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THIS IS PLACEHOLDER TEXT FOR OUR UX INTENSIVE WEBSITES




THIS IS PLACEHOLDER TEXT FOR OUR UX INTENSIVE WEBSITES




THIS IS PLACEHOLDER TEXT FOR OUR UX INTENSIVE WEBSITES




GUIDE YOUR ORGANIZATION TO MAKE SMART CHOICES

UX leaders often talk about the importance of “having a seat at the table.”
However, what’s more important is what we bring to the table.

Right now, your organization faces some critical decisions. Decisions that will
determine if the future is easy or extremely difficult. Decisions that will
choose the best way to focus limited resources. If made right, decisions will
delight your users and customers, or, if made wrong, will completely frustrate
those customers and cost the organization money and reputation.

When important decisions have to be made, do we have the data and insights to
guide the decision-makers to the best choices? This is the product of great user
research. It’s the superpower that UX leaders just like you can bring to the
table.

Spend the week of September 13th discovering what your UX research efforts truly
need. Put together a plan that makes your UX team strategic, influential, and
innovative.


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Drive Strategy
Gain Influence
Deliver Innovation

Join Now


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UX Research,
Research Line!

Join Now


UPGRADE YOUR UX RESEARCH TO BE MORE STRATEGIC, MORE INFLUENTIAL, AND MORE
INNOVATIVE

Imagine 5 days where you:

 * Transform your organization to a learning culture that understands your users
   and their needs.
 * Discover the influence your research results bring to key business decisions,
   such as product roadmap priorities.
 * Reframe your research efforts to be a continuous discovery process,
   strengthening everyone’s knowledge of what success looks like.
 * Grow your organization’s UX research capabilities to meet the demands of
   fast-moving teams.
 * Recast your UX research from being undervalued and the first to be cut into a
   high-demand leadership power tool.
 * Recast KPIs to be UX outcomes instead of delivery outputs.


READY TO DRIVE YOUR ORGANIZATIONS STRATEGY?

Join Now


TESTIMONIALS

This intensive is incredibly energizing and has given me persuasive insightsthat
I’ve employed to push our group to launch a UX accessibility framework with an
outcome tied to bringing equity to users across our org regardless of role or
rank, future-proofing our offerings. I’m so excited!

- Paula Bee

I found out that this 5-day Persuasive UX Metrics intensive is pure diamond.
Even more thanks to the interactive part. How cool is this that you teach us how
to merge UX Metrics with Business Metrics!

- Ewa Marciniak

Your talks are - as always pedagogic and super easy to follow, the way you
visualize, structure and package the talks: Talking about a current state,
recognizing what's wrong with it (and why) and then how to do it better.

- Jessica Bjemer


HOW THE ADVANCED APPROACH TO UX RESEARCH INTENSIVE WORKS



Between Monday, Sept 13, and Friday, Sept 17, you’ll spend 10 hours diving deep
with Jared Spool. Explore how to scale your team’s UX research to make you more
strategic, influential, and innovative.

5 one-hour live discussions – A new topic each day.
Attend either the Live at 2pm ET (18.00 GMT) or the Watch Party at 7pm ET (23.00
GMT) each day.

3 one-hour Implementation and Inspiration sessions.
11am ET (15.00 GMT) on Tuesday, Wednesday, and Thursday.

2 hours on assessing your weak spots and identifying your next steps.
Block out your own time to collaborate with your team.

Total commitment: 10 hours
Benefit: You’ll build a strategic plan to upgrade your UX research.

Download Calendar


WIN INFLUENCE WITH AN ADVANCED USER RESEARCH STRATEGY




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.


DELIVER BETTER-DESIGNED PRODUCTS WITH A RESEARCH-DRIVEN ROADMAP




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.




INCREASE INNOVATION WITH CONTINUOUS RESEARCH




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.


DRAMATICALLY SCALE YOUR ORGANIZATION’S RESEARCH CAPABILITIES




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.




CONVINCE STAKEHOLDERS OF THE FULL VALUE OF UX




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.


~UPDATE~INCREASE INNOVATION WITH CONTINUOUS RESEARCH




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.


~UPDATE~ DRAMATICALLY SCALE YOUR ORGANIZATION’S RESEARCH CAPABILITIES




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.




~UPDATE~ CONVINCE STAKEHOLDERS OF THE FULL VALUE OF UX




~UPDATE~ FEW UX LEADERS REALIZE HOW IMPORTANT HAVING THE RIGHT UX METRICS IS

Too many teams treat metrics as an afterthought. UX leaders try to use metrics
to show the effectiveness of their teams’ efforts.


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DO THE WORK AND GET STRATEGIC



Roll up your sleeves. Start increasing value immediately.

Each day, Jared will give you assignments to assess your UX research efforts.
You and your team will identify weak spots and set out a detailed strategy for
your enhanced UX research initiatives.

This is hard work. Making big changes happen is never easy. Are you up for the
challenge?

Don’t worry. You won’t do the work in a vacuum. We’ll support you.

Bring your work to each of our Implementation and Inspiration Sessions. Discuss
your choices with Jared and get insights on your path to success.

Jared leads the Implementation and Inspiration Sessions at 11am ET (15.00 GMT).

Tuesday, Sept 14
Identify Your UX Research Weak Spots

Wednesday, Sept 15
Infuse the Roadmap with Your UX Research

Thursday, Sept 16
Expand Your UX Research Influence


ADVANCED UX RESEARCH IS A TEAM SPORT. BRING YOUR TEAM.

This Intensive is, well, intense. It’s dense with new information and ways of
thinking about UX Research.

You could try to relay the information back to your team, but why play the
middle-person?

Instead, bring your entire team (and your management) and get exposed to all
these great ideas at the same time. Work on the assignments together. Plan the
critical changes you’ll need as a team.

We guarantee that every session will spur great discussions. You’ll be itching
to make immediate changes, even before the Intensive ends.




LED BY JARED SPOOL, MAKER OF AWESOMENESS



Everything you learn in this 5-day Intensive comes directly from Jared’s years
of working across industries, discovering the best practices for organizations
to deliver well-designed products and services.

His experience, working with design leaders of organizations like IBM, NASA, GE,
Fidelity Investments, GM, Exxon Mobil, and the Obama White House, has taught him
exactly what teams need to mount strategic, influential UX research initiatives.

You’ll love his stories, his ability to demonstrate every point with a simple,
concrete example, and his comically adorable attempts at trying to draw out his
ideas. (You can’t fault him for trying, though.)

Most importantly, you’ll love how much smarter you’ll feel after spending a few
minutes absorbing his experience-informed wisdom. Don’t pass up this opportunity
to glean everything you can from Jared.




RESEARCH PLAN - FUNDAMENTAL

Individual: $447 per person

Team (2 or more): $397 per person

Only a few spots left.

BUY FUNDAMENTAL PLAN


WHAT'S INCLUDED:

 * Five 90-minute live sessions with Jared Spool.
 * Ground-breaking concepts behind:
   * Sub list 1
   * Sublist 2
   * sublist 3
   
   

 * Five 90-minute live sessions with Jared Spool.
 * Five 90-minute live sessions with Jared Spool.


RESEARCH PLAN - VIP

Individual: $447 per person

Team (2 or more): $397 per person

Only a few spots left.

BUY VIP PLAN


WHAT'S INCLUDED:

 * Five 90-minute live sessions with Jared Spool.
 * Ground-breaking concepts behind:
   * Sub list 1
   * Sublist 2
   * sublist 3
   
   

 * Five 90-minute live sessions with Jared Spool.
 * Five 90-minute live sessions with Jared Spool.


RESEARCH PLAN - RECORDINGS ONLY

Individual: $447 per person

Team (2 or more): $397 per person

Only a few spots left.

BUY RECORDINGS


WHAT'S INCLUDED:

 * Five 90-minute live sessions with Jared Spool.
 * Ground-breaking concepts behind:
   * Sub list 1
   * Sublist 2
   * sublist 3
   
   

 * Five 90-minute live sessions with Jared Spool.
 * Five 90-minute live sessions with Jared Spool.

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North Andover, MA 01845
+1 978-327-5561

Center Centre - UIE is proud to provide you the expertise you need to deliver
better products and services.

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