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🔖 You can get PMM Leadership Certified with PMA in:

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Competitive intelligence Go-to-Market Positioning & messaging Sales Enablement
Research OKRs



CORPORATE TRAINING FOR PRODUCT MARKETING TEAMS




Every product marketing team and business is unique. Whilst we have courses and
certifications you can work through, a tailored approach can be more effective
for aligning and uniting teams.

Whether it’s getting everyone to speak the same language, filling a skills gap
in a certain area (such as GTM or OKRs), or upskilling your team to be the next
leaders at the forefront of decision making. We work with you to build
personalized workshops and/or training courses for your needs.



Let's chat next steps




JOIN OTHER TOP ENTERPRISE TEAMS THAT HAVE TRAINED WITH PMA


MADE TO FIT AROUND YOUR TEAM AND BUSINESS

Once you’ve talked us through what you’re trying to achieve and key areas to
focus on, we’ll build a bespoke training session, 100% tailored to your business
and team.

You can choose how and where you want it delivered:
- Online, on-demand, or in-person.
- One-day or half-day sessions, full-time or part-time.

JUST SOME OF THE TOPICS WE COVER:

🧭 Positioning & messaging
🕵🏼‍♀️ Competitor intel
💰 Pricing
📈 Research & metrics
💼 OKRs
🤑 Go-to-market
📖 Narrative design
💪 Sales enablement
👀 Research
📈 Optimization
💁🏽‍♂️ Personas
💪 Leadership


LED BY PRODUCT MARKETING EXPERTS


And one of the best parts? Your training will be delivered by an industry
expert, a leader in their field, with years of real-world knowledge and
experience to share. They’ve been there and done that.

Aaron Brennan
Head of Product Marketing at Redox
Greater Boston, United States

View profile

Andrew Hatfield
Found and Marketing Strategist at Deepstar Strategic

View profile

Collette Johnson
Product & Strategy Consultant
Greater Cambridge Area, United Kingdom

View profile

Div Manickam
Mentor | Author | Speaker - Product Marketing Influencer
North Carolina, United States

View profile

Elliott Rayner
CMO at ARION
Den Bosch, Netherlands

View profile

Ethan Alter
Director of Product Marketing at Motorq
San Francisco, California

View profile

Harvey Lee
Product Marketing Consultant
London, United Kingdom

View profile

Holly Watson
Senior Product Marketing Manager at Amazon Web Services (AWS)
Dallas, Texas

View profile

Jason Williams
Founder at br8k
Seattle, Washington

View profile

Meenal Relekar
Head of Product Marketing and Research at StyleSeat
View profile

Melissa Garcia
Freelance product marketing consultant
Utah, US

View profile

Renat Gersch
Freelance product marketing consultant

View profile

Sapphire Reels
Director of Portfolio and Integrated Marketing at Pluralsight
Los Angeles, California

View profile

Sonduren Fanarredha
Director of Product Marketing at Airbase
Toronto, Ontario

View profile

Tamara Grominsky
VP Product Marketing & Lifecycle at Kajabi
Vancouver, Canada

View profile



SET YOUR TEAM UP FOR SUCCESS

🤝 Create a shared understanding of product marketing.
💰 Enable your team to deliver tangible business results.
📚 Gain access to personalized templates and frameworks.
🏆 Fill skills gaps, fast-track new starters, and create new PM leaders.
🌎 Real-world learning with applicable methodologies, not textbook reading.


WHAT OTHER TEAMS SAY


> "This certification program has been extremely validating for the team and has
> really shifted our perspective on how we work. The course has helped all of us
> start speaking the same language, rally around the same goals, and has
> assisted in standardizing some of our processes. What's really exciting is we
> have begun receiving buy-in from the rest of the company and collaboration
> with the Product teams is becoming more seamless!"

- Megan Liken, Product Marketing Specialist at cPanel


> "A big theme at Vendasta this year is "levelling-up" our marketing functions,
> and this seemed like the perfect opportunity for our PMMs given that they're
> all very involved with the PMA community and already love the content. I
> subscribed and took the course initially, and since I was so impressed by the
> content, we purchased the course for each of our 10 team members.”

- Rylan Morris, Director of Product Marketing at Vendasta




LET'S CHAT NEXT STEPS 👇



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Product Marketing Festival
July 12-13, 2023
Online
The future of win-loss analysis [webinar]
July 19, 2023
Online
Product Marketing Core two-day certification
September 20, 2023
San Francisco
Product Marketing Summit
September 21-22, 2023
San Francisco
PMM Leadership Accelerator
September 25, 2023
Live & online
Product Marketing Core one-day certification
September 27, 2023
New York
Product Marketing Core two-day certification
October 4-5, 2023
Denver
Product Marketing Summit
October 11, 2023
Vancouver
Product Marketing Core two-day certification
October 25-26, 2023
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Product Marketing Summit
November 1-2, 2023
Sydney
Product Marketing Summit
November 8, 2023
Singapore
Product Marketing Core one-day certification
November 14, 2023
Chicago
Product Marketing Summit
November 15-16, 2023
Chicago
Product Marketing Core two-day certification
November 15-16, 2023
Atlanta
Product Marketing Summit
November 29-30, 2023
London
Product Marketing Summit
November 29-30, 2023
Toronto
Product Marketing Summit
February 15-16, 2024
Austin
Product Marketing Summit
March 14-15, 2024
New York
Product Marketing Summit
March 20-21, 2024
Tel Aviv
Product Marketing Summit
April 3-4, 2024
Denver
Product Marketing Alliance was founded in February 2019 with a mission of
uniting product marketers across the globe. And it did just that.
Let’s elevate product marketing together.

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