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NewsAMPLIFY the campaign goals




FOR MIDWIVES

SCROLL DOWN


ABOUT PUSH CAMPAIGN

The evidence is in: Midwives are critical to improving sexual and reproductive
health access and outcomes, reducing maternal mortality, and saving newborn
lives. They delivered us, now let’s deliver for them.

PUSH is a decade-long global movement for women and the midwives who protect and
uphold their rights and bodily autonomy.

PUSH will accelerate progress on reducing maternal and neonatal mortality,
advance SRHR, address key barriers to women’s leadership in the global health
workforce, and shift underlying gender norms that undervalue women’s rights,
lives, and work.


THE AMBITIOUS GOALS WILL WORK TOWARDS

Averting 67% of maternal deaths
Saving 1.37 million lives per year
Reducing abortions by 15 million


PUSH CAMPAIGN GOALS:

More funding for more midwives
MORE

The world needs 900,000 more midwives and only 22% of countries have sufficient
midwives for the care women and newborns need. Maternal and newborn mortality
rates are highest where midwifery numbers are lowest. This campaign will work to
establish a baseline of global midwifery funding across a range of sources, then
set an ambitious target to increase it. It will crowd in funding from
traditional and non traditional donors and provide pathways to increasing
funding in priority countries.

Improved education and training
MORE

Many countries lack established pipelines to ensure midwives receive not just
regular, high quality training, but also consistent on-the-job experience and
mentorship that allows them to deliver quality care to women. Through
multi-stakeholder coalitions in target countries, the campaign will focus on
policy and funding advocacy in-country to improve midwifery education and
training, to ensure they align with international standards.


Better pay and working conditions
MORE

Midwives often work in environments that do not value and enable midwifery
skills and needs, preventing midwives from providing quality care to pregnant
women. Low pay is endemic and representative of the low status assigned to
midwives and other predominantly female health professions. Working through
multi-stakeholder coalitions in priority countries, the campaign will focus on
achieving technical and policy changes to improve workplace safety and establish
anti-harassment policies. By advocating for increased funding and influencing
decisions about healthcare workforce pay, it will seek steady, predictable pay
increases for midwives and draw on legislation or policy around pay equity, to
establish midwives as of equal value to similar male-dominated professions.

Status, respect, and autonomy
MORE

Linked to harmful gender stereotypes, midwives are often marginalized in the
health workforce and excluded from leadership roles. When midwives are left out
of decision-making, women’s health is compromised. Through multi-stakeholder
coalitions in each target country, the campaign will identify customised policy
and other solutions to increase midwives’ decision making and scope of practice,
as well as establishing or improving regulatory frameworks that govern their
work. In relevant countries, the campaign will advance a policy proposal of for
implementing a Chief Midwife role at national level.


Improved gender norms
MORE

Underlying poor maternal and newborn outcomes, as well as low status and pay for
midwives, are evidence of harmful gender stereotypes and norms. The campaign
will question and shift these norms with innovative public communications
globally and in specific countries, link poor maternal health outcomes directly
with the lack of value for women’s lives.  This will in turn drive public
support for the profession from women and men who benefit from their life saving
work.

FIND OUT MORE


HOW IT WILL WORK


1. ENGAGE TRADITIONAL AND NON TRADITIONAL DONORS

 * Crowd in and mobilize traditional and non-traditional donors working on SDG 3
   and SDG 5.
 * Elevate and align midwifery in donor funding priorities.
 * Elevate the importance of midwifery in multilateral spaces.





2. TARGET POLICY ADVOCACY IN KEY GEOGRAPHIES SUPPORTED BY LOCAL COMMS

 * Advance midwifery in key geographies, through advocacy on national level
   policies, funding priorities, and practices.
 * Bring together key partners nationally and globally to align on goals and
   work plans.


3. GLOBAL COMMUNICATIONS CAMPAIGN

 * Shift public perceptions of gender, racial norms, and stereotypes around
   midwifery, framing it as a women’s and human rights issue.
 * Increase public support for midwives from women.
 * Engage women and men as allies and influencers.




JOIN US

JOIN THE GLOBAL MOVEMENT TO STRENGTHEN THE FUTURE OF HUMANITY BY STRENGTHENING
MIDWIFE-LED CARE.

I am..Select Onean Organizationan Individuala FunderFull NameEmail Address
Thank you! Your submission has been received!
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FOLLOW US ON SOCIAL:


CONTACT US AT:



INFO@PUSHCAMPAIGN.COM



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