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Submitted URL: https://oohtoday.com/is-3d-
Effective URL: https://oohtoday.com/is-3d-anamorphic-really-worth-the-investment/
Submission: On January 10 via manual from SA — Scanned from DE
Effective URL: https://oohtoday.com/is-3d-anamorphic-really-worth-the-investment/
Submission: On January 10 via manual from SA — Scanned from DE
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Out Of Home Today is the leading source for news and information on the out of home industry. * Subscribe * Ad View * Podcast * Classifieds * Creative * OOH Owners * Tech & Research * * Followers * Wednesday, January 10, 2024 * More OOH TODAY - Outdoor Advertising & Billboard Industry Insights - Advertisement - * Subscribe * Ad View Ad View CookUnity Rides NYC Subways Ad View Yours for 200 Years – Cadbury celebrates milestone anniversary Ad View Detroit Lions Roar —Refs Should Have Counted the Score Agency of the Day Billups’ Expands (Again) with Outsight Acquisition Prev Next * Podcast * Classifieds * Creative Creative OOH Best Creative Last Week Today Creative ‘dio’ —Rolling Out ’23 into ’24 Creative OOH Best Creative Last Week Today Creative “The Creative Perspective: An Inside Look at Standout OOH” Prev Next * OOH Owners OOH Owners Keep Your Eyes on the Road, Your Hand Upon the Wheel OOH Owners Ode to the Bus Bench OOH Owners Bravo Media Launches MTR Bill Speaks OUTFRONT Value Falls Behind Prev Next * Tech & Research Tech & Research Buyers Unfiltered OOH People Gaining Points for Sustainability Tech & Research Behind the New Year’s Eve Ball Drop Tech & Research What’s Ahead for OOH in 2024? Prev Next * More * OOH People Posts Categories Tags * Home * Creative * Is 3D Anamorphic Really Worth The Investment? - Advertisement - Creative IS 3D ANAMORPHIC REALLY WORTH THE INVESTMENT? By OOH TODAY believes all voices, not just the loudest, must be heard Last updated Dec 18, 2023 0 648 Share advertisement Lina Maggi Written by: Lina Maggi, VP of Partnerships & Head of OOH, BCN Visuals Website: https://bcnvisuals.com/ People love to be amazed and wowed, but when a brand invests hundreds of thousands in media for a billboard and production on a 3D anamorphic ad – what does that really mean? What’s the return on investment? Is it truly worth it? Nine out of ten 3D anamorphic campaigns are done for awareness—aiming to surprise and delight audiences enough to compel them to pull out their phones, film the ad, and share with friends and family, generating organic conversations. However, for the campaigns that do get measured, the results are more qualitative than quantitative. This is why BCN Visuals partnered with MFour on a recent campaign to dive into the data and analyze whether the results justify the investment—from an ROI standpoint. MFour is the nation’s most downloaded, highest-rated, and the only Apple-approved data collection and survey app, boasting over 10 million users. These first-party users respond to questions upon entering a digital perimeter or geofence where the advertising is running and are prompted to answer a series of questions in exchange for a gift card or small monetary compensation for their time and responses. In the study conducted by BCN Visuals, they sought to measure the effectiveness and impact of a 3D anamorphic ad and a 2D ad for a major gaming brand, running consecutively on the same dates. Surveyors crossing the geofence near the placements in NY, LA, and Vegas received a survey notification via the MFour app within 24 hours to respond. A control group, receiving the same survey, was used to compare those exposed, providing a real measurement. The most shocking yet not surprising discovery was that 55% of survey-takers said they were very likely or somewhat likely to film and record a 3D anamorphic ad and share it with friends via an app (58%) or in person (50%). In a world where people often pay to skip ads and ignore them, the fact that someone would feel compelled to take out their phone, record the ad, and share it with friends is unmatched—something you can’t say about any other advertising medium. Additionally, when running a 3D anamorphic ad, 68% reported viewing the brand as “more premium,” and 66% said they were “more likely to buy the product.” If the ultimate metric of success is to convert and have users purchase your product, and a 3D anamorphic ad can leverage that, then there’s your answer. When developing a 3D anamorphic ad, a key component of the campaign is content capture and a video of the campaign that is shareable. Acknowledging that not everyone can be in Times Square, Las Vegas, or London to see these captivating campaigns in real-time, BCN Visuals includes a promotional video as part of every campaign deliverable. This allows the brand to synchronize the campaign live date with the video being published on social media, expanding the reach of the campaign and truly making an impact and starting conversations, globally. With 64% of viewers expressing a preference for a 3D anamorphic ad over a 2D ad, the next time you’re contemplating which creative to go with and wondering whether it’s worth it, you won’t need to think twice. About BCN Visuals BCN Visuals is an award-winning innovation technology company and global production partner that pioneered the 3D Anamorphic Billboard. Collaborating with brands and agencies wanting to leave an indelible mark, they live & thrive at the intersection of narrative and technology. Blurring the line between storytelling and interaction, BCN Visuals emerges with a new form of immersive entertainment that delivers meaningful shared experiences transcending cultural constraints or geographical boundaries. For more information, check out our website: www.bcnvisuals.com or reach out at contact@bcnvisuals.com. BCN Visuals LinkedIn: https://www.linkedin.com/company/bcnvisuals/ BCN Visuals is an Advertiser with OOH Today For the LOVE of OOH and 3D Anamorphic! Please subscribe to the Industry’s #1 OOH Newsletter SHARE THIS: * Share * * * Email * LIKE THIS: Like Loading... - Advertisement - 3D anamorphicBCN VisualsbillboardCircle Graphicscontent captureOOHOOH Creative 0 648 Share LinkedinFacebookTwitterGoogle+ ReddIt Pinterest Email WhatsApp OOH TODAY believes all voices, not just the loudest, must be heard 5952 posts 661 comments * William (Bill) Board. Experienced, reliable source in all facets of the Out of Home Industry. Alternative Voice for Outdoor Advertising. Infectious love of all things OOH. Publisher. Writer. Seller. Buyer. Owner. Investor. Champion. Confidant. Old and New Biz Expert. Sales. Manager. Billboard Doctor. Social Media Upstart. Specialization in outdoor advertising for so many years. Sold over 100,000 locations. Viewed every billboard location in America except Maine. Prev Post OOH Classifieds Today —New Listing —Lease Administration Specialist Next Post Polygon’s du Preez on the Science of OOH All You might also like More from author Creative OOH Best Creative Last Week Today Creative ‘dio’ —Rolling Out ’23 into ’24 Creative OOH Best Creative Last Week Today Creative “The Creative Perspective: An Inside Look at Standout OOH” Prev Next - Advertisement - Leave A Reply Your email address will not be published. Save my name, email, and website in this browser for the next time I comment. Notify me of follow-up comments by email. Notify me of new posts by email. Δ This site uses Akismet to reduce spam. Learn how your comment data is processed. - Advertisement - - Advertisement - - Advertisement - - Advertisement - - Advertisement - Trending News Keep Your Eyes on the Road, Your Hand Upon the Wheel OOH Best Creative Last Week Today Ode to the Bus Bench Buyers Unfiltered OOH Classifieds Today — CookUnity Rides NYC Subways OOH Who Said It Today? Newsletter New articles delivered to your inbox Monday through Saturday at 6:00 am. Subscribe today! Subscribe - Advertisement - - Advertisement - - Advertisement - - Advertisement - Most Viewed Volta Charging Goes Public with a $2 Billion SPAC Merger Greatness in Shades Our friend and OOH colleague passed away - Advertisement - * Subscribe * Contact Us © 2024 - OOH TODAY. All Rights Reserved. Website Design || Eight 80 Media Sign in * Subscribe * Ad View * Podcast * Classifieds * Creative * OOH Owners * Tech & Research * OOH People * Followers Welcome, Login to your account. Forget password? Remember me Prove your humanity 3 + 1 = Sign in Recover your password. A password will be e-mailed to you. Loading Comments... Write a Comment... Email (Required) Name (Required) Website %d