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MASTER PRODUCT-LED GROWTH AND GIVE YOUR PRODUCT, COMPANY, AND CAREER A
COMPETITIVE EDGE.



Product-led companies grow 2.5x faster than sales-led orgs. This course will
transform you into the most-well rounded PM, enabling you to become the driving
force behind your company’s PLG motion - and growth.


Get certified

⏰ 6+ HOURS OF CONTENT 📝 PACKED WITH COURSEWORK TASKS 🖥 ALL ON-DEMAND 🔖
OFFICIAL CERTIFICATION 🛠 14 PRACTICAL TEMPLATES






Download the brochure






COURSE OVERVIEW.



There are endless stats that cement the value of a product-led approach.

→ According to OpenView, PLG companies grow 2.5x faster than sales-led, and 4x
faster than marketing-led.

→ ProfitWell revealed that PLG strategies have a 50% higher customer lifetime
value.

→ Forrester found PLG orgs experience higher revenue growth, increased customer
satisfaction, and improved brand loyalty.

The PLG model has shifted the way product orgs think. It emphasizes users,
empowers product teams, and truly brings out the value in your product. It
allows you to show, not just tell, your users that your product is the best
solution.

And you - the product manager - are best positioned to own the PLG motion with
your org. 

This course will turn you into the Swiss army knife of PMs so you can lead not
just your product strategy, but your PLG strategy too, and become a key cog in
your organization’s growth.





BY THE END OF THE COURSE, YOU'LL:



🧠 Have all insights needed to build and execute your product’s PLG strategy.

✅ Gain in-depth knowledge of the current state of PLG, and how it came to be.

🔖 Expertly apply the common components of PLG with proven strategies.

💪 Be more informed, confident, and impactful in every facet of product-led
growth.

🛠 Have all the knowledge to gain a complete overview of PLG and where your
skills sit in that overview.

📈 Propel your product career growth by arming yourself with everything you need
to crush your current role.


Get certified

"A MUST-HAVE FOUNDATION. CLEAR, CONCISE AND RELEVANT WITH PRAGMATIC EXAMPLES.
JOINING THE COMMUNITY IS A MUST FOR PRODUCT LED HUMANS."


Bill Davis, Senior Manager of Product Operations at NContracts


LEARN FROM INDUSTRY LEADERS LIKE:


SASWATA BISWAS

Head of Product at Spielworks





ELOISE TAYSOM

VP of Product at Bud






SHISHIR AGRAWAL

Head of Products at Google





DANIEL KUPERMAN

Head of Core Product Marketing & GTM, ITSM Solutions at Atlassian





CARRIE TIAN


Product Manager at Wave Mobile Money





CARLO BRUNO

VP Product - Data at Adyen




BUILT WITH SOME OF THE WORLD'S BIGGEST BRANDS



Product Led Growth Certified: Core course has been vetted, tested and approved
by the best in product from companies like Atlassian, so you can be sure you’re
getting gold standard content. 

Learn from a pool of incredible PLG pioneers in every module, each of whom will
be sharing their wisdom, tactics, and proven methodologies to help you cement
your place as a proven product leader. 

Here’s a snapshot of who’s waiting for you inside. 👈




WHAT YOU CAN EXPECT FROM PRODUCT-LED GROWTH CERTFIED



Get certified

"I LOVED THE COURSE! I FELT LIKE IT LED ME ON A JOURNEY ON WHAT IT MEANS TO BE
PRODUCT-LED AND HOW TO BEGIN TO IMPLEMENT IT."


Jennifer Mathwig, Sr. Product Operations Analyst


COURSE CURRICULUM


  Introduction [25 mins]
Available in days
days after you enroll
 * How to get the most out of this course Start
 * Your course pack Start
 * What to expect from PLG Certified (1:58) Start
 * Resource library Start
 * The origins of PLG (5:04) Start
 * The hallmarks and benefits of PLG (7:16) Start
 * Approaches to growth (7:51) Start
 * The conditions for PLG (2:47) Start
 * Time to reflect Start

  Moving towards product-led growth [80 mins]
Available in days
days after you enroll
 * Moving towards PLG (10:45) Start
 * Methods and frameworks (10:23) Start
 * Transitioning to PLG (12:20) Start
 * PQLs (10:09) Start
 * [Fireside chat] How product marketing integrates with PLG (13:02) Start
 * [Bonus] Building cross-functional alignment (25:37) Start
 * Exam Start
 * Time to reflect Start

  The groundwork [60 mins]
Available in days
days after you enroll
 * The groundwork (5:28) Start
 * Structuring teams (7:54) Start
 * Coursework (0:43) Start
 * Product Operations (5:26) Start
 * Product-market fit (15:51) Start
 * [Fireside chat] The PLG mindset and Product Operations (11:20) Start
 * Exam Start
 * Time to reflect Start
 * [Bonus] Who owns growth? (26:07) Start

  The new user journey [60 mins]
Available in days
days after you enroll
 * The new customer journey (5:28) Start
 * Mapping the journey (4:01) Start
 * Personas (7:28) Start
 * Customer centricity (11:15) Start
 * [Bonus] Optimizing customer feedback (29:47) Start
 * Exam Start
 * Time to reflect Start

  The PLG pillars [90 mins]
Available in days
days after you enroll
 * Introduction (6:45) Start
 * Experience sampling (12:14) Start
 * Pricing (2:52) Start
 * Freemium Pricing (12:01) Start
 * Onboarding and conversion (8:27) Start
 * Improving onboarding and conversion (5:22) Start
 * [Fireside chat] Customer centricity, pricing and collaboration Start
 * Article: Hubspot's growth process Start
 * [Bonus] Building a culture of experimentation (29:04) Start
 * Exam Start
 * Time to reflect Start

  Retention and measuring your success [110 mins]
Available in days
days after you enroll
 * Retention (9:48) Start
 * Engagement and content (6:57) Start
 * Advocacy and community (11:07) Start
 * Measuring your success (23:10) Start
 * Crafting your own metrics (3:50) Start
 * [Bonus] Which metrics to track to supercharge growth (55:10) Start
 * Exam Start
 * Time to reflect Start

  Wrap up and key takeaways [4 mins]
Available in days
days after you enroll
 * Course recap (3:40) Start

  Wrap up
Available in days
days after you enroll
 * Course satisfaction survey Start
 * Resource Library Start
 * Fancy leaving a review? Start
 * Your feedback Start
 * Let's get social Start
 * Learn. Level-up. Lead. Start
 * Continue your professional development Start
 * Get your certificate Start

Show All Lectures

DON'T WORRY, WE DO TEAM RATES, TOO.


If you're looking to get a team of three or more PLG certified, then speak to
Calum about team rates at https://calendly.com/c-miller-the-alliance/30min-1


P.s. If you need help convincing your boss, we've done the hard part for you
here.







FAQS.

Q: Who’s this course for?

A: This course is for anyone wanting to move in a product-led direction, from
product managers to UX designers, you’ll be able to get all the knowledge and
insights you need to master PLG.

Q: How long will it take me to complete the course?

A: It depends on how quickly you work your way through alllll the materials. The
course itself comprises 6+ hours of content in which you’ll be required to
complete exams. On top of that, you’ll be given access to bonus footage and
although this isn't mandatory, we’d recommend giving it a watch! 

Finally, you’ll also be given the option to complete coursework tasks as you go
- these aren’t mandatory either but they’re well worth getting stuck into, to
help you put everything you’ve learned into practice and walk away with a pack
of actionable takeaways to go and apply right away. 

Q: What happens once I’ve completed the course?

A: A couple of things. Providing you’ve passed all the exams, you’ll be issued
your certificate pretty much on the spot. You’ll also be given entire access to
all the content for life, so if you wanna brush up on anything down the line,
you’ll be able to refer back to every video, template, and coursework task
whenever you want.

Q: Will I be able to ask questions?

A: You sure will. Within every section, there’ll be an area to ask questions as
you go, as well as see the questions and answers other students have asked and
received.


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