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GOOGLE ANALYTICS 4 (GA4) FOUNDATION

May 23rd - June 1st
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ABOUT THIS COURSE



Our online Google Analytics 4 (GA4) Intensive course enables you to gain
revealing and measurable insights into your online performance. Full guidance is
offered on key foundational elements, before moving on to advanced tools and
techniques to deliver the highest levels of actionable insight.

You will leave the course ready to yield invaluable and relevant insight from
your analytics that drives real business results.



 * Foundation
 * 10h
 * 4 classes
 * 10 credits

 * Live, trainer-led class
 * Interactive group exercises
 * One-to-one mentorship
 * Unlimited access

LEARNING OUTPUTS

 * MEASURE AND REPORT MEANINGFUL INSIGHTS
   
   Make the case for GA4 as a driver of business performance

 * BUILD AN EFFECTIVE ANALYTICS STRATEGY
   
   Integrate GA4 into the heart of your digital marketing strategy

 * IDENTIFY YOUR AUDIENCE
   
   Discover who visits your site, what drives them and harness the data to lift
   ROI


COURSE OVERVIEW & CLASSES

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COURSE OVERVIEW

This online course is ideal for you if you already use Google Analytics 4 (GA4),
but want to leverage the tool’s full power to measure and understand the impact
of your online activities.

Gain a deep understanding of what GA4 enables you to do and discover
established, best-practice approaches for setting up your campaigns and
configuring your account.

Broken into four classes, this immersive online course steers you through the
full spectrum of Google Analytics’ reports and interfaces before moving on to
more advanced subjects, such as segmentation, remarketing, attribution modeling,
conversion reporting and troubleshooting. By the time you finish the course, you
will know how to create a GA4 strategy that works for your business and how to
mine the data for key insights that will help boost your online operations.

Finally, optimize your Google Analytics account – configure (and manage) user
profiles as part of your account, plus how to integrate GA4’s tracking tools
into your website. Also get started with remarketing and conversion tracking.

Sign up now to give yourself the essential building blocks to your GA4 strategy.



 * CLASS 1: GOOGLE ANALYTICS 4 (GA4) STRATEGY & BEST PRACTICE CONFIGURATION
   
   GOOGLE ANALYTICS STRATEGY
   
    * Discover how to recognize the metrics that matter to your activities.
    * Find out how to build a GA4 framework: Identify and set well-targeted
      segments, KPIs and objectives
   
   INTRODUCTION TO GA4
   
    * Gain a full grasp: A solid foundation to apply the tools in Universal
      Analytics to Google Analytics 4
    * Gain better insights: Learn how to track the information that’s important
      to you and how filter the data
    * Bring your skill set up to date: Review GA4’s changes to the tool’s
      interface and discover where you can get instant help with list of useful
      online resources
    * Incisive Insight: How to interpret Google Analytics 4 data to make
      relevant business decisions
   
   GA4 MIGRATION
   
    * Get up-to-speed: Knowledge to upgrade to Google Analytics 4
    * Connect the dots: Gain the skills to integrate Universal Analytics data
      with Google Analytics 4 data
    * Migration: Best practices for migrating over to Google Analytics 4 from
      Universal Analytics
   
   

 * CLASS 2: GOOGLE ANALYTICS 4 (GA4) WEBSITE PERFORMANCE ANALYTICS & MEASUREMENT
   REPORTING
   
   GA4 AUDIENCE ANALYTICS
   
    * Get a detailed rundown of audience reports: Includes demographic makeup,
      geographical location, behavior and interests to mobile, OS and browser
      usage
    * Filter data by specific parameters: Explore this feature to uncover more
      insight
    * Become a power user: Master Google Analytics’ more advanced audience
      reporting tools and learning how to create benchmarks
    * User Flow charts: Discover how to visualize customer journeys through your
      site
   
   GA4 ACQUISITION REPORTING
   
    * Gain a solid understanding of acquisition reports: Why user, page view and
      session reports are important, plus find out how unique page views reveal
      the most popular content on your site
    * Discover how to get the most out of metrics: Improve your campaigns with
      conversion and bounce rate data
    * Drill down into acquisition data: How mediums, channels and sources can
      help
    * Find out more about referrals: Including those from social and ad
      platforms
    * Social Users’ Flow: Unlock the importance of this report
    * Discover how to manage campaigns: Full step-by-step guidance
   
   GA4 BEHAVIOR REPORTING
   
    * Familiarize yourself with top-level reports: including the All Pages
      report that shows page views, unique page views, average time on site,
      bounce rates and % of exits
    * Determine where visitors arrive and leave your site: Discover the landing
      page and exit page reports
    * Locate slow-loading content: Plus explore ways to fix it
    * Tracking personally identifiable information: Examine the risks
    * Monitor specific events: Find how to use customized tracking
    * Group pages: Learn how to put related pages together to report on them
    * Site Search: Gain detailed insight into this underrated report
   
   

 * CLASS 3: GOOGLE ANALYTICS 4 (GA4) GOOGLE TAG MANAGER & TRACKING CODE
   FUNDAMENTALS
   
   IN-DEPTH REVIEW OF GA4 CONVERSION REPORTING
   
    * Set up, track and report on goals: Full run-through
    * Discover the different types of funnel reports: Plus when you should use
      them
    * Boost your conversion rate: Find out how with Google Analytics page
      reports
    * Explore advanced methodologies: Including conversion pathways and
      attribution modeling
   
   GA4 CUSTOMISED TRACKING
   
    * Custom metrics and dimensions: Examine how to create reports that work for
      you
    * Identify the benefits of tracking Virtual Pageviews: And when they should
      be preferred over tracking Events
   
   HOW TO GENERATE AND SHARE REPORTS ON GA4
   
    * Understand the principles behind best-practice reporting methodologies
    * Construct a measurement framework: Feature the KPIs that are relevant to
      your business and get helpful data-analysis advice
    * Share key information with your colleagues: Keep them informed via email,
      Excel or KPI dashboard
   
   

 * CLASS 4: GOOGLE ANALYTICS 4 (GA4) ADVANCED SEGMENTATION & PERSONALIZED
   REPORTING
   
   HOW TO LEVERAGE GA4 SEGMENTATION AND REMARKETING
   
    * Segment your data in a meaningful way: Proven tips and techniques
    * Basic segmentation: Explore Google Analytics’ standard segmentation
      options
    * Realize the benefits of using custom segments: Find out how to use your
      own and share other people’s
    * Target visitors for remarketing: How to use segmentation to bring back
      potential leads
   
   GA4 REPORTING AND COMMUNICATION
   
    * Modify existing reports: Learn to add in the metrics and dimensions that
      are relevant for your business
    * Automation: Find out how to automate the reports that you need
    * Make generating reports easier: Rundown of third-party apps and dashboard
      tools
   
   TROUBLESHOOTING HOW GA4 IS IMPLEMENTED
   
    * JavaScript: Get an overview of how Google Analytics uses it to track page
      views
    * Discover common implementation problems: Plus how to solve issues like
      account miss-configuration and tracking code bugs
    * Recognize the symptoms: How to spot a badly configured implementation,
      including a reduction in bounce rates
    * Tools of the trade: Help diagnose and fix implementation problems
   
   SMART WAYS TO USE GOOGLE TAG MANAGER
   
    * Tag manager breakdown: Understand what a tag manager is and how it can
      help manage multiple GA4 tags
    * Step-by-step guides: Discover how to use Google Tag Manager to set up tags
      and triggers and track PDFs
   
   HOW TO GET THE MOST OUT OF GOOGLE DATA STUDIO
   
    * Generate comprehensible reports: Find out what Google Data Studio is and
      how its visualizations can help create easy-to-understand reports using
      Google Analytics data
   
   THE FUTURE OF GA4
   
    * Review the very latest changes: Plus get an idea of what’s likely to be
      next on the horizon
    * Explore additional sources of tools and information: Comprehensive look at
      useful resources to help develop your skills further
   
   




CLASS SCHEDULE AND TIMES

Times are shown in Change UK/GMT USA/Eastern USA/Central USA/Mountain
USA/Pacific

 * Monday
 * Tuesday
   
   Class 1: Google Analytics 4 (GA4) Strategy & Best Practice Configuration
   
   11:00 - 13:30

 * Wednesday
 * Thursday
   
   Class 2: Google Analytics 4 (GA4) Website Performance Analytics & Measurement
   Reporting
   
   11:00 - 13:30

 * Friday

 * Monday
 * Tuesday
   
   Class 3: Google Analytics 4 (GA4) Google Tag Manager & Tracking Code
   Fundamentals
   
   11:00 - 13:30

 * Wednesday
 * Thursday
   
   Class 4: Google Analytics 4 (GA4) Advanced Segmentation & Personalized
   Reporting
   
   11:00 - 13:30

 * Friday




COURSE TRAINERS

Learn from our skilled trainers, with hands-on experience from the front-line.

 * Trainer
   
   IRMA KARSTEN
   
   Read bio
   
   IRMA KARSTEN TRAINER
   
   A social media marketing specialist and a people’s person by nature, Irma
   Karsten has over 20 years of work experience behind her. She is currently a
   digital strategist and digital marketing and social media trainer. In this
   role, she serves as an avid trainer and facilitator for all things digital
   and marketing related. Irma is passionate about training individuals and
   facilitating courses – from entry level right through to advanced level – on
   all social media platforms and across all industries. She specialises in
   marketing strategy, social media marketing, digital marketing foundation
   courses (e.g. Google and email marketing) as well as CRM and sales training.
   Her courses are informative and with her sense of humour added into the mix
   while she presents, it is no wonder that entrepreneurs, marketing managers
   and executives have all attended Irma’s training sessions.
   

 * RUPERT HUGHES
   
   Read bio
   
   RUPERT HUGHES
   
   Rupert is the managing consultant of his own digital marketing business. A
   keen focus on the customer experience, he has built up a wide range of
   experience in User Experience and Information Architecture, SEO, web
   analytics and email marketing.
   


ALL DATES

GOOGLE ANALYTICS 4 (GA4) FOUNDATION

MAY 2023

 * May 23rd 2023 - June 1st 2023

JULY 2023

 * July 11th 2023 - July 20th 2023

AUGUST 2023

 * August 22nd 2023 - August 31st 2023




GET THE FULL COURSE SYLLABUS

Download Now


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