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Text Content

EXPERT CONSULTING FOR THE HOSPITALITY INDUSTRY – FROM FINANCIAL PLANNING AND
OPENING SUPPORT TO OPERATIONAL EXCELLENCE AND STAFF TRAINING.
YOUR SUCCESS IS OUR MISSION!

 * What we do
 * Who we are
 * Projects
   * Long Term Engagements
   * Short Term Projects
 * services
 * contact
 * Testimonials

Menü
 * What we do
 * Who we are
 * Projects
   * Long Term Engagements
   * Short Term Projects
 * services
 * contact
 * Testimonials

Our story


WHAT WE DO



Petrie Hospitality helps hospitality businesses unlock their strategic value and
customer experience while balancing the changing
needs and expectations of today’s global guest and employees alike. 

It works with hospitality providers, hotel
groups, owners, investors and managers at luxury and lifestyle hotels but also
other versatile projects within hospitality operations to realise their full
potential, drive revenue and foster loyal, dedicated teams that
deliver exceptional service. 

Petrie Hospitality is a hospitality consultancy that helps you achieve
clarity and lead positive change in all areas of your hospitality business –
from financial planning and operations excellence, to service delivery, employee
engagement and training. 

Founded by Alan & Stefanie Petrie, Petrie Hospitality is built on over 50 years
of combined experience and a passion for hospitality in hotels, gastronomy and
the wider travel sector. Offering an independent perspective, they bring
detailed industry knowledge, expert insights on market trends and access to
valuable connections and expertise to every client. 






WHO WE ARE

With extensive experience in all areas of hotel operations at world-renowned
hotels, Alan and Stefanie are passionate about helping hotel or gastronomy
businesses reach their potential.


ALAN PETRIE

My career in the hospitality industry spans 25 years and started in my native
Scotland. Many years working in London and other parts of England and Wales then
followed. I look back particularly fondly on my years spent abroad, and love
telling stories about my time in a huge resort in St. Kitts & Nevis, or about
the years I spent in Australia working as Director of Food and Beverage at a
Sofitel Hotel.

The highlight of my professional career is at the world-renowned Firmdale Hotels
where I worked my way up to General Manager in the 5-star market in London.

The hotel businesses I have worked for include Marriott, Accor, Firmdale Hotels
and the Leeu Collection. This has seen me involved in project work in the United
States, New Zealand, Thailand, South Africa and Italy.

During my operational years, I completed many pre-opening and
refurbishment assignments. I have extensive understanding of corporate
culture and the eclectic design-led hospitality environment. With an education
in accountancy to bring to the table, I provide a well-rounded, full-service
approach to my client.

Consultancy was something that we both wanted to explore, however it was in 2018
when we moved our family to Germany that we made the leap.

I love working one to one with my clients to solve problems and develop
impactful solutions.

Linkedin


STEFANIE PETRIE

As a trained hotel specialist in the German dual apprenticeship system, I held a
number of Front Office roles in Germany before moving to London in 2004.

Since then, my career progressed in the rooms division, ultimately to the role
of Director of Rooms Operations spanning two continents, Europe and Australia.

Helping my teams strive for the highest standards and
a very personalised customer service, has always been of great importance to me
– no matter if a boutique hotel, apartments, resort or corporate
hotel, including large properties with diverse and dynamic service needs. I
spent the last eight years at a world-renowned icon, the JW Marriott Grosvenor
House London, seeing it go through an extensive refurbishment and managing
operating procedures, service delivery and training for hundreds of employees.

My career highlights include living in Australia for three years, and being part
of the ‘International Olympic Committee Family Hotel’ for the London 2012
Olympics while at Grosvenor House. Operating and welcoming guests in an
exclusive hotel environment is what I am really passionate about, and I love
working with clients to tailor their service experience.

 

 

Linkedin


PROJECTS



LONG TERM ENGAGEMENTS

CHATEAU DENMARK

Project Name: Chateau Denmark, London

Duration: 2018-2023 

Involvement: One of our key projects to date. Full Cycle from conception to
completion into operating.

NUMBER THIRTEEN BAR

Project Name: Thirteen LDN, London 

Duration: 2021-2023 

Involvement: Full Cycle from conception to completion into operating.

THE CAMDEN HOTEL

Project Name: The Camden Hotel, London 

Duration: 2019-2021

Involvement: Full Cycle project until Covid-19. 

BOUNDLESS LIFE, EUROPE & BALI

Project Name: Boundless Life, Europe & Bali 

Duration: 2022-2024 

Involvement: One of our key projects to date. Full development of the
Hospitality Operations discipline for this new concept offering digital nomads a
Community, Home and an Education spot for their children.

SHORT TERM PROJECTS

HOTEL DREI QUELLEN THERME

Project Name: Hotel Drei Quellen Therme, Bad Griesbach 

Duration: 02-03/2022 

Involvement: Team Building & Season Kick Off Meeting, Lumina Spark Introduction
for Leadership Awareness

NATURALLY ICELAND B.V

Project Name: Naturally Iceland B.V 

Duration: From 2024 

Involvement: Pre-opening assistance on financial and operational performance
strategies.


SERVICES

Petrie Hospitality works with hotel businesses at pre-opening, re-opening and
those already in operation.

Bespoke, flexible consultancy across a range of services will capture the
individual
needs of your hotel business and get the very best out of your operation and
your team.

Alan and Stefanie will work in partnership with you to help reach your goals.
Services include financial feasibility studies and budget management,
operational consultancy and critical path analysis and managing all areas of
team training,
development and service excellence – all of which are tailored to your needs.

HOTEL PRE-OPENING &
RE-OPENING ASSISTANCE

 * Operational guidance on architectural drawings
 * Procurement guidance on all operative equipment
 * Operational ‘critical path’ development
 * Pre-opening cost development and controls



FINANCIAL ADVICE

 * Feasibility studies
 * Budget development inclusive of staffing requirements
 * Profit & Loss analysis and guidance
 * Yield management advice
 * Food & Beverage analysis and training



OPERATIONS SUPPORT & TRAINING

 * Outlet conceptualisation
 * Service optimisation
 * Complaint handling
 * Guest experience training
 * Mystery guest reporting
 * Beverage tasting sessions
 * Development of "Standard Operating Procedures"

Petrie Hospitality can provide consultancy support for one-off projects 
and on an ongoing basis. If you are not sure exactly what you need, 
Petrie Hospitality will help you define your brief and objectives.

 

Please contact us for a confidential discussion.

CONTACT

PHONE: +49 9189 4146133

EMAIL: INFO@PETRIEHOSPITALITY.COM

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