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BEN LAMBERT

Product Design Director at frog


I’m a hands-on design leader with over 12 years experience in London & USA. My
work focuses on the 0 → 1 creation of new products, propositions and features.


I’m at my best when I can combine creativity with ambitious strategic intent to
tackle ambiguous problems with cross-functional teams. I’ve created products for
insurance companies, gyms, banks, retailers, telcos and sports companies.
Formally trained in design, I learnt the importance of craft in agencies such as
Moving Brands, and have worked as an interaction designer and front-end
developer. When not at work, you’ll find me running or flying my plane.


In my current role at frog I lead one of our largest project teams and my
day-to-day spans product strategy and vision setting to culture, performance and
process.


RETHINKING HEALTH INSURANCE

Design system, new propositions, new features and app design


Over the last 18 months I've been leading a team of 13 frog designers working in
tandem with the in-house team for a large global health insurance company. The
frog team are delivering impact across 3 ARTS, 12 squads, working wih product,
engineering, research and content design.

The team have been launching new features to help 5m customers engage in their
health and be supported 24/7, not just when they're ill or need to claim.

I'm responsible for setting product strategy, vision and working across the
business to ensure our work is meeting business goals. I also focus on team
health, quality of output and ensure our design process is collaborative,
efficient and fun.

> frog have been incredible to work with. Your vision, your ability to
> articulate the gnarly, complicated problems of our business has been amazing.
> You have been a breath of fresh air.




HELPING DAVID LLOYD CLUBS BEAT THE COMPETITION

Design system, new propositions, new features and app design


As their strategic design partner, I led a team that worked with David Lloyd
Clubs to create an experience strategy and vision, launch a new holistic health
and wellbeing proposition and re-imagine their existing app experience. Over the
course of 12 months, the team launched the new David Lloyd Clubs app—as well as
several major updates—and have seen their App Store ratings more than double
from 2.3 to 4.8 stars.

Shortly after launch, the new experience had gathered 20k positive reviews,
scaled to 20k daily class bookings, and report improved sleep, feel less
stressed,
and able achieve their fitness goals.

> frog challenged our thinking and created an exceptional new app experience
> which has delighted our members. I look forward to continuing our partnership
> in the future.




WELLBEING, BY IKEA

New venture, global research, business model, proposition development, brand,
demand testing


Over 12 months I lead a team from initial business problem ("How can we create
higher margin revenue streams?") through multiple rounds of global research,
proposition development and testing.

We arrived at a new digital business venture focused on Health and Wellbeing,
endorsed by the IKEA brand. With a robust business case we received internal
investment to set up the business, create the brand and build the product.


After some career highlight workshops with IKEA's Chief Creative Officer, with a
product ready to go, unfortunately the venture was paused to inflation hitting
the furniture supply chain in 2021.




A NEW WAY TO MANAGE YOUR HOME AND BILLS

Discovery, proposition, end-to-end flows, prototyping and motion


HomeHero’s mission is to transform how people make the most of their homes and
their neighbourhoods, using world-class technology to help people free up their
time for what really matters in life.

In just 8 weeks we created an end-to-end home and utility management interface
that lets users effortlessly manage 5+ providers at once.


We balanced short timelines with the need to provide user insight that gave the
team confidence to head in a particular direction. By mixing 20% discovery with
80% delivery we used research to progress our thinking without delaying.

> "There was some real
skill in how you took diverging research into a process
> of converging. It just seemed
to really work"
> 
> "You created a much more sophisticated app for our customers than we ever
> thought possible"




A NEW TV ECOSYSTEM FOR VERIZON

Multi-platform, design system, detailed screen design, prototyping and testing


In 2018 Verizon stepped away from it's legacy infrastructure and launched a new
IPTV product ecosystem. With a team split across San Jose, Dallas, New Jersey
and London - I lead the design of the mobile app - working directly with the
Verizon business, product, research engineering teams.

We arrived at a new digital business venture focused on Health and Wellbeing,
endorsed by the IKEA brand. With a robust business case we received internal
investment to set up the business, create the brand and build the product.





A $50,000 PRIZE FROM FORMULA ONE

Fan experience vision, new features, prototyping and storytelling


A competitive brief for F1 fans aimed at improving the trackside experience for
those that purchase a ticket and don't benefit from the TV coverage. In under 48
hours we ideated, mocked up and pulled together a pitch which saw us win both
the Grand Prize and Runenrs Up Prize in Abu Dhabi presented by Lewes Hamilton.




AN IMMERSIVE WEB TV EXPERIENCE

End-to-end product design, user journeys, research, prototyping and motion for
Vodafone


A new ecosystem for vodafone TV. I led the design of the web platform which
needed feature parity with set-top-box and mobile. The UI in this video is a
screen recording of a prototype I built in React to bring the product to life
for th final stages of user testing and development handover.

GET IN TOUCH

ben@benlambert.co.uk


07921659206