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E-COMMERCE
Fastest growing e-commerce market in the World
The Indian e-commerce industry has been on an upward growth trajectory. In FY
2022-23, Government e-marketplace (GeM) registered its highest ever Gross
Merchandise Value of $2011 Bn. GeM has achieved a cumulative GMV of more than
INR 9.82 Lakh Cr (since inception) as on 30th July 2024. Hence, considering the
saving estimates as reported above, GeM has facilitated savings worth more than
INR 40,000 Cr since its inception. As per TRAI’s Indian Telecom Services
Performance Indicators Apr-Jun 2024, the internet subscribers in India as of
Sept 2024, are over 969 Mn, and the number of telephone subscribers as of Aug
2024 is over 1200 Mn.
The e-commerce industry in India is growing on levers such as increased
smartphone penetration, increased affluence and low data prices, providing
impetus for e-retail growth. With over 950 Mn users, India is the 2nd largest
internet market in the world with 131.16 Lakh Cr UPI transactions in FY 2023-24.
Close to 100% of pin codes in India have seen e-commerce adoption. More than 60%
of transactions and orders in India come from tier two cities and smaller towns.
The e-commerce trend is gaining major popularity even in tier-2 and tier– 3
cities as they now make up nearly half of all shoppers and contribute three of
every five orders for leading e-retail platforms. The average selling price
(ASP) in tier-2 and smaller towns is only marginally lower than in tier-1/metro
cities. Electronics and apparel make up nearly 70% of the e-commerce market,
when evaluated against transaction value. Other new upcoming categories within
e-commerce include ed-tech, hyperlocal and food-tech.
ONDC, a network launched by the Government of India in 2022, aims to provide
equal opportunities to MSMEs to thrive in digital commerce and democratize
e-commerce. In 2022, Indian e-commerce and consumer internet companies raised
$15.4 Bn in PE/VC funding, 2x increase from $8.2 Bn in 2020.
READ MORE
Discover Retail & E-commerce in India
~ 1 Bn
Internet users by 2025
100%
FDI permitted in B2B E-commerce
18%
Rate at which India’s e-commerce market is projected to grow annually through
2025
Sector Expert
Rajat Yadav
Let us know your Investment Query
Contact Now
* HOME
* Sector
* E-COMMERCE
REASONS TO INVEST
The India's online shopper base to be the 2nd largest globally by 2030, with
nearly 500-600 Mn shoppers
Around 87% of Indian households will have an internet connection by 2025, with
21% rise in duration of internet access through mobiles as compared to 2019.
Over CY20-30, Tier 2+ cities will contribute 88% of new online shoppers and $150
Bn in cumulative incremental online retail GMV
HOW WE HELP INVESTORS
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Location Analysis
Policy Advisory/Representation
Stakeholders Meeting
Issue Resoution
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INVESTOR QUERY
FDI NORMS
100% FDI allowed under automatic route in B2B E-commerce and in marketplace
model of e-commerce. 100% FDI under Government approval route for E-Commerce by
Food Retail Companies, provided products retailed are manufactured and/or
produced in India.
100%
FDI Allowed
DID YOU KNOW?
100% FDI allowed under automatic route in B2B E-commerce and in marketplace
model of e-commerce. 100% FDI under Government approval route for E-Commerce by
Food Retail Companies, provided products retailed are manufactured and/or
produced in India.
Read FDI Policy
GOVERNMENT SUPPORT
Digital Payments & Technology
The government is backing technologies such as UPI, RuPay, DigiLocker, eKYC to
help promote digital transactions, increase its adoption in smaller cities, as
well we to drive innovation in this space. In the Budget 2023-24, it was
declared that in 2022, digital payments showed an increase of 76% in
transactions and 91% in value. Futher it was announced that fiscal support of
1,500 Cr for this digital public infrastructure will continue in 2023-24.
Digital Infrastructure
Ecommerce is set to benefit from government initiatives to boost rural broadband
penetration within the ambit of Digital India. BharatNet is one such program,
with an outlay of INR ~61000 Cr, aimed to bring broadband connectivity to
India's 2,50,000 Gram Panchayats
One District One Product Programme
The Government has launched the ODOP programme with the aim of selecting,
branding, and promoting One Product from each District (One District – One
Product) of the country to enable holistic socioeconomic growth across all
regions.
Consumer Protection (E-Commerce) Rules, 2020 (Draft)
Rules delineate roles and responsibilities for marketplace and sellers, and will
reinforce competition and efficiency within the Indian e-commerce market
E-Commerce Policy [Draft]
A draft policy that aims to create a framework for helping achieve holistic
growth of the e-commerce sector, supporting it along with other initiatives such
as Make in India and Digital India
Government e Marketplace (GeM)
GeM is a one stop portal to facilitate online procurement of common use Goods &
Services required by various Government Departments / Organizations / PSUs.
Today, GeM has a user-base of 68,636 government buyers, is offering access to
over 3.1 Mn products and connecting 6.3 Mn sellers and service providers.
Open Network for Digital Commerce (ONDC)
An open network protocol for e-commerce in India, ONDC is an initiative backed
by DPIIT, Ministry of Commerce and Industry. Its aim is to change the market
from an operator-driven ecosystem to a facilitator-driven network. Presently, it
is available in 1200+ cities and has 5.35+ Lakh sellers on the network.
TRADE SCENARIO
* E-commerce Market
India’s digital economy is expected to surge more than fivefold to $1 Tn by
2030.
Key trends in the digital market include the rise of digital payments, the
growing popularity of e-commerce, and the increasing use of data analytics and
artificial intelligence in business operations.
BHIM UPI, the digital payments systems, has become a preferred payment method in
India, reflecting the shift towards digital transactions. As of Mar 2024, BHIM
UPI recorded 14+ Bn digital payment transactions with a value of INR 20.44 Tn.
Ask our sector expertRead EXIM Policy
MAJOR INVESTORS
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INFRASTRUCTURE MAP
EMERGING CITIES IN INDIA
GALLERY
Aug 21, 2024Report Launch on 'Net Impact of E-Commerce on Employment and
Consumer Welfare in India'
May 20, 2024Make In India
May 20, 2024One District One Product
May 20, 2024Emerging India - 26/02/2024
Previous
May 20, 2024Make In IndiaMake In India
May 20, 2024One District One ProductOne District One Product
May 20, 2024Emerging India - 26/02/2024Emerging India - 26/02/2024
Aug 21, 2024Report Launch on 'Net Impact of E-Commerce o…Report Launch on 'Net
Impact of E-Commerce on Employment and Consumer Welfare in India'
May 20, 2024Make In IndiaMake In India
May 20, 2024One District One ProductOne District One Product
May 20, 2024Emerging India - 26/02/2024Emerging India - 26/02/2024
Aug 21, 2024Report Launch on 'Net Impact of E-Commerce o…Report Launch on 'Net
Impact of E-Commerce on Employment and Consumer Welfare in India'
May 20, 2024Make In IndiaMake In India
May 20, 2024One District One ProductOne District One Product
May 20, 2024Emerging India - 26/02/2024Emerging India - 26/02/2024
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Jul
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For over half a century, the Association of Southeast…
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Jun 24, 2021
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VIEW ALL
FAQ
FAQS
Can an SBRT entity commence e-commerce operations?
Subject to the conditions of SBRT under the FDI policy (link:), a single brand
retail trading entity operating through brick and mortar stores, is permitted to
undertake retail trading through e- commerce. Further, as per policy, retail
trading through e-commerce can also be undertaken prior to opening of brick &
mortar stores, subject to the condition that the entity open brick and mortar
stores within 2 years from date of start of online retail
For any further queries, please write to us at retail@investindia.org.in
Was it helpful?
YesNo
What is a marketplace and inventory based model of e-commerce?
"1) Marketplace based model of e-commerce means providing an information
technology platform by an e-commerce entity on a digital & electronic network to
act as a facilitator between the buyer and seller.
2) Inventory based model of e-commerce means an e-commerce activity where
inventory of goods and services is owned by e-commerce entity and is sold to the
consumers directly.
For any further queries, please write to us at retail@investindia.org.in"
Was it helpful?
YesNo
Is FDI allowed for inventory based model of e-commerce?
"No, FDI is not permitted for inventory based model of e-commerce.
For any further queries, please write to us at retail@investindia.org.in"
Was it helpful?
YesNo
Does India have an e-commerce policy?
"A draft e-commerce policy was prepared and put up in the public domain on
February 23, 2019 for comments/suggestions. Comments from over 120 stakeholders
(companies, Industry associations, think tanks, foreign governments) have since
been received. The Govt. is currently working on finalising the policy. Click
here for the draft policy.
For any further queries, please write to us at retail@investindia.org.in"
Was it helpful?
YesNo
What is deemed inventory ownership by a marketplace under the FDI Policy on
E-Commerce?
As per the FDI Policy, E-Commerce marketplace is not supposed to exercise
control or ownership of the inventory. Inventory is deemed to be controlled by
the marketplace if more than 25% of purchases of a vendor on the marketplace are
purchased from the marketplace entity or its group companies.
For any further queries, please write to us at retail@investindia.org.in
Was it helpful?
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