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Today




HERE’S HOW MUCH LESS DATA APPLE COLLECTS FROM YOU THAN GOOGLE AND OTHER
COMPANIES

José Adorno

- Aug. 25th 2022 6:12 am PT



@joseadorno




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Apple’s known for its push for privacy by stating this is a “fundamental human
right.” Different from most Big Tech companies, Apple says it’s not a company
driven by ads, which means it doesn’t need to collect your data to sell
products. Now, a new study shows that, in fact, Apple is the company that
collects less data compared to other companies.



According to StockApps analysis, out of the five major digital firms, which
include Google, Twitter, Apple, Amazon, and Facebook, Google harvests the most
data on its users.

While Google collects 39 data points for each user, Apple only collects 12.
What’s impressive here is that StockApp analysis shows that Facebook collects
only two points more than Apple. The explanation given is:

> Twitter and Facebook both save more information than they need to. However,
> with Facebook, most of the data they store is information users enter.

According to the study, Apple only stores the information that is necessary to
maintain users’ accounts.

> Apple is in a league above Amazon in protecting user privacy. It is the most
> privacy-conscious firm out there. Apple only stores the information that is
> necessary to maintain users’ accounts. This is because their website is not as
> reliant on advertising revenue as are Google, Twitter, and Facebook.

StockApp says “each of these data firms focuses on a particular category of data
and not the quantity of data. Google collects more different types of
information for individual users. The firm relies on this data for targeted
advertising rather than relying on third-party trackers.”

The study recommends using applications that can help protect your data such as
the browser DuckDuckGo instead of Google Chrome. One of the biggest concerns,
according to StockApp, is that Google “keeps users’ specific locations” saying
it’s a “great concern.”

> Due to its importance in tying consumers’ online and offline profiles,
> location data is a hotly debated topic in data privacy.

How do you feel about this study? Share your thoughts in the comments section
below.

Related:

 * Survey: Nearly half of Android users consider switching to iPhone over
   security and privacy concerns

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GUIDES


AAPL COMPANY

Breaking news from Cupertino. We’ll give you the latest from Apple headquarters
and decipher fact from fiction from the rumor mill.


PRIVACY

Privacy is a growing concern in today's world. Follow along with all our
coverage related to privacy, security, and more in our guide.




ABOUT THE AUTHOR


JOSÉ ADORNO

@joseadorno

Brazilian tech Journalist. Author at 9to5Mac. Previously at tv globo, the main
TV broadcaster in Latin America.

Got tips, feedback, or questions? jose@9to5mac.com



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