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Webinar


2023 HOLIDAY SHOPPING STUDY: 5 YEARS OF VOICE-OF-CONSUMER INSIGHTS AND TRENDS


Thursday, October 26, 2023
Register for webinar
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BREADCRUMB

 1. Home
 2. Events
 3. 2023 Holiday Shopping Study: 5 Years of Voice-of-Consumer Insights and
    Trends

Overview:

Consumer confidence continues to be shaky since the pandemic as the inflation
roller coaster moved through steep highs, dips, and has appeared to finally
stabilize. Retailers have also dealt with these affects while grappling with the
fluctuations of empty and understocked shelves to overstocked stagnating
inventory. These challenges unfold beneath the looming fog of recession, at
times appearing imminent and at others, a more distant threat. Predicting
ever-changing consumer preferences, spending habits, and perceptions is near
impossible and the winning retailers are the ones that continue to be
consumer-centric.

Why you should join the session:

 * In Simon-Kucher’s 5th Annual Holiday Shopping Study, we explore what
   consumers trends across the past 5 years will hold true as consumers and
   brands adapt to the macroenvironment in 2023.
 * Our insights are based on 1,000 US consumers that are representative of
   diverse generation, income, and preferences.
 * We share consumer trends along with strategies and tactics for the upcoming
   holiday season - across where consumers shop, what they will buy, when they
   will make their purchases, how promotions impact their decision-making, and
   much more

Register today and approach this shopping season equipped with knowledge and
strategies for growth.

EVENT DETAILS

 * Webinar
 * Thursday, October 26, 2023
 * 13:00 - 13:45 EDT

Register for webinar


SPEAKERS

SHIKHA JAIN

Partner
Boston, USA

Contact

HUBERT PAUL

Senior Director
Atlanta, USA
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Who We Are

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Who we are

Simon-Kucher is a global consultancy firm with over 2,000 employees in 30+
countries focused on unlocking better growth that drives measurable revenue and
profit for our clients.

With over 37 years of experience in monetization topics of all kinds – we are
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Enabled by deep science and digital capabilities, our projects increase our
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Discover how our services and pragmatic solutions are helping to redefine and
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Read our latest insights, ideas, and perspectives. A cross-section of our latest
thinking across industries and capabilities can be found here.

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