searchengineland.com Open in urlscan Pro
2606:4700:20::ac43:4659  Public Scan

Form analysis
4 forms found in the DOM

GET /

<form id="navbar-search" class="nav-search-form d-flex" role="search" action="/" method="get" onsubmit="return noEmptySubmissions(this)">
  <label for="sli_search_nav" class="visually-hidden">Search the Search Engine Land site</label>
  <div ce-dont-mask="">
    <input id="sli_search_nav" class="form-control rounded-0 searchNavbar" type="text" placeholder="Search the site" name="q" value="" onfocus="this.value=''" autocomplete="off" aria-label="Search the site">
  </div>
  <button type="submit" class="btn btn-dark rounded-0">Search</button>
</form>

POST

<form id="nls" class="mb-1 px-2 nls" method="POST" novalidate="novalidate">
  <div class="form-group mb-1">
    <input type="hidden" name="formid" value="9394">
    <input type="hidden" name="programid" value="1121">
    <input type="hidden" name="SEL_Sign_Up" value="Masthead Newsletter Form">
    <input type="hidden" name="pageLink" value="https://searchengineland.com">
    <input type="hidden" name="ipAddress" value="18.234.122.50">
    <input id="munchkinCookieStacked" type="hidden" name="munchkinCookieValue" value="">
    <input class="first_name d-none" type="text" name="first_name">
    <label for="nl-stackedEmail" class="visually-hidden">Business email address</label>
    <input id="nl-stackedEmail" class="stackedFormEmail nlfp form-control rounded-0 px-1" style="font-size: .65rem; height: 38px;" type="email" name="email" placeholder="Trusted insights on SEO, PPC, AI, career, and more."
      aria-label="Business email address" aria-required="true" required="">
  </div>
  <div id="nls_captcha">
    <div><input type="hidden" name="cf-turnstile-response" id="cf-chl-widget-hkhys_response"></div>
  </div>
  <button id="stacked-button" class="btn btn-sel w-100 rounded-0 stackedFormButton" type="submit" name="submit_button">Sign me up!</button>
  <button id="nls-processing" class="d-none btn btn-dark w-100 rounded-0 stackedFormButton" type="button" disabled=""><span class="spinner-border spinner-border-sm" role="status" aria-hidden="true"></span>&nbsp;Processing...</button>
</form>

Name: searchform — GET /

<form name="searchform" class="sidebar-form" role="search" action="/" method="get" onsubmit="return noEmptySubmissions(this)">
  <div class="row g-0">
    <div class="form-group col-8 col-md-8 col-lg-10 mb-0">
      <label for="sli_search_sidebar" class="visually-hidden">Search the Search Engine Land site</label>
      <div ce-dont-mask="">
        <input id="sli_search_sidebar" class="form-control rounded-0" type="text" placeholder="Search the Search Engine Land site" name="q" value="" onfocus="this.value=''" autocomplete="off" aria-label="Sidebar search">
      </div>
    </div>
    <div class="form-group col-4 col-md-4 col-lg-2 mb-0">
      <button type="submit" class="btn btn-dark px-1 rounded-0 sidebar-submit">Search</button>
    </div>
  </div>
</form>

POST

<form id="nlf" method="POST" novalidate="novalidate">
  <div class="row g-0">
    <div class="col-12 col-md-8">
      <div class="form-group mb-0">
        <input type="hidden" name="formid" value="13374">
        <input type="hidden" name="programid" value="1121">
        <input type="hidden" name="SEL_Sign_Up" value="Footer Newsletter Form">
        <input type="hidden" name="pageLink" value="https://searchengineland.com">
        <input type="hidden" name="ipAddress" value="18.234.122.50">
        <input id="munchkinCookieFooter" type="hidden" name="munchkinCookieValue" value="">
        <input name="first_name" type="text" class="first_name d-none">
        <label for="nl-ftrEmail" class="visually-hidden">Business email address</label>
        <input id="nl-ftrEmail" class="footerEmail nlfp form-control rounded-0" type="email" name="email" placeholder="Trusted insights on SEO, PPC, AI, career, and more." aria-label="Business email address" aria-required="true" required="">
      </div>
    </div>
    <div class="col-12 col-md-4">
      <div id="nlf_captcha">
        <div><input type="hidden" name="cf-turnstile-response" id="cf-chl-widget-h1pt2_response"></div>
      </div>
      <button id="footer-button" class="btn btn-sel footerButton w-100 rounded-0" type="submit" name="submit_button">Sign me up!</button>
      <button id="nlf-processing" class="d-none btn btn-sel footerButton w-100 rounded-0" type="button" disabled=""><span class="spinner-border spinner-border-sm" role="status" aria-hidden="true"></span>&nbsp;Processing...</button>
    </div>
  </div>
</form>

Text Content

SEARCH ENGINE LAND IS THE MOST HELPFUL AUTHORITY ON SEO AND PPC TODAY.

sel logo

Newsletters
 * Trending: GEO
 * SEO
   * > All SEO
   * > What Is SEO?
   * > Google algorithm updates
   * > Ecommerce
   * > Content
   * > Enterprise
   * > International
   * > Link building
   * > Local marketing
   * > SEO Periodic Table
   * > Artificial Intelligence Optimization (AIO)
   * > All topics
 * PPC
   * > All PPC
   * > What is PPC?
   * > Paid search
   * > Paid social
   * > Video
   * > PPC Periodic Table
   * > Artificial Intelligence Optimization (AIO)
   * > All topics
 * Platforms
   * > Google
   * > Amazon
   * > Apple
   * > DuckDuckGo
   * > Meta
   * > Microsoft
   * > OpenAI
   * > Pinterest
   * > Reddit
   * > Shopify
   * > Snapchat
   * > TikTok
   * > Twitter
   * > WordPress
   * > YouTube
   * > All platforms
 * SMX
 * Awards
 * Webinars
 * Intelligence reports
 * White papers
 * Newsletter
 * About
   * > About Search Engine Land
   * > Newsletter
   * > Third Door Media
   * > Advertise
   * > Staff
 * SearchBot
   * > Welcome to SearchBot
   * > Personas
   * > SearchBot image generator
   * > SearchBot FAQ
   * > SearchBot blog

Search the Search Engine Land site

Search

PPC


GOOGLE AI OVERVIEWS ADS SEEN ON MOBILE SEARCH

Google AI Overviews ads officially launched last month in the U.S., but we've
seen few examples of them in the wild.

by Anu Adegbola

SEO

Google Analytics data delayed or missing for some
by Barry Schwartz

SEO

SEO reality check: 13 hard-hitting truths you need to hear
by Jason Barnard

SEO

Google November 2024 core update rolling out now
by Barry Schwartz

Analytics & conversion

Stop killing customer engagement with assembly-line marketing: Embrace
position-less marketing
by Optimove

Get the newsletter search marketers rely on.

Business email address

Sign me up!  Processing...

See terms.

PPC


GOOGLE OUTLINES 2025 ADS API ROADMAP

Google's 2025 Ads API roadmap outlines five planned updates, helping developers
and advertisers strategically prepare for major and minor releases.

Anu Adegbola | Nov 20, 2024 at 6:07 pm ET

PPC


GOOGLE RESHAPES IN-STORE SHOPPING WITH AI-POWERED COMPARISONS

Google’s shopping updates, including real-time price comparisons and local
inventory searches, are poised to intensify retail competition.

Anu Adegbola | Nov 20, 2024 at 12:59 pm ET

SEO


GOOGLE AI OVERVIEWS MASSIVELY SURGE IN TRAVEL QUERIES

This shift has happened around queries like seasonal travel, local events and
neighborhood-specific activities.

Danny Goodwin | Nov 20, 2024 at 12:34 pm ET


PPC


HOW TO LEVERAGE GOOGLE ANALYTICS 4 AND GOOGLE ADS FOR BETTER AUDIENCE TARGETING

Connect your Google Analytics 4 to Google Ads accounts to create dynamic
audiences, set conditions and drive PPC success.

Brie E. Anderson | Nov 20, 2024 at 10:00 am ET

SEO


GOOGLE BUSINESS PROFILE’S AI-TRANSCRIBED MENU UPLOAD JUST GOT BETTER

GBP now accepts multi-page PDF menus. Find out how this AI-powered update
simplifies uploads, boosts accuracy and enhances restaurant SEO.

Claudia Tomina | Nov 20, 2024 at 8:00 am ET

PPC


4 TIPS FOR BETTER PPC CLIENT MEETINGS

Lead better PPC client meetings by connecting actions to KPIs, clarifying your
message and aligning strategies with broader marketing goals.

Ann Robison | Nov 20, 2024 at 8:00 am ET

Analytics & conversion


STOP KILLING CUSTOMER ENGAGEMENT WITH ASSEMBLY-LINE MARKETING: EMBRACE
POSITION-LESS MARKETING

Position-less marketing is the way marketers execute at scale free from
marketing assembly line constraints.

Optimove | Nov 20, 2024 at 7:00 am ET

PPC


DOJ PLANS TO PUSH FOR CHROME SALE AFTER GOOGLE ANTITRUST VICTORY

The DOJ is preparing to force a sale of Google's Chrome, among other sweeping
remedies, after winning its antitrust case.

Anu Adegbola | Nov 19, 2024 at 12:35 pm ET

SEO


GOOGLE SITE REPUTATION ABUSE POLICY NOW INCLUDES FIRST-PARTY INVOLVEMENT OR
OVERSIGHT OF CONTENT

This policy is still enforced with manual actions but Google confirmed there are
algorithms that detect similar issues.

Barry Schwartz | Nov 19, 2024 at 12:00 pm ET

SEO


HOW TO CREATE ARTICLE OUTLINES WITH AI BASED ON GOOGLE’S TOP 10

Use this guide and script to automate SEO content research to generate article
outlines using AI, APIs and top-ranking page analysis.

Dave Davies | Nov 19, 2024 at 10:00 am ET

SEO


GOOGLE LENS FOR IN-STORE AND LOCAL SHOPPING

Now just point and shoot a photo and get prices, reviews, product details and
more while looking at products in a retail store.

Barry Schwartz | Nov 19, 2024 at 9:00 am ET

SEO


SEO FOR PAGE TITLES AND META DESCRIPTIONS: HOW TO WIN MORE CLICKS

Learn how the ATOM framework (analyze, theorize, optimize, and measure) can help
improve your SEO for titles and meta descriptions.

Marcus Miller | Nov 19, 2024 at 9:00 am ET

SEO


TOPIC CLUSTERS AND SEO: EVERYTHING YOU NEED TO KNOW IN 2025

Build smarter SEO campaigns with topic clusters. Learn to map content by intent,
design a hub-and-spoke structure and dominate the SERPs.

Adam Tanguay | Nov 19, 2024 at 8:00 am ET

PPC


PERPLEXITY LAUNCHES AI-POWERED SHOPPING SEARCH

Perplexity AI's shopping feature offers brands a way to engage high-intent
shoppers with product recommendations and one-click purchases.

Anu Adegbola | Nov 18, 2024 at 2:01 pm ET

PPC


GOOGLE AI OVERVIEWS ADS SEEN ON MOBILE SEARCH

Google AI Overviews ads officially launched last month in the U.S., but we've
seen few examples of them in the wild.

Anu Adegbola | Nov 18, 2024 at 11:08 am ET

SEO


THE FUTURE OF SEO CONTENT IS VIDEO – HERE’S WHY

Publishing video content with search-optimized transcripts can lead to better
conversions and higher engagement.

Frank Olivo | Nov 18, 2024 at 10:00 am ET

SEO


GOOGLE SEARCH CONSOLE REMOVING THE PAGE EXPERIENCE REPORT

Google said, "We decided to remove this page to reduce unnecessary clutter
within Search Console and simplify navigating to this information."

Barry Schwartz | Nov 18, 2024 at 9:54 am ET

PPC


TIKTOK LAUNCHES AI VIDEO GENERATION TOOL FOR MARKETERS

Symphony Creative Studio makes it easier for brands to create TikTok content. It
turns product descriptions or URLs into video clips.

Anu Adegbola | Nov 18, 2024 at 9:21 am ET

PPC


WHY MARKETING MIX MODELING IS CRUCIAL IN 2025 AND BEYOND

Marketing mix modeling is key to achieving marketing efficiency. Learn its
benefits for ROI, channel synergy and data-driven decisions.

Andrea Atzori | Nov 18, 2024 at 9:00 am ET

SEO


GOOGLE ANALYTICS DATA DELAYED OR MISSING FOR SOME

The data issues with GA4 began around November 13, 2024.

Barry Schwartz | Nov 18, 2024 at 8:48 am ET

SEO


HOW AI AGENTS ARE REVOLUTIONIZING DIGITAL MARKETING

Explore how AI agents autonomously solve problems, enhance personalization and
enable next-gen marketing strategies using agentic frameworks.

Benu Aggarwal | Nov 18, 2024 at 8:00 am ET

PPC


HOW TO AUTOMATE COMPETITOR ANALYSIS IN SEARCH RESULTS? LET’S BREAK IT DOWN

Ads require regular updates as search evolves. New competitors may mimic brands,
making search result monitoring essential.

Bluepear | Nov 18, 2024 at 7:00 am ET

SEO


THE LATEST JOBS IN SEARCH MARKETING

Land your next job in SEO or PPC. These brands and agencies are hiring to fill
open search marketing positions right now.

Anu Adegbola | Nov 15, 2024 at 2:50 pm ET

PPC


META ALIGNS PLATFORMS WITH ‘VIEWS’ AS PRIMARY CONTENT METRIC

Meta's shift to views as the primary metric across its platforms offers
advertisers a unified way to measure reach.

Anu Adegbola | Nov 15, 2024 at 2:15 pm ET

PPC


GOOGLE TO HALT POLITICAL ADS IN EU OVER NEW REGULATIONS

Google’s decision to halt political ads in the EU due to new transparency
regulations will reshape how campaigns reach voters.

Anu Adegbola | Nov 15, 2024 at 10:54 am ET

SEO


PAGE SPEED OPTIMIZATION: EVERYTHING YOU NEED TO KNOW

From enhancing Core Web Vitals to reducing load times, optimize your website for
speed and usability with these tips and best practices.

Ludwig Makhyan | Nov 15, 2024 at 10:00 am ET

SEO


THE SEO CAREER CRISIS IS COMING: ARE YOU READY?

Learn how to navigate the uncertain future of SEO, keep your career stable and
prepare for the next growth phase.

Andrew Holland | Nov 15, 2024 at 9:00 am ET

PPC


HOW TO COMBAT RISING CPCS AND OPTIMIZE YOUR GOOGLE ADS ROI

Using this simple cap strategy on Google Ads lets you cut waste, optimize spend
and maximize return on ad dollars.

Matt Bowen | Nov 15, 2024 at 8:00 am ET

SEO


SEO REALITY CHECK: 13 HARD-HITTING TRUTHS YOU NEED TO HEAR

Insights into today’s SEO landscape, from the value of brand authority to the
SERPs' evolution and why AI-powered search demands new skills.

Jason Barnard | Nov 14, 2024 at 10:00 am ET

SEO


HOW TO DO AUDIENCE RESEARCH FOR SEO

This streamlined process lets you uncover search behavior, map audience intent
and find SEO opportunities even with limited resources.

Kevin Rowe | Nov 14, 2024 at 9:00 am ET

SEO


GOOGLE GEMINI APP NOW AVAILABLE FOR IPHONE USERS

Previously only available as a standalone app on Android, and available within
the iOS Google app - now it is a standalone app for iOS users.

Barry Schwartz | Nov 14, 2024 at 9:00 am ET

SEO


GOOGLE MAPS ADDS PRODUCTS NEARBY FOR PRODUCT SEARCHES

You can now search for products in Google Maps and see product results.

Barry Schwartz | Nov 14, 2024 at 8:15 am ET

SEO


12 TIPS FOR BETTER SEO CLIENT MEETINGS

Boost the effectiveness of your SEO client meetings with tips on planning,
audience engagement, clear communication and more.

Becky Simms | Nov 14, 2024 at 8:00 am ET

PPC


YOUTUBE UNVEILS NEW TOOLS TO HELP BRANDS TAP INTO CREATOR CONTENT & SHORTS ADS

YouTube is rolling out new tools to help brands better leverage creator content
and its fast-growing Shorts format to drive measurable business outcomes.

Anu Adegbola | Nov 13, 2024 at 2:17 pm ET

Ecommerce


GET READY FOR 2025 WITH INSIGHTS FROM INDUSTRY LEADERS

The retail landscape is rapidly evolving, with data and artificial intelligence
reshaping how brands connect with customers.

Edna Chavira | Nov 13, 2024 at 12:49 pm ET

PPC


DATA: Q5 (DEC. 25- JAN. 1) ADS CAN PAY OFF BIG FOR BRANDS

Brands that maintain PPC ads during Q5 can capture valuable ad inventory at
lower costs, as CPCs drop and impressions surge, study finds.

Anu Adegbola | Nov 13, 2024 at 12:22 pm ET

SEO


PERPLEXITY BEGINS TESTING ADS AS SPONSORED FOLLOW-UP QUESTIONS

U.S. users will start seeing sponsored questions this week. Answers to the
questions will be generated by Perplexity, not advertisers.

Danny Goodwin | Nov 13, 2024 at 10:02 am ET

PPC


A GUIDE TO SPLIT TESTING IN PPC

Learn what split testing is and how to do it, along with the elements you can
test and tips to evaluate your experiment’s performance.

Sophie Logan | Nov 13, 2024 at 10:00 am ET

SEO


GOOGLE’S LOCAL GUIDE PROGRAM: WINS, WOES AND WHAT’S NEXT?

Is Google’s Local Guides program a rewarding community initiative or a flawed
system? Explore its successes, failures and ethical dilemmas.

Miriam Ellis | Nov 13, 2024 at 9:00 am ET

SEO


HOW MICROSOFT ADS COMPARES TO GOOGLE ADS AND WHEN TO USE IT

Thinking of expanding to Microsoft Ads? Learn its key similarities and
differences with Google Ads, plus tips for getting started.

Menachem Ani | Nov 13, 2024 at 8:00 am ET
 * 
   12345
 * »

Attend our events

Learn actionable search marketing tactics that can help you drive more traffic,
leads, and revenue.

Available on-demand: SMX Next

Available on-demand: SMX Advanced

Available on-demand: SMX Master Classes





Discover time-saving technologies and actionable tactics that can help you
overcome crucial marketing challenges.

April 15-17, 2020: San Jose


Webinars

How Content is Critical to a Winning Ecommerce Strategy

How Search Marketing Turned the Tide for CTV Audience Targeting

Driving Brand Growth: Using DAM and AI to Keep Up With Content Demands

See more webinars
Intelligence reports

Enterprise SEO Platforms: A Marketer’s Guide

Email Marketing Platforms: A Marketer’s Guide

Customer Data Platforms: A Marketer’s Guide

See more intelligence reports
Featured white paper

The Modern Marketing Data Stack for 2025

See more white papers

Search our site
Search the Search Engine Land site

Search
SearchBot

Meet your new AI-powered marketing assistant!


Start chatting now!

Get the newsletter search marketers rely on.

Business email address

Sign me up!  Processing...

Topics

 * SEO
 * PPC
 * Platforms
 * All topics
 * SearchBot

Our events

 * Search Marketing Expo - SMX
 * MarTech

About

 * About us
 * Contact
 * Privacy
 * Terms
 * AI policy
 * Marketing opportunities
 * Staff
 * Login

Follow us

 * Facebook
 * X (formerly Twitter)
 * LinkedIn
 * Newsletters
 * RSS
 * YouTube

© 2024 Search Engine Land is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider
incorporated in Delaware, USA, with an address 88 Schoolhouse Road, P.O. Box
3103, Edgartown, MA 02539. Third Door Media operates business-to-business media
properties and produces events, including SMX. It is the publisher of Search
Engine Land, the leading digital publication covering the latest search engine
optimization (SEO) and pay-per-click (PPC) marketing news, trends and advice.

Your privacy means the world to us. We share your personal information only when
you give us explicit permission to do so, and confirm we have your permission
each time. Learn more by viewing our privacy policy.Ok