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[ Image ]

Nestlé’s CMO shares her strategy for accelerating digital transformation at
scale

In an ambivalent economic cycle, digital transformation – and the business
agility it provides – is continuing to prove its importance. Nestlé’s Global
CMO, Aude Gandon, is taking an active approach to global digital marketing. She
and her team have identified three key areas that are critical to their success,
including privacy, consumer connections, and experimentation. Explore Nestle’s
methodology.

Read more
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[[https://www.thinkwithgoogle.com/intl/en-154/future-of-marketing/digital-transformation/nestles-global-marketing-strategy-and-digital-transformation/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-bnl&utm_campaign=TwG-BNL-CA-2023-01-26-Digital-transformation-Knak&utm_content=cta-btn]]










 



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