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Submission: On December 17 via api from US — Scanned from FI
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LOGIN SUBSCRIBE * Premium * Design * Tech * Work Life * News * Impact * Podcasts * Video * INNOVATION FESTIVAL | FastCo Works * Capital One * IBM * SAP advertisement 12-17-2024TECH OREO MAKER IS USING AI TO DEVELOP NEW SNACK FLAVORS Mondelēz International has used AI to help develop more than 70 items, ranging from developing gluten-free Oreos to tweaking the Chips Ahoy recipe. [Photo: TheCrimsonMonkey/Getty Images] * * * * * * * * BY Chris Morris3 minute read There’s been no shortage of unique Oreo flavors in the past few years. The offerings seen on store shelves in recent months include toffee crunch, birthday cake, java chip, dirt cake, mint, Coca-Cola, and a pink-and-blue concoction called Space Dunk. But that’s not stopping the owner of the beloved cookie brand and its many other snacks from incorporating artificial intelligence into the brainstorming process. Mondelēz International, which also owns Chips Ahoy, Ritz Crackers, Triscuits, Clif Bars, Cadbury chocolate, among other household-name snacks, is looking to AI to help it update its brands and offer new takes on flavors. Food scientists at the company are using AI tools to help them come up with new flavors, based on desired taste, aroma, or appearance profiles. Beyond suggesting recipe ideas, the AI also looks at the cost to manufacture the new product as well as the nutritional profile, environmental impact, and other aspects involved in creating the snack. That’s a big step-up from the trial-and-error innovation method the company used to use, not only for figuring out flavor mixes, but also for getting them to production trials. The process is now two to five times faster, which can translate to between two and 10 weeks, depending on the complexity of the project. Fortunately, taste tests are still performed by humans—and there are no plans to change that. (Which is a relief since AI’s track record at writing usable recipes is far from perfect.) Mondelēz initially began exploring the possibility of using AI in 2019, working with Fourkind, a software consulting firm that was later acquired by Thoughtworks. “What’s really cool about this approach is that far from replacing human creativity, these algorithms serve as catalysts,” said Farooq Ali, product director, AI, strategy & delivery at Thoughtworks, in a company blog post. “They’re able to spark new ideas that human minds haven’t considered yet. They’re not perfect, but no one expects human creative experts to come up with great ideas 100% of the time.” Expand to continue reading ↓ Sign up for our weekly tech digest. * This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. SIGN UP This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. Privacy Policy -------------------------------------------------------------------------------- ABOUT THE AUTHOR Chris Morris is a contributing writer at Fast Company, covering business, technology, and entertainment, helping readers make sense of complex moves in the world of tech and finance and offering behind the scenes looks at everything from theme parks to the video game industry. Chris is a veteran journalist with more than 35 years of experience, more than half of which were spent with some of the Internet’s biggest sites, including CNNMoney.com, where he was director of content development, and Yahoo! Finance, where he was managing editor More -------------------------------------------------------------------------------- EXPLORE TOPICS * Artificial Intelligence * Food * mondelez international * Oreos advertisement Featured Video Why Kickstarter’s 4-day workweek is working for employees Kickstarter’s VP of People shares why employers should consider more than metrics when evaluating goals. More Videos 0 of 2 minutes, 7 secondsVolume 0% Press shift question mark to access a list of keyboard shortcuts Keyboard ShortcutsEnabledDisabled Shortcuts Open/Close/ or ? 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