden" class="utm_term" placeholder="utm_term" name="utm_term">
</div>
</div><label class="w-checkbox checkbox-form"><input type="checkbox" id="Marketing-Opt-In" name="Marketing-Opt-In" data-name="Marketing Opt-In" class="w-checkbox-input checkbox-tag form"><span class="checkbox-label w-form-label"
for="Marketing-Opt-In">I’d like to receive occasional GumGum marketing communications to learn more about contextual advertising</span></label>
<div class="captcha-block_main-forms">
<div data-sitekey="6Lcrxf8hAAAAAOrzytU2qcwwvAr5dswrNKau-OVP" class="w-form-formrecaptcha main-form_captcha g-recaptcha g-recaptcha-error g-recaptcha-disabled">
<div style="width: 304px; height: 78px;">
<div><iframe title="reCAPTCHA"
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</div>
</div>
</div><input type="submit" id="submit" value="Request a Demo" data-wait="Please wait..." class="form-button btn-validator w-button">
</form>
Name: wf-form-Email-Capture-Form — GET
<form id="Email-Capture-Form" name="wf-form-Email-Capture-Form" data-name="Email Capture Form" method="get" class="email-subscribe_form" aria-label="Email Capture Form">
<div class="form-draft_flex">
<div class="form-fields_flex is-vertical"><label class="form-label">Subscribe to receive the latest on Contextual Advertising</label>
<div class="footer-email-wrapper"><input type="email" class="email-subscribe_text email-field_footer w-input" maxlength="256" name="Email" data-name="Email" placeholder="Your Email" id="Email" required=""><input type="submit" value="Subscribe"
data-wait="It's working..." id="footer-submit" class="email-subscribe_btn w-button"></div>
<div class="utm-parameter-capture w-embed"><input type="hidden" class="utm_source" placeholder="utm_source" name="utm_source">
<input type="hidden" class="utm_medium" placeholder="utm_medium" name="utm_medium">
<input type="hidden" class="utm_campaign" placeholder="utm_campaign" name="utm_campaign">
</div>
<div id="footer-embed_page-source" class="embed_page-source w-embed"><input type="hidden" id="insertpageurl" name="Page URL"></div>
<div class="show-page-url">https://gumgum.com/</div>
<div class="gclid_form-embed w-embed"><input type="hidden" id="gclid_field" name="gclid_field" value=""></div>
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</div><iframe style="display: none;"></iframe>
</div>
</div>
<div class="w-embed w-script">
<style>
.
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Text Content
🎓 FREE COURSE: Get Certified in Contextual Advertising Enroll Today >> Solutions BY SOLUTION TYPE MEDIA PRODUCTS GumGum's Full Product Suite and Contextual Offerings VERITY™ GumGum's Contextual Intelligence Platform GUMGUM'S EXCHANGE Enriched with Brand Safety in Every Impression BY CUSTOMER TYPE ADVERTISERS Resources and Support to Amplify Media Strategies PUBLISHERS Resources and Support to Unlock Targetable Inventory PLATFORMS & PARTNERS Media Partnerships and Product Integrations SUCCESS STORIES KFC DRIVES UK SALES WITH GUMGUM See how GumGum put its contextual intelligence technology, Verity™, to the test in a lip-smacking campaign for KFC’s Gravy Burger Box Meal. View the Case Study > Xandr Will Be the First Major DSP To Offer Verity™, GumGum’s Accredited Contextual Targeting and Brand Safety Technology Learn More → Creative Gallery ADVERTISERS GALLERY A Comprehensive Guide to GumGum's Ad Units for Advertisers PUBLISHERS GALLERY A Comprehensive Guide to GumGum's Ad Units for Publishers New Ad Unit: Desktop Skins - This unit expands across the screen and seamlessly integrates with the content. Learn More → Insights GUMGUM LIBRARY GUMGUM BLOG Articles, Culture and Events from GumGum RESEARCH & GUIDES Third-party Testing, Analysis and Studies to Prove the Power of Contextual Advertising CASE STUDIES Client Campaign Recaps and Success Stories WEBINARS Agency Conferences, Leadership Panels and Talk Series CONTEXTUAL PIONEERS GumGum's Client Video Series and Interviews New Report: Understanding the Consumer’s State of Mind in A Recession & How Ad Strategies Should Adapt View More → GUMGUM COMMUNITY TECH BLOG All the Latest from GumGum's Tech Team CULTURE BLOG All the Latest about Life at GumGum THE VOICE Lorem ipsum dolor sit amet, consectetur. About ABOUT US The Vision, Mission and History of GumGum. MISSION & VALUES Lorem ipsum dolor sit amet, consectetur adipiscing elit LEADERSHIP Meet GumGum's Executive Team CAREERS WE'RE HIRING Lead the industry with us. Join our global team. NEWSROOM GumGum in the News and Media ENGINEERING @ GUMGUM Explore the Engineering Team's Programs, News and Research CULTURE @ GUMGUM Lorem ipsum dolor sit amet, consectetur adipiscing elit DIVERSITY, EQUITY, INCLUSION AND BELONGING GumGum's Work to Create a Culture of Inclusivity We're Hiring!  Apply Here to Work with Us - We're Hiring for Remote & In-Person Roles Based in Multiple Global Regions Apply Now → Contact Login EN DE NL FR ES DA JP JA GUMGUM PLACES ADS IN THE MOMENTS THAT MATTER Grab people's attention by reaching them when they are in the right frame of mind, without the use of personal data. Advertise with UsMonetize with Us Advertise with Us Monetize with Us GUMGUM TURNS 15! WE ARE CELEBRATING GUMGUM'S 15TH ANNIVERSARY! See How GumGum Can Drive Business for You. Contact Us → THE BLUEPRINT FOR THE FUTURE OF ADVERTISING Introducing The Mindset Matrix™ Contextual Creative Attention CONTEXTUAL UNDERSTANDING BASED ON ALL AVAILABLE SIGNALS INCLUDING TEXT, IMAGES, AUDIO AND VIDEO. Drive Results with Contextual DYNAMIC AD CREATIVES THAT CAPTIVATE ATTENTION. Explore Creative Units MEASURE ATTENTION AND OPTIMIZE CAMPAIGNS IN REAL TIME. Discover New Attention Research Download the White Paper WE DRIVE VALUE FOR OUR PARTNERS Brands Publishers DSPs MEET PEOPLE IN THE RIGHT MOMENT Don't waste time delivering an ad based on past digital footprints. Meet people in their current moment by delivering the right ad, in the right environment, when they want it most. Advertise with Us MONETIZE AUDIENCES IN THE RIGHT FRAME OF MIND GumGum empowers publishers to unlock revenue potential with its accredited contextual technology and data. Learn more LEAD THE INDUSTRY WITH US At GumGum, we are thoughtful, agile and gritty. We work hard for our clients and passionately support our communities and the world around us. 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Your submission has been received. Oops! Something went wrong while submitting the form. Your data will be processed according to our Privacy Policy. GAIN INSIGHTS & EXPERTISE Articles, Research and Product News to Drive Your Business Events GUMGUM AT CES 2023 With the ad tech industry in a state of disruption, GumGum was at CES 2023 to lay down the groundwork for success in the upcoming year. By Tahoora Palla Feb 22, 2023 Connected TV THE BASICS AND ADVANTAGES OF OTT ADVERTISING Over-the-top (OTT) Advertising: In this blog post, we will dive into the basics of OTT Advertising, outline its benefits, best practices and future growth in digital advertising. By Tahoora Palla Feb 6, 2023 Contextual CONTEXTUAL VS. BEHAVIORAL TARGETING In this blog post, we will discuss both contextual and behavioral targeting and provide the fundamentals for each solution to help you decide where to invest your marketing dollars to guarantee campaign success next year and beyond. 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