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B2B Content Enablement Platform



CONTENT ENABLEMENT
(IT'S LIKE SALES ENABLEMENT, BUT WAY COOLER)



SIMPLE TO USE, CRAZY POWERFUL, AND REASONABLY-PRICED PLATFORM THAT BOTH SALES
AND MARKETING WILL LOVE.


Try a Demo Instance
Click for sound












Thousands of users from great brands with great content use Masset.ai




CONTENT CHAOS IS A BIG DEAL




65%

of sales reps say they can't find content to send to prospects, representing the
most common complaint cited by sales teams.


73%

higher conversion rates when marketers align content on specific stages of the
buyer's journey.


60% - 70%

of all B2B created marketing content remains unused.


47%

of B2B marketers don't measure ROI from their content marketing efforts.


13

content pieces are consumed, on average, before B2B buyers decide on a vendor.


21%

of content marketers report that measuring ROI is the biggest challenge when
developing content.

Sources:
https://uplandsoftware.com/kapost/resources/blog/sales-enablement-guide/
https://pipeline.zoominfo.com/sales/sales-and-marketing-alignment-statistics
https://www.saltedstone.com/blog/2015/06/the-importance-of-aligning-content-to-each-stage-of-the-buyers-journey/
https://www.pointvisible.com/blog/content-marketing-2018-trends-and-statistics-final-call-for-boarding/
https://martech.org/b2b-buyers-consume-an-average-of-13-content-pieces-before-deciding-on-a-vendor/
https://www.siegemedia.com/strategy/content-marketing-trends


RAISE YOUR HAND IF THESE RING A BELL...


Content/assets are hard (or impossible) for coworkers to find.
Content/assets are stuck in systems that give the company little to no access.
"Where is that new case study?"

"I sent it to you yesterday..."

You have no analytics about IF or how much your content is being used.
You get zero feedback on content.
People are using content/assets that are months, maybe even years, outdated.
You get requests for content that already exists.
You're partners, influencers and agencies don't have access to what they need.


WHAT MAKES MASSET DIFFERENT?



UNLIMITED SEATS

Unlimited seats provide company-wide access to your content and assets.

BUILT FOR B2B

Features and functionality built specifically for B2B businesses.

ALL YOUR CONTENT TOOLS IN ONE PLACE

DAM + Sales Enablement + Knowledge Base + ABM + LMS

ALL YOUR CONTENT

All of your content is in Masset, no matter where it lives online.

NO LONG-TERM CONTRACTS

Month-to-month is best for you, which means it's best for us.


MASSET HAS FEATURES YOU'LL LOVE

VERSION CONTROL

Sick of people using outdated content?

Worry no more! Version control let's you update old, off brand and inaccurate
assets with just one click.

Plus Masset notifies everyone who's downloaded, shared, or even just viewed the
asset about the changes.

SLACK INTEGRATION

Now you can find your content without ever leaving Slack! 

Simply type in a quick search and you can view, download and share your content
directly from Slack.

Learn More about Masset's Slack Integration.

PERSONALIZED CONTENT ROOMS

Build personalized content rooms directly in your CRM! 

Interaction with that content tracks in HubSpot or Salesforce and all content
analytics go straight to the marketing team.

Coming soon!


.CSV UPLOADS

Not only can you link to outside assets to have them centralized in one place,
but you can do it in bulk via .CSV upload! 

CONTENT FLAGGER

Content builds up over time and will eventually become outdated.

Content flagger let's anyone in your business flag content that needs to be
updated so your database is accurate as can be.

CONTENT USAGE ANALYTICS

Now you can finally see what content is and isn't being used by your
organization.

See advanced details like views, shares and downloads by team member.

USER ANALYTICS

Now you can see exactly how much and what content each team member is using.

FEEDBACK COLLECTION

Marketing doesn't get enough feedback about their content. Now content feedback
is just one click away!

ASSET-LEVEL PERMISSIONS

Choose who in your organization can see/edit/own which assets.

ASSET REQUESTS AFTER SEARCH

How often do you get requests for content that you've already made, but no one
knows where to find it?

Masset requires users to search for content BEFORE they can request new
material. This drastically cuts down on requests for things already created.

ALL YOUR CONTENT

Masset centralizes all your content, no matter if it's directly stored in our
system or linked to on your website, Youtube channel or G2 reviews.

CUSTOM TAGGING

Organize your content in such a way that it's easy for the whole company to find
in a matter of seconds.

WORLD WIDE ACCESS

Masset was built to allow secure access to your content, no matter where you are
on the globe.

FAVORITING

Find your most-used content even faster with favoriting!

CHANGE REQUESTS

If a piece of content is in Masset, but needs a small tweak to be perfect, now
you can request that change directly in the search experience.

CONTENTGPS

See where your images are being used online. Great use for SEO, brand tracking,
earned media value, PR, brand updates and refreshes and sharable media like
infographics.

SO MUCH MORE

This section is already getting long enough, but there are plenty more features.
Request a demo to see more!


HERE'S WHAT MASSET USERS ARE SAYING

"Masset has changed the game for our marketing team. The ability to consolidate
all of our assets into one central platform has been huge in keeping us
organized and streamlining collaboration between departments. Our assets are not
only more accessible, it's also been great to gather feedback and data on all of
our materials. Could not recommend Masset enough!”


Click for sound





0:44









Sam C.

VP of Marketing

"I think that Masset has helped our sales team use what we have more
effectively... It's helped them to use what we've already created significantly
more."


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0:39









Nicole D.

Marketing Manager @ BigLeap

“Masset has been really great for us to organize all of our digital assets. We
now have one location where we can send anyone who needs any digital assets. It
helps keep people using accurate assets and they know right where to search when
they need something.”


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1:11









Adam S.

VP of Marketing

"I love being able to easily sort and filter by content type, industry type,
etc… to help get prospective clients more relevant information that helps
advance the sales cycle."


Dan P.

EVP of Business Development

"I LOVE that Masset is accommodating when it comes to updating their platform to
meet our needs (ex: them adding a search function). I also love how organized
and easy our assets are to find using Masset."


Dallas O.

Revenue Operations Manager

"The competitors that we were looking at were at least 10 times more expensive
and they provided less capability... For our needs and for our growth and where
we're headed, there was just absolutely no question that Masset was more cost
effective."


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0:32









Bronson D.

Director of Content Marketing

"Masset almost immediately improved efficiency for us in the marketing
department as well for as the employees we're supporting; specifically, they've
stopped interrupting us for the same assets over and over again, and we're no
longer a blocker to them getting what they need. We've been able to use the
tools to intelligently tag assets so they're easy to find and train our
employees to serve themselves; all with the most current, on-brand versions of
files they need to be effective. I'll be a lifelong Masset user!"


Amy L.

VP of Marketing


READY TO STOP THE CONTENT CHAOS?



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