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Skip to content Shop Words may inspire, but only action creates change. Podcast Live Online Classes WHY Course Presenting Course Limited Edition Gift Card B2B Good Stuff Swag Connect Connect with us and others on their journeys. EventsCommunity About Who we are. Simon Optimism Press CLOSE MENU ON DEMAND COURSES WHY Course Presenting Course WORDS MAY INSPIRE, BUT ONLY ACTION CREATES CHANGE. Gift Card Limited Edition Good Stuff Swag CONNECT WITH US AND OTHERS ON THEIR JOURNEYS. Events Community WHO WE ARE. Simon Optimism Press Get Inspired Podcast Live Online Classes On Demand Courses Limited Edition Shop B2B Connect About Menu WE IMAGINE A WORLD IN WHICH THE VAST MAJORITY OF PEOPLE WAKE UP EVERY DAY INSPIRED, FEEL SAFE WHEREVER THEY ARE AND END THE DAY FULFILLED BY THE WORK THEY DO. Play Video Now more than ever we have to help each other. We are offering new Live Online Classes designed to help anyone navigate these times. Learn More Previous Next NOTES TO INSPIRE Get a dose of inspiration in your inbox every weekday. Subscribe CHOOSE YOUR JOURNEY Start With Why Learn More Leaders Eat Last Learn More Together Is Better Learn More Find Your Why Learn More The Infinite Game Learn More How do you win a game that has no end? The more Simon started to understand the difference between finite and infinite games, the more he began to see infinite games all around us. He started to see that many of the struggles that organizations face exist simply because their leaders were playing with a finite mindset in a game that has no end. The leaders who embrace an infinite mindset, in stark contrast, build stronger, more innovative, more inspiring organizations. They have the resilience to thrive in an ever-changing world, while their competitors fall by the wayside. Ultimately, those who adopt an infinite mindset are the ones who lead the rest of us into the future. Learn More My Orders My Course Contact Privacy Policy Terms of Service Conditions © 2020 Simon Sinek Inc. All Rights Reserved. × * Discover * Blog * Culture * Leadership * Stories that Inspire * The Infinite Game * WHY * Learn * Find Your WHY * Learn to Lead * Transform Your Culture * Inspire Your People * Books * Keynotes * Workshops * Webinars * WHY Discovery Course * Tools * Connect * The Mindset Tour * Contact us * Contact * About * Simon Sinek * B2B * Optimism Press * Our Igniters * Our Optimists * Our Team * My Orders * My Course Get Notes to Inspire Search for: × Wabi sabi is a Japanese design concept. It means beauty in that which is temporary or imperfect. Things that come off of an assembly line, for example, are perfect, but things made by hand, like the glaze on a Japanese ceramic bowl, are imperfect. It is their imperfections that give them their beauty. The same is true for people. It is the combination of all of our imperfections that make us vulnerable and beautiful. We love the idea of wabi sabi as a metaphor for the work we do. Our work centers around this idea of life as a journey. That we are all working to become better versions of ourselves. The idea of a “work in progress” is also the strategy for our website. You’ll see little things that are imperfect—the size of images next to each other, for example, or the hand drawn elements. We wanted our site to reflect the journey of constant improvement we are all on—as leaders, as organizations and as individuals. We believe that it is the imperfections that make it feel human, and beautiful.