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Lynchpin is an independent analytics consultancy.

Our experts support end-to-end usage of data to accelerate growth, increase
sales and marketing effectiveness, and improve customer experience.

Find Out More




We help organisations use data to make the best decisions.

Discover how we can support your business needs today.

Our Services




Lynchpin is an independent analytics consultancy.

Our experts support end-to-end usage of data to accelerate growth, increase
sales and marketing effectiveness, and improve customer experience.

Find Out More




We help organisations use data to make the best decisions.

Discover how we can support your business needs today.

Our Services




Lynchpin is an independent analytics consultancy.

Our experts support end-to-end usage of data to accelerate growth, increase
sales and marketing effectiveness, and improve customer experience.

Find Out More




We help organisations use data to make the best decisions.

Discover how we can support your business needs today.

Our Services







OUR CAPABILITIES

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DATA SCIENCE



We provide commercially focused reporting, visualisation, analysis outputs and
models to deliver improvements around customer acquisition, customer retention,
cross-sell and up-sell, segmentation, recommendation, and forecasting.




DATA ENGINEERING



We provide architecture, implementation and integration support for digital data
capture, automation of data flows and deployment of models. Our expertise spans
technologies from the likes of Adobe, Amazon, Google, Microsoft and Salesforce.




DATA STRATEGY



We help organisations to plan and develop their people, technology and process
to accelerate their analytics maturity and effectiveness, providing a vital and
pragmatic bridge between commercial, legal, technical and marketing
requirements.




OUR CLIENTS

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Our Case Studies


CLIENT TESTIMONIALS

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> Lynchpin help us unlock the millions of data points we have and turn them into
> valuable insight, which we use on a daily basis to improve our traffic,
> customer journey and sales performance. Their data scientists don’t just
> support our internal data and analytics team, they are genuinely commercial
> and committed to understanding our business, which means the outputs are
> always in line with our company strategy! They have worked alongside us for
> nearly three years to support us through our data maturity and had a major
> impact in turning us from a company with data, to a data driven decision
> making company. We value our relationship with Lynchpin and fully expect our
> partnership to be a longstanding one.John Donnellan, Ecommerce Director, Canon

> For over eight years, Lynchpin have provided expert support across the web
> analytics’ piece for John Lewis Finance. Whether it’s building actionable
> dashboards, advanced reporting and visualisation, deep dive analytics, data
> engineering and tagging specs, or designing complex attribution models,
> Lynchpin prove themselves again and again as highly experienced and competent.
> They have led and driven our analytics strategy and played an essential role
> in our business growth. Highly personable, their consultants are well known
> within the office and I would recommend them as a trusted 3rd party business
> partner.Adam Taylor, Partner & Web Manager, John Lewis Financial Services

> The PRISM model guides organisations and marketers to move towards not just
> identifying and satisfying customer requirements, but using data and analysis
> to anticipate and predict their needs.Michelle Goodall, Social Media and
> Digital Transformation Consultant, Econsultancy

> We have partnered with Lynchpin for several years now and they have played a
> key role not just in delivery of day-to-day and project-based initiatives but
> also in development of our solution design and data collection architecture.
> Lynchpin’s depth and breadth of expertise and experience as well as their
> non-partisan ethos – not being tied to specific solution providers – has
> enabled us to understand both the benefits and the potential pitfalls of
> different solutions and designs. As a result we have very solid data quality
> and that’s reflected in the quality of the insight we are able to serve to the
> business. The team at Lynchpin are flexible, supportive and great colleagues
> to have. They are a highly valuable part of the extended RBI team.Michele
> David, Solutions Manager, Reed Business Information

> Over the past 5 years, I have worked almost continuously with Lynchpin on
> various data engineering and analytics projects. They are adept at navigating
> complex business requirements and helping you to really ‘look under the
> bonnet’ and understand the power of your data. We have a great partnership
> with the team at Lynchpin, they are a valuable support to our business
> strategy with their extensive experience and knowledge of data engineering.
> Throughout a complex website re-platforming project which combined a standard
> and subscription customer proposition, Lynchpin helped us build an analytics
> infrastructure which not only met the brief it also went that extra mile to
> future-proof us.Michelle Corp, Head of eCommerce, Lily’s Kitchen

> We have enjoyed working with Lynchpin for a number of years now and they very
> much feel a part of the team. Their in-depth analytics expertise and
> experience, alongside the ability to fit in with our ways of working have
> proved invaluable to us.Adnan Chaudhry, Head of Marketing Analytics, Emirates





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 * Lynchpin
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 * Case Studies
 * Careers
 * Outcomes
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 * Recommendation Engines

 * Customer Segmentation
 * Forecasting
 * Marketing Attribution
 * Pricing Models
 * Sentiment Analysis
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