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SUSTAINABILITY LEADERS UNITED

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 * About
   * Our Story
   * About
   * How We Help
   * Download Media Kit
   * Testimonials
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 * Changemakers
   * Browse World Map
   * Entrepreneurs & Business Managers
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   * Destination Changemakers
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   * Overview
   * Spotlight: Finland
   * Switzerland
   * Slovenia
   * Príncipe Island
   * Barcelona
   * Basque Country
   * Parc Ela
 * Insights & Advice
   * Knowledge Hub
   * Expert Panel
   * Tourism & UNSDGs
     * Tourism & UNSDGs
     * Goal 1: Eradicate Poverty
     * Goal 5: Empower Women
     * Goal 8: Fair Economic Opportunities
     * Goal 10: Reduce Inequality
     * Goal 11: Sustainable Human Settlements
     * Goal 12: Resource Efficiency
     * Goal 13: Fight Climate Change
     * Goal 14: Protect Ocean and Marine Life
     * Goal 15: Conserve Forests, Protect Biodiversity
 * Speakers
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Slide 1


EXPLORE THE WORLD
DIFFERENTLY


Join us as we visit sustainability champions across the globe, listen to their
stories, learn from their failures and celebrate their successes.

CONTACT US
MEET CHANGEMAKERS

Slide 1


BE INSPIRED


Learn from the success strategies, life-long experiences and behind-the-scenes
insights of sustainability leaders and changemakers.

HOW WE CAN HELP
EXPLORE INSIGHTS







ABOUT US

 Sustainability Leaders United (formerly Sustainability Leaders Project – SLP)
celebrates world’s sustainability champions and tourism changemakers. It offers
a collection of interviews with world’s leading tourism and sustainability
professionals who share their stories, experience and insights. Through our
global network and panel of specialists we share up to date industry knowledge
and answers to the most pressing issues affecting travel and tourism. And we
help your organization or event as coaches, advisors and speakers.


SLU was founded in 2014 by Florian Kaefer and Natàlia Ferrer Roca, to encourage
tourism professionals to embrace sustainability and to recognize its potential
for making tourism more resilient and better for communities and the natural
environment.


SLU is an independent, global knowledge and storytelling platform: managed by
Florian Kaefer (Switzerland) and supported by collaborators around the world.

READ TESTIMONIALS


OUR IMPACT

SOME OF OUR MILESTONES SO FAR

260+ changemaker stories

We believe in sharing stories, experiences and solutions. And we love to inspire
and encourage tourism professionals to embrace sustainability.

From 69 countries

We take pride in connecting changemakers around the world, across borders,
languages and cultures. We can all learn so much from each other!

Engagement leaders

Over 20k professionals engage with Sustainability Leaders United on LinkedIn and
via our other social media communities.


SPOTLIGHT: DESTINATIONS

Previous
Slovenia

uch loved and admired for its natural beauty, Slovenia as a destination has
become a mecca for outdoor lovers and adventure travelers. Its capital,
Ljubljana, is widely regarded as a role model for urban sustainable development,
not least thanks to its car-free inner city which brought urban life back to the
center. While some destinations in Slovenia, like Podčetrtek, are well
established, others – such as Bela Krajina and Kočevsko in the south – are just
starting to develop their unique positioning. But what exactly are the
challenges of building and managing a sustainable tourism business – for example
an eco-farm – or a destination? Who are the changemakers – professionals going
the extra mile? And what role do tour guides play, as agents for change? To get
answers to those and other questions, we caught up with Slovenian tourism
leaders and sustainability changemakers.

Explore
Barcelona

Barcelona is a destination which needs little introduction, thanks to its
international fame. Situated in the northeast of Spain on the shores of the
Mediterranean Sea, the capital of Catalonia entered the world stage as the host
of the 1992 Olympic Games, which is when its tourism success story began. In
recent years, Barcelona has been increasingly suffering from overcrowded public
spaces and disgruntled residents, due to its success as a tourist destination.
Faced with those challenges, Barcelona’s destination managers and marketers,
together with the City Council are on a mission to find solutions and to promote
tourism that is more responsible and sustainable. Below the stories of
professionals who are helping Barcelona in its transition towards a socially and
ecologically sustainable city and destination.

Explore
Príncipe Island

The little-known African country of São Tomé and Príncipe is a former Portuguese
colony comprised by two islands, the smaller of which – Principe – is eager to
build itself a reputation as a destination firmly committed to sustainable
practices: a biosphere reserve attracting environmentally conscious, discerning
travelers from around the world. But what exactly are the challenges of building
and managing a remote island destination sustainably? To get answers to those
and other questions, we caught up with Príncipe tourism leaders and
sustainability changemakers.

Explore
Switzerland

Much loved and admired for its natural beauty, Switzerland is a destination high
up on wishlists of travellers around the world, especially and increasingly also
Asians. But how does the country’s popularity as a tourism destination affect
its sustainability? How are its mountain destinations adapting to the
consequences of climate change, such as less snow? And how are Switzerland’s
hotels and other tourism businesses living up to the high expectations of
environmentally conscious travellers?

Explore
Finland

Finland consistently ranks as one of the most sustainable places on the planet.
This is no surprise given that the country is home to vast amounts of natural
beauty and a community of leaders taking concrete actions dedicated to
preserving its resources and landscapes.

Explore
Werfenweng

Werfenweng soft mobility destination Werfenweng, as a destination, is well known
among tourism and sustainability professionals, having won multiple awards for
its ‘soft mobility’ concept. In October 2018, we had the opportunity to get to
know the small village (1,000 inhabitants) near Salzburg in Austria and to
experience its approach to climate-friendly tourism. But why the focus on soft
mobility and climate-friendly travel? And how does this alpine village, at an
altitude of 900 meters with breath-taking mountain scenery, succeed in rallying
stakeholders together to pursue this shared vision? During our visit, we caught
up with Dr. Peter Brandauer, mayor of Werfenweng for almost 30 years and a
staunch believer in innovation and responsible tourism. We also (earlier) met
with Karmen Mentil, who has been consulting Werfenweng on its way towards soft
mobility. In the interview, she tells us about the initiative Alpine Pearls, a
network of small destinations across the European Alps – Werfenweng was among
the first to join – dedicated to climate-friendly mobility and responsible
tourism, one step at a time.

Explore
Parc Ela

Switzerland is much liked and well known as a country and destination which
offers spectacular natural landscapes and alpine experiences. Complementing our
series of interviews with Swiss sustainable tourism champions, this time we take
a closer look at Parc Ela, among Switzerland’s most pristine and largest
regional nature parks, with rich cultural heritage. Having been created only
recently, Destination Parc Ela in Eastern Switzerland’s canton of Grisons
(Graubünden), is firmly committed to promoting sustainable tourism and
responsible travel.

Explore
Basque Country

Welcome to our Basque Country sustainable tourism stories and examples. During
our destination visit of the Basque Country in November 2015, we had the
opportunity to witness first hand, how this region is taking steps towards
sustainable tourism development, and how pioneering accommodation providers have
created examples of best practice – points of reference for the destination’s
ambition to become a leader in sustainability. We also gained a unique insight
into the political economy of destination stewardship by talking to various key
stakeholders during the World Charter for Sustainable Tourism +20 conference in
Vitoria-Gasteiz. For the Basque Country, developing strategies for sustainable
economic development through responsible tourism isn’t just about market share
and competitiveness. It is a chance to offer opportunities and to maintain peace
in a region whose people and reputation have suffered from terrorism and
violence for far too long. Here are some of the stories of tourism professionals
who are helping Basque Country in developing the image of a forward-thinking
destination with sustainability and ecotourism at its core.

Explore
Slovenia

uch loved and admired for its natural beauty, Slovenia as a destination has
become a mecca for outdoor lovers and adventure travelers. Its capital,
Ljubljana, is widely regarded as a role model for urban sustainable development,
not least thanks to its car-free inner city which brought urban life back to the
center. While some destinations in Slovenia, like Podčetrtek, are well
established, others – such as Bela Krajina and Kočevsko in the south – are just
starting to develop their unique positioning. But what exactly are the
challenges of building and managing a sustainable tourism business – for example
an eco-farm – or a destination? Who are the changemakers – professionals going
the extra mile? And what role do tour guides play, as agents for change? To get
answers to those and other questions, we caught up with Slovenian tourism
leaders and sustainability changemakers.

Explore
Barcelona

Barcelona is a destination which needs little introduction, thanks to its
international fame. Situated in the northeast of Spain on the shores of the
Mediterranean Sea, the capital of Catalonia entered the world stage as the host
of the 1992 Olympic Games, which is when its tourism success story began. In
recent years, Barcelona has been increasingly suffering from overcrowded public
spaces and disgruntled residents, due to its success as a tourist destination.
Faced with those challenges, Barcelona’s destination managers and marketers,
together with the City Council are on a mission to find solutions and to promote
tourism that is more responsible and sustainable. Below the stories of
professionals who are helping Barcelona in its transition towards a socially and
ecologically sustainable city and destination.

Explore
Príncipe Island

The little-known African country of São Tomé and Príncipe is a former Portuguese
colony comprised by two islands, the smaller of which – Principe – is eager to
build itself a reputation as a destination firmly committed to sustainable
practices: a biosphere reserve attracting environmentally conscious, discerning
travelers from around the world. But what exactly are the challenges of building
and managing a remote island destination sustainably? To get answers to those
and other questions, we caught up with Príncipe tourism leaders and
sustainability changemakers.

Explore
Switzerland

Much loved and admired for its natural beauty, Switzerland is a destination high
up on wishlists of travellers around the world, especially and increasingly also
Asians. But how does the country’s popularity as a tourism destination affect
its sustainability? How are its mountain destinations adapting to the
consequences of climate change, such as less snow? And how are Switzerland’s
hotels and other tourism businesses living up to the high expectations of
environmentally conscious travellers?

Explore
Finland

Finland consistently ranks as one of the most sustainable places on the planet.
This is no surprise given that the country is home to vast amounts of natural
beauty and a community of leaders taking concrete actions dedicated to
preserving its resources and landscapes.

Explore
Werfenweng

Werfenweng soft mobility destination Werfenweng, as a destination, is well known
among tourism and sustainability professionals, having won multiple awards for
its ‘soft mobility’ concept. In October 2018, we had the opportunity to get to
know the small village (1,000 inhabitants) near Salzburg in Austria and to
experience its approach to climate-friendly tourism. But why the focus on soft
mobility and climate-friendly travel? And how does this alpine village, at an
altitude of 900 meters with breath-taking mountain scenery, succeed in rallying
stakeholders together to pursue this shared vision? During our visit, we caught
up with Dr. Peter Brandauer, mayor of Werfenweng for almost 30 years and a
staunch believer in innovation and responsible tourism. We also (earlier) met
with Karmen Mentil, who has been consulting Werfenweng on its way towards soft
mobility. In the interview, she tells us about the initiative Alpine Pearls, a
network of small destinations across the European Alps – Werfenweng was among
the first to join – dedicated to climate-friendly mobility and responsible
tourism, one step at a time.

Explore
Parc Ela

Switzerland is much liked and well known as a country and destination which
offers spectacular natural landscapes and alpine experiences. Complementing our
series of interviews with Swiss sustainable tourism champions, this time we take
a closer look at Parc Ela, among Switzerland’s most pristine and largest
regional nature parks, with rich cultural heritage. Having been created only
recently, Destination Parc Ela in Eastern Switzerland’s canton of Grisons
(Graubünden), is firmly committed to promoting sustainable tourism and
responsible travel.

Explore
Basque Country

Welcome to our Basque Country sustainable tourism stories and examples. During
our destination visit of the Basque Country in November 2015, we had the
opportunity to witness first hand, how this region is taking steps towards
sustainable tourism development, and how pioneering accommodation providers have
created examples of best practice – points of reference for the destination’s
ambition to become a leader in sustainability. We also gained a unique insight
into the political economy of destination stewardship by talking to various key
stakeholders during the World Charter for Sustainable Tourism +20 conference in
Vitoria-Gasteiz. For the Basque Country, developing strategies for sustainable
economic development through responsible tourism isn’t just about market share
and competitiveness. It is a chance to offer opportunities and to maintain peace
in a region whose people and reputation have suffered from terrorism and
violence for far too long. Here are some of the stories of tourism professionals
who are helping Basque Country in developing the image of a forward-thinking
destination with sustainability and ecotourism at its core.

Explore
Slovenia

uch loved and admired for its natural beauty, Slovenia as a destination has
become a mecca for outdoor lovers and adventure travelers. Its capital,
Ljubljana, is widely regarded as a role model for urban sustainable development,
not least thanks to its car-free inner city which brought urban life back to the
center. While some destinations in Slovenia, like Podčetrtek, are well
established, others – such as Bela Krajina and Kočevsko in the south – are just
starting to develop their unique positioning. But what exactly are the
challenges of building and managing a sustainable tourism business – for example
an eco-farm – or a destination? Who are the changemakers – professionals going
the extra mile? And what role do tour guides play, as agents for change? To get
answers to those and other questions, we caught up with Slovenian tourism
leaders and sustainability changemakers.

Explore
Barcelona

Barcelona is a destination which needs little introduction, thanks to its
international fame. Situated in the northeast of Spain on the shores of the
Mediterranean Sea, the capital of Catalonia entered the world stage as the host
of the 1992 Olympic Games, which is when its tourism success story began. In
recent years, Barcelona has been increasingly suffering from overcrowded public
spaces and disgruntled residents, due to its success as a tourist destination.
Faced with those challenges, Barcelona’s destination managers and marketers,
together with the City Council are on a mission to find solutions and to promote
tourism that is more responsible and sustainable. Below the stories of
professionals who are helping Barcelona in its transition towards a socially and
ecologically sustainable city and destination.

Explore
Príncipe Island

The little-known African country of São Tomé and Príncipe is a former Portuguese
colony comprised by two islands, the smaller of which – Principe – is eager to
build itself a reputation as a destination firmly committed to sustainable
practices: a biosphere reserve attracting environmentally conscious, discerning
travelers from around the world. But what exactly are the challenges of building
and managing a remote island destination sustainably? To get answers to those
and other questions, we caught up with Príncipe tourism leaders and
sustainability changemakers.

Explore
Switzerland

Much loved and admired for its natural beauty, Switzerland is a destination high
up on wishlists of travellers around the world, especially and increasingly also
Asians. But how does the country’s popularity as a tourism destination affect
its sustainability? How are its mountain destinations adapting to the
consequences of climate change, such as less snow? And how are Switzerland’s
hotels and other tourism businesses living up to the high expectations of
environmentally conscious travellers?

Explore
Next



BOOK: SUSTAINABILITY LEADERSHIP IN TOURISM

This professional guidebook highlights sustainable tourism development and
management for businesses and destinations. It presents a unique collection of
expert interviews, combined with latest insights and thoughts on the most
relevant topics and trends linked to sustainability in tourism, sustainable
business management, and destination development. This is a book which offers
inspiring personal stories and reflections, and at the same time serves as
essential know-how guide for busy tourism entrepreneurs, managers, and
developers who care about business resilience and the well-being of destination
communities.

EXPLORE THE BOOK



LATEST INSIGHTS

SUSTAINABLE TOURISM KNOW HOW

MOST INSPIRING SUSTAINABLE TOURISM CHAMPIONS TO FOLLOW IN 2023

Expert panel identifies most inspiring tourism businesses and destinations 2023,
working towards sustainability and regenerative tourism.

Read more


SUSTAINABLE TOURISM DEVELOPMENT: KEY TRENDS AND PRIORITIES IN 2023

Sustainable tourism development 2023: which are the trends and priorities? We
asked our global panel of travel and sustainability experts.

Read more


INNOVATION FOR TOURISM SUSTAINABILITY: CHALLENGES TO OVERCOME

Innovation for tourism sustainability: which are the key challenges and barriers
to overcome? Sustainable tourism panel shares ideas.

Read more



TESTIMONIALS

View All


STEVE NOAKES

AUSTRALIA

Sustainability Leaders United fills a gap. It gives travellers, businesses,
policy makers, students, NGOs, development agencies and others who might be
interested, the opportunity to get an insight into ‘how’ and ‘what’ experienced
players in the sustainable tourism field have done or are doing.      


KARMA TSHERING

BHUTAN

Sustainability Leaders United is a great platform to provide inspiration and
give impetus to spreading sustainable tourism. Through its networking it is able
to solicit information from experienced and visionary individuals and advocate
it to strengthen the understanding and applications of sustainable tourism. This
is truly a noble initiative and commitment from the team. Your efforts are
highly commendable.


PALITHA GURUSINGHE

SRI LANKA

I think the work you are doing under Sustainability Leaders United is great!
Highlighting sustainability leadership examples across the world is a great
contribution. The interviews with key players in the sustainable tourism world
are a great source of inspiration to the leaders in the tourism industry.
Reading through the interviews one can learn very interesting and valuable
facets about the sustainable tourism world.


ARY SUHANDI

INDONESIA

Simple and inspiring. Stories from inspiring people are very important.
Considering all the negative events and actions in the world, we need to make
people understand that there are still people with integrity and high spirits in
keeping the world in good shape and harmony. I think it is our responsibility to
spread news about these people to the global society; to inspire people to do
the same in their own league, no matter how small it is.


JAMES CROCKETT

ST LUCIA

It is great to have this resource to come to for inspiration and to reinforce
your knowledge of others working towards sustainability within the travel
industry. So many champions doing great work go unnoticed and it is helpful that
some of the hardest working and most passionate devotees to this mission get
highlighted here and their work and insights shared.


JONATHON DAY

USA

Sustainability Leaders United is incredibly important. First – it is
inspirational! The stories of each of these leaders serve as an incredible
testimony to what can be done. Secondly – it shines a light on the thinkers and
doers and shows a global community of like-minded people. So many advocates of
sustainable tourism work in their own fields – unaware of the other “fellow
travellers” facing similar issues. SLP proves that no one is alone as they work
to promote sustainability in the tourism system.


ANNA ALAMAN

INDIA

Sustainability Leaders United is one of these places where you feel proud to be
part of it when you are selected. Some of the “gurus” in sustainability are
featured here. It is a space to share experiences, learn from each other and to
grow our responsible tourism network.


KATHLEEN PESSOLANO

USA

Sustainability Leaders United is a valuable voice in the responsible tourism
discussion. I read its incisive interviews and articles to learn about good
practice examples, stay informed about colleagues’ work, and even find potential
partners and collaborators.


VIK NAIR

THE BAHAMAS

This is an excellent project to pool all of the experts in one platform. These
experts can jointly collaborate to contribute more effectively in making this
world more sustainable. Every destination has unique challenges and no one
approach can solve these issues. Hence, only through smart collaboration can we
be more effective in sharing our expertise globally (thinking globally but
acting locally).


THEODOTA NANTSOU

GREECE

The stories and testimonials presented through the SLP spark hope that human
ingenuity, coupled with good intentions is an endless source of solutions to the
global environmental crisis. Very well presented and easy to read, not filled
with the usual technical jargon but narrated in words that come from the heart
of the sustainability leaders, SLP is a pool of valuable knowledge on how to
build living economies.


AMRAN HAMZAH, PH.D

MALAYSIA

Sustainability Leaders United is an excellent platform for sustainable tourism
champions to share their knowledge and experience in an informal and yet
informative medium. The interview format allows for the sustainable tourism
leaders to share their insights and even candid views as we search for novel
solutions to long standing as well as emerging issues. What I like most about
the format and questions posed is that they are thought provoking and yet
grounded in pragmatism and hope.


SHANNON STOWELL

USA

I’m honoured to be included in this hall of amazing people and hope that
together we can make real differences in our own circles.  It’s a real
encouragement to see so many people sacrificing to make the world better.


PETER DE WILDE

GREATER BRUXELLES AREA

To give a platform to anyone who is contributing to more sustainable and more
flourishing destinations is very valuable. Every new vision which contributes to
a better industry and a better world, needs pioneers. Sustainability Leaders
Uniteds inspires and broadens the network of engaged people.


EDUARDO SANTANDER

BELGIQUE

Sharing best practices and knowledge is an essential element to boost
sustainable transformation and engage more businesses and destinations to follow
this path. ETC highly values your inspiring work to create a network of
sustainable leaders gathering all changemakers and I am personally delighted to
have a chance to share our work and contribute with my views!


LES CARLISLE

SOUTH AFRICA

Sustainability Leaders United is definitely one of the strong initiatives needed
to assist with future-proofing all remote tourism operations, for people and
organisations to collaborate, learn from each other and pool resources to make a
real difference.





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changemaker stories, destinations and special announcements.

Want to stay in the loop? Subscribe to our mailing list now!




SLU connects and celebrates trailblazing individuals, organizations and
destinations focused on sustainability in tourism - through storytelling and
knowledge transfer. Benefit from success examples, industry insights and timely
advice by our global panel of sustainable tourism experts. Be inspired.

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