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Frans Tjallingii, CEO of 7 Generation Capital


COMMITTED TO SUCCESS: FRANS TJALLINGII OF 7 GENERATION CAPITAL

December 9, 2021 in Committed to Success

Frans Tjallingii is the CEO of 7 Generation Capital, which helps fleet operators
convert to electric vehicles by offering a turnkey solution. We talked to Frans
about his company and experience with Commit.

Tell us a little bit about 7 Generation Capital. What do you do, and where did
the idea come from?

We work with commercial fleet operators that operate medium- and heavy-duty
vehicles, like garbage trucks and school buses, and we help them shift to
electric vehicles. We help with the chargers and the vehicles, but we also
finance everything, like a leasing company.

The idea came to me after exiting my previous company. I decided I was going to
focus on clean technologies that make the world a better place. I came across a
fleet operator who had bought a few electric vehicles but was having trouble
scaling up and electrifying the rest of his fleet. You need expensive higher
power chargers for that, and he wished he had a partner to help him with all of
the extra work involved in applying for subsidies and other related tasks. I
said okay, let’s see what we can do, and that’s how we got started.

When you first came to Commit, what did your team look like? What needs were you
looking to fill?

We had no software developers on our team at the time, so we were looking to
hire a first engineer who could hopefully shape whatever our software
development would look like for years to come. That’s when we approached Commit.

The first engineer, that’s an important role. What were some of the skills or
attributes you were looking for?

I was looking for someone well-rounded who has a bit of experience doing
everything. We were also specifically looking for someone with backend
experience around APIs, because we thought that would be an important part of
our business. We also needed someone who was willing to roll up their sleeves
and do whatever it takes.

Your first engineer has to wear many hats: doing their own DevOps, making
decisions about infrastructure for the rest of the team, and tackling those
typical challenges that come up in a startup environment. So we were looking for
someone self-starting with broad experience.

You ended up hiring Andrew Lukonin. What made him a good fit for the role?

His experience was a big asset. He had done numerous deployments and deployment
infrastructure within his previous roles, so he knows the API space, and he had
been building out functionality for the group he was with. Culturally he was
also a great fit for the team. Within the first three months of working with him
we could see that he was self-starting and wanted to manage things himself. That
gave us a lot of confidence to hire him on an ongoing basis.

An important part of the Commit process is the three-month trial period you
mentioned. From your perspective, what’s the benefit of that compared to hiring
someone full-time from the beginning?

I think there are two main benefits. The first is that you sort of get to ‘date’
before you get ‘married.’ This is especially valuable when you’re trying to hire
a talented engineer, because many good engineers already have a steady
job—enticing them away into a riskier startup role can be tricky. The engineers
at Commit know what they’re getting into and Commit helps de-risk that process,
which makes it easier for everyone involved.

The other real big advantage is the support Commit provides to their Engineering
Partners during those three months in terms of advice, getting their feet under
them, thinking through the architecture that they have in front of them, and
closing any gaps that may open up. That’s been quite valuable as well.

I want to talk a bit about what happens when hiring goes wrong. What impact does
that have on the team, hiring someone who’s not the right fit?

I think the biggest cost to a company of hiring the wrong person is the time you
lose. When you’re in a market that’s rapidly evolving, your time to market is
critical. Not being able to hit the market on time with your offering and
experiencing a months-long delay can be very costly. You get to the adoption
curve later, which impacts your ability to raise money, your competitive
landscape, etc.

What’s your vision for the engineering team at 7Gen? What are you looking to
accomplish over the next year or two?

We’re looking to onboard an additional part-time and maybe one more full-time
engineer after we do a round of fundraising. Then we’ll try to gain more
traction and get the product out in the hands of customers before raising a
larger round at a higher valuation, which we’ll use to really expand.

One unique aspect of Commit is the Slack community, which allows engineers to
stay in touch and troubleshoot their problems together. What’s the value of
having access to that?

During the first three months we had other engineering partners at Commit chip
in here and there, which was hugely helpful. If you’re the first engineer at a
company and you’re trying to do everything for the first time, I imagine it’s
very useful to be able to connect with people who have done it before and have
learned how not to do it. You avoid a lot of re-learning that way.

What would you say to other startups considering working with Commit?

I’d say it’s a great way to get their product to market quicker, to avoid
mis-hires and to just get more support, especially in those first three months.
That was a huge value to me.

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