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Last updated June 29, 2023


PRIVACY POLICY



Welcome to Ulta! This Privacy Policy helps explain how Ulta Salon, Cosmetics &
Fragrance, Inc. (“Ulta Beauty”) collects, uses, stores, and shares your
information when:

 * You visit Ulta Beauty’s website at www.ulta.com, its mobile application, use
   its WiFi services, or visit any other digital platform where this Privacy
   Policy is posted (“Sites”);
 * You visit and shop at our physical stores (“Stores”);
 * You purchase our products and services (“Products”);
 * You communicate with us by e-mail, text or telephone (“Communications”); and
 * We interact with service providers, partners, governmental agencies, and
   other third parties (“Third Parties”).

To learn more about your choices around your information, please see Your
Choices below.

If you are a resident of California, please see our California Notice below.

If you are a resident of Virginia, Colorado, or Connecticut, please see our
Virginia, Colorado, Connecticut Notice below.




1. WHAT INFORMATION DO WE COLLECT ABOUT YOU AND HOW DO WE USE IT?

INFORMATION YOU PROVIDE TO US

We collect your information when you interact with us directly, including when
you:

 * access and navigate our Sites;
 * visit our Stores;
 * create an account with us;
 * participate in our rewards or loyalty programs;
 * purchase our Products;
 * engage in Communications with us;
 * participate in a promotion, such as a sweepstakes or contest;
 * post a tagged photo or other content on a third party social network;
 * post a Product review, question, answer, or other information on the Sites;
 * or otherwise interact with us.

The information we collect when you interact with us directly includes, but may
not be limited to your name, contact information, facial geometry, email
address, photograph, signature, mailing/billing address, phone number, payment
information, and purchase and transaction history.

INFORMATION WE RECEIVE FROM THIRD PARTIES

We may also collect information about you from Third Parties, such as certain
demographic information (like the number of members of your household, age, and
gender) and purchase preference information. We may use this information to
supplement or update our records, improve the quality or personalization of our
Communications with you, and help prevent or detect fraud.

INFORMATION WE AUTOMATICALLY COLLECT FROM YOU

When you interact with our Sites and Products, and when you Communicate with us,
we automatically receive certain types of information about you, including:

 * Usage Information. Information such as the features you use on our Sites, the
   links you click and the items you view, pages you visit, emails and
   advertisements you view, Products you view and purchase, the time of day you
   browse, and your referring and exiting pages. We may collect this information
   through a variety of tools, including but not limited to session replay
   software.

 * Device Information. Information about the device you are using, including but
   not limited to the type of device you use, the temporary or persistent unique
   device identifier (UDID) placed by us or our service providers, the IP
   address of your device, your operating system, the type of browser you use,
   and data from the way you use our Sites.

 * Location Data. Information such as imprecise location data (such as location
   derived from an IP address or data that indicates a city or postal code
   level). Our Sites may also collect information about the location of your
   device. Your device should require you to provide permission before our Sites
   obtain precise geolocation information from a browser's geolocation API or
   from technologies like GPS, WiFi, and/or cell towers. We and our service
   providers may use this approximate location and/or precise geolocation
   information, along with other information submitted by you, to provide you
   with location-based services like local Store information, search results,
   special offers, and other personalized content. Most browsers and mobile
   devices allow users to enable or disable precise geolocation using pop-ups or
   controls located in the settings menu.

 * Cookies. Cookies are small data files stored on your device that act as a
   unique tag to identify your browser. We use two types of cookies on our
   Sites: session cookies and persistent cookies. Session cookies make it easier
   for you to navigate our Sites and expire when you close your browser.
   Persistent cookies help with personalizing your experience, remembering your
   preferences, and supporting security features. Additionally, persistent
   cookies allow us to bring you advertising both on and off the Sites.
   Persistent cookies may remain on your device for extended periods of time,
   and generally may be controlled through your browser settings.

 * Pixels (also known as web beacons). This is a type of code that is embedded
   in a website, video, email, or advertisement that sends information about
   your use to a server. There are various types of pixels, including image
   pixels (which are small graphic images) and JavaScript pixels (which contains
   JavaScript code). When you access a website, video, email, or advertisement
   that contains a pixel, the pixel may permit us or a separate entity to drop
   or read cookies on your browser. Pixels are used in combination with cookies
   to track activity by a particular browser on a particular device. We may
   incorporate pixels from separate entities that allow us to track our
   communications, bring you advertising both on and off the Sites, and provide
   you with additional functionality, such as the ability to connect our Sites
   with your social media account.

 * App Technologies. Information concerning technologies included in our mobile
   applications and Sites that are not browser-based like cookies and cannot be
   controlled by browser settings. For example, our Sites may include SDKs,
   which is code that sends information about your use to a server. These SDKs
   allow us to track our Communications, bring you advertising both on and off
   the Sites, and provide you with additional functionality, such as the ability
   to connect our Sites with your social media account.

INTERNET-BASED ADVERTISING / DO NOT TRACK

We may, from time to time, collect information about users over time and across
different websites when you use this Sites. Our third-party partners may also
collect information in this manner. For example, we may use one or more
third-party online advertising networks to serve ads on our behalf on
third-party websites. The third-party ad network may collect information about
your visits to our Sites and your interaction with our online ads. This is
primarily accomplished using technology such as cookies, action tags, web
beacons, and/or GIF tags which are placed in various places within our Sites and
our online ads.

We may share information with third-party ad networks in an aggregate form to
help us analyze and improve our Sites and our online ads. The third-party ad
networks may use information about your visit to our Sites and other websites in
order to provide you with ads about goods and services that may be of interest
to you. For example, if you browse for information about mascara products on our
Sites or on third-party websites, we or the online ad network may show you ads
for mascara products. If you would like more information about this practice or
the process of opting out of online ad networks, please visit
http://www.networkadvertising.org/managing/opt_out.asp. If you opt-out of
interest-based ads, you will still see ads on websites you visit, but those ads
will not be based on your browsing behavior.

Some browsers have a 'do not track' feature that lets you tell websites that you
do not want to have your online activities tracked. These features are not yet
uniform, so our Site is not currently designed to respond to those signals.

WIFI SERVICES

Your use of our Store WiFi service is subject to our WiFi Terms.

SOCIAL MEDIA WIDGETS AND SINGLE SIGN ON SERVICES

Our Sites use third-party social media widgets such as buttons or similar
mechanisms from Facebook, Twitter, Instagram, Pinterest, YouTube, and/or
FourSquare. Such third-party features may collect information about you, like
your IP address and the page(s) you visit on our Sites. They may also place
cookies on your device. These social media widgets are either hosted by a Third
Party or by our Sites. Your interactions with those features are governed by the
privacy policies of the third-party social media networks that provide them.

CHILDREN UNDER 13 YEARS OF AGE

This Site is directed to adults and does not knowingly collect personal
information online from children under the age of 13 without prior parental
consent. If you are the parent or guardian of a child under the age of 13, and
you believe your child has provided personal information to our Sites that you
would like us to delete, please contact us.

VIRTUAL BEAUTY INFORMATION

The collection of "Virtual Beauty Information" is governed by the Virtual Beauty
Try-On Additional Terms and Conditions in the Site Terms & Conditions.

SESSION REPLAY

Our Sites may, from time to time, utilize technology often known as “session
replay” technology that allows Ulta Beauty to understand how users interact with
the Sites, including replays of their interaction with our Sites. By using our
Sites, you represent you have read this disclaimer and understand that Ulta
Beauty may use this session replay technology to record how you interact with
our Sites, which may be used by Ulta Beauty for its own internal analytical
purposes, and to improve and enhance our Sites.




2. HOW WE USE YOUR INFORMATION

We may use your information to:

 * Fulfill your requests, such as Product orders and responses to email
   questions;
 * Support our core business functions, such as order fulfillment, internal
   business process management, authentication, loss and fraud prevention, and
   public safety functions;
 * Communicate with you about our Products and promotions;
 * Provide the Sites and Stores to you;
 * Improve our Sites, Products, and Stores;
 * Maintain your Ulta Beauty account and Loyalty Program membership;
 * Improve our marketing and promotions;
 * Statistically analyze the usage of our Sites, Communications, and Stores;
 * Contact you;
 * Resolve disputes, investigate problems, and enforce our terms;
 * Help diagnose problems with our server, manage our Sites, and to enhance our
   Products; and
 * Perform a business transaction, such as a merger, acquisition, sale of
   assets, bankruptcy, or related transactions.




3. HOW WE SHARE YOUR INFORMATION

We may share your information in the following circumstances:

 * With Your Consent. We may disclose, share, or make available your information
   with your consent, which may be obtained in writing, online, through
   “click-through” agreements, when you accept our terms for our Sites, orally
   (including over the telephone), or by other means.

 * With Service Providers & Business Partners. We may disclose, share, or make
   available your information with Third Parties, such as service providers,
   affiliates and subsidiaries, business partners, credit / debit card
   processing partners, partners that facilitate billing, shipping, and customer
   service, third-party auditors and law firms, marketing and advertising
   networks (including those that provide ad measurement services), internet
   service providers, data analytics providers, companies that help debug and
   identify and repair errors that may impair the functionality of our Sites,
   and third parties that help protect against malicious, deceptive, fraudulent,
   or illegal activity. We may also share your information in connection with
   financial products or services related to our business, such as private label
   credit cards. We may also share your information in connection with
   co-branded Product offerings.

 * In A Business Transfer. We may disclose, share, or make available your
   information as part of a business transaction, such as a merger or
   acquisition, joint venture, corporate reorganization, financing, or sale of
   company assets, or in the unlikely event of insolvency, bankruptcy, or
   receivership, in which such information could be transferred to third parties
   as a business asset in the transaction.

 * For Legal Process & Protection. We may disclose, share, or make available
   your information to satisfy any law, regulation, legal process, governmental
   request, or where we have a good faith belief that access, use, preservation
   or disclosure of such information is reasonably necessary to: (1) enforce or
   apply agreements, or initiate, render, or bill for use of the Sites; (2)
   protect our rights or interests, property or safety or that of others; (3) in
   connection with claims, disputes, or litigation - in court or elsewhere; (4)
   protect users of our Sites and other carriers, providers, or partners from
   fraudulent, abusive, unlawful, or otherwise improper use of our Sites; (5)
   facilitate or verify the appropriate calculation of taxes, fees, or other
   obligations due to a local, state, or federal government.

The use, disclosure, and sharing of "Virtual Beauty Information" is governed by
the Virtual Beauty Try-On Additional Terms and Conditions in the Site Terms &
Conditions.




4. HOW WE SECURE YOUR INFORMATION

Although no system or website can guarantee the complete security of your
information, we take all commercially reasonable steps to ensure your
information is protected in accordance with all applicable laws and regulations,
as appropriate to the sensitivity of your information.




5. LINKS TO THIRD PARTY SITES

Our Site may include links to websites/applications that are owned or operated
by Third Parties. Please note these links are provided for your convenience and
information and may operate independently from us and have their own privacy
policies and/or notices. This Privacy Policy does not cover the practices of
those websites/applications. We encourage you to review the privacy policies on
those websites/applications to see how they collect and use information.




6. YOUR CHOICES

 * Right to Know. Depending on where you live, you may have a right to know
   details about what information Ulta has collected about you. If eligible, you
   may exercise this right by clicking the links below, calling 1-866-983-8582,
   or submitting a request to an Ulta Beauty Store associate. To process these
   requests, we must be able to verify your identity. In order to do so, you
   must provide the information we request as part of the verification process,
   such as your contact information and an additional identifier based on your
   relationship with us.

 * Right to Delete. Depending on where you live, you may have a right to ask
   that Ulta delete your information, subject to exceptions recognized under
   law. If eligible, you may exercise this right by clicking the links below,
   calling 1-866-983-8582, or submitting a request to an Ulta Beauty Store
   associate. To process these requests, we must be able to verify your
   identity. In order to do so, you must provide the information we request as
   part of the verification process, such as your contact information and an
   additional identifier based on your relationship with us.

 * Right to Correct. Depending on where you live, you may have a right to ask
   that Ulta correct the information it has about you, subject to exceptions
   recognized under law. If eligible, you may exercise this right by clicking
   the links below, calling 1-866-983-8582, or submitting a request to an Ulta
   Beauty Store associate. To process these requests, we must be able to verify
   your identity. In order to do so, you must provide the information we request
   as part of the verification process, such as your contact information and an
   additional identifier based on your relationship with us. Regardless of where
   you live, you may view and correct your account information by logging into
   your account online or contacting us and requesting such information.

 * To submit a request pursuant to your rights noted above please click Data
   Request

 * Opt-Out of Selling, Sharing or Targeted Advertising. Depending on where you
   live, you may have a right to opt-out of Ulta selling or sharing your
   information for targeted advertising purposes. To learn more, please see our
   Notice for California Residents and Notice for Virginia, Colorado, and
   Connecticut Residents.

 * Opt-Out of Promotional Messaging. If you would like to stop receiving
   promotions, special offers or member-exclusive events, you can update your
   email preferences by visiting My Account on ulta.com or on our mobile
   application. You may also notify our Guest Services team by visiting our
   Contact Us page. Please note it may take up to 6-8 weeks to stop receiving
   these communications after updating your preferences.

 * Opt-Out of Texting. To opt out of Ulta Beauty text messages, reply "stop" to
   text messages sent from 95637 (ULTA). This will opt you out of all Ulta
   Beauty text message campaigns from 95637 (ULTA). To opt out of text messages
   from Ulta Beauty Messenger service, text STOP to (630) 410-9968. This will
   opt you out of all Ulta Beauty Messenger text message campaigns from (630)
   410-9968. To opt out of transactional text messages from Ulta Beauty, text
   STOP to 46373. This will opt you out of all Ulta Beauty transactional text
   messages from 46373. Message and data rates may apply.

 * Opt-Out of Push Notifications. You may opt-out from allowing Ulta Beauty to
   send push notifications by adjusting the permissions on your device.

 * Opt-Out of Precise Geolocation. Most browsers and mobile devices allow users
   to enable or disable precise geolocation using pop-ups or controls located in
   the settings menu. If you have permitted Ulta Beauty to access your precise
   geolocation data, you may at any time opt-out from further allowing Ulta
   Beauty to access your precise geolocation data by adjusting the permissions
   in your browser or device.

 * Uninstall the Mobile Application. You can uninstall the Ulta Beauty mobile
   application at any time. You may use the standard uninstall process available
   as part of your mobile device, or via the mobile application marketplace or
   network. If you uninstall the mobile application from your device, the Ulta
   Beauty unique identifier associated with your device will continue to be
   stored. If you re-install the application on the same device, Ulta Beauty
   will be able to re-associate this identifier to your previous transactions
   and activities.

 * Delete Your Ulta Beauty Account on the iPhone. You may delete your Ulta
   Beauty account at any time from your Ulta Beauty iOS application. We will
   email you instructions to confirm your identity and finalize your deletion
   after you submit your account deletion request. Please note: deleting your
   account will result in the loss of any points associated with your loyalty
   account. Ulta Beauty may still retain certain information connected to your
   purchase history as required under applicable law.




7. NOTICE FOR CALIFORNIA RESIDENTS

DEFINITIONS

 * Personal information. Information that identifies, relates to, describes, is
   reasonably capable of being associated with, or could reasonably be linked,
   directly or indirectly, to you or your household.

 * Sensitive personal information. Social security number, driver’s license
   number, state identification card, passport number, account log-in and
   password, financial account and password, debit or credit card number and
   access code, precise geolocation information, race, ethnic origin, religious
   or philosophical beliefs, union membership, the content of your mail, email
   or texts other than those communications with us, genetic data, biometric
   information, health information, and information that concerns your sex life
   or sexual orientation.

 * Sell, sale, or sold. Selling, renting, releasing, disclosing, disseminating,
   making available, transferring, or otherwise communicating orally, in
   writing, or other means, your personal information to a third party for money
   or other valuable consideration.

 * Share, shared, or sharing. Sharing, renting, releasing, disclosing,
   disseminating, making available, transferring, or otherwise communicating
   orally, in writing, or other means, your personal information to a third
   party for cross-context behavioral advertising, whether for monetary or other
   valuable consideration.

YOUR RIGHTS

Please note, you can designate an authorized agent to make the below requests on
your behalf. When you use an authorized agent, you must provide the authorized
agent with written permission to do so, and, in certain circumstances, we may
ask you to verify your own identity directly with us. We may deny a request from
an authorized agent that does not submit proof that they have been authorized by
you to act on your behalf.

 * Right to Know: You have a right to request that we disclose, up to two times
   per year, what personal information we’ve collected about you. The process
   for exercising this right is described above in Your Choices.

 * Right to Delete. You have a right to request deletion your personal
   information, subject to certain exceptions. The process for exercising this
   right is described above in Your Choices.

 * Right to Correct. You have a right to ask that Ulta Beauty correct the
   personal information it has about you, subject to certain exceptions. The
   process for exercising this right is described above in Your Choices.

 * Right to Opt-Out of the Sale or Sharing of Your Personal Information. You
   have a right to opt-out of the sale or sharing of your personal information.
   The process for exercising this right is described at Do Not Sell or Share My
   Personal Information.

 * Right to Non-Discrimination. You have a right to exercise the above rights
   without being discriminated against.

NOTICE OF COLLECTION

Below is a list of the categories of personal information Ulta has collected
about California residents in the 12 months preceding the date this Privacy
Policy was last updated. This list includes information about: (1) the
categories of sources from which the information was collected; (2) the business
or commercial purpose for collecting, selling, or sharing the information; and
(4) the categories of Third Parties with whom we share the information.

 * Identifiers (Includes Sensitive Personal Information): Includes information
   such as your name, signature, alias, postal address, and telephone number,
   unique personal identifier, online identifier, IP address, account log-in,
   email address, account name, social security number, driver’s license number.
   Sensitive personal information within this category includes your social
   security number, driver’s license number, state identification number.

 * Personal Characteristics (Includes Sensitive Personal Information)****:
   Includes information such as your age, race, ethnicity, gender expression,
   and gender identity. Sensitive personal information within this category
   includes information about your race.

 * Financial Information (Includes Sensitive Information): Includes information
   such as your Ulta Beauty account name and log-in information, bank account
   number and access code, and credit card and debit card number and access
   code. Sensitive personal information in this category includes your account
   log-in and password, bank account number and access code, and credit card and
   debit card number and access code.

 * Internet or other Electronic Network Activity Information: Includes
   information described above.

 * Biometric information, such as your face or hand geometry.

 * Commercial Information, such as records of your Products considered and
   purchased.

 * Geolocation Information, such as your zip code and general location.

 * Audio, Electronic, Visual, Thermal, and Related Information: Includes
   information such as photographs, video recordings, recorded messages, and in
   some cases personal temperature where appropriate.

 * Inferences, derived from the above information.

DisclosureCategoriesDescriptionHow do we collect this informationIdentifiers*We
collect this category of information from you directly or automatically from
your device(s). We also may collect this information from Third Parties such as
financial institutions, payment processors, and social networks.How do we
collect this information?Personal characteristics*We collect this category of
information from you directly. We may also collect this information from Third
Parties, such as social networks.How do we collect this information?Financial
information*We collect this information directly from you and in some cases our
third-party service providers.How do we collect this information?Internet or
other electronic activity informationWe collect this category of information
from you or your device(s) when you provide it to us or interact with us online
(such as through our Site, as defined above, or our social media). We also
collect this information from third parties such as online advertising networks,
online data aggregators, and social networks.How do we collect this
information?Commercial informationWe collect this category of information from
you directly, from Third Parties, or automatically from your device(s).How do we
collect this information?Biometric information*We collect this category of
information from you directlyHow do we collect this information?Geolocation
informationWe collect this category of information from you or your device(s)
when you provide it to us or interact with us online (such as through our Site,
as defined above, or our social media).How do we collect this information?Audio,
electronic, visual, thermal, and related informationWe collect this category of
information from you or your device(s) when you provide it to us or interact
with us online (such as through our Site, as defined above, or our social media)
or offline (such as through a retail location or over the phone).How do we
collect this information?InferencesWe draw inferences about you from the
information we collect from you or your device(s) when you provide it to us or
interact with us online (such as through our Site, as defined above, or our
social media) or offline (such as through a retail location or over the phone).
We also draw inferences about you from the information we collect from third
parties such as financial institutions, payment processors, and social
networks.Does this include sensitive personal information?Yes. * Denotes which
categories may include sensitive personal information. The sensitive information
we may collect includes your social security number, driver’s license number,
state identification number, account information, financial account information,
race, ethnic origin.Is the information “sold” or “shared”?Yes. We make available
your IP address and other persistent online identifiers to our advertising
partners. In some instances, this transaction may constitute a “sale” or
“sharing” of your personal information under California law.What is our business
purpose for collecting your information?See How we use your information
above.Who do we disclose this information to?See How we use your information
above.How long do we keep this information?We keep the information identified
above for so long as is reasonably necessary and proportionate to the original
purpose for which we collected the information. We base our criteria in
determining appropriate retention periods on regulatory and legal requirements,
contractual requirements, business needs, and the expectations of you.

NOTICE OF DISCLOSURE FOR A BUSINESS PURPOSE

The following is a list of the categories of personal information we have
disclosed about California residents for a business purpose in the 12 months
preceding the date this Privacy Notice was last updated. For a list of the
categories of third parties with whom we’ve disclosed the information, please
see How we share your information.

 * Identifiers (Includes Sensitive Personal Information): See above.

 * Personal Characteristics (Includes Sensitive Personal Information): See
   above.

 * Financial Information (Includes Sensitive Information): See above.

 * Internet or other Electronic Network Activity Information: See above.

 * Biometric information: See above.

 * Audio, Electronic, Visual, Thermal, and Related Information: See above.

 * Inferences: See above.

Notice of Sale and Sharing

We “sell” and “share” your personal information through the use of certain Third
Party tools on the Sites, including those relating to analytics and advertising.
Specifically, we make available certain of your online identifiers and other
persistent online identifiers with advertising, analytics and marketing partners
that may be considered a “sale” or “sharing” of your personal information, as
defined under California law. We don’t sell or share the personal information or
sensitive personal information of any California resident who is 16 years or
younger. To learn more, please see Do Not Sell or Share My Personal Information.

Notice of Use of Sensitive Personal Information

We do not use California resident sensitive personal information for any purpose
other than is permissible under the CCPA. Specifically, we do not use sensitive
personal information of California residents to derive characteristics about
California residents.

CALIFORNIA’S “SHINE IN THE LIGHT” LAW

If you are a California resident and an Ulta Beauty customer, you have the right
to request information from us once per calendar year regarding the customer
information we share with third parties for the third parties’ direct marketing
purposes. To request this information, please send an email to legal@ulta.com
with ‘Request for California Privacy Information’ in the subject line and in the
body of your message. We will provide the requested information to you via an
email response.

CALIFORNIA’S “ERASER BUTTON” LAW

If you are a California resident under 18 years old and a registered user of the
Site (as defined above), you can request that we remove content or information
that you have posted to our website or other online services. Fulfillment of the
request may not ensure complete or comprehensive removal (e.g., if the content
or information has been reposted by another user). To request removal of content
or information, please contact us or call customer service at (866) 983-8582.

NOTICE OF FINANCIAL INCENTIVE

Ultamate Rewards® is a voluntary loyalty program. By joining Ultamate Rewards®,
you receive*:

 * **Points Earned per $1 Spent:**You earn 1 point for every $1 you spend.
   Platinum members earn 1.25 points for every $1 (25% more) and Diamond members
   earn 1.5 points (50% more!) when you shop at Ulta Beauty using your
   membership ID.
 * Redeemable Points:** Points can be redeemed at various thresholds for dollars
   off purchases on products and beauty services at Ulta Beauty – Points never
   expire when you are Platinum or Diamond!
 * **Hundreds of Offers:**You get access to member-only offers, plus bonus
   points offers just for you.
 * **Birthday Gift:**You get a free gift and earn double points during your
   birthday month. And if you’re Platinum or Diamond, you get an extra birthday
   gift!

*Some restrictions apply. Program rules are available in store or online.

**Terms and restrictions apply to base points earned and redemption thresholds.
Click here for details.

You may have the option to link your Ultamate Rewards® account to an account you
have at Target. When you link your Ultamate Rewards® account to Target Circle,
you will be able to earn Ultamate Rewards® points on Ulta Beauty at Target
purchases. Platinum and Diamond members will earn at their increased rate of
1.25 and 1.5 points per dollar.

You will not be able to earn bonus points (including the 2X Birthday bonus
points and Ultamate Rewards Credit Card 2X points) or redeem your Ultamate
Rewards points at Ulta Beauty at Target. Additionally, you will not be able to
redeem your birthday gift, $10 birthday coupon, or Diamond Welcome gift at Ulta
Beauty at Target. Lastly, not all promotions at Ulta Beauty will be available at
Ulta Beauty at Target, so please refer to exact coupon disclosures for
information.

Additionally, the Ultamate Rewards Credit Card cannot not be used as a form of
tender at Ulta Beauty at Target. Ultamate Rewards Mastercard holders will earn 1
point for every $3 spent at Ulta Beauty at Target.

Under the CCPA, Ultamate Rewards® is considered a Financial Incentive Program.
In order to provide you with the incentives described above, we use personal
information about you including your name, phone number, email address, purchase
history, birthdate, etc. to identify you as a member of the program and provide
you with relevant messaging, experiences, and deals. These financial incentives
are reasonably related to the value of the data you provide.

We incur a variety of expenses related to the Ultamate Rewards® program. We make
this investment in order to offer a more personalized and relevant Guest
experience. Expense associated with the program include but are not limited to
the 1-1.5 base point earnings when you shop at Ulta Beauty, 2X bonus points
(plus, $10 off discount for Platinum & Diamond members) when you provide your
birthday, redeemable points valid toward dollars off hundreds of products and
beauty services plus, access to offers only available to Ultamate Rewards®
members. The expense associated with the program incentives will vary as it is
dependent on your engagement with the loyalty program, including total annual
spend at Ulta Beauty and frequency and depth of discounts you choose to use.




8. NOTICE FOR VIRGINIA, COLORADO AND CONNECTICUT RESIDENTS

DEFINITIONS

 * Personal data. Information that is linked or reasonably linkable to an
   identified or identifiable individual.
 * Sensitive personal data. Information that includes data revealing racial or
   ethnic origin, the processing of genetic or biometric data for the purpose of
   uniquely identifying an individual or precise geolocation data.
 * Sell, sale, or sold. The exchange of personal data for monetary or other
   valuable consideration.
 * Targeted advertising. Displaying advertisements to a consumer where the
   advertisement is selected based on personal data obtained or inferred from
   that individual’s activities over time and across nonaffiliated Internet web
   sites or online applications to predict such individual’

NOTICE OF COLLECTION

To learn more about the categories of personal information we collect about you
and how we use it, please see What information do we collect about you? and How
do we use your information? To learn more about the categories of third parties
with whom we may share your personal information, please see How we share your
information.

YOUR RIGHTS

 * Right to Know and Access: You have a right to know whether Ulta Beauty is
   processing your personal information, access such personal information
   subject to certain exceptions, and obtain a copy of the personal information
   in a portable format. The process for exercising this right is described
   above in Your Choices.

 * Right to Delete. You have a right to request that we delete your personal
   information. The process for exercising this right is described in Your
   Choices.

 * Right to Correct. You have a right to ask that Ulta Beauty correct the
   personal information it has about you, subject to certain exceptions. The
   process for exercising this right is described above in Your Choices.

 * Right to Opt-Out of the Sale or Targeted Advertising. You have a right to
   opt-out of the sale or use of your personal information for targeted
   advertising. The process for exercising this right is described at Do Not
   Sell or Share My Personal Information.

 * Right to Non-Discrimination. You have a right not to be discriminated against
   for the exercise of your rights described herein.

 * Right to Appeal. You have a right to appeal our denial of any request above.
   We will respond to your appeal within the timeframe required by law, and
   provide a written explanation in support of our response and provide
   additional information as required by law. You my exercise your right to
   appeal by clicking the links above in Your Choices, calling 1-866-983-8582.




9. NOTICE FOR NEVADA RESIDENTS

If you are a Nevada resident, you have the right to submit a request directing
us not to make any sale of your personal information. Ulta Beauty does not sell
your personal information. However, to request email confirmation that we do not
sell your personal information, please send an email to legal@ulta.com with
'Request for Nevada Privacy Information' in the subject line and in the body of
your message. We will provide the requested information to you via an email
response.




10. CONTACTING US

If you have any questions, please contact us by clicking the link or by calling
(866) 983-8582 to reach Ulta Beauty Guest Services.




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YOUR PRIVACY CHOICES



We use cookies and other tracking technologies on our sites, and allow our
advertising and analytics partners to use similar technologies.


This allows us to analyze your use of our sites and to show you ads promoting
Ulta Beauty on other sites and services. These activities may be considered a
“sale”, “sharing” or “targeted advertising” under various laws.


You have the right to opt-out of having your information “sold”, “shared”, or
used for “targeted advertising” by clicking the "Reject Cookies" button.


You may also make a more targeted choice concerning advertising and performance
cookies. Learn more about our privacy practices at www.ulta.com/privacy.




REQUIRED COOKIES

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About Required Cookies

These cookies do not store any personally-identifiable information and are
necessary for our website to function. Required cookies are used when saving
your settings and preferences, when you log in and out of your account, and for
other basic site functions. These cookies cannot be disabled.


FUNCTIONAL COOKIES

Functional Cookies


These cookies enable the website to provide enhanced functionality and
personalisation. They may be set by us or by third party providers whose
services we have added to our pages.    If you do not allow these cookies then
some or all of these services may not function properly.


TARGETING COOKIES

Targeting Cookies


These cookies may be set through our site by our advertising partners. They may
be used by those companies to build a profile of your interests and show you
relevant adverts on other sites.    They do not store directly personal
information, but are based on uniquely identifying your browser and internet
device. If you do not allow these cookies, you will experience less targeted
advertising.


ADVERTISING COOKIES

Advertising Cookies


About advertising cookies

Advertising cookies are used to provide you with a personalized experience.
These cookies may be set by our advertising partners to build a profile of your
interests. These cookies do not directly store your personal information, but
they do support the ability to uniquely identify your internet browser and
device. If you do not allow these cookies to be used, either by your browser
settings or if you select "No (Opt-Out)" in the toggle above, you will
experience less targeted advertising from our partners.

Please note: Clearing your browser cookies at any time will undo preferences
saved here. To re-save preferences, please return to this screen after clearing
your cookies. Also, please note that the option selected here will only apply to
the device you are currently using. You may also opt out of advertising cookies
from any other devices you use to access our website or mobile applications.


PERFORMANCE COOKIES

Performance Cookies


About Performance Cookies / Session Replay

These cookies allow us to count visits and traffic sources so we can measure and
improve the performance of our site. They help us to know which pages are the
most and least popular and see how visitors move around the site.

All information these cookies collect is aggregated and, therefore, anonymous.
If you do not allow these cookies, we will not know when you have visited our
site, and will not be able to monitor its performance.

Our site may, from time to time, utilize technology often known as “session
replay” technology that allows us to understand how users interact with the
site, including replays of their interaction with our site. By using our site,
you understand and agree that we may use this technology, which may be used by
us for internal analytical purposes and to improve and enhance our site.


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personalize content and ads, enable social media functionality, and to analyze
our performance and site traffic. By proceeding, you understand your information
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