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Close banner Skip to main * Product recurring workflows * CRM enrichment & hygiene Connect to and auto-update your CRM as a source of truth * TAM sourcing Build targeted lead lists using 10+ sources and AI * Account & lead scoring Generate custom lead scores to prioritize your account list * Intent data Track job changes, new hires, promotions, and more * Automated inbound Connect to your webforms and auto-enrich and score leads * Automated outbound Build, enrich, score, and message leads in seconds Features * Integrations * Multi-provider data enrichment * AI formula generator * AI research agent * Personalized copywriting Quick links * Templates * Chrome extension * Changelog * Security * Solutions Clay for * RevOps Prospect, enrich, and clean your CRM automatically * SDRs Grow pipeline faster by targeting and enriching your prospects in seconds * Enterprise Build the data foundation for any GTM workflow customer solutions How Verkada’s growth team uses Clay to launch targeted ABM campaigns across LinkedIn, email, and direct mail How Anthropic uses Clay to 3x their enrichment coverage—with no manual work * Resources recurring workflows * University Learn how to use Clay with our best resources * Templates Jumpstart your outbound campaigns with our top templates * Experts Need help scaling your outbound? Hire a Clay expert * Blog Read our best guides for outbound, from email setup to AI copywriting * Claybooks Build powerful workflows with Clay and other tools * Slack community Join our Slack for live support and a community of 15K+ sales experts! Additional help * Getting started * Creators * Live events * Integration partners * FAQ * YouTube tools * Headcount finder * WHOIS lookup * Job board * Headcount directory * Company our company * Careers Learn about our team – and apply to join us * About We build creative tools for growth teams * Customer stories Read about how our biggest customers use (& love) Clay Social media * LinkedIn * YouTube * Enterprise * Pricing Start building — for free Login Sign up SCALE PERSONALIZED OUTREACH WITH BETTER DATA ENRICHMENT Help your RevOps & growth teams implement any outreach idea. First, maximize data coverage with 100+ enrichment tools & our AI agent with just your Clay account. Then, use AI to craft relevant outreach at scale. 4.9 rating 18k+ growth community 250+ testimonials Start building for free Import / build a lead list Scale personalized outreach Enrich your leads with 100+ data providers Use our AI research agent Trusted by more than 100,000 leading GTM teams of all sizes Verkada "Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research." Director of Growth Davide Grieco Notion "Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program." Head of Growth Programs Josh Kim Vanta "Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible." CRO Stevie Case Anthropic "Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution." Head of Sales Adam Wall How it works Import/create a lead list Enrich your data with 100+ tools Use our AI research agent Scale your outreach List building IMPORT OR CREATE A TARGETED LIST Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs. Start 14 day Pro trial Start from your CRM / prospect from 10+ sources / import a list Salesforce Hubspot Close Typeform Loxo Companies & people Google maps Ocean.io GitHub stargazers Storeleads Import company list Import people list Import jobs list Import Chrome ext. list Recruiting sales managers Consolidated data enrichment ACCESS 100+ ENRICHMENT TOOLS WITH CLAY TO INCREASE YOUR DATA COVERAGE Clay gives you access to 100+ enrichment tools in one credit-based marketplace: search multiple sources at once for any data point. We often triple data coverage and quality on contact info, firmographics, and more. Explore enrichments for free AI research agent REPLACE MANUAL RESEARCH WORKFLOWS WITH OUR AI AGENT Our AI web scraper also helps automate manual, unstructured SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or any creative idea. Meet Claygent Automate your outreach WITH A SOLID DATA FOUNDATION, AUTOMATE PERSONALIZED OUTREACH Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect. Try AI messaging List building IMPORT OR CREATE A TARGETED LIST Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs. Start 14 day Pro trial Start from your CRM / prospect from 10+ sources / import a list Salesforce Hubspot Close Typeform Loxo Companies & people Google maps Ocean.io GitHub stargazers Storeleads Company list People list Jobs list Chrome ext. list Recruiting managers Basic data enrichment USE 100+ ENRICHMENT TOOLS TO GET THE BEST DATA COVERAGE POSSIBLE We consolidate 100+ data enrichment tools in one credit-based marketplace, so you can search multiple sources at once. We often triple data coverage and quality on contact info, firmographics, and more. Explore 100+ enrichments for free AI research agent REPLACE YOUR MANUAL RESEARCH WITH OUR AI AGENT Our AI research agent can automate manual SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or more. Meet Claygent Automate your outreach WITH A SOLID DATA FOUNDATION, AUTOMATE YOUR OUTREACH Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect. Meet Claygent WHAT OUR CUSTOMERS SAY ABOUT US... Previous Next Clay's innate multi-source data enrichment paired with customized GPT prompts offers powerful combination of AI and data orchestration for GTM teams. Keith Jones GTM Systems Lead, OpenAI Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible. Now you can automate hours of manual research so sales teams can focus on selling. Stevie Case CRO, Vanta Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution. We're using the best aggregate results across a waterfall of data sources, and implementing complex workflow logic even beyond enrichment—of course powered by AI. Clay makes it easy to use AI for GTM initiatives, unlocking new workflows that were infeasible before. Adam Wall Head of Sales Operations, Anthropic Clay is a central part of our outbound campaign program. It’s helped us fully automate lead enrichment that previously required expensive and time consuming manual research. We can use the hours we've saved on manual work for more interesting, creative, and important tasks, like coming up with new outreach ideas or nurturing relationships with prospects. Davide Grieco Director of Growth, Verkada Clay saves us hours a week that we previously spent researching and vetting companies that applied to our startup program. Our auto-approval rate has jumped to ~40%—with no manual work needed. Josh Kim Head of Growth Programs, Notion I love using and working with Clay.com because its extensive customization options allow it to seamlessly integrate into various systems, making it an essential part of our tech stack. Their hands-on customer support ensures we build out flows in the most efficient way possible, enhancing our overall productivity and effectiveness. David Bulmer Sales Ops, Ramp Demand generation at scale needs to be programmatic, automated and high quality. Clay helps us make that happen by cutting down manual work and maximizing human touches for millions of leads each month. Clay helps us create accurate outreach that protects our brand as we outbound intelligently. Tommy Wang Chief Business Officer, ClickUp Not having Clay would hugely reduce our ability to run good outbound campaigns. We wouldn’t be calling people as much, because it’s hard to get good phone numbers. We wouldn’t be emailing as much, because we’d be likely to bounce or go to spam. With Clay, we have a reliable source of data enrichment and can run dynamic, multi-touch outreach sequences. Julien Reiman Head of Sales, Baseten Scaling inefficient SDR work isn’t possible without an infinite flow of capital. Clay helps automate mundane tasks like contact data enrichment, including pulling signals and triggers, so SDRs can focus their time on prioritized selling and spend their days more effectively. It evolves the SDR role and aligns it with better with marketing paths for more upward career momentum. Kris Rudegraap CEO, Sendoso CONNECT TO 100+ DATA PROVIDERS—WITH JUST A CLAY SUBSCRIPTION Browse all integrations BACKED BY ENTERPRISE-GRADE SECURITY AND SCALE Talk to a GTM Engineer SOC 2 We are SOC 2 Type II compliant. Request our SOC 2 in our Trust Center GDPR Go to market anywhere in the world — let us handle compliance with local laws. CCPA Support your customer base with opt out and DNC support. ISO 27001 (COMING SOON) Securely connect your CRM and other systems. LEARN WITH OUR RESOURCES Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes. Previous Next CLAY UNIVERSITY Master Clay in a few core lessons. Uplevel your data enrichment, craft better outbound messages, and book more meetings. Learn with Clay Learn with Clay GO TO MARKET BLOG Our best content on growing your GTM motion, from outbound sales automation to AI lead generation. Explore our blog Explore our blog INTEGRATIONS Browse through all the integrations you can connect to Clay in seconds and discover what you can do! Explore integrations Explore integrations TEMPLATES Power your outbound campaigns with our best templates. Visit clay templates Visit clay templates CLAY EXPERTS Hire a Clay Enterprise expert or find a Clay partner to help with your next project Explore Clay experts Explore Clay experts CLAY'S CHROME EXTENSION Clay’s Chrome Extension makes it wicked easy to find leads almost anywhere on the internet Explore Chrome Extension Explore Chrome Extension FAQ WHAT IS CLAY? Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below. STEP 1: BASIC DATA ENRICHMENT & CLEANING Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty. STEP 2: AI DATA ENRICHMENT We enable you to use AI to do research that previously required manual SDR work, including reading and analyzing webpages, PDFs, and Google searches for specific information. STEP 3: AUTOMATED OUTREACH Once you’ve nailed your data enrichment, you can use AI to craft relevant, compelling messaging based on that data. Everything syncs back to your CRM, allowing your team to go from campaign idea to execution in seconds. WHAT KINDS OF COMPANIES USE CLAY? We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more. WHO ON MY TEAM SHOULD USE CLAY? Here are a few typically successful team setups we’ve seen with Clay. At enterprise companies: * GTM leaders decide the criteria for lead enrichment, segmentation, and outreach * A GTM operations team member implements the above criteria into Clay. (Clay is the team’s “enrichment layer,” which syncs to the CRM to keep data live and accurate). * SDRs do not interface directly with Clay. Instead, they benefit from already-curated leads, enriched data, personalizations in their CRMs. * For example, one client’s SDRs simply click a button in Salesforce to fetch enriched data from Clay, including relevant a company summary, relevant contacts, and a draft message. At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations. At outbound agencies, one founder often sets up and runs Clay campaigns on behalf of many clients. WHAT TOOLS DOES CLAY REPLACE FOR ME? Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!) Many people run successful campaigns using just Clay, an email sending tool, and a CRM. You can continue to use any tools you have subscriptions to in Clay. WHAT COMMON USE CASES CAN I ACCOMPLISH IN CLAY? Build lists from CSVs or 10+ prospecting sources including free access to companies, people, and open jobs data. Enrich data with 100+ enrichment tools for superior data quality and coverage as compared to relying on just one tool. Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages. Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more. START MOLDING YOUR DREAM CAMPAIGNS TODAY Start your 14-day Pro trial today. No credit card required. Try it – it's free FOOTER MENU PRODUCT * Login * Integrations * Multi-provider data enrichment * AI research agent * Personalized copywriting * Pricing * Changelog BLOG * How Verkada’s growth team uses ClayHow Anthropic uses Clay * AI for Sales Prospecting * Why good CRM data matters * Google Maps lead generation in 5 easy steps * Outbound Sales Automation * AI Lead Generation TOOLS * Email Finder * Headcount Finder * Credits Calculator * Chrome extension * Lookup WHOIS Info * CPM Calculator * Margin Calculator * Headcount Directory * Glossary * Dossier * Job Board RESOURCES * University * Claybooks * Templates * Send us an email * Join Slack * FAQ * Status COMPANY * Customer Stories * Wall of Love * About * Careers * Jobs – we're hiring! * Creators Program * Integrate with Clay LEGAL * Privacy Policy * Terms of Service * Do not sell my data © Clay 2024 / Uplevel your data enrichment. Scale personalized outreach.