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* THE STRATEGY BEHIND STARBUCKS RELATIONSHIP MARKETING EFFORTS
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* THE STRATEGY BEHIND STARBUCKS RELATIONSHIP MARKETING EFFORTS
An exclusive interview revealing what makes Starbucks’ loyalty program
one of the most successful in gathering the data and insights required
to drive frequency, deliver real-time personalization and engender
long-lasting, profitable relationships.
Read More
* Use Cases
* Value Exchange
* Data Enrichment
* Messaging at Scale
* Cross-Channel Marketing
* Real-Time Marketing
* Intelligent Marketing
* Retention Marketing
* Enterprise Loyalty
* Featured
* HOW BAKERS DELIGHT SAW OVER A 20% INCREASE IN THEIR BASKET SIZE
Increasing avg transaction by 25% is every marketer’s goal, but beating
acquisition goals by 30% too? You can do it too, learn how.
Read More
* Resources
* Blog
* Client Stories
* Ebooks & Papers
* Podcasts & Videos
* Product Collateral
* Research & Reports
* Signals Hub
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* Featured
* THE RELATIONSHIP MARKETER’S PLAYBOOK FOR HOLIDAY PLANNING 2022
Download our Holiday Planning Playbook for all the trends, stats and
your 2022 checklist for success.
Read More
* Industries
* CPG/FMCG
* Financial Services
* Restaurants
* Retail
* Travel & Hospitality
* Featured
* RESTAURANT REVOLUTION: WHY RELATIONSHIP MARKETING IS THE KEY
The 101 on how the restaurant industry needs to adopt a full
Relationship Marketing strategy….
Read More
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HOW HISCOX IS DELIVERING PERSONALIZED, HIGH-CONVERTING EMAIL
Get the inside story on how Cheetah Digital’s Messaging solution is empowering
the team at Hiscox to send personalized, high-converting email that stops
customer churn.
A LITTLE BACKGROUND
Hiscox is a specialist insurer with a long heritage of offering insurance
products to businesses of all sizes. It’s this brand promise, and gold service
customer service rating that means Hiscox is trusted by over 300,000 small and
medium business and 60,000 homes in the UK alone.
We sat down with Ioanna Meli, Online Marketing Manager at Hiscox, to get the
inside story on how Cheetah Digital’s Messaging solution is empowering the team
at Hiscox to send personalized, high-converting emails that engage customers.
300k SME customers in the UK
60k household customers in the UK
4.6/5 star customer service rating
THE CHALLENGE
There are a myriad of buyer personas that purchase insurance, from the
highly-engaged, to those buying a policy because they’re required to do so by
law. Those that understand the specific type of cover they require in
granularity, to those that have no idea where to begin. Triggering emails to all
these different personas, with the right messaging requires a comprehensive
strategy, complemented by the technology to realize it.
What’s more, where marketers in most verticals can recommend products,
cross-sell and up-sell, it’s more complex for those working in highly regulated
areas such as insurance.
Hiscox needed a messaging solution, backed-up with an always-on team that could
empower it to build fully-compliant, high-converting email campaigns with
unparalleled audience segmentation and delivery infrastructure. Enter Cheetah
Messaging.
THE BRIEF
Hiscox approached Cheetah Digital to quickly and efficiently upgrade its
messaging solution for sending large numbers of triggered emails.
They wanted to be able to segment different buyer personas and customer
journeys, A/B test, and deliver high-converting emails with easy to digest
analytics.
> “We couldn’t A/B test with the platform we were using before… So we’re really
> happy that it’s just so easy with the Cheetah team to put things in place.”
THE SOLUTION: CHEETAH MESSAGING
There are numerous touchpoints for brands to connect with their customers, but
email is still comfortably the preferred channel of many consumers . However,
rising above the noise in crowded inboxes and making that connection can be a
challenge.
Hiscox powers email from Cheetah Messaging to more closely align with its
customers’ expectations, improve the relevancy of emails, and make that
all-important connection. Instead of a single blanket email for all customers,
it now has a range of emails for different segments and buyer personas. These
emails may include a “buy now” call-to-action for a more experienced customer,
or call-to-actions that link to FAQs and videos for those who wish to learn
more.
The team at Hiscox can use personalized content for customer on-boarding,
trigger communications in real-time, reactivate lapsed customers and use machine
learning for send-time optimization, propensity to open, A/B testing and much
more.
> “We couldn’t A/B test with the platform we were using before… So we’re really
> happy that it’s just so easy with the Cheetah team to put things in place.”
THE RESULTS
14.5% increase in January 2021 compared to November 2020 after the email
redesign
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