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https://www.alexandergroup.com

<form class="search-form" action="https://www.alexandergroup.com">
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  <input type="search" placeholder="Search our site" name="s" required="">
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<form class="signup-box" id="footer-signup" action="#">
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          <option value="BO">Bolivia, Plurinational State of</option>
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          <option value="DJ">Djibouti</option>
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          <option value="GI">Gibraltar</option>
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          <option value="RU">Russian Federation</option>
          <option value="RW">Rwanda</option>
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          <option value="TN">Tunisia</option>
          <option value="TR">Turkey</option>
          <option value="TM">Turkmenistan</option>
          <option value="TC">Turks and Caicos Islands</option>
          <option value="TV">Tuvalu</option>
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          <option value="UA">Ukraine</option>
          <option value="AE">United Arab Emirates</option>
          <option value="GB">United Kingdom</option>
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          <option value="UZ">Uzbekistan</option>
          <option value="VU">Vanuatu</option>
          <option value="VE">Venezuela, Bolivarian Republic of</option>
          <option value="VN">Viet Nam</option>
          <option value="VG">Virgin Islands, British</option>
          <option value="VI">Virgin Islands, U.S.</option>
          <option value="WF">Wallis and Futuna</option>
          <option value="EH">Western Sahara</option>
          <option value="YE">Yemen</option>
          <option value="ZM">Zambia</option>
          <option value="ZW">Zimbabwe</option>
        </select>
        <div class="select-selected">Select your country</div>
        <div class="select-items select-hide">
          <div>United States</div>
          <div>Canada</div>
          <div>Afghanistan</div>
          <div>Åland Islands</div>
          <div>Albania</div>
          <div>Algeria</div>
          <div>American Samoa</div>
          <div>Andorra</div>
          <div>Angola</div>
          <div>Anguilla</div>
          <div>Antarctica</div>
          <div>Antigua and Barbuda</div>
          <div>Argentina</div>
          <div>Armenia</div>
          <div>Aruba</div>
          <div>Australia</div>
          <div>Austria</div>
          <div>Azerbaijan</div>
          <div>Bahamas</div>
          <div>Bahrain</div>
          <div>Bangladesh</div>
          <div>Barbados</div>
          <div>Belarus</div>
          <div>Belgium</div>
          <div>Belize</div>
          <div>Benin</div>
          <div>Bermuda</div>
          <div>Bhutan</div>
          <div>Bolivia, Plurinational State of</div>
          <div>Bonaire, Sint Eustatius and Saba</div>
          <div>Bosnia and Herzegovina</div>
          <div>Botswana</div>
          <div>Bouvet Island</div>
          <div>Brazil</div>
          <div>British Indian Ocean Territory</div>
          <div>Brunei Darussalam</div>
          <div>Bulgaria</div>
          <div>Burkina Faso</div>
          <div>Burundi</div>
          <div>Cambodia</div>
          <div>Cameroon</div>
          <div>Cape Verde</div>
          <div>Cayman Islands</div>
          <div>Central African Republic</div>
          <div>Chad</div>
          <div>Chile</div>
          <div>China</div>
          <div>Christmas Island</div>
          <div>Cocos (Keeling) Islands</div>
          <div>Colombia</div>
          <div>Comoros</div>
          <div>Congo</div>
          <div>Congo, the Democratic Republic of the</div>
          <div>Cook Islands</div>
          <div>Costa Rica</div>
          <div>Côte d'Ivoire</div>
          <div>Croatia</div>
          <div>Cuba</div>
          <div>Curaçao</div>
          <div>Cyprus</div>
          <div>Czech Republic</div>
          <div>Denmark</div>
          <div>Djibouti</div>
          <div>Dominica</div>
          <div>Dominican Republic</div>
          <div>Ecuador</div>
          <div>Egypt</div>
          <div>El Salvador</div>
          <div>Equatorial Guinea</div>
          <div>Eritrea</div>
          <div>Estonia</div>
          <div>Ethiopia</div>
          <div>Falkland Islands (Malvinas)</div>
          <div>Faroe Islands</div>
          <div>Fiji</div>
          <div>Finland</div>
          <div>France</div>
          <div>French Guiana</div>
          <div>French Polynesia</div>
          <div>French Southern Territories</div>
          <div>Gabon</div>
          <div>Gambia</div>
          <div>Georgia</div>
          <div>Germany</div>
          <div>Ghana</div>
          <div>Gibraltar</div>
          <div>Greece</div>
          <div>Greenland</div>
          <div>Grenada</div>
          <div>Guadeloupe</div>
          <div>Guam</div>
          <div>Guatemala</div>
          <div>Guernsey</div>
          <div>Guinea</div>
          <div>Guinea‐Bissau</div>
          <div>Guyana</div>
          <div>Haiti</div>
          <div>Heard Island and McDonald Islands</div>
          <div>Holy See (Vatican City State)</div>
          <div>Honduras</div>
          <div>Hong Kong</div>
          <div>Hungary</div>
          <div>Iceland</div>
          <div>India</div>
          <div>Indonesia</div>
          <div>Iran, Islamic Republic of</div>
          <div>Iraq</div>
          <div>Ireland</div>
          <div>Isle of Man</div>
          <div>Israel</div>
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          <div>Kenya</div>
          <div>Kiribati</div>
          <div>Korea, Democratic People’s Republic of</div>
          <div>Korea, Republic of</div>
          <div>Kuwait</div>
          <div>Kyrgyzstan</div>
          <div>Lao People’s Democratic Republic</div>
          <div>Latvia</div>
          <div>Lebanon</div>
          <div>Lesotho</div>
          <div>Liberia</div>
          <div>Libya</div>
          <div>Liechtenstein</div>
          <div>Lithuania</div>
          <div>Luxembourg</div>
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          <div>Macedonia, the former Yugoslav Republic of</div>
          <div>Madagascar</div>
          <div>Malawi</div>
          <div>Malaysia</div>
          <div>Maldives</div>
          <div>Mali</div>
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          <div>Marshall Islands</div>
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          <div>Monaco</div>
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          <div>Morocco</div>
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          <div>New Zealand</div>
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          <div>Niger</div>
          <div>Nigeria</div>
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          <div>Norfolk Island</div>
          <div>Northern Mariana Islands</div>
          <div>Norway</div>
          <div>Oman</div>
          <div>Pakistan</div>
          <div>Palau</div>
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          <div>Panama</div>
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          <div>Saint Barthélemy</div>
          <div>Saint Helena, Ascension and Tristan da Cunha</div>
          <div>Saint Kitts and Nevis</div>
          <div>Saint Lucia</div>
          <div>Saint Martin (French part)</div>
          <div>Saint Pierre and Miquelon</div>
          <div>Saint Vincent and the Grenadines</div>
          <div>Samoa</div>
          <div>San Marino</div>
          <div>Sao Tome and Principe</div>
          <div>Saudi Arabia</div>
          <div>Senegal</div>
          <div>Serbia</div>
          <div>Seychelles</div>
          <div>Sierra Leone</div>
          <div>Singapore</div>
          <div>Sint Maarten (Dutch part)</div>
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          <div>Solomon Islands</div>
          <div>Somalia</div>
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          <div>South Sudan</div>
          <div>Spain</div>
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          <div>Sudan</div>
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          <div>Tanzania, United Republic of</div>
          <div>Thailand</div>
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          <div>Togo</div>
          <div>Tokelau</div>
          <div>Tonga</div>
          <div>Trinidad and Tobago</div>
          <div>Tunisia</div>
          <div>Turkey</div>
          <div>Turkmenistan</div>
          <div>Turks and Caicos Islands</div>
          <div>Tuvalu</div>
          <div>Uganda</div>
          <div>Ukraine</div>
          <div>United Arab Emirates</div>
          <div>United Kingdom</div>
          <div>United States Minor Outlying Islands</div>
          <div>Uruguay</div>
          <div>Uzbekistan</div>
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          <div>Venezuela, Bolivarian Republic of</div>
          <div>Viet Nam</div>
          <div>Virgin Islands, British</div>
          <div>Virgin Islands, U.S.</div>
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Briefing


MARKETING INSIGHTS STUDY

Marketing is making its mark—with digital capabilities at the forefront and the
ability to gain better customer insights through data analytics, supplying sales
with a targeted approach and customized messaging has never been more
achievable. However, the integration of sales and marketing to provide a
consistent go-to-market strategy before, during, and after the sale along with
determining the right investments are still critical challenges for
organizations.

Alexander Group recently interviewed 150+ marketing executives across industries
to share data, insights and viewpoints on current marketing challenges and
priorities. Focus areas included:

 * Marketing resources and allocation
 * Data-driven account segmentation and prioritization
 * Marketing mix, channels and spend
 * Data and technology road map and investments
 * Marketing and sales integration
 * Campaign key performance indicators

The results―few organizations have advanced marketing maturity. Most struggle to
advance maturity in segmentation, channels, data, tools and organizational
ecosystems.

Find out where your organization sits along the marketing maturity model. Please
complete the form and an Alexander Group practice lead will be in touch to
schedule a complimentary 30-minute briefing on the full findings.

--------------------------------------------------------------------------------


LEARN MORE ABOUT THE MARKETING PRACTICE:

How We Work
Insights
Leadership Events


PARTICIPATE »


Practice Leadership

Kevan Savage

Marketing Practice Leader

Read Bio »

Elizabeth Watson

Director

Read Bio »

Mike Meisenheimer

Principal, Marketing

Read Bio »

Angela Dellheim

Marketing Director

Read Bio »
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