www.ideagen.com Open in urlscan Pro
51.132.43.211  Public Scan

Submitted URL: https://go.ideagen.com/e/991162/2023-predictions-newsletter/c91k/82064038?h=i8qr-zzd7UseOAZOEkk69BoGz5ptc8DBZqKwSFxXksY
Effective URL: https://www.ideagen.com/thought-leadership/2023-predictions-report?utm_source=Marketing+Campaign&utm_medium=Email&utm_te...
Submission: On January 31 via api from GB — Scanned from GB

Form analysis 18 forms found in the DOM

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      <div class="CybotCookiebotDialogBodyLevelButtonWrapper"><label class="CybotCookiebotDialogBodyLevelButtonLabel" for="CybotCookiebotDialogBodyLevelButtonStatistics"><span
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</form>

<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonNecessaryInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelButtonDisabled" disabled="disabled" checked="checked" data-gaconnector-tracked="true"> <span
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<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonPreferencesInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonPreferences"
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<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonStatisticsInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonStatistics"
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<form><input type="checkbox" id="CybotCookiebotDialogBodyLevelButtonMarketingInline" class="CybotCookiebotDialogBodyLevelButton CybotCookiebotDialogBodyLevelConsentCheckbox" data-target="CybotCookiebotDialogBodyLevelButtonMarketing" checked="checked"
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GET /search/

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GET /search/

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GET /search/

<form action="/search/" class="search-box" method="get" novalidate="novalidate" _lpchecked="1">
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GET /search/

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GET /search/

<form action="/search/" class="search-box" method="get" novalidate="novalidate" _lpchecked="1">
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time bidding from third party advertisers.
Expiry: 3 monthsType: HTTP
Appnexus
2
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anjRegisters a unique ID that identifies a returning user's device. The ID is
used for targeted ads.
Expiry: 3 monthsType: HTTP
uuid2Registers a unique ID that identifies a returning user's device. The ID is
used for targeted ads.
Expiry: 3 monthsType: HTTP
Beachfront
2
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__#_cidPending
Expiry: 1 yearType: HTTP
__io_cidUsed in conjunction with video-advertisement - Detects where on the
website the video-advertisements should be displayed.
Expiry: 1 yearType: HTTP
Bluekai.com
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bkpaPresents the user with relevant content and advertisement. The service is
provided by third-party advertisement hubs, which facilitate real-time bidding
for advertisers.
Expiry: 180 daysType: HTTP
bkuRegisters anonymised user data, such as IP address, geographical location,
visited websites, and what ads the user has clicked, with the purpose of
optimising ad display based on the user's movement on websites that use the same
ad network.
Expiry: 180 daysType: HTTP
site/#Pending
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Cookiebot
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_gcl_auUsed by Google AdSense for experimenting with advertisement efficiency
across websites using their services.
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Datonics
3
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anHistoryUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 29 daysType: HTTP
anProfileUsed to track visitors on multiple websites, in order to present
relevant advertisement based on the visitor's preferences.
Expiry: 179 daysType: HTTP
engineCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: SessionType: Pixel
Google
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IDEUsed by Google DoubleClick to register and report the website user's actions
after viewing or clicking one of the advertiser's ads with the purpose of
measuring the efficacy of an ad and to present targeted ads to the user.
Expiry: 1 yearType: HTTP
pagead/landing [x2]Collects data on visitor behaviour from multiple websites, in
order to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
pagead/viewthroughconversion/1026675585Tracks the conversion rate between the
user and the advertisement banners on the website - This serves to optimise the
relevance of the advertisements on the website.
Expiry: SessionType: Pixel
lpv#Used in context with behavioral tracking by the website. The cookie
registers the user’s behavior and navigation across multiple websites and
ensures that no tracking errors occur when the user has multiple browser-tabs
open.
Expiry: 1 dayType: HTTP
ads/ga-audiencesUsed by Google AdWords to re-engage visitors that are likely to
convert to customers based on the visitor's online behaviour across websites.
Expiry: SessionType: Pixel
pagead/1p-conversion/#Collects data on visitor behaviour from multiple websites,
in order to present more relevant advertisement - This also allows the website
to limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
pagead/1p-user-list/#Tracks if the user has shown interest in specific products
or events across multiple websites and detects how the user navigates between
sites. This is used for measurement of advertisement efforts and facilitates
payment of referral-fees between websites.
Expiry: SessionType: Pixel
pagead/conversion/#Collects data on visitor behaviour from multiple websites, in
order to present more relevant advertisement - This also allows the website to
limit the number of times that they are shown the same advertisement.
Expiry: SessionType: Pixel
Neustar
1
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uCollects data on user visits to the website, such as what pages have been
accessed. The registered data is used to categorise the user's interest and
demographic profiles in terms of resales for targeted marketing.
Expiry: 1 yearType: HTTP
Openx
1
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w/1.0/sdRegisters data on visitors such as IP addresses, geographical location
and advertisement interaction. This information is used optimize the
advertisement on websites that make use of OpenX.net services.
Expiry: SessionType: Pixel
Simpli.fi
4
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suidCollects information on user preferences and/or interaction with
web-campaign content - This is used on CRM-campaign-platform used by website
owners for promoting events or products.
Expiry: 1 yearType: HTTP
suid_legacyCollects information on user preferences and/or interaction with
web-campaign content - This is used on CRM-campaign-platform used by website
owners for promoting events or products.
Expiry: 1 yearType: HTTP
uid_syncdRegisters user behaviour and navigation on the website, and any
interaction with active campaigns. This is used for optimizing advertisement and
for efficient retargeting.
Expiry: 7 daysType: HTTP
uid_syncd_secureCollects information on user preferences and/or interaction with
web-campaign content - This is used on CRM-campaign-platform used by website
owners for promoting events or products.
Expiry: 6 daysType: HTTP
SpotX
2
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audienceUsed to determine whether the video-ads have been displayed correctly on
the website - This is done to make video-ads more effective and ensure that the
visitor is not shown the same ads more times than intended. The cookie also
detects whether the visitor has any Do Not Track preferences.
Expiry: 27 daysType: HTTP
partnerUsed in context with video-advertisement. The cookie limits the number of
times a user is shown the same advertisement. The cookie is also used to ensure
relevance of the video-advertisement to the specific user.
Expiry: SessionType: Pixel
Spotify
2
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sp_landingUsed to implement audio-content from Spotify on the website. Can also
be used to register user interaction and preferences in context with
audio-content - This can serve statistics and marketing purposes.
Expiry: 1 dayType: HTTP
sp_tUsed to implement audio-content from Spotify on the website. Can also be
used to register user interaction and preferences in context with audio-content
- This can serve statistics and marketing purposes.
Expiry: 1 yearType: HTTP
Tapad
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idsync/ex/receive/checkThis cookie is set by the audience manager of the website
to determine the time and frequencies of visitor data synchronization - cookie
data synchronization is used to synchronize and gather visitor data from several
websites.
Expiry: SessionType: Pixel
TapAd_3WAY_SYNCSUsed for data-synchronization with advertisement networks.
Expiry: 2 monthsType: HTTP
TapAd_DIDUsed to determine what type of devices (smartphones, tablets,
computers, TVs etc.) is used by a user.
Expiry: 2 monthsType: HTTP
TapAd_TSUsed to determine what type of devices (smartphones, tablets, computers,
TVs etc.) is used by a user.
Expiry: 2 monthsType: HTTP
Telaria
1
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syncCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: SessionType: Pixel
Triplelift
1
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xuidPresents the user with relevant content and advertisement. The service is
provided by third-party advertisement hubs, which facilitate real-time bidding
for advertisers.
Expiry: SessionType: Pixel
Twitter Inc.
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i/adsct [x2]The cookie is used by Twitter.com in order to determine the number
of visitors accessing the website through Twitter advertisement content.
Expiry: SessionType: Pixel
muc_adsCollects data on user behaviour and interaction in order to optimize the
website and make advertisement on the website more relevant.
Expiry: 399 daysType: HTTP
Vimeo
1
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NRBA_SESSION_IDCollects user data through quiz/survey-like content. This allows
the website to promote relevant products or services.
Expiry: SessionType: HTML
YouTube
10
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VISITOR_INFO1_LIVETries to estimate the users' bandwidth on pages with
integrated YouTube videos.
Expiry: 179 daysType: HTTP
YSCRegisters a unique ID to keep statistics of what videos from YouTube the user
has seen.
Expiry: SessionType: HTTP
ytidb::LAST_RESULT_ENTRY_KEYStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-cast-availableStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-cast-installedStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-connected-devicesStores the user's video player preferences using
embedded YouTube video
Expiry: PersistentType: HTML
yt-remote-device-idStores the user's video player preferences using embedded
YouTube video
Expiry: PersistentType: HTML
yt-remote-fast-check-periodStores the user's video player preferences using
embedded YouTube video
Expiry: SessionType: HTML
yt-remote-session-appStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
yt-remote-session-nameStores the user's video player preferences using embedded
YouTube video
Expiry: SessionType: HTML
www.googletagmanager.com
pi.pardot.com

6
visitor_id# [x3]Used in context with Account-Based-Marketing (ABM). The cookie
registers data such as IP-addresses, time spent on the website and page requests
for the visit. This is used for retargeting of multiple users rooting from the
same IP-addresses. ABM usually facilitates B2B marketing purposes.
Expiry: 399 daysType: HTTP
visitor_id#-hash [x3]Used to encrypt and contain visitor data. This is necessary
for the security of the user data.
Expiry: 399 daysType: HTTP
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Unclassified cookies are cookies that we are in the process of classifying,
together with the providers of individual cookies.
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Expiry: 29 daysType: HTTP
Amazon
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2023 PREDICTIONS: THE YEAR TO INVEST IN HUMAN CAPITAL

After another year of unprecedented global uncertainty, how can businesses
relieve the pressure on top and bottom lines?

In 2023, organisations in regulated industries will need to look inward to
flourish externally. The robustness of their business plans will be secured
through the robustness of their people.

From enabling technology, to adjusting the way to approach risk, we detail eight
key predictions to get you prepared for what’s coming.

Fill in the form to get your complimentary copy of the report or scroll down for
more details. 


DOWNLOAD THE FREE REPORT

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DOWNLOAD IDEAGEN’S 2023 PREDICTIONS REPORT TO:



 * Discover the eight major trends impacting regulated or high compliance
   industries
 * Explore how investments in human capital can lead to business success
 * Get our tailored recommendations on how to emerge more resilient than ever
   before






KEY TAKEAWAYS:



THROWING A LIFELINE

The cost-of-living challenge.

THE BYOD BLACK HOLE

A growing concern for businesses across the world.

SHIFTING TO A RISK-BASED LEGISLATION MINDSET

Risk isn't always black and white.

BUILDING RESILIENCE FROM THE BOTTOM UP

Thriving despite VUCA.

LIGHTENING THE LOAD

AI, automation and ethics.

ESG ANARCHY

The fine line between sustainable and ‘greenwashed’ supply chains.

THE FORGOTTEN FRONTLINE

Using data and technology to protect from afar.

WELLNESS AS A METRIC

Employee and annual turnover.


INSIGHTS THAT WILL PREPARE YOU FOR THE FUTURE

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