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Submitted URL: https://emails.merchology.com/e3t/Ctc/GB+113/cmmw304/VVSXTJ6KYNVjW44qzN-703sNrW3GjFly584rpVN1KM5vg3qgyTW95jsWP6lZ3lbN5nwsYbvl2...
Effective URL: https://www.merchology.com/pages/decorate-a-trade-show-booth?utm_campaign=2024_1_9_TradeshowSeason2024%5BHighEngagement%5D&...
Submission: On January 16 via api from US — Scanned from DE

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 * How To Decorate A Tradeshow Booth

4


HOW TO DECORATE A TRADESHOW BOOTH


HOW TO DECORATE A TRADESHOW BOOTH


TRADESHOW BOOTH DECORATION TIPS

Lengthy travel. Hauling products and merch. Paying exhibit and attendance fees.
If your company participates in trade shows and expos, then you know all the
work and costs that go along with these events. If you’re making the effort to
design and set up a trade show booth, then you likely also know that the
potential ROI is well worth it. Trade shows are the best way to get your latest
products in front of the very people who are seeking them out.


According to ColorCraft, a company that designs trade show exhibit booths, there
are many benefits to expos:

 * 92% of trade show attendees say the reason they are attending is to see new
   products.
 * About 4 out of 5 people attending an expo have buying authority in their
   company.
 * Although the cost of trade shows is high, the per-lead cost is much lower
   than visiting potential clients individually (€130.06 EUR vs. €237.23 EUR).

As you can see, the benefits are great, but because of the high ROI, so is the
competition. You should always be looking for ideas to make your trade show
booth stand out. Below, we’ll talk about how to decorate and style a trade show
booth to attract the attention of potential clients, and we’ll discuss ideas for
corporate swag that will make visitors remember your company long after the
event is over.

 







HOW TO MAKE YOUR TRADE SHOW BOOTH STAND OUT

At the average expo event, you are sharing the floor with dozens of other
companies in your industry. Many of them probably offer similar products and
services, so it’s imperative to make your booth eye-catching and engaging. Get
an early start by reviewing our info guide on expo booths. It provides an
overview of different types of booth setups to consider.

STAY ON TREND 

Trade shows focus on recent advancements and the future of your industry. The
last thing you want is to look like you’re stuck in the past. As we outline in
this year's trend report, today’s businesses and consumers are focused on
sustainability, as well as physical and mental health and wellness. 

You can incorporate these trends into your trade show booth design by putting
your corporate responsibility efforts front and center. For instance, you could
display a banner that highlights your company’s eco-conscious policies or your
good work in the community.

 



 

STICK TO YOUR BRANDING

One of the most important decoration tips for your expo booth is the simplest:
be consistent with your branding. You want your booth visitors to get a clear
idea not only of your visual brand, but of the overall vibe of your company.
Your logo should be prominent, and everything in your booth should use colors
and design concepts that fit with your brand.

Avoiding mixing and matching styles, as this will confuse attendees and make
your company less memorable. For instance, if your logo is a vibrant color and
your company has a cutting-edge focus, you wouldn’t want to have dull,
traditional giveaway merch at your booth. We’ll talk more about memorable merch
a bit later.

USE YOUR SPACE WELL

A well-designed booth requires planning. Make sure you know the size and layout
of your exhibit space in advance. Whether your trade show space is a small table
or a large corner booth, there are plenty of great ideas for using your setup
well. These include tablecloths and runners to cover plain tables, retractable
banners, and hands-on product displays.

BTWN Exhibits suggests laying out your booth the same way you would design a
website: using plenty of “white space” so your banners, products, and merch pop.
They suggest reserving 40% of your booth area for empty space.


 





CREATE AN INTERACTIVE SPACE

Hands-on experiences, exhibits, and activities are excellent ways to get people
to spend more time at trade show booths. Audiovisual display company DGI 
suggests that companies “offer a way for attendees to see and feel your products
and services” through demos and interactive digital signage. Raffles and games
are more ways to boost engagement and give you more time to talk to people about
your company. 

BRING MEMORABLE SWAG

Not everyone who visits your booth will need your product or service right away.
But you want them to remember your brand down the road when they are ready to
make a purchase. Enter logo-branded giveaways! When you give useful,
distinctive, and high-quality products for your corporate merch, your company
will stay front and center in the minds of your potential clients.

Merchology is here to help you find the perfect giveaway ideas for your trade
show booth:

 * Browse our Top 10 Guide to Trade Show Giveaways! It provides an overview of
   logo-branded products ranging from drinkware to portable chargers.
   
 * Set up drawings for higher-end items like electronics or gift boxes. These
   larger prizes will attract attention to your booth (and help you collect
   client information).
   
 * Check out our Gifts Page to browse unique products that will help you stand
   out. It includes plenty of ideas for small and large giveaways that will
   improve your trade show booth.

 

   



CONTACT US 

Now that you know the basics of how to decorate a trade show booth, contact us
at Merchology! We can give you more tips to find the best custom merch and
decoration items for your expo booth.

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