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MEDICAL TOURISM - A MASTERCLASS ON HOW TO SUCCEED
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ADVANCED CORROSION UNDER INSULATION
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RISK BASED INSPECTION MASTERCLASS
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HSE EXCELLENCE ONLINE MASTERCLASS
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ADVANCED PROCESS SAFETY & HAZARD ANALYSIS MASTERCLASS
* 16th Sep, 2020 | Brussels
RISK BASED INSPECTION MASTERCLASS
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HSE EXCELLENCE ONLINE MASTERCLASS
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FUTURE OF TOURISM & HOSPITALITY: COMBATING THE IMPACT OF COVID-19
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FOOD SAFETY AND PERSONAL HYGIENE DURING COVID-19 CRISIS
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BUSINESS CONTINUITY & CRISIS MANAGEMENT MASTERCLASS
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THE DIGITAL LENDING MASTERCLASS
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STEPS TO REFINANCE YOUR BUSINESS -ONLINE MASTERCLASS
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ENSURING HR EXCELLENCE DURING COVID-19
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COMPETITION ACT & COMPLIANCE -DURING THE PANDEMIC
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KEY SURVIVAL STRATEGY FOR RETAIL INDUSTRY
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PERSONAL FINANCE & RETIREMENT PLANNING - COVID 19 IMPACT
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CYBER ATTACKS & SECURITY CONCERNS - DURING COVID 19
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BUILDING DIGITAL MARKETING STRATEGIES AMIDST COVID-19 UNCERTAINTIES
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STEERING STARTUPS IN COVID-19 CRISIS
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MANAGING A SUPPLY CHAIN CRISIS DURING COVID 19
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SUPPLY CHAIN MANAGEMENT MASTERCLASS
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FUTURE OF TOURISM & HOSPITALITY: COMBATING THE IMPACT OF COVID-19
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FOOD SAFETY AND PERSONAL HYGIENE DURING COVID-19 CRISIS
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TELCO OPERATIONS THROUGHOUT COVID-19
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THE EDUTECH MASTERCLASS
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BUSINESS CONTINUITY & CRISIS MANAGEMENT MASTERCLASS
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ENSURING HR EXCELLENCE DURING COVID-19
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DATA AND PRIVACY BILL
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ONLINE LEADERSHIP CONCLAVE ON RISE OF DIGITAL ECONOMY IN THE COVID ERA
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BUILDING DIGITAL MARKETING STRATEGIES AMIDST COVID-19 UNCERTAINTIES
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STEERING STARTUPS IN COVID-19 CRISIS
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SURVIVAL OF LUXURY IN THE TIMES OF COVID-19
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MANAGING REPUTATIONAL RISK MASTERCLASS
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GLOBAL ONLINE CONFERENCE ON COMBATING COVID-19 BIOTECHNOLOGY TO THE RESCUE
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GLOBAL ONLINE CONFERENCE ON COVID-19: FALLOUT & FUTURE
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MANAGING REPUTATIONAL RISK MASTERCLASS
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DIGITAL SALES MASTERCLASS
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SIMPLIFYING START-UP FUND RAISING MASTERCLASS
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INSOLVENCY & STRESSED ASSETS MASTERCLASS
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FINTECH DISRUPTION MASTERCLASS
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VALUE CREATION THROUGH IPO MASTERCLASS
* 4th Jul, 2019 | Mumbai
DR. RAM CHARAN'S DIGITAL TRANSFORMATION STRATEGY MASTERCLASS
* 28th Jun, 2019 | Mumbai
FINTECH DISRUPTION MASTERCLASS
* 21st Jun, 2019 | Mumbai
VALUE CREATION THROUGH IPO MASTERCLASS
* 7th Jun, 2019 | Mumbai
SIMPLIFYING START-UP FUND RAISING MASTERCLASS
* 17th May, 2019 | Mumbai
PE/VC FUNDRAISING MASTERCLASS
* 3rd May, 2019 | Mumbai
RETAIL & E-RETAIL MASTERCLASS
* 9th Jan, 2019 | Goa
BUSINESS TRANSFORMATION STRATEGY MASTERCLASS
* 8th Aug, 2018 | Mumbai
DIGITAL TRANSFORMATION STRATEGY MASTERCLASS
* 28th Feb, 2018 | Mumbai
DIGITAL TRANSFORMATION STRATEGY MASTERCLASS
* 4th Aug, 2017 | Mumbai
HOW TO CHANGE INCUMBENT COMPANY INTO DIGITAL COMPANY
* 15th Jul, 2020 | Dubai
MANAGING M&A DEAL MAKING
* 26th Jun, 2020 | IN
BUSINESS CONTINUITY & CRISIS MANAGEMENT MASTERCLASS
* 26th Jun, 2020 | Singapore
VALUATION & FUND RAISING FOR STARTUPS
* 25th Jun, 2020 | IN
THE DIGITAL LENDING MASTERCLASS
* 20th Jun, 2020 | IN
STEPS TO REFINANCE YOUR BUSINESS -ONLINE MASTERCLASS
* 13th Jun, 2020 | IN
PERSONAL FINANCE & RETIREMENT PLANNING - COVID 19 IMPACT
* 12th Jun, 2020 | IN
CORPORATE FRAUD CONTROL MASTERCLASS DURING COVID- 19
* 30th Apr, 2020 | SG
ADVANCED CORPORATE FINANCE & VALUATION
* 23rd Apr, 2020 | SG
MANAGING M&A DEAL MAKING
* 31st Jan, 2020 | Singapore
VALUATION & FUND RAISING FOR TECH STARTUPS
* 29th Nov, 2019 | Mumbai
CYBER RISK INSURANCE MASTERCLASS
* 22nd Nov, 2019 | Mumbai
MASTERING M&A DEAL MAKING
* 5th Nov, 2019 | Singapore
MANAGING M&A DEAL MAKING
* 27th Sep, 2019 | New Delhi
SIMPLIFYING START-UP FUND RAISING MASTERCLASS
* 26th Sep, 2019 | Mumbai
INSOLVENCY & STRESSED ASSETS MASTERCLASS
* 20th Sep, 2019 | Mumbai
MANAGING JOINT VENTURE MASTERCLASS
* 6th Sep, 2019 | Bengaluru
FINTECH DISRUPTION MASTERCLASS
* 6th Sep, 2019 | Bengaluru
THE ARTIFICIAL INTELLIGENCE MASTERCLASS
* 30th Aug, 2019 | Bengaluru
PE/VC FUNDRAISING MASTERCLASS
* 9th Aug, 2019 | Mumbai
CORPORATE FRAUD CONTROL MASTERCLASS
* 2nd Aug, 2019 | New Delhi
VALUE CREATION THROUGH IPO MASTERCLASS
* 1st Aug, 2019 | Mumbai
ASWATH DAMODARAN'S BUSINESS VALUATION MASTERCLASS
* 26th Jul, 2019 | Mumbai
THE RETAIL MASTERCLASS
* 26th Jul, 2019 | Bengaluru
VALUE CREATION THROUGH IPO MASTERCLASS
* 28th Jun, 2019 | Mumbai
FINTECH DISRUPTION MASTERCLASS
* 21st Jun, 2019 | Mumbai
VALUE CREATION THROUGH IPO MASTERCLASS
* 21st Jun, 2019 | Mumbai
MASTERING M&A DEAL MAKING
* 7th Jun, 2019 | Mumbai
SIMPLIFYING START-UP FUND RAISING MASTERCLASS
* 17th May, 2019 | Mumbai
PE/VC FUNDRAISING MASTERCLASS
* 3rd May, 2019 | Mumbai
RETAIL & E-RETAIL MASTERCLASS
* 8th Mar, 2019 | Mumbai
BLOCKCHAIN MASTERCLASS: THE VALUE REVOLUTION
* 22nd Feb, 2019 | Mumbai
MASTERING M&A DEAL MAKING
* 8th Feb, 2019 | Mumbai
CORPORATE FRAUD CONTROL MASTERCLASS
* 23rd Nov, 2018 | Mumbai
MASTERING M&A DEAL MAKING
* 28th Sep, 2018 | Mumbai
DUE DILIGENCE MASTERCLASS
* 22nd Jun, 2018 | New Delhi
MASTERING M&A DEAL MAKING
* 1st Jun, 2018 | Mumbai
MASTERING M&A DEAL MAKING
* 19th Jan, 2018 | Mumbai
FEMA & INVESTMENT REGULATION MASTERCLASS
* 14th Dec, 2017 | Mumbai
MANAGING JOINT VENTURE
* 3rd Nov, 2017 | Mumbai
MASTERING M&A DEAL MAKING
* 16th Jun, 2017 | Mumbai
MASTERING M&A DEAL MAKING
* 10th Jul, 2020 | IN
FUTURE OF MOBILITY - THE COVID IMPACT
* 19th May, 2020 | IN
ELECTRIC VEHICLE TRANSITION MASTERCLASS
* 18th Jan, 2020 | Gurugram
ELECTRIC VEHICLE TRANSITION MASTERCLASS
* 22nd Nov, 2019 | Delhi
ELECTRIC VEHICLE TRANSITION MASTERCLASS
* 30th Jun, 2020 | IN
TELCO OPERATIONS THROUGHOUT COVID-19
* 2nd Aug, 2019 | New Delhi
5G TECH MASTERCLASS
* 20th Sep, 2018 | New Delhi
5G TECH MASTERCLASS
* 30th Jun, 2020 | IN
TELCO OPERATIONS THROUGHOUT COVID-19
* 27th Jun, 2020 | IN
HSE EXCELLENCE ONLINE MASTERCLASS
* 26th Jun, 2020 | IN
THE FUTURE OF RESTOBIZZ POST COVID-19
* 26th Jun, 2020 | IN
THE RETAIL TECH MASTERCLASS
* 19th Jun, 2020 | IN
KEY SURVIVAL STRATEGY FOR RETAIL INDUSTRY
* 12th May, 2020 | IN
MANAGING A SUPPLY CHAIN CRISIS DURING COVID 19
* 7th May, 2020 | IN
SUPPLY CHAIN MANAGEMENT DURING COVID 19
* 24th Apr, 2020 | IN
THE RETAIL MASTERCLASS: MANAGING YOUR RETAIL BUSINESS DURING COVID -19
* 21st Feb, 2020 | Gurugram
SUPPLY CHAIN MANAGEMENT MASTERCLASS
* 20th Dec, 2019 | Mumbai
DIGITAL SALES MASTERCLASS
* 8th Nov, 2019 | Mumbai
THE RETAIL MASTERCLASS
* 26th Jun, 2020 | IN
BUSINESS CONTINUITY & CRISIS MANAGEMENT MASTERCLASS
* 31st May, 2020 | IN
BUILDING DIGITAL MARKETING STRATEGIES AMIDST COVID-19 UNCERTAINTIES
* 22nd May, 2020 | IN
START YOUR ONLINE BUSINESS DURING COVID-19
* 15th May, 2020 | Mumbai
MANAGING REPUTATIONAL RISK MASTERCLASS
* 30th Apr, 2020 | IN
MARKETING VIA CHATBOT
* 20th Jun, 2020 | IN
ENSURING HR EXCELLENCE DURING COVID-19
* 20th Jun, 2020 | IN
COMPETITION ACT & COMPLIANCE -DURING THE PANDEMIC
* 19th Jun, 2020 | IN
DATA AND PRIVACY BILL
* 19th Jun, 2020 | Singapore
PERSONAL DATA PROTECTION
* 12th Jun, 2020 | IN
CORPORATE FRAUD CONTROL MASTERCLASS DURING COVID- 19
* 29th May, 2020 | IN
COMMERCIAL CONTRACTS & FORCE MAJEURE IN COVID-19 CRISIS
* 21st May, 2020 | IN
CORPORATE & BOARD GOVERNANCE
* 15th May, 2020 | Mumbai
MANAGING REPUTATIONAL RISK MASTERCLASS
* 7th May, 2020 | IN
MASTERING M&A DEAL MAKING DURING COVID-19
* 24th Apr, 2020 | IN
DATA AND PRIVACY BILL
* 27th Mar, 2020 | SG
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION
* 28th Feb, 2020 | Mumbai
CORPORATE FRAUD CONTROL MASTERCLASS
* 31st Jan, 2020 | Bengaluru
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 24th Jan, 2020 | Mumbai
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 24th Jan, 2020 | Mumbai
MANAGING REPUTATIONAL RISK MASTERCLASS
* 6th Dec, 2019 | Mumbai
CORPORATE FRAUD CONTROL MASTERCLASS
* 29th Nov, 2019 | New Delhi
MASTERING M&A DEAL MAKING
* 22nd Nov, 2019 | Mumbai
FEMA & INVESTMENT REGULATION MASTERCLASS
* 22nd Nov, 2019 | Mumbai
MASTERING M&A DEAL MAKING
* 27th Sep, 2019 | Gurugram
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 26th Sep, 2019 | Mumbai
INSOLVENCY & STRESSED ASSETS MASTERCLASS
* 20th Sep, 2019 | Mumbai
MANAGING JOINT VENTURE MASTERCLASS
* 20th Sep, 2019 | Mumbai
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 9th Aug, 2019 | Mumbai
CORPORATE FRAUD CONTROL MASTERCLASS
* 21st Jun, 2019 | Mumbai
MASTERING M&A DEAL MAKING
* 22nd Feb, 2019 | Mumbai
MASTERING M&A DEAL MAKING
* 8th Feb, 2019 | Mumbai
CORPORATE FRAUD CONTROL MASTERCLASS
* 23rd Nov, 2018 | Mumbai
MASTERING M&A DEAL MAKING
* 28th Sep, 2018 | Mumbai
DUE DILIGENCE MASTERCLASS
* 27th Jul, 2018 | New Delhi
MANAGING TAX LITIGATION MASTERCLASS
* 22nd Jun, 2018 | Mumbai
MANAGING TAX LITIGATION MASTERCLASS
* 22nd Jun, 2018 | New Delhi
MASTERING M&A DEAL MAKING
* 1st Jun, 2018 | Mumbai
MASTERING M&A DEAL MAKING
* 27th Apr, 2018 | New Delhi
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 20th Apr, 2018 | Mumbai
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 13th Apr, 2018 | Bengaluru
COMMERCIAL CONTRACT AND DISPUTE RESOLUTION MASTERCLASS
* 19th Jan, 2018 | Mumbai
FEMA & INVESTMENT REGULATION MASTERCLASS
* 14th Dec, 2017 | Mumbai
MANAGING JOINT VENTURE
* 3rd Nov, 2017 | Mumbai
MASTERING M&A DEAL MAKING
* 16th Jun, 2017 | Mumbai
MASTERING M&A DEAL MAKING
* 19th Jun, 2020 | IN
DATA AND PRIVACY BILL
* 19th Jun, 2020 | Singapore
PERSONAL DATA PROTECTION
* 12th Jun, 2020 | IN
CYBER ATTACKS & SECURITY CONCERNS - DURING COVID 19
* 28th Apr, 2020 | IN
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* 24th Apr, 2020 | IN
THE ARTIFICIAL INTELLIGENCE MASTERCLASS
* 24th Apr, 2020 | IN
DATA AND PRIVACY BILL
* 27th Mar, 2020 | IN
TRANSFORMING HEALTHCARE WITH ARTIFICIAL INTELLIGENCE
* 19th Feb, 2020 | IN
DIGITAL TRANSFORMATION STRATEGY MASTERCLASS
* 20th Dec, 2019 | Mumbai
DIGITAL SALES MASTERCLASS
* 29th Nov, 2019 | Mumbai
CYBER RISK INSURANCE MASTERCLASS
* 22nd Nov, 2019 | Andheri
THE ARTIFICIAL INTELLIGENCE MASTERCLASS
* 6th Sep, 2019 | Bengaluru
FINTECH DISRUPTION MASTERCLASS
* 6th Sep, 2019 | Bengaluru
THE ARTIFICIAL INTELLIGENCE MASTERCLASS
* 28th Jun, 2019 | Mumbai
FINTECH DISRUPTION MASTERCLASS
* 8th Mar, 2019 | Mumbai
BLOCKCHAIN MASTERCLASS: THE VALUE REVOLUTION
* 31st May, 2020 | IN
BUILDING DIGITAL MARKETING STRATEGIES AMIDST COVID-19 UNCERTAINTIES
* 22nd May, 2020 | IN
START YOUR ONLINE BUSINESS DURING COVID-19
* 22nd May, 2020 | IN
SEO MASTERCLASS
* 15th May, 2020 | Mumbai
MANAGING REPUTATIONAL RISK MASTERCLASS
* 9th May, 2020 | IN
WORKFORCE EMOTIONAL WELL-BEING- DURING COVID19
* 30th Apr, 2020 | IN
MARKETING VIA CHATBOT
* 20th Mar, 2020 | IN
DIGITAL MARKETING STRATEGY & PLANNING MASTERCLASS
* 24th Jan, 2020 | Mumbai
MANAGING REPUTATIONAL RISK MASTERCLASS
* 20th Dec, 2019 | Mumbai
DIGITAL SALES MASTERCLASS
* 20th Dec, 2019 | Mumbai
DIGITAL MARKETING STRATEGY & PLANNING MASTERCLASS
* 9th May, 2020 | IN
WORKFORCE EMOTIONAL WELL-BEING- DURING COVID19
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TRANSFORMING HEALTHCARE WITH ARTIFICIAL INTELLIGENCE
* 27th Mar, 2020 | IN
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* 27th Mar, 2020 | IN
HEALTHCARE MARKETING & MEDICAL TOURISM MASTERCLASS
* 2nd May, 2019 | Mumbai
HEALTHCARE MARKETING & MEDICAL TOURISM MASTERCLASS
* 21st Jun, 2018 | Mumbai
MEDICAL TOURISM - A MASTERCLASS ON HOW TO SUCCEED
* 25th Oct, 2017 | Mumbai
HEALTHCARE MARKETING AND MEDICAL TOURISM
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* 14th Dec, 2018 | Mumbai
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* 27th Jul, 2018 | New Delhi
MANAGING TAX LITIGATION MASTERCLASS
* 22nd Jun, 2018 | Mumbai
MANAGING TAX LITIGATION MASTERCLASS
* 9th Mar, 2018 | New Delhi
TRANSFER PRICING MASTERCLASS
* 23rd Feb, 2018 | Mumbai
TRANSFER PRICING MASTERCLASS
* 16th Feb, 2018 | Bengaluru
TRANSFER PRICING MASTERCLASS
* 9th Jun, 2017 | Bengaluru
GST IMPLEMENTATION MASTERCLASS
* 2nd Jun, 2017 | New Delhi
GST IMPLEMENTATION MASTERCLASS
* 26th May, 2017 | Mumbai
GST IMPLEMENTATION MASTERCLASS
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* ETMasterclass
FUTURE OF MARKETING & BRANDING MASTERCLASS
An immersive workshop to gain, retain & connect with your customers
BY PHILIP KOTLER & DAVID AAKER
September 14-15 (5:30 PM - 8:45 PM IST)|[Virtual Masterclass]
Register Now Request for Group participants
Limited seats workshop, registration on first-come-first-serve basis. Hurry Up!
Sweta Bhardwaj : +91 98719 77008| sweta.bhardwaj@timesinternet.in
ABOUT THE MASTERCLASS
Organizations are facing a growing set of challenges including inflation,
climate change and sustainability, the metaverse, new currencies, and
hyper-competition. Marketing and branding play a critical role in how companies
adapt to these challenges and how to find new creative ideas for gaining,
keeping, growing customers, and building one's own brand.
ETMasterclass brings to you, Prof. Philip Kotler and Dr. David Aaker. In this
two-day workshop, Prof. Philip Kotler will talk about the future of marketing
while Dr. David Aaker will discuss the future of branding in today’s volatile
world.
Marketing is going through a period of rapid change. The digital revolution
introduced many new marketing tools, including artificial intelligence,
algorithms, virtual and augmented reality, etc. Prof Kotler will talk about the
need to blend these digital tools with the familiar tools of print, magazines,
radio, and TV to achieve maximum impact on target markets
He would further talk about how marketers have to adapt to these new threats and
at the end, he will review these new developments and propose strategies for
achieving both satisfying profits and sustainability.
Dr. Aaker will be talking about how disruptive innovation and the creation of
new subcategories will be more frequent, more relevant, and more substantial. He
will discuss the key role of branding, how to position the new subcategory, grow
it quickly, and build barriers.
He would also be discussing how a firm needs to create signature social programs
that inspire and impact real challenges, and, importantly, advance the brand of
the business partner. He would further teach you how to communicate in the
digital age and breakthrough information overload and media clutter, there is a
need to understand how to locate and leverage signature stories.
- Hear from Prof. Philip Kotler
- Hear from Dr. David Aaker
Register Now
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KEY DISCUSSION AREAS THE WORKSHOP COMBINES CUTTING-EDGE ACADEMIC THINKING AND
PROVEN TECHNIQUES TO INSPIRE AND ENABLE YOU TO CREATE AND MANAGE A POWERFUL
BRAND.
DAY 1
MR. RAJA RAJAMANNAR
Chief Marketing & Communication Officer and President, Healthcare Business,
Mastercard
Session Timing 14 Sept | 05:30 PM - 07:30 PM
MARKETING IN THE FIFTH PARADIGM: QUANTUM MARKETING
Marketing is entering its most exciting inflection point, the Fifth Paradigm.
New technology like artificial intelligence, web 3, augmented reality, 5G
connectivity, blockchain etc. Are poised to transform consumers lives and take
marketing's impact to entirely new levels.
The amount of advertising clutter we see in our daily lives is overwhelming! And
the consumer attention span is decreasing. We need to find new ways of
effectively cutting through the clutter, reaching consumers, and capturing their
attention.
Expressing a sentiment unique to the brand though multiple doors of
perception—be it through the eyes, ears, or even taste—distinguishes a brand’s
character from its competition and establishes a firm multi-dimensional
identity.
PROF. PHILIP KOTLER
Professor Emeritus of Marketing at Northwestern University
Session Timing 14 Sept | 07:30 PM - 08:45 PM
FUTURE OF MARKETING
* Which forces are reshaping marketing?
* What is the role of marketing in a business?
* What do CEOs know about marketing?
* Who should manage marketing in a company?
* What are the five levels of marketing practice?
* Should your company be shareholder or stakeholder-driven?
* Will the sales force grow stronger or weaker?
* What will happen to retail in the digital age?
* What is happening to advertising?
* What are the new practices in marketing?
* What are the new digital tools in marketing?
* What is the relation between product development and marketing?
DAY 2
PROF. ARVIND SAHAY
Professor of Marketing at IIM - Ahmedabad, Ph.D. (University of Texas Austin),
P.G.D.M. (IIM Ahmedabad), B.Tech. (IIT Kanpur)
Session Timing 15 Sept | 05:30 PM - 07:30 PM
NEUROSCIENCE OF BRANDING
What are some key brain operating principles that underlie brain activity? How
do these connect to success odds for brands?
What is the nature of consumer memories for brands? How does one decide which
kind of memory should be the primary focus for a brand?
Given the nature of brand memories and decision making in the brain, what are
the basic building blocks of brand building and sustenance?
What are some neuromarketing tools that can be deployed for brand building
activities? At what cost and effectiveness?
How can neuromarketing approaches improve branding effectiveness? What are some
organizational requirements?
DR. DAVID AAKER
Professor Emeritus at the Haas School of Business, UC Berkeley
Session Timing 15 Sept | 07:30 PM - 08:45 PM
FUTURE OF BRANDING
* How disruptive innovation, the creation of new subcategories will be more
frequent, more relevant, and more substantial going forward?
* The key role of branding—how to become an exemplar, positioning the new
subcategory, growing it quickly, and building barriers.
* How branding should effectively address society needs and problems, a firm
needs to create signature social programs that inspire, that impact real
challenges, and, importantly, advance the brand of the business partner?
* How to communicate in the digital age and break through information overload
and media clutter, there is a need to understand how to locate and leverage
signature stories?
* What branding capabilities and strategies will be needed to thrive in the
coming decades?
WORKSHOP APPROACH THE WORKSHOP WILL EMPOWER YOU TO GRAB A HIGHER SHARE OF MIND
AND MARKET THROUGH MORE ENGAGING MEANS AND HOW YOU CAN CREATE IMPACT QUICKLY
WITH SPEED, AGILITY, AND HOW TO CREATE THIS IMPACT AGAINST A HEAVILY CLUTTERED
DIGITAL SPACE. THE HIGHLY INTERACTIVE PROGRAM WILL INSPIRE YOU TO ELEVATE YOUR
MARKETING AND BRANDING STRATEGIES.
* A workshop designed and developed by Prof. Kotler and Dr. David Aaker,
power-packed with case studies and real-life examples
* Limited participation to ensure ample time for interaction and discussion
with Prof. Kotler and Dr. David Aaker
* Opportunity to submit your marketing blueprint beforehand for Prof. Kotler’s
and Dr. David Aaker’s input and suggestion
* Certificate of participation signed by Prof. Kotler and Dr. David Aaker (soft
copy)
* Interaction with Q&A at the end of each session
WHAT YOU WILL LEARN AN UNMISSABLE OPPORTUNITY FOR MARKETING AND BRANDING
PROFESSIONALS AND BUSINESS LEADERS TO LEARN HOW TO BLEND THE BEST OF PRE-DIGITAL
AND DIGITAL MARKETING FOR MAXIMUM IMPACT. YOU WILL LEARN HOW TO BALANCE
MARKETING, BRANDING, PROFITABILITY, AND SUSTAINABILITY TO IMPROVE YOUR BUSINESS
OUTCOMES.
* The workshop will teach you how marketing is organized in various
organizations and how marketing relates to other business functions
* You will see where store retailing is going
* Learn about the most important new ideas in marketing
* Connect brain operation to brand development
* Understand how to use neuro tools to improve brand building actions
* The workshop will walk you through the advantages and disadvantages of your
brand taking a public stand on a public issue
* Learn about the main new digital tools and trends of modern marketing
* You will appreciate the difficulty of measuring the ROI of marketing
* Learn the organizational requirements to implement neuro based approaches for
brand development.
p2
WHO WILL BENEFIT THE MASTERCLASS HAS BEEN CONCEIVED AND DESIGNED FOR COMPANIES
READY TO EMBARK ONTO A PROMISING BRANDING AND ADVERTISING JOURNEY AND WOULD LIKE
TO EMPOWER THEIR SENIOR MANAGEMENT EXECUTIVES WITH NECESSARY KNOWHOW, INPUTS,
AND INSIGHTS TO ACHIEVE THE OVERALL BUSINESS GOAL. IT INVITES THE PARTICIPATION
OF C-SUITE EXECUTIVES, LEADERSHIP TEAM AND MANAGERIAL GROUPS.
MARKETING HEADS, DIGITAL MARKETING PROFESSIONALS, PRODUCT & BRAND HEADS
C-SUITE EXECUTIVES (CEOS, COOS, CIOS, CMOS, CTOS, CDOS, CHROS)
SENIOR MARKETING AND BRANDING EXECUTIVES AND FUNCTION HEADS
MANAGING DIRECTORS, BOARD MEMBERS, BUSINESS LEADERS
MASTERCLASS EXPERTS
Prof. Philip Kotler
Professor Emeritus of Marketing at Northwestern University, Author | Speaker |
Thought Leader
Prof. Kotler is quoted around the world as the “father of modern marketing.” He
is the S. C. Johnson & Son Distinguished Professor of International Marketing at
the Kellogg School of Management, Northwestern University. He had published 90
books and 170 major articles. His book Marketing Management is now in its 16th
edition and is published throughout the world. It has been translated into 25
languages. Professor Kotler also runs the World Marketing Summit in many
countries bringing leading marketers to speak. Professor Kotler has introduced
such widely influential concepts as "demarketing," "social marketing,"
"turbo-marketing," "mega marketing," and "nation-marketing."
Professor Kotler holds honorary degrees from ten universities here and abroad.
Dr. David Aaker
Professor Emeritus at the Haas School of Business, UC Berkeley, Author | Speaker
| Thought Leader | Branding Consultant
David Aaker, hailed the “Father of Modern Branding,” serves as Vice-Chair at
Prophet. He’s a recognized authority on branding, has developed several
recognizable concepts including the Aaker brand vision model, and has received
numerous awards for his contributions to the science of marketing. In 2015,
David Aaker was inducted into the American Marketing Association Hall of Fame
for his lifetime achievements in marketing. In 2020, he was the recipient of the
Sheth Foundation Medal for Exceptional Contribution to Marketing Scholarship and
Practice.
Aaker has authored and published hundreds of articles and 17 books. His books
have been translated into 18 languages and sold over 1 million copies. His words
and teaching have offered guidance and inspiration to marketing leadership at
many of the world’s leading brands:
Mr. Raja Rajamannar
Chief Marketing & Communication Officer and President, Healthcare Business,
Mastercard
Raja Rajamannar is an accomplished, transformative global executive and Wall
Street Journal bestselling author with 30+ years of experience and the last nine
as Chief Marketing & Communications Officer of Mastercard and President of the
company's Healthcare Solutions.
Prof. Arvind Sahay
Ph.D. (University of Texas Austin), P.G.D.M. (IIM Ahmedabad), B.Tech. (IIT
Kanpur)
Professor of Marketing and International Business
Chairperson - India Gold Policy Center @IIMA
Chairperson – NSE Center for Behavioral Science in Economics, Finance and
Marketing
Prof. Sahay is a professor of Marketing at IIMA since June 2004. He has also
taught in London Business School where he had been teaching since his Ph.D. in
1996 from the University of Texas at Austin. He is an alumnus of IIMA (where he
didhis PGP) and IIT Kanpur (from where he did his B.Tech.).
His primary areas of interest include marketing strategy, pricing, neuroscience
and consumer behavior, brand management, high tech marketing, international
trade and investment. Sectorally, he has consulted and done work in
pharmaceuticals, cement, building materials, telecom, broadcast, automotive, IT,
FMCG, education and financial services sectors among others.
VENUE
GRAND HYATT GOA
P.O Goa University, Road
Aldeia de Goa, Bambolim
Goa 403206
NOMINATE YOUR LEADERSHIP TEAM
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* Register
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INR 30,000/Participant(Applicable GST – 18%) Click Here
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10 + management representatives @
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For more information and larger group registration, please contact:
SWETA BHARDWAJ
+91 98719 77008
sweta.bhardwaj@timesinternet.in
ISHAN BANIK
+91 9289370994
ishan.banik@timesinternet.in
J ROHAN
+91 8077362237
j.rohan@timesinternet.in
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Royal Sundaram
Fractal Analytics
JK Organisation
Bharat Petroleum Corporation Limited
NetMagic IT Services
Max Life Insurance
Atlas Copco India
IBM India
Dr. Reddy’s Laboratories
Livguard Energy Technologies
GMR Group
Pidilite Industries
Tata Metaliks
Stock Holding Corporation Of India
Syntel Private
Hindustan Unilever
Okaya Power
NRB Bearings
Max Ventures and Industries
Everest Industries
Neilsoft
Y-AXIS Solutions
Mercedes-Benz
COMPUTER AGE MANAGEMENT SERVICE
NIVEA India
LUCAS TVS
AGS Transact Technologies
BANGALORE INTERNATIONAL AIRPORT
PRESTIGE ESTATES
Prudential Global Services
Gemini Edibles & Fats
SBI LIFE INSURANCE
Renaissance Indus Infra
S&S Power Switchgear
Fullerton India
TVS Motor
DCM Shriram
Titan
Manipal Cigna Health Insurance
IMAP India
Cavinkare
ECL Finance
Altimetrik India
Hindustan Petroleum
Adani Electricity
Bayer CropScience
Tata Motors
Amway India Enterprises
Marico
Newgen DigitalWorks
UiPath India
CosmoFilms
Sony Pictures Networks
ONGC
Jindal Steel & Power
Logicserve Digital
Reinforced Earth India
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Johnson & Johnson
Royal Sundaram
Fractal Analytics
JK Organisation
Bharat Petroleum Corporation Limited
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