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 1. Startseite
 2. Our Story


OUR HISTORY

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Since the Beginning


CLINICAL, BUT COOL. DOCTOR, BUT HARDLY DULL. SCIENCE, BUT NOT STUFFY.

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Our History

×
1989

Founded The First Modern Doctor Brand


1990

Skincare is Healthcare


1998

First Patent


2000

The Cellular Water Principle


2003

Cultural Stress


2019

Purpose Pop-Up



1989
1989


FOUNDED THE FIRST MODERN DOCTOR BRAND

Dr. Murad founds Murad, Inc., the first brand of clinical skincare products,
setting a new standard for high performance skincare.




SKINCARE IS HEALTHCARE

Dr. Murad launched what he called his “skincare revolution” at a speaking
engagement at Esthetics’ West Expo in May of 1990. His manifesto was simple:
“skincare is healthcare.” His vision was to bring skincare professionals of all
stripes together to work as a team, using scientifically proven formulas and
technologies, to help people achieve the healthiest, most beautiful skin
possible.




FIRST PATENT

In recognition of unique scientific discoveries that have advanced the treatment
of skin, Dr. Murad is granted his first of 19 patents.




THE CELLULAR WATER PRINCIPLE

When Dr. Murad began to research ways in which the body could be encouraged to
hold water more efficiently, he discovered the key was holding water within
cells where it does the most good. Testing and validating The Cellular Water
Principle™ theory in scientifically controlled research studies, Dr. Murad
established that most common dermatological and health problems relate to
cellular hydration at their most fundamental level.




CULTURAL STRESS

Dr. Murad identifies Cultural Stress™—the unrelenting day–to–day stress of
modern living—as a major factor contributing to the chronic exhaustion,
declining health of people of all ages and a significant impactor of skin
health. This forms the brand’s social purpose, Eyes Up, which was launched in
2017.




PURPOSE POP-UP

For the brand’s 30th anniversary, Murad hosted its first-ever pop-up experience,
celebrating Dr. Murad’s lifelong commitment to wellness backed by science.


Our Purpose

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WHAT MURAD STANDS FOR


INSPIRED BY DR. MURAD’S LIFELONG COMMITMENT TO SCIENCE-BACKED WELLNESS, WE
CREATE PRODUCTS AND EXPERIENCES NOT ONLY FOR HEALTHIER SKIN, BUT FOR HAPPIER
LIVES. AT MURAD, WE’RE COMMITTED TO CONQUERING THE GLOBAL HEALTH EPIDEMIC OF
STRESS. “STRESS LESS. BE IMPERFECT. LIVE LONGER.”—DR. HOWARD MURAD, FOUNDER

MURAD'S DEFINITION OF WELLNESS




"Wellness is health, plus well-being. It's not only being free of disease and
stress, but equally important is a sense of happiness, passion, gratitude and
accomplishment." - Dr. Murad




“SKINCARE IS NOT SUPERFICIAL BECAUSE IT IS HEALTHCARE. WHEN YOU HAVE BEAUTIFUL
SKIN IT IS A SIGN THAT YOU HAVE A HEALTHY BODY AND MIND.”

Dr. Murad

01 NOURISH YOUR SKIN




“Skin is beautiful when it’s healthy at the cellular level, so we create
products with powerful hydrating ingredients that support the skin’s barrier
function to protect cells from environmental damage and dehydration, while
encouraging healthy cell turnover.” - Dr. Murad



02 EAT YOUR WATER




“By eating water-rich fruits and vegetables, nutrients are better absorbed into
your body for skin health. Drinking too much water can sometimes cause vitamins
and minerals to be flushed out.” - Dr. Murad



03 AWAKEN YOUR BODY




“By exercising, you’ll help promote circulation, and skin is the body’s largest
organ. Increased blood flow helps carry oxygen to the cells and helps carry away
waste such as harmful free radicals.” - Dr. Murad



04 BE KIND TO YOUR MIND




“By caring for your emotional self, you can reduce the cellular impact of
stress, which can lead to signs of unhealthy skin.” - Dr. Murad


Our Philosophy

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What We Believe in


MURAD IS THE DERMATOLOGIST-DEVELOPED BRAND THAT APPROACHES SKIN DIFFERENTLY.
HOW? THROUGH FOUNDER DR. HOWARD MURAD’S FOUR MAIN PILLARS OF WELLNESS FOR TOTAL
SKIN HEALTH: 1) “EAT YOUR WATER,” 2) “AWAKEN YOUR BODY,” 3) “BE KIND TO YOUR
MIND” AND, OF COURSE, 4) “NOURISH YOUR SKIN” WITH OUR HIGH-PERFORMANCE
TECHNOLOGIES AND FORMULAS. BECAUSE WE BELIEVE SKINCARE IS HEALTHCARE AND
SELFCARE.

BEHIND THE BRAND AND OUR PRODUCTS




Howard Murad, M.D., FAAD, is recognized around the world as a leading visionary
for his unmatched scientific innovations. A board-certified dermatologist and
trained pharmacist, Dr. Murad has personally treated over 50,000 patients. For
more than 30 years, Murad has been committed to developing clinically proven,
cruelty-free products that meet the meticulous standards for safety, efficacy
and care you’d expect from a doctor. Plus, they’re supported by Dr. Murad’s
industry-first research for the most advanced formulas that don’t just consider
a symptom or concern, but rather address total skin health.




“HOW YOU LIVE IS CONNECTED TO HOW YOU FEEL WHICH IS CONNECTED TO HOW YOU LOOK.”

Dr. Murad

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Our History

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Our Purpose

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Our Philosophy

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