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PRICING BEST PRACTICES, RESEARCH REPORTS, TRAINING COURSES AND WEBINARS

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SUBSCRIBER-ONLY TUTORIAL

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SUBSCRIBE AND GET IMMEDIATE ACCESS TO THIS TUTORIAL, FULL ACCESS TO OUR RESEARCH
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DELIVERING ANSWERS TO THE POINT OF SALE


A REALISTIC AND PRAGMATIC APPROACH FOR HELPING SALESPEOPLE MAKE DATA-DRIVEN
DECISIONS

While the promise of data-driven decisions in sales is compelling, it’s rarely
realistic. But by taking an approach that addresses the reality of most B2B
selling environments, you stand a much better chance. In this tutorial, you will
learn about:


 * The underlying flaw in the generally-accepted concept of "business
   intelligence" that's led B2B companies astray.
 * The three unintended consequences companies have experienced in the interest
   of "putting data at their fingertips".
 * Why people in the field need far more than data and the powerful mindset
   shift that can help you deliver it to them.
 * Five straightforward steps you can take to make the transition and avoid the
   problems others have experienced.

This tutorial is just one of hundreds of educational resources you get access to
as a PricingBrew Journal subscriber.

Subscribe & Get Access

MORE SUBSCRIBER-ONLY RESOURCES FROM OUR LIBRARY

 * Pricing Pilot Programs
   
   How do you get your company to accept new pricing approaches while maximizing
   your odd of success? In this session, learn how to leverage pilot programs
   and in-market trials to accelerate your progress.
   
   View This Webinar
   

 * The Marketing Research Interview Guide
   
   Categories and sample questions for developing effective marketing research
   interview guides. A robust and well-rounded interview guide can be
   constructed by just developing one question in each category.
   
   View This Tool
   

 * Improving Your Price Lists
   
   For many, price lists are their primary means of delivering prices to the
   field. But because they are such blunt instruments, price lists are not ideal
   for price realization. So how do you improve performance using price lists?
   
   View This Webinar
   

 * The Right Way to Manage and Enable Change
   
   How do you encourage, enable, and manage organizational change when the deck
   is stacked against you? In this in-depth interview, Scott McAllister and
   Suraj Mohandas share the quantifiable benefits of effective change management
   and expose the essential steps that are required to get it right.
   
   View This Interview
   




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   tutorials, cases, assessments, and research reports
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   That” through our Expert Interview Series
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   your specific pricing challenges

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