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Submitted URL: https://hs.parcellab.com/e3t/Btc/OM+113/cgKKp04/VW_h7137WYYzW7tVzQX2bWRQ_W3X6sTS4FXns-N7swVxk3q3pBV1-WJV7CgQ7WW5GV0N13wkb...
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FIND OUT THE BIGGEST MISTAKES UK HEALTH & BEAUTY RETAILERS ARE MAKING

GET AN IN-DEPTH ANALYSIS OF THE POST-SALES EXPERIENCES PROVIDED BY UK HEALTH AND
BEAUTY RETAILERS TO ESTABLISH BEST PRACTICES, COMMON MISTAKES, AND OPPORTUNITIES
TO OUTPERFORM COMPETITORS.

Form type






Retail Model*Brand (D2C)MarketplaceBricksBricks and clicksE-commerceNA
 * Sign up to our newsletter for parcelLab and industry news (don't worry we
   only send it out once per month)

Lifecycle Stage





KEY FINDINGS

Analysis of the checkout, shipping, delivery and returns processes of
the UK’s top 50 health and beauty retailers has revealed some shocking insights
that brands can learn from:



SHIPPING OPTIONS ARE LACKING

42% of the health and beauty retailers offer just one alternative delivery
method. This means that almost half of the brands are not giving their customers
the choice of delivery options they expect.

COLLECTION SERVICES DIVIDE THE BRANDS

50% of the health and beauty brands offer a collection service, whether from
store or from a parcel shop. This is far below industry averages, where 87%
offer this service.

TRACKING LINKS OFTEN BROKEN

Just 33% of the health and beauty retailers sent a delivery tracking link that
worked immediately. Tracking errors are one of the biggest WISMO enquiry
drivers, so this result is troubling.

CUSTOMERS ARE LEFT IN THE DARK DURING DELIVERY

92% of retailers stop communicating with their customers after checkout. This
means that the majority of UK consumers are left hoping the carrier will
communicate with them about their order. For 45% of the orders this didn’t
happen.

Find out more

Stuart Hill
SVP of Logistics
FARFETCH



“Any retailer, in any market, wants to make sure that the post-sales experience
is as great as it can be. So any improvement will increase the percentage of
returning customers. 

When there are specialists like parcelLab in the market that can solve that
problem using minimal resources, it makes sense to partner externally on this
and offer customers an immediate benefit.”

Book A Demo
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