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target audiences are more receptive to an ad campaign or to certain contents).
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DEVELOP AND IMPROVE SERVICES 62 PARTNERS CAN USE THIS PURPOSE
Develop and improve services Inactive
Information about your activity on this service, such as your interaction with
ads or content, can be very helpful to improve products and services and to
build new products and services based on user interactions, the type of
audience, etc. This specific purpose does not include the development or
improvement of user profiles and identifiers.
Object to Legitimate Interests Remove Objection
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USE LIMITED DATA TO SELECT CONTENT 12 PARTNERS CAN USE THIS PURPOSE
Content presented to you on this service can be based on limited data, such as
the website or app you are using, your non-precise location, your device type,
or which content you are (or have been) interacting with (for example, to limit
the number of times a video or an article is presented to you).
Object to Legitimate Interests Remove Objection
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ENSURE SECURITY, PREVENT AND DETECT FRAUD, AND FIX ERRORS 104 PARTNERS CAN USE
THIS SPECIAL PURPOSE
Always Active
Your data can be used to monitor for and prevent unusual and possibly fraudulent
activity (for example, regarding advertising, ad clicks by bots), and ensure
systems and processes work properly and securely. It can also be used to correct
any problems you, the publisher or the advertiser may encounter in the delivery
of content and ads and in your interaction with them.
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DELIVER AND PRESENT ADVERTISING AND CONTENT 91 PARTNERS CAN USE THIS SPECIAL
PURPOSE
Always Active
Certain information (like an IP address or device capabilities) is used to
ensure the technical compatibility of the content or advertising, and to
facilitate the transmission of the content or ad to your device.
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SAVE AND COMMUNICATE PRIVACY CHOICES 82 PARTNERS CAN USE THIS SPECIAL PURPOSE
Always Active
The choices you make regarding the purposes and entities listed in this notice
are saved and made available to those entities in the form of digital signals
(such as a string of characters). This is necessary in order to enable both this
service and those entities to respect such choices.
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