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Skip to contentSkip to site index Search & Section Navigation Section Navigation SEARCH Business SUBSCRIBE FOR $1/WEEKLog in Saturday, September 9, 2023 Today’s Paper Business|Toyota, a Hybrid Pioneer, Struggles to Master Electric Vehicles https://www.nytimes.com/2023/09/07/business/toyota-hybrid-electric-vehicles.html * Share full article * * * 779 Advertisement SKIP ADVERTISEMENT Supported by SKIP ADVERTISEMENT TOYOTA, A HYBRID PIONEER, STRUGGLES TO MASTER ELECTRIC VEHICLES The world’s largest carmaker dominates the sales of hybrid cars but has been slow to sell all-electric vehicles, alienating some customers and hurting sales. * Share full article * * * 779 * Read in app Rachel Culin plans to sell her Toyota Prius after recently buying a Chevrolet Bolt.Credit...Adam Riding for The New York Times By Jack Ewing and Ben Dooley Jack Ewing, who covers the global auto industry, reported from New York. Ben Dooley, who covers Japan’s business and economy, reported from Tokyo. Sept. 7, 2023 Rachel Culin considered herself a Toyota loyalist, one of millions of people who appreciated the company’s reliable and fuel-efficient hybrids. But she recently bought an electric Chevrolet Bolt to replace her Toyota Prius because the Japanese automaker had been too slow when it came to selling electric vehicles. “Where are the options for those people who love Toyota?” Ms. Culin, a resident of Mesa, Ariz., said. “It’s really sad.” Subscribe to The Times to read as many articles as you like. Jack Ewing writes about business from New York, focusing on the auto industry and the transition to electric cars. He spent much of his career in Europe and is the author of “Faster, Higher, Farther," about the Volkswagen emissions scandal. More about Jack Ewing Ben Dooley reports on Japan’s business and economy, with a special interest in social issues and the intersections between business and politics. More about Ben Dooley A version of this article appears in print on Sept. 10, 2023, Section BU, Page 1 of the New York edition with the headline: Toyota’s Electric Vehicles Could Use a Boost. Order Reprints | Today’s Paper | Subscribe Read 779 Comments * Share full article * * * 779 * Read in app Advertisement SKIP ADVERTISEMENT COMMENTS 779 Toyota, a Hybrid Pioneer, Struggles to Master Electric VehiclesSkip to Comments The comments section is closed. To submit a letter to the editor for publication, write to letters@nytimes.com. SITE INDEX SITE INFORMATION NAVIGATION * © 2023 The New York Times Company * NYTCo * Contact Us * Accessibility * Work with us * Advertise * T Brand Studio * Your Ad Choices * Privacy Policy * Terms of Service * Terms of Sale * Site Map * Canada * International * Help * Subscriptions Enjoy unlimited access to all of The Times. See subscription options We've updated our termsWe encourage you to review our updated Terms of Sale, Terms of Service, and Privacy Policy. By continuing, you agree to the updated Terms listed here.Continue