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THE COMMUNITY FOR MEDIA PROS



 * Engagement
 * Registration
 * Paywalls
 * Subscription
 * Onboarding
 * Retention
 * 






 * Engagement
 * Registration
 * Paywalls
 * Subscription
 * Onboarding
 * Retention


Operations

DEVELOPING COMMUNITY BEYOND COMMENTING, WITH THE TELEGRAPH AND THE TIMES

ByMadeleine White

Operations

UNDERSTANDING SUBSCRIBER LOYALTY AND CHURN RISK: INSIDE HEARST US’ INNOVATIVE
SCORING SYSTEM

ByMarion Wyss


Operations


STAND OUT WITH AN ONBOARDING PACK: HOW THE ECONOMIST INCREASED NEW SUBSCRIBER
ENGAGEMENT BY 3.5%

The context Educating subscribers about their entitlements is critical for
successful onboarding. One effective method is to send subscribers a targeted
email welcome series. However,…
ByTsering Lock


Operations

L’ÉQUIPE: LIMITING CHURN WHEN INCREASING THE PRICE FROM A HIGHLY DISCOUNTED
SUBSCRIPTION OFFER

ByThe Audiencers

Inspirations

THE GUARDIAN: READER REVENUE GROWTH & PROPOSITION DEVELOPMENT

ByMadeleine White

Inspirations

DOPAMINE & THE HOOK MODEL: HOW THE NEW YORK TIMES HARNESSES THE POWER OF GAMES

ByJulien Ancel




OVERHEARD THIS WEEK


"98% of commenters now use their real name. Since enforcing this, we've seen
toxicity come down - it's a safer, more welcoming community, and attacks on
writers is down 25% - plus an increase in the number of comments. People who
don't use a real name stick out for a bad reason - they're now blocked and then
become compliant."
Peter Jackson The Times & Sunday Times



NOT TO MISS


Operations

LISTENING TO ARTICLES: HOW LE MONDE USES A SYNTHETIC VOICE TO BETTER ENGAGE
AUDIENCES

The French daily Le Monde launched an audio version of all articles in its
mobile app, a feature reserved for subscribers only
ByMarion Wyss

Decisions

“DECISIVE NOTES” – THE ARTICLES THAT CONVERT FOR ARGENTINA’S CLARÍN

What makes a reader decide to subscribe? We look at how Clarín defined the type
of journalism that converts and integrated learnings into the newsroom.
ByIsmael Nafria

Inspirations

HOW WE DEVELOPED A CUSTOM COLLABORATIVE EDITOR FOR OUR JOURNALISTS AT CONTEXTE

At Contexte — a fast-growing B2B online media on politics founded in 2013, based
in Paris and Brussels - email is our main information product. Daily briefings
result from collaborative…
ByCédric Raud




DIVE DEEPER


Decisions

THE FRENCH PUBLISHER’S QUEST TO REACH NEW AUDIENCES

We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement.
Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business
newspaper Les Echos, accompanied…
ByMarion Wyss

Decisions

BREAKING THE SILO: BRIDGING EDITORIAL AND COMMERCIAL TEAMS, THE ESSENTIALS FOR
SUCCESS

The separation between editorial and business activities of news organizations
has long been a fundamental norm of journalism. Journalists have traditionally
considered this separation as both an ethical principle and…
ByMadeleine White

Decisions

FROM THE BRINK OF BANKRUPTCY TO DIGITAL TRANSFORMATION: THE IMPRESSIVE STORY OF
LES COOPS DE L’INFO

Can you introduce the Les Coops de l'info group?  Les Coops de l'info is a
cooperative press group of six local publishers and one media for younger
audiences. Our local…
ByMarion Wyss

Decisions

THE RISK OF PERSONALIZATION: DO PEOPLE WANT AND TRUST IT?

My name is Lars K Jensen, and I am a former journalist who has been working with
digital development, analyses and journalism in the media industry for several
years. I work…
ByLars K Jensen

Inspirations

THE GUARDIAN: READER REVENUE GROWTH & PROPOSITION DEVELOPMENT

25 June 2024

MEDIA HOUSES WE’RE TALKING ABOUT

 * 20 minutes
 * Alternatives Economiques
 * Blick
 * Bloomberg
 * Bonnier
 * CBC
 * Der Spiegel
 * Die Zeit
 * ELLE Magazine
 * Graham Media
 * Hearst
 * Infobae
 * Le Figaro
 * Le Monde
 * Politico
 * Reuters
 * Ringier
 * The Atlantic
 * The Financial Times
 * The Guardian
 * The Independent
 * The New York Times
 * The Telegraph
 * The Wall Street Journal
 * The Washington Post
 * Toronto Star


OUR NEWSLETTER

From professionals, to professionals.




FROM THE ARCHIVES


Inspirations

BEHIND THE AUDIENCERS: FROM A BRAND PUBLISHER TO A GROWING COMMUNITY, ON AND
OFFLINE

ByMarion Wyss

Decisions

“DECISIVE NOTES” – THE ARTICLES THAT CONVERT FOR ARGENTINA’S CLARÍN

ByIsmael Nafria

Inspirations

HOW WE DEVELOPED A CUSTOM COLLABORATIVE EDITOR FOR OUR JOURNALISTS AT CONTEXTE

ByCédric Raud

Inspirations

WITH TIGHTENING REGULATIONS, THESE PUBLISHERS ARE ALREADY USING COOKIE WALLS TO
INCREASE CONSENT RATES

ByMadeleine White

Decisions

GOOGLE NEWS CONSUMER INSIGHTS TOOL: THE NEED-TO-KNOW

ByMarion Wyss

Decisions

NEWS MEDIA: DETERMINING THE OPTIMAL PRICE FOR YOUR SUBSCRIPTION PRODUCT

ByMadeleine White





CATEGORIES

 * DecisionsDef. To facilitate and inform your choice of action, making it clear
   which path you need to take to succeed in your job.
 * InspirationsDef. Content to inspire. Think benchmarks, use cases, concrete
   examples and even simple screenshots, to save you time and bring together the
   best in the business.
 * OperationsDef. Supporting you in the everyday jobs and processes required for
   a successful digital strategy. After reading these articles, we hope you’ll
   know exactly what you need to do to achieve your goals, and how.

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