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SUSTAINABILITY LEADERS UNITED Search Search * * * * * * About * Our Story * About * How We Help * Download Media Kit * Testimonials * Contact Us * Join Mailing List * Changemakers * Browse World Map * Entrepreneurs & Business Managers * Sustainable Tourism Consultants * Destination Changemakers * Influencers & Communicators * Academics * Destinations * Overview * Spotlight: Finland * Switzerland * Slovenia * Príncipe Island * Barcelona * Basque Country * Parc Ela * Insights & Advice * Knowledge Hub * Expert Panel * Tourism & UNSDGs * Tourism & UNSDGs * Goal 1: Eradicate Poverty * Goal 5: Empower Women * Goal 8: Fair Economic Opportunities * Goal 10: Reduce Inequality * Goal 11: Sustainable Human Settlements * Goal 12: Resource Efficiency * Goal 13: Fight Climate Change * Goal 14: Protect Ocean and Marine Life * Goal 15: Conserve Forests, Protect Biodiversity * Speakers * Book * How We Help Give Slide 1 EXPLORE THE WORLD DIFFERENTLY Join us as we visit sustainability champions across the globe, listen to their stories, learn from their failures and celebrate their successes. CONTACT US MEET CHANGEMAKERS Slide 1 BE INSPIRED Learn from the success strategies, life-long experiences and behind-the-scenes insights of sustainability leaders and changemakers. HOW WE CAN HELP EXPLORE INSIGHTS ABOUT US Sustainability Leaders United (formerly Sustainability Leaders Project – SLP) celebrates world’s sustainability champions and tourism changemakers. It offers a collection of interviews with world’s leading tourism and sustainability professionals who share their stories, experience and insights. Through our global network and panel of specialists we share up to date industry knowledge and answers to the most pressing issues affecting travel and tourism. And we help your organization or event as coaches, advisors and speakers. SLU was founded in 2014 by Florian Kaefer and Natàlia Ferrer Roca, to encourage tourism professionals to embrace sustainability and to recognize its potential for making tourism more resilient and better for communities and the natural environment. SLU is an independent, global knowledge and storytelling platform: managed by Florian Kaefer (Switzerland) and supported by collaborators around the world. READ TESTIMONIALS OUR IMPACT SOME OF OUR MILESTONES SO FAR 260+ changemaker stories We believe in sharing stories, experiences and solutions. And we love to inspire and encourage tourism professionals to embrace sustainability. From 69 countries We take pride in connecting changemakers around the world, across borders, languages and cultures. We can all learn so much from each other! Engagement leaders Over 20k professionals engage with Sustainability Leaders United on LinkedIn and via our other social media communities. SPOTLIGHT: DESTINATIONS Previous Slovenia uch loved and admired for its natural beauty, Slovenia as a destination has become a mecca for outdoor lovers and adventure travelers. Its capital, Ljubljana, is widely regarded as a role model for urban sustainable development, not least thanks to its car-free inner city which brought urban life back to the center. While some destinations in Slovenia, like Podčetrtek, are well established, others – such as Bela Krajina and Kočevsko in the south – are just starting to develop their unique positioning. But what exactly are the challenges of building and managing a sustainable tourism business – for example an eco-farm – or a destination? Who are the changemakers – professionals going the extra mile? And what role do tour guides play, as agents for change? To get answers to those and other questions, we caught up with Slovenian tourism leaders and sustainability changemakers. Explore Barcelona Barcelona is a destination which needs little introduction, thanks to its international fame. Situated in the northeast of Spain on the shores of the Mediterranean Sea, the capital of Catalonia entered the world stage as the host of the 1992 Olympic Games, which is when its tourism success story began. In recent years, Barcelona has been increasingly suffering from overcrowded public spaces and disgruntled residents, due to its success as a tourist destination. Faced with those challenges, Barcelona’s destination managers and marketers, together with the City Council are on a mission to find solutions and to promote tourism that is more responsible and sustainable. Below the stories of professionals who are helping Barcelona in its transition towards a socially and ecologically sustainable city and destination. Explore Príncipe Island The little-known African country of São Tomé and Príncipe is a former Portuguese colony comprised by two islands, the smaller of which – Principe – is eager to build itself a reputation as a destination firmly committed to sustainable practices: a biosphere reserve attracting environmentally conscious, discerning travelers from around the world. But what exactly are the challenges of building and managing a remote island destination sustainably? To get answers to those and other questions, we caught up with Príncipe tourism leaders and sustainability changemakers. Explore Switzerland Much loved and admired for its natural beauty, Switzerland is a destination high up on wishlists of travellers around the world, especially and increasingly also Asians. But how does the country’s popularity as a tourism destination affect its sustainability? How are its mountain destinations adapting to the consequences of climate change, such as less snow? And how are Switzerland’s hotels and other tourism businesses living up to the high expectations of environmentally conscious travellers? Explore Finland Finland consistently ranks as one of the most sustainable places on the planet. This is no surprise given that the country is home to vast amounts of natural beauty and a community of leaders taking concrete actions dedicated to preserving its resources and landscapes. Explore Werfenweng Werfenweng soft mobility destination Werfenweng, as a destination, is well known among tourism and sustainability professionals, having won multiple awards for its ‘soft mobility’ concept. In October 2018, we had the opportunity to get to know the small village (1,000 inhabitants) near Salzburg in Austria and to experience its approach to climate-friendly tourism. But why the focus on soft mobility and climate-friendly travel? And how does this alpine village, at an altitude of 900 meters with breath-taking mountain scenery, succeed in rallying stakeholders together to pursue this shared vision? During our visit, we caught up with Dr. Peter Brandauer, mayor of Werfenweng for almost 30 years and a staunch believer in innovation and responsible tourism. We also (earlier) met with Karmen Mentil, who has been consulting Werfenweng on its way towards soft mobility. In the interview, she tells us about the initiative Alpine Pearls, a network of small destinations across the European Alps – Werfenweng was among the first to join – dedicated to climate-friendly mobility and responsible tourism, one step at a time. Explore Parc Ela Switzerland is much liked and well known as a country and destination which offers spectacular natural landscapes and alpine experiences. Complementing our series of interviews with Swiss sustainable tourism champions, this time we take a closer look at Parc Ela, among Switzerland’s most pristine and largest regional nature parks, with rich cultural heritage. Having been created only recently, Destination Parc Ela in Eastern Switzerland’s canton of Grisons (Graubünden), is firmly committed to promoting sustainable tourism and responsible travel. Explore Basque Country Welcome to our Basque Country sustainable tourism stories and examples. During our destination visit of the Basque Country in November 2015, we had the opportunity to witness first hand, how this region is taking steps towards sustainable tourism development, and how pioneering accommodation providers have created examples of best practice – points of reference for the destination’s ambition to become a leader in sustainability. We also gained a unique insight into the political economy of destination stewardship by talking to various key stakeholders during the World Charter for Sustainable Tourism +20 conference in Vitoria-Gasteiz. For the Basque Country, developing strategies for sustainable economic development through responsible tourism isn’t just about market share and competitiveness. It is a chance to offer opportunities and to maintain peace in a region whose people and reputation have suffered from terrorism and violence for far too long. Here are some of the stories of tourism professionals who are helping Basque Country in developing the image of a forward-thinking destination with sustainability and ecotourism at its core. Explore Slovenia uch loved and admired for its natural beauty, Slovenia as a destination has become a mecca for outdoor lovers and adventure travelers. Its capital, Ljubljana, is widely regarded as a role model for urban sustainable development, not least thanks to its car-free inner city which brought urban life back to the center. While some destinations in Slovenia, like Podčetrtek, are well established, others – such as Bela Krajina and Kočevsko in the south – are just starting to develop their unique positioning. But what exactly are the challenges of building and managing a sustainable tourism business – for example an eco-farm – or a destination? Who are the changemakers – professionals going the extra mile? And what role do tour guides play, as agents for change? To get answers to those and other questions, we caught up with Slovenian tourism leaders and sustainability changemakers. Explore Barcelona Barcelona is a destination which needs little introduction, thanks to its international fame. Situated in the northeast of Spain on the shores of the Mediterranean Sea, the capital of Catalonia entered the world stage as the host of the 1992 Olympic Games, which is when its tourism success story began. In recent years, Barcelona has been increasingly suffering from overcrowded public spaces and disgruntled residents, due to its success as a tourist destination. Faced with those challenges, Barcelona’s destination managers and marketers, together with the City Council are on a mission to find solutions and to promote tourism that is more responsible and sustainable. Below the stories of professionals who are helping Barcelona in its transition towards a socially and ecologically sustainable city and destination. Explore Príncipe Island The little-known African country of São Tomé and Príncipe is a former Portuguese colony comprised by two islands, the smaller of which – Principe – is eager to build itself a reputation as a destination firmly committed to sustainable practices: a biosphere reserve attracting environmentally conscious, discerning travelers from around the world. But what exactly are the challenges of building and managing a remote island destination sustainably? To get answers to those and other questions, we caught up with Príncipe tourism leaders and sustainability changemakers. Explore Switzerland Much loved and admired for its natural beauty, Switzerland is a destination high up on wishlists of travellers around the world, especially and increasingly also Asians. But how does the country’s popularity as a tourism destination affect its sustainability? How are its mountain destinations adapting to the consequences of climate change, such as less snow? And how are Switzerland’s hotels and other tourism businesses living up to the high expectations of environmentally conscious travellers? Explore Finland Finland consistently ranks as one of the most sustainable places on the planet. This is no surprise given that the country is home to vast amounts of natural beauty and a community of leaders taking concrete actions dedicated to preserving its resources and landscapes. Explore Werfenweng Werfenweng soft mobility destination Werfenweng, as a destination, is well known among tourism and sustainability professionals, having won multiple awards for its ‘soft mobility’ concept. In October 2018, we had the opportunity to get to know the small village (1,000 inhabitants) near Salzburg in Austria and to experience its approach to climate-friendly tourism. But why the focus on soft mobility and climate-friendly travel? And how does this alpine village, at an altitude of 900 meters with breath-taking mountain scenery, succeed in rallying stakeholders together to pursue this shared vision? During our visit, we caught up with Dr. Peter Brandauer, mayor of Werfenweng for almost 30 years and a staunch believer in innovation and responsible tourism. We also (earlier) met with Karmen Mentil, who has been consulting Werfenweng on its way towards soft mobility. In the interview, she tells us about the initiative Alpine Pearls, a network of small destinations across the European Alps – Werfenweng was among the first to join – dedicated to climate-friendly mobility and responsible tourism, one step at a time. Explore Parc Ela Switzerland is much liked and well known as a country and destination which offers spectacular natural landscapes and alpine experiences. Complementing our series of interviews with Swiss sustainable tourism champions, this time we take a closer look at Parc Ela, among Switzerland’s most pristine and largest regional nature parks, with rich cultural heritage. Having been created only recently, Destination Parc Ela in Eastern Switzerland’s canton of Grisons (Graubünden), is firmly committed to promoting sustainable tourism and responsible travel. Explore Basque Country Welcome to our Basque Country sustainable tourism stories and examples. During our destination visit of the Basque Country in November 2015, we had the opportunity to witness first hand, how this region is taking steps towards sustainable tourism development, and how pioneering accommodation providers have created examples of best practice – points of reference for the destination’s ambition to become a leader in sustainability. We also gained a unique insight into the political economy of destination stewardship by talking to various key stakeholders during the World Charter for Sustainable Tourism +20 conference in Vitoria-Gasteiz. For the Basque Country, developing strategies for sustainable economic development through responsible tourism isn’t just about market share and competitiveness. It is a chance to offer opportunities and to maintain peace in a region whose people and reputation have suffered from terrorism and violence for far too long. Here are some of the stories of tourism professionals who are helping Basque Country in developing the image of a forward-thinking destination with sustainability and ecotourism at its core. Explore Slovenia uch loved and admired for its natural beauty, Slovenia as a destination has become a mecca for outdoor lovers and adventure travelers. Its capital, Ljubljana, is widely regarded as a role model for urban sustainable development, not least thanks to its car-free inner city which brought urban life back to the center. While some destinations in Slovenia, like Podčetrtek, are well established, others – such as Bela Krajina and Kočevsko in the south – are just starting to develop their unique positioning. But what exactly are the challenges of building and managing a sustainable tourism business – for example an eco-farm – or a destination? Who are the changemakers – professionals going the extra mile? And what role do tour guides play, as agents for change? To get answers to those and other questions, we caught up with Slovenian tourism leaders and sustainability changemakers. Explore Barcelona Barcelona is a destination which needs little introduction, thanks to its international fame. Situated in the northeast of Spain on the shores of the Mediterranean Sea, the capital of Catalonia entered the world stage as the host of the 1992 Olympic Games, which is when its tourism success story began. In recent years, Barcelona has been increasingly suffering from overcrowded public spaces and disgruntled residents, due to its success as a tourist destination. Faced with those challenges, Barcelona’s destination managers and marketers, together with the City Council are on a mission to find solutions and to promote tourism that is more responsible and sustainable. Below the stories of professionals who are helping Barcelona in its transition towards a socially and ecologically sustainable city and destination. Explore Príncipe Island The little-known African country of São Tomé and Príncipe is a former Portuguese colony comprised by two islands, the smaller of which – Principe – is eager to build itself a reputation as a destination firmly committed to sustainable practices: a biosphere reserve attracting environmentally conscious, discerning travelers from around the world. But what exactly are the challenges of building and managing a remote island destination sustainably? To get answers to those and other questions, we caught up with Príncipe tourism leaders and sustainability changemakers. Explore Switzerland Much loved and admired for its natural beauty, Switzerland is a destination high up on wishlists of travellers around the world, especially and increasingly also Asians. But how does the country’s popularity as a tourism destination affect its sustainability? How are its mountain destinations adapting to the consequences of climate change, such as less snow? And how are Switzerland’s hotels and other tourism businesses living up to the high expectations of environmentally conscious travellers? Explore Next BOOK: SUSTAINABILITY LEADERSHIP IN TOURISM This professional guidebook highlights sustainable tourism development and management for businesses and destinations. It presents a unique collection of expert interviews, combined with latest insights and thoughts on the most relevant topics and trends linked to sustainability in tourism, sustainable business management, and destination development. This is a book which offers inspiring personal stories and reflections, and at the same time serves as essential know-how guide for busy tourism entrepreneurs, managers, and developers who care about business resilience and the well-being of destination communities. EXPLORE THE BOOK LATEST INSIGHTS SUSTAINABLE TOURISM KNOW HOW MOST INSPIRING SUSTAINABLE TOURISM CHAMPIONS TO FOLLOW IN 2023 Expert panel identifies most inspiring tourism businesses and destinations 2023, working towards sustainability and regenerative tourism. Read more SUSTAINABLE TOURISM DEVELOPMENT: KEY TRENDS AND PRIORITIES IN 2023 Sustainable tourism development 2023: which are the trends and priorities? We asked our global panel of travel and sustainability experts. Read more INNOVATION FOR TOURISM SUSTAINABILITY: CHALLENGES TO OVERCOME Innovation for tourism sustainability: which are the key challenges and barriers to overcome? Sustainable tourism panel shares ideas. Read more TESTIMONIALS View All STEVE NOAKES AUSTRALIA Sustainability Leaders United fills a gap. It gives travellers, businesses, policy makers, students, NGOs, development agencies and others who might be interested, the opportunity to get an insight into ‘how’ and ‘what’ experienced players in the sustainable tourism field have done or are doing. KARMA TSHERING BHUTAN Sustainability Leaders United is a great platform to provide inspiration and give impetus to spreading sustainable tourism. Through its networking it is able to solicit information from experienced and visionary individuals and advocate it to strengthen the understanding and applications of sustainable tourism. This is truly a noble initiative and commitment from the team. Your efforts are highly commendable. PALITHA GURUSINGHE SRI LANKA I think the work you are doing under Sustainability Leaders United is great! Highlighting sustainability leadership examples across the world is a great contribution. The interviews with key players in the sustainable tourism world are a great source of inspiration to the leaders in the tourism industry. Reading through the interviews one can learn very interesting and valuable facets about the sustainable tourism world. ARY SUHANDI INDONESIA Simple and inspiring. Stories from inspiring people are very important. Considering all the negative events and actions in the world, we need to make people understand that there are still people with integrity and high spirits in keeping the world in good shape and harmony. I think it is our responsibility to spread news about these people to the global society; to inspire people to do the same in their own league, no matter how small it is. JAMES CROCKETT ST LUCIA It is great to have this resource to come to for inspiration and to reinforce your knowledge of others working towards sustainability within the travel industry. So many champions doing great work go unnoticed and it is helpful that some of the hardest working and most passionate devotees to this mission get highlighted here and their work and insights shared. JONATHON DAY USA Sustainability Leaders United is incredibly important. First – it is inspirational! The stories of each of these leaders serve as an incredible testimony to what can be done. Secondly – it shines a light on the thinkers and doers and shows a global community of like-minded people. So many advocates of sustainable tourism work in their own fields – unaware of the other “fellow travellers” facing similar issues. SLP proves that no one is alone as they work to promote sustainability in the tourism system. ANNA ALAMAN INDIA Sustainability Leaders United is one of these places where you feel proud to be part of it when you are selected. Some of the “gurus” in sustainability are featured here. It is a space to share experiences, learn from each other and to grow our responsible tourism network. KATHLEEN PESSOLANO USA Sustainability Leaders United is a valuable voice in the responsible tourism discussion. I read its incisive interviews and articles to learn about good practice examples, stay informed about colleagues’ work, and even find potential partners and collaborators. VIK NAIR THE BAHAMAS This is an excellent project to pool all of the experts in one platform. These experts can jointly collaborate to contribute more effectively in making this world more sustainable. Every destination has unique challenges and no one approach can solve these issues. Hence, only through smart collaboration can we be more effective in sharing our expertise globally (thinking globally but acting locally). THEODOTA NANTSOU GREECE The stories and testimonials presented through the SLP spark hope that human ingenuity, coupled with good intentions is an endless source of solutions to the global environmental crisis. Very well presented and easy to read, not filled with the usual technical jargon but narrated in words that come from the heart of the sustainability leaders, SLP is a pool of valuable knowledge on how to build living economies. AMRAN HAMZAH, PH.D MALAYSIA Sustainability Leaders United is an excellent platform for sustainable tourism champions to share their knowledge and experience in an informal and yet informative medium. The interview format allows for the sustainable tourism leaders to share their insights and even candid views as we search for novel solutions to long standing as well as emerging issues. What I like most about the format and questions posed is that they are thought provoking and yet grounded in pragmatism and hope. SHANNON STOWELL USA I’m honoured to be included in this hall of amazing people and hope that together we can make real differences in our own circles. It’s a real encouragement to see so many people sacrificing to make the world better. PETER DE WILDE GREATER BRUXELLES AREA To give a platform to anyone who is contributing to more sustainable and more flourishing destinations is very valuable. Every new vision which contributes to a better industry and a better world, needs pioneers. Sustainability Leaders Uniteds inspires and broadens the network of engaged people. EDUARDO SANTANDER BELGIQUE Sharing best practices and knowledge is an essential element to boost sustainable transformation and engage more businesses and destinations to follow this path. ETC highly values your inspiring work to create a network of sustainable leaders gathering all changemakers and I am personally delighted to have a chance to share our work and contribute with my views! LES CARLISLE SOUTH AFRICA Sustainability Leaders United is definitely one of the strong initiatives needed to assist with future-proofing all remote tourism operations, for people and organisations to collaborate, learn from each other and pool resources to make a real difference. JOIN MAILING LIST Every couple of months we send an email in which we share our favorite changemaker stories, destinations and special announcements. Want to stay in the loop? Subscribe to our mailing list now! SLU connects and celebrates trailblazing individuals, organizations and destinations focused on sustainability in tourism - through storytelling and knowledge transfer. Benefit from success examples, industry insights and timely advice by our global panel of sustainable tourism experts. Be inspired. 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