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ETBRANDEQUITY DIGIPLUS FEST' 2024

6th Edition


ETBRANDEQUITY 6TH INDIA DIGIPLUS AWARDS

12 Dec 2024 The Leela Ambience, Gurugram
 * Conference
   
   
   
   
 * Award
   
   
   
   

 * Overview
 * Speakers
 * Why Join Us
 * Key Discussion Points
 * More
    * Delegate Passes
    * Startup Zone
    * Contact Us
    * Previous Edition
      * DigiPlus November 2023
      * Digiplus February 2023
      * Digiplus 2022
      * Digiplus 2021
      * Digiplus 2020

 * Home
 * Category
 * Entry Guidelines
 * Judging Criteria
 * More
    * Inspiring Case Studies
    * T&C
    * FAQs
    * Contact Us
    * Previous Edition
      * Digiplus Award 2023 Edition 2
      * Digiplus Award 2023 Edition 1
      * Digiplus Awards 2022
      * Digiplus Awards 2021
      * Digiplus Awards 2020

Login
 * Overview
 * Speakers
 * Why Join Us
 * Key Discussion Points
 * Delegate Passes
 * Startup Zone
 * More
    * Contact Us
    * Previous Edition
      * DigiPlus November 2023
      * Digiplus February 2023
      * Digiplus 2022
      * Digiplus 2021
      * Digiplus 2020

 * Home
 * Category
 * Entry Guidelines
 * Judging Criteria
 * Inspiring Case Studies
 * T&C
 * More
    * FAQs
    * Contact Us
    * Previous Edition
      * Digiplus Award 2023 Edition 2
      * Digiplus Award 2023 Edition 1
      * Digiplus Awards 2022
      * Digiplus Awards 2021
      * Digiplus Awards 2020





AWARD CATEGORIES

 * Entries will need to demonstrate an idea indigenous to or enhanced by the
   digital environment, a work originating from online platforms and
   innovatively utilizing associated technologies to deliver a brand message.
 * Each campaign should have the following elements: Objectives, Innovative
   Solutions, Execution and Implementation, Strategy, ROI, and measurable
   impact. (Refer to Form for exact questions)
 * There is no overall limit to the submission of the same piece of work, as
   long as the chosen categories are relevant.
 * The competition is open to campaigns (implemented only for Indian markets)
   created, published, and promoted between 1st March 2023 and 31st August 2024.
 * Campaigns initiated before the given timeline, but had a significant portion
   of their work completed between 1st March 2023 - 31st August 2024 are
   eligible to apply and nominate their entries. The campaign's impact should be
   within this defined period
 * If you had applied for ET DigiPlus Awards (previous edition) and didn't win
   in the appplied category. Then you may re-submit your nomination if the
   campaign was active between 1st March 2023 and 31st August 2024. Kindly
   submit impact and supportings to validate the same.
 * An entry will be deemed accepted only after the entry fee as prescribed has
   been received. Tax Invoice will be shared only after the release of the
   payment (Not on the basis of PO/RO)


INDIAN BRANDS ON THE GLOBAL STAGE

Explanation


PROCESSING FEE

Coverage


GLOBAL: BRAND AWARENESS CAMPAIGN (NEW)

This category honors campaigns specifically designed to enhance brand
recognition and visibility in international markets. Entries should demonstrate
effective strategies that engage target audiences and build a strong brand
presence. Criteria include creativity, messaging clarity, and measurable
increases in brand awareness across diverse global regions.

₹ 27000 (exclusive of GST)

National


GLOBAL: BEST DIGITAL MARKETING CAMPAIGN (NEW)

This category recognizes the most impactful digital marketing campaigns executed
by Indian brands in international markets. Evaluated on creativity, strategic
execution, and measurable results, entries should showcase innovative approaches
that resonate with global audiences, driving engagement and conversions
effectively.

₹ 27000 (exclusive of GST)

National


GLOBAL: BEST USE OF SOCIAL MEDIA (NEW)

This category celebrates exceptional use of social media platforms to connect
with global audiences. Entries should highlight innovative strategies, content
quality, and audience engagement metrics. The focus is on how well the campaign
leverages social media to expand brand reach and foster community interaction on
an international scale.

₹ 27000 (exclusive of GST)

National


GLOBAL: BEST USE OF DIGITAL TECHNOLOGY (NEW)

This category recognizes brands that utilize cutting-edge digital technologies
to enhance their marketing efforts in international markets. Entries should
demonstrate applications of technology, such as augmented reality, artificial
intelligence, or data analytics, that improve user experience and drive campaign
success. The focus is on how these technological innovations have contributed to
achieving strategic objectives in the global landscape.

₹ 27000 (exclusive of GST)

National


GLOBAL: BEST INTEGRATED MEDIA CAMPAIGN (NEW)

This category recognizes outstanding integrated media campaigns that seamlessly
combine online and traditional media. Entries should demonstrate a cohesive
strategy that leverages various platforms—like television, digital, print, and
social media—showcasing creativity and innovation.

₹ 27000 (exclusive of GST)

National


CONTENT MARKETING AWARDS

Explanation


PROCESSING FEE

Coverage


BEST USE OF PERSONALISATION (NEW)

Celebrates excellence in targeting and personalization within digital marketing
campaigns. This award honors campaigns that have effectively connected with the
right audience by delivering the right message to the right person at the right
time. The category recognizes innovative use of data, technology, and creative
strategies to tailor content and experiences that resonate deeply with
individual consumers, driving engagement and brand loyalty.

₹ 27000 (exclusive of GST)

National


USE OF CONTENT MARKETING

Recognizes a content-based marketing campaign including audio, video, mobile,
online, text and pictorial content created for digital platforms to promote a
brand/product/service. The campaign could be for single/multiple platforms.

₹ 27000 (exclusive of GST)

National


BEST CONTENT FOR BRAND BUILDING

It recognizes a campaign that strengthens a brand's identity, reputation, and
recognition among its target audience. The campaign should focus on showcasing
the brand's values, mission, and unique personality to create a deeper emotional
connection with their audience. It should include storytelling,
behind-the-scenes glimpses, customer testimonials, engaging visuals, etc.

₹ 27000 (exclusive of GST)

National


BRANDED CONTENT CAMPAIGN

This award recognises a brand that has successfully launched a B2C digital
marketing campaign aimed at directly engaging with its target audience and
taking the most creative and impactful approach to reach them. Nominations
should clearly demonstrate objective, understanding of the target audience,
approach to messaging, measurable outcomes, and effective use of multiple
channels to create a cohesive and impactful campaign.

₹ 27000 (exclusive of GST)

National


PRODUCT LAUNCH

Recognizes a campaign that has successfully generated buzz or increased
awareness to launch a new product/service via content. The launch of the product
must be between 1st March 2023 and 31st August 2024.

₹ 27000 (exclusive of GST)

National


PRODUCT RE-LAUNCH

Recognizes a campaign that has successfully generated buzz or increased
awareness to re brand an existing product or services via content. The launch of
the product must be between 1st March 2023 and 31st August 2024.

₹ 27000 (exclusive of GST)

National


EXCELLENCE IN USE OF COLLABORATIVE CONTENT

Recognizes a content-based marketing campaign which uses characters from a web
films/web series/movies/TV shows etc to promote a brand/product/service. The
characters in the campaign can be fictional or non-fictional.

₹ 27000 (exclusive of GST)

National


EXCELLENCE IN USER-GENERATED CONTENT USED FOR A CAMPAIGN

Recognize a digital marketing campaign with the most creative and effective
incorporation of user-generated content. The campaign could have been
implemented on one or more social media platforms. This category is open only
for brands & agencies.

₹ 27000 (exclusive of GST)

National


BEST VIDEO/VISUAL CONTENT CAMPAIGN

It recognizes a campaign with the most creative and distributing visual
materials such as videos, images, and graphics, to convey a specific message to
the target audience. The campaign should be designed to capture attention, tell
a story, and evoke emotions in viewers, ultimately driving them to take a
desired action of making or sharing the content.

₹ 27000 (exclusive of GST)

National


BEST SOCIAL MEDIA CONTENT CAMPAIGN

It recognizes a campaign that aims to achieve a specific marketing goals such as
increasing brand awareness, driving engagement, promoting products or services,
or generating leads. The campaign should involve creating a series of posts,
videos, images, and other content types that are strategically designed to
resonate with the target audience.

₹ 27000 (exclusive of GST)

National


MOBILE MARKETING AWARDS

Explanation


PROCESSING FEE

Coverage


BEST USE OF GPS / LOCATION (NEW)

Celebrates the most effective and innovative use of GPS or location-based
technology within a mobile app. This category highlights apps that leverage
location data to provide valuable, relevant, and personalized experiences to
users. The winning entries will demonstrate how GPS or location technology has
been used to enhance functionality, improve user experience, and drive
engagement through location-aware features and services.

₹ 27000 (exclusive of GST)

National


MOBILE TECHNOLOGY (NEW)

Recognizes a Campaign that use innovative mobile technology like location or
proximity such as RFID, GPS, geotagging, etc, augmented reality including image
recognition (QR codes, barcodes, etc.)

₹ 27000 (exclusive of GST)

National


MOBILE GAME (NEW)

Recognizes games specifically designed for mobiles/tablets whether preinstalled,
downloaded or hosted on mobile site.

₹ 27000 (exclusive of GST)

National


USE OF MOBILE

Recognizes a campaign that successfully connected a brand with users via mobile
phones or tablets through social media, app banners, games, etc. Mobile should
be the prominent medium in case other media were also engaged.

₹ 27000 (exclusive of GST)

National


USE OF IN-APP ADVERTISING

Recognizes the best use of advertising in mobile applications. These ads are
integrated directly into the user interface of the app and appear while users
are actively engaging with the app's content. This category is open to any
one-off or ongoing campaign or initiative.

₹ 27000 (exclusive of GST)

National


EXCELLENCE IN USER EXPERIENCE IN AN APP

Recognizes a mobile app that establishes a benchmark of excellence in user
experience through innovative functionality, delivering a seamless and
user-friendly encounter. Open to apps across diverse industries, this
recognition celebrates those that exemplify the highest standards of
user-centric design and interaction.

₹ 27000 (exclusive of GST)

National


MULTI CHANNEL CAMPAIGN ON MOBILE

Recognizes a multi-mobile channel marketing campaign featuring new or ground
breaking techniques and/or technologies to market a service or product or any
campaign that has leveraged existing technology with a new, unconventional and
creative execution. Multi-channel includes campaigns that span two or more
mobile channel like SMS, WhatsApp, In-App, programmatic, App push, etc.

₹ 27000 (exclusive of GST)

National


INNOVATIVE MOBILE APP OF THE YEAR

Recognizes the most innovative mobile apps that are either pre-installed or can
be downloaded from app stores. Any unique, innovative, and futuristic mobile app
designed to creatively and systematically serve the users in an unexplored
space/sector, and/or address the problems/issues which no other mobile
application had resolved before the time of its production and listing.

₹ 27000 (exclusive of GST)

National


DIGITAL CAMPAIGN AWARDS

Explanation


PROCESSING FEE

Coverage


BRAND RE-CALL CAMPAIGN (NEW)

Recognizes a digital marketing campaign focused on building and enhancing brand
awareness. This category honors efforts that have successfully established or
reinforced a brand's presence in the market, utilizing innovative strategies and
digital platforms to increase recognition, recall, and brand affinity among
target audiences.

₹ 27000 (exclusive of GST)

National


USE OF MARKETING AUTOMATION CAMPAIGN

This award recognizes a marketing campaign that expertly leverages automation
tools to optimize efficiency, personalize customer interactions, and achieve key
business objectives such as lead generation, customer engagement, or sales
conversions. Winning campaigns will showcase how automation was used to deliver
timely, relevant messages to targeted audiences with minimal manual
intervention, driving measurable results.

₹ 27000 (exclusive of GST)

National


USE OF ONLINE ADVERTISEMENT COMMERCIAL (NEW)

This category recognizes any online commercials to advertise a product or
service. The award celebrates commercials that achieved significant success
primarily due to powerful and unique content at their core. The winning entry
will demonstrate creativity, storytelling, and the ability to capture and hold
the audience’s attention, leading to measurable success in achieving the
campaign’s objectives.

₹ 27000 (exclusive of GST)

National


BRAND AWARENESS CAMPAIGN (NEW)

Recognizes a digital marketing campaign focused on building and enhancing brand
awareness. This category honors efforts that have successfully established or
reinforced a brand's presence in the market, utilizing innovative strategies and
digital platforms to increase recognition, recall, and brand affinity among
target audiences.

₹ 27000 (exclusive of GST)

National


USE OF CELEBRITY ENDORSER (NEW)

This award recognizes a brand's effective use of celebrity endorsers in
digital/marketing campaigns to boost awareness and engage its target audience.
Nominations should demonstrate how the celebrity's persona aligns with the
brand's identity, showcasing the strategic synergy used to amplify the
campaign's message and achieve measurable success.

₹ 27000 (exclusive of GST)

National


BEST DIGITAL RE-TARGETING CAMPAIGN (NEW)

This award celebrates an online advertising campaign that effectively
re-targeted consumers based on their previous online actions. The category
recognizes efforts that kept a brand in front of bounced traffic after they left
the website, successfully re-engaging potential customers and driving them back
to complete their journey with the brand.

₹ 27000 (exclusive of GST)

National


USE OF MARTECH (NEW)

This category honors outstanding achievements in the application of marketing
technology (Martech) to create highly effective and impactful campaigns. The
winning entry will demonstrate how Martech was strategically employed to enhance
customer engagement, optimize marketing efforts, and achieve superior campaign
results.

₹ 27000 (exclusive of GST)

National


USE OF ADTECH (NEW)

This award recognizes excellence in the application of advertising technology
(Adtech) to achieve specific business goals. The winning entry will highlight
how the chosen Adtech solution was tailored to meet the unique needs of the
business, driving the success of advertising campaigns through innovative and
effective use of technology.

₹ 27000 (exclusive of GST)

National


BEST MULTILINGUAL CAMPAIGN IN BHARAT (NEW)

Celebrates a digital marketing campaign that successfully appealed to Indian
audiences through regional adaptations. This category is for campaigns conducted
in at least two Indic languages, recognizing efforts that have effectively
connected with diverse linguistic audiences, making the brand more relatable and
accessible to different cultural groups across India.

₹ 27000 (exclusive of GST)

National


USE OF OTT (NEW)

This award recognises a brand that has used OTT mediums to engage with its
target audience and achieve specific marketing objectives. Nominations must
clearly demonstrate creativity, engagement, impact, innovation, and the brand's
ability to create unique and memorable experiences that capture the attention of
their target audience and inspire them to engage with the brand. This category
will not include campaigns focused only on Connected TVs.

₹ 27000 (exclusive of GST)

National


USE OF ESPORTS & GAMIFICATION (NEW)

Recognize a digital marketing campaign that has used sports/e-sports &
gamification to engage with their target audience and achieve specific digital
marketing objectives. It recognizes campaigns that have successfully leveraged
sports and games as the central medium to connect to the consumer to create
compelling and engaging marketing campaigns that resonate with their target
audience by leveraging a specific sport league, live sporting events, or sports
person. Nominations must clearly demonstrate creativity, engagement, impact,
innovation and brand's ability to create unique and memorable experiences that
captures the attention of their target audience and inspire them to engage with
the brand.

₹ 27000 (exclusive of GST)

National


SUSTAINABLE MARKETING CAMPAIGN (NEW)

Recognizes a brand’s marketing campaign that effectively promotes eco-friendly
products or practices. Nominations should demonstrate creativity, innovation,
and the ability to inspire sustainable behavior among consumers through digital
and marketing channels.

₹ 27000 (exclusive of GST)

National


BEST GUERRILLA MARKETING CAMPAIGN (NEW)

Recognizes a brand’s successful guerrilla marketing campaign that employs
creative and unconventional strategies to make a significant impact. Nominations
should showcase how the campaign generates buzz, creates memorable experiences,
and engages the audience in unexpected and innovative ways through digital and
marketing channels.

₹ 27000 (exclusive of GST)

National


SPORTS MARKETING CAMPAIGN (NEW)

Recognizes a brand’s success in executing a compelling sports marketing campaign
that effectively engages its target audience and meets key business objectives.
Nominations should highlight creativity, engagement, and impact through digital
and marketing channels, demonstrating how the campaign leveraged digital media
to create unique and memorable experiences.

₹ 27000 (exclusive of GST)

National


INTEGRATED DIGTAL MARKETING CAMPAIGN - ENTERTAINMENT

Recognizes a digital marketing campaign in the entertainment industry that has
effectively utilized at least two digital channels, such as web, mobile, IVRS,
social media, email marketing, or SMS marketing, to promote a TV show, movie, or
entertainment product. This category honors campaigns that have demonstrated
strategic integration across multiple platforms, resulting in increased
engagement, audience reach, and overall success in promoting the entertainment
content.

₹ 27000 (exclusive of GST)

National


INTEGRATED DIGTAL MARKETING CAMPAIGN - PRODUCT/ SERVICE

This category recognizes a digital marketing campaign that has effectively
leveraged at least three digital channels, such as web, mobile, IVRS, social
media, email marketing, or SMS marketing, to promote a product or service. The
award celebrates campaigns that have shown excellence in integrating these
platforms to create a cohesive and impactful digital presence, driving brand
awareness, customer engagement, and measurable results.

₹ 27000 (exclusive of GST)

National


BEST INTEGRATED MEDIA CAMPAIGN - ENTERTAINMENT

This category honors the best holistic integrated media campaign in the
entertainment sector that seamlessly blends both online and traditional media.
The strongest entries demonstrate a well-coordinated strategy that leverages the
unique strengths of each medium, showcasing creativity, innovation, and
effective execution. The winning campaign will have successfully engaged
audiences across multiple touchpoints, delivering outstanding results in
promoting a TV show, movie, or entertainment product.

₹ 27000 (exclusive of GST)

National


BEST INTEGRATED MEDIA CAMPAIGN - PRODUCT/ SERVICE

Recognizes the best holistic integrated media campaign for a product or service
that successfully combines online and traditional media. The award celebrates
campaigns that have achieved seamless synergy between different media channels,
demonstrating strong strategic alignment, creativity, and flawless execution.
The most compelling entries will showcase how the integrated approach led to
significant brand visibility, customer engagement, and measurable business
outcomes.

₹ 27000 (exclusive of GST)

National


USE OF DIGITAL

Recognizes the most innovative and effective digital media campaign that has
significantly impacted its target audience. Entries should demonstrate creative
use of digital platforms such as websites, apps, email marketing, or digital
advertising to achieve measurable results and engagement.

₹ 27000 (exclusive of GST)

National


B2B CAMPAIGN

Recognizes a B2B campaign that has pre-dominantly used digital media to reach
the corporate / B2B audience.

₹ 27000 (exclusive of GST)

National


B2C CAMPAIGN

Recognizes a B2C campaign that has pre-dominantly used one or more digital media
to communicate with the consumers or target audience.

₹ 27000 (exclusive of GST)

National


DIGITAL STRATEGY

Recognizes a digital marketing strategy or plan that impacted sales or a new
program/product/service development, competition, etc.

₹ 27000 (exclusive of GST)

National


BUDGET DIGITAL MARKETING CAMPAIGN

It recognizes the digital marketing campaigns that focus on online promotional
activities in order to achieve marketing objective within their limited
financial resources.The campaign should involve digital channels such as social
media, email, online advertising, etc to promote a product, service, or message.
1. Small Budget Digital Marketing Campaign: Recognizes a digital marketing
campaign that showcased quantitative impact by executing the campaign within a
small budget of up to INR 5 lakhs. 2. Medium Budget Digital Marketing Campaign:
Recognizes a digital Campaigns that were effectively executed on a budget under
30 lakhs but more than 5 Lakhs. 3. Large Budget Digital Marketing Campaign:
Recognizes Digital Campaigns that were effectively executed on a budget above 30
lakhs.

₹ 27000 (exclusive of GST)

National


USE OF STORYTELLING

The award celebrates a brand that has used storytelling to engage with their
target audience and achieve specific marketing objectives. It recognizes a
digital marketing campaign that leverages story telling to connect to the
consumer. Nominations must clearly demonstrate creativity, engagement, impact,
innovation and brand's ability to create unique and memorable experiences that
captures the attention of their target audience and inspire them to engage with
the brand.

₹ 27000 (exclusive of GST)

National


USE OF VIDEO

Recognizes a digital marketing campaign that used video as their primary medium
to effectively deliver content, communicate a message, advertise, promote ideas,
increase customer engagement. The quantifiable results should be able to
demonstrate impressions, views, likes and overall impact on brand / product
outreach.

₹ 27000 (exclusive of GST)

National


USE OF DATA ANALYTICS/INSIGHT

Recognizes a digital marketing campaign that successfully leveraged data-driven
insights and re-targeting strategies to implement and execute a strategic plan.
This category highlights campaigns where data analytics played a crucial role in
understanding customer behavior, refine targeting strategies, optimizing
marketing efforts, and achieving measurable outcomes, showcasing the power of
informed decision-making in digital marketing.

₹ 27000 (exclusive of GST)

National


USE OF SOCIAL MEDIA

Recognizes a digital marketing campaign that has predominantly used one or more
social media platforms innovatively to promote the brand/ product and shown
significant impact.

₹ 27000 (exclusive of GST)

National


USE OF PERFORMANCE MARKETING

Recognizes a brand that has successfully executed a campaign using social media
channels such as Facebook, Instagram, X, and others to engage their target
audiences and drive business results. Nominations must clearly demonstrate
creativity, engagement, impact, innovation, and the brand's ability to create
unique and memorable social media experiences that capture the attention of
their target audience and inspire them to engage with the brand.

₹ 27000 (exclusive of GST)

National


USE OF AUDIO MARKETING

Recognizes campaigns that have successfully leveraged audio as the central
medium to connect to the consumer using radio, podcasts, audio streaming and
other formats to create compelling and engaging marketing campaigns that
resonate with their target audience.

₹ 27000 (exclusive of GST)

National


USE OF DISPLAY

Recognizes a campaign that extensively used static or dynamic media inventory,
including digital banners, buttons, pop-ups, videos, expanding banners or any
other form of web displays, etc.

₹ 27000 (exclusive of GST)

National


USE OF VIRAL MARKETING

Recognizes a digital marketing campaign that went viral across web, mobile &
social media to reach the target audience. The campaign should have at least 1
million views to apply for this category.

₹ 27000 (exclusive of GST)

National


USE OF DIGITAL BRAND COMMUNITIES

Recognizes a digital marketing campaign that has built brand communities over a
period of time and communicated strong messages to its core group of loyal
consumers and shown relevant growth in the loyal consumer base.

₹ 27000 (exclusive of GST)

National


USE OF SEARCH MARKETING / PAID SEARCH

Recognizes a campaign that has created measurable impact through use of search
marketing across B2B or B2C work. SEO may target different kinds of search,
including image search, local search, video search, academic search, news search
and industry-specific vertical search engines and achieve tangible results in
terms of number of clicks, open rates, views, visits, registrations etc.

₹ 27000 (exclusive of GST)

National


DIGITAL CAMPAIGN TARGETING MILLENNIALS

Recognizes a digital marketing campaign that has pre-dominantly used digital
platforms to communicate with millennials i.e. Age Group upto 35 years.

₹ 27000 (exclusive of GST)

National


REGIONAL DIGITAL CAMPAIGN (ADDITIONAL 5% DISCOUNT)

Recognizes a digital marketing campaign that was executed on a local or regional
level, with the intent of reaching consumers in a specific geographic area and
which showcased effective and quantifiable impact.

₹ 27000 (exclusive of GST)

National


SOCIAL IMPACT CAMPAIGN (ADDITIONAL 5% DISCOUNT)

Recognize a digital marketing campaign that made a positive social impact
through a CSR or Not-for-profit campaigns. It celebrates the organization's
commitment to creating meaningful change in the world. Nominations must clearly
demonstrate creativity, innovation, and effectiveness in addressing a social or
environmental issue and how the campaign has successfully engaged the target
audience, increased awareness about the issue, and inspired action towards a
solution. The campaign should have been executed by organizations and MNCs.
NGOs, government or public organizations, trusts, can also apply in this
category.

₹ 27000 (exclusive of GST)

National


USE OF PR

This award recognises a brand that has successfully executed a PR campaign to
engage with its target audience and achieve specific marketing objectives.
Nominations must clearly demonstrate creativity, engagement, impact, innovation,
and measurable results of the campaign.

₹ 27000 (exclusive of GST)

National


CUSTOMER ENGAGEMENT & EXPERIENCE CAMPAIGN

Recognize a digital marketing campaign in creating exceptional customer
experiences and building long-term relationships of brand with their customers.
It celebrates campaigns that focus on delivering an exceptional customer
experience across all touchpoints and improving overall customer engagement.
Nominations must clearly demonstrate brands' deep understanding of customer
needs and expectations, how it created innovative and personalized experiences
that resonate with their target audience in addition to creativity, originality,
effectiveness and measurable results.

₹ 27000 (exclusive of GST)

National


TECH ENABLED CAMPAIGN

Recognizes a groundbreaking digital marketing campaign that has harnessed
cutting-edge technology to create an innovative and impactful digital marketing
endeavor. This category shines a spotlight on campaigns that have ingeniously
utilized technologies such as Augmented Reality (AR), Virtual Reality (VR),
Artificial Intelligence (AI), Machine Learning (ML), Chatbots, Metaverse, and
more, to ignite engagement, amplify brand recognition, and attain quantifiable
outcomes. Nominees vying for this coveted accolade must exhibit a seamless
fusion of imagination, ingenuity, and strategic prowess. We seek campaigns that
have not only pushed the boundaries of creativity but have also skillfully
harnessed the technology platforms or tools to deliver tangible and measurable
results. Nominees vying for this coveted accolade must exhibit a seamless fusion
of imagination, ingenuity, and strategic prowess. We seek campaigns that have
not only pushed the boundaries of creativity but have also skillfully harnessed
the technology platforms or tools to deliver tangible and measurable results.

₹ 27000 (exclusive of GST)

National


USE OF AFFILIATE MARKETING

The award celebrates the best digital campaign demonstrating an effective &
innovative use of affiliate marketing, delivering effective results and ROI.

₹ 27000 (exclusive of GST)

National


PERSISTENT LONG RUNNING CAMPAIGN

Recognize a digital marketing campaign that has been running for more than 2
years. The nomination showcases how the campaign has evolved in the last few
years and is still going strong with consumers. Entries under this category will
be accepted only for the newest versions of such a campaign launched in the
period 1st March 2020, to 31st July 2021, and are still running on various
digital media platforms. Kindly mention the impact/outcome on a year-on-year
basis.

₹ 27000 (exclusive of GST)

National


MOMENT MARKETING CAMPAIGN

Recognizes a digital marketing campaign which used offline events or
experiences. This is for cases where the brand was proactive and responded if a
customer reacted to digital advertising campaign, a brand post, a recent brand
association, or any other topical news to create online conversations.

₹ 27000 (exclusive of GST)

National


FESTIVE MARKETING

Recognize a digital marketing campaign that was successfully launched during the
festive season aimed at directly engaging with their target audience and taken
the most creative and impactful approach to reach them. Nominations should
clealry demonstrate objective, understanding of the target audience, approach to
messaging, measurable outcomes, and effective use of multiple channels to create
a cohesive and impactful campaign. Eligible campaigns may include social media
campaigns, influencer partnerships, experiential marketing events, product
launches, or any other consumer-facing marketing initiative.

₹ 27000 (exclusive of GST)

National


SEASONAL MARKETING

Recognize a digital marketing campaign that has successfully launched a digital
marketing campaign during a particular season (spring, monsoon, summer, winter,
autumn) aimed at directly engaging with their target audience and taken the most
creative and impactful approach to reach them. Nominations should clearly
demonstrate objective, understanding of the target audience, approach to
messaging, measurable outcomes, and effective use of multiple channels to create
a cohesive and impactful campaign. Eligible campaigns may include social media
campaigns, influencer partnerships, experiential marketing events, product
launches, or any other consumer-facing marketing initiative.

₹ 27000 (exclusive of GST)

National


TRADITIONAL DIGITAL MARKETING CAMPAIGN OF THE YEAR

To recognize any well-targeted and coordinated communication campaign (text,
images, infographics, newsletters, video, etc.) that used traditional digital
marketing as a tool for promotion of an idea, concept, product, service, or
offer and achieved significant results.

₹ 27000 (exclusive of GST)

National


INFLUENCER CAMPAIGN OF THE YEAR

It recognizes the influencers who have collaborated with a brand/company to
promote a product, service, or message on digital platforms. The campaign should
stand out as an exceptional due to its effectiveness, creativity, reach, and
engagement with the target audience. 3 categories: 1. Mega Influencer Digital
Campaign of the Year: This category recognizes a Mega Influencers (having a
following of more than 1 million) . 2. Macro Influencer Digital Campaign of the
Year: This category recognizes a Macro Influencers (having a following between
500k and 1 million). 3. Micro Influencer Digital Campaign of the Year: This
category recognizes Micro Influencers (having a following between 50k and 500k)
for the promotion of their brands – either to drive awareness, launch a brand,
or drive sales.

₹ 27000 (exclusive of GST)

National


INDUSTRY AWARDS

Explanation


PROCESSING FEE

Coverage


EDTECH

This award recognizes outstanding digital marketing campaigns by Edtech brands,
including startups. Nominations should highlight how the campaign showcased the
brand’s identity, boosted consumer engagement, and made a notable impact on the
Edtech landscape. Focus on creativity, strategy, and measurable results.

₹ 27000 (exclusive of GST)

National


TRANSPORT AND LOGISTICS (NEW)

Recognizes excellence in digital marketing within the transport and logistics
sector. This category includes campaigns by companies involved in shipping,
freight, warehousing, and transportation services. It honors efforts that have
successfully enhanced operational visibility, streamlined services, and built
brand trust, contributing to the efficiency and growth of the transport and
logistics industry.

₹ 27000 (exclusive of GST)

National


HOSPITALITY, TRAVEL & TOURISM (NEW)

This category recognizes digital marketing excellence within the hospitality,
travel, and tourism industries, encompassing hotels, resorts, travel agencies,
airlines, tour operators, and other entities involved in promoting travel and
accommodation services. The award celebrates campaigns that have successfully
enhanced customer experiences, driven bookings, inspired travel, and built
strong, memorable brands. In these highly competitive industries, winning this
award signifies a mark of distinction, excellence in customer engagement, brand
loyalty, and a significant contribution to the growth and visibility of travel
destinations and hospitality services.

₹ 27000 (exclusive of GST)

National


START-UP BRAND (NEW)

Recognizes the innovative digital marketing strategies employed by start-up
companies. This category is designed for emerging brands that have demonstrated
creativity, agility, and effectiveness in establishing a strong market presence
through digital platforms. It celebrates the efforts of start-ups that have
successfully engaged with their target audiences, built brand awareness, and
driven growth in a highly competitive environment.

₹ 27000 (exclusive of GST)

National


PROFESSIONAL SERVICES (NEW)

Celebrates digital marketing achievements in the professional services sector,
including legal, financial, consulting, and other service-based businesses. This
category acknowledges campaigns that have effectively communicated expertise,
built trust, and attracted clients through digital channels. The awards
highlight the importance of strong online presence and reputation in the
professional services industry.

₹ 27000 (exclusive of GST)

National


TECHNOLOGY, MEDIA AND TELECOMMUNICATIONS (NEW)

Acknowledges digital marketing excellence in the technology, media, and
telecommunications sectors. This category includes campaigns by companies
providing tech solutions, media services, or telecommunications products. The
awards recognize innovative strategies that have effectively reached and engaged
tech-savvy audiences, driven product adoption, and enhanced brand reputation in
these rapidly evolving industries.

₹ 27000 (exclusive of GST)

National


FOOD TECH (NEW)

Recognizes digital marketing excellence by Food-Tech brands. These are digital
first brands that leverage technology to deliver food to their customers. The
nomination must successfully showcase the brand's unique identity, propelled
consumer engagement, and how it significantly impacted the Food tech landscape.

₹ 27000 (exclusive of GST)

National


D2C (NEW)

This category honors exceptional marketing campaigns by brands that directly
sell their products to consumers through online platforms, bypassing traditional
retail channels. The winning entry should demonstrate how the campaign
effectively showcased the brand's unique identity, drove significant consumer
engagement, and made a notable impact on the D2C landscape, setting new
benchmarks for success in this space.

₹ 27000 (exclusive of GST)

National


AGRICULTURE AND AGRIBUSINESS (NEW)

Recognizes digital marketing excellence by brands in the Agriculture and
Agribusiness sector, including farming technologies and sustainable agriculture.
The nomination must successfully showcase the brand's unique identity, propelled
consumer engagement, and how it significantly impacted the Agriculture &
Agribusiness landscape.

₹ 27000 (exclusive of GST)

National


FINTECH (NEW)

Recognizes digital marketing excellence by Fintech brands across lending,
insurance, brokerage, digital wallets, and others. These are the first
tech-focused financial brands providing digital products and services to the
customers. The nomination must successfully showcase the brand's unique
identity, propelled consumer engagement, and how it significantly impacted the
Fin tech landscape.

₹ 27000 (exclusive of GST)

National


RESTAURANTS & QSR (NEW)

Recognizes digital marketing excellence by Restaurant and QSR brands. The
nomination must successfully showcase the brand's unique identity, propelled
consumer engagement, and how it significantly impacted the Restaurant and QSR
landscape.

₹ 27000 (exclusive of GST)

National


KIDS & PARENTING (NEW)

Recognizes digital marketing excellence by Kids & Parenting brands including
clothing, shoes, toys, personal care, food, and others. The nomination must
successfully showcase the brand's unique identity, propelled consumer
engagement, and how it significantly impacted the Kids & Parenting landscape.

₹ 27000 (exclusive of GST)

National


RETAIL - CONSUMER PRODUCTS (NEW)

Recognizes digital marketing excellence by retail outlets, supermarkets,
departmental stores, online retail platforms selling consumer products, etc.The
nomination must successfully showcase the brand's unique identity, propelled
consumer engagement, and how it significantly impacted the Retail - Consumer
Products landscape.

₹ 27000 (exclusive of GST)

National


RETAIL - FASHION BEAUTY & LIFESTYLE

Recognizes digital marketing campaign by physical and online retail store brands
of ffashion, beauty and lifestyle products, clothing, accessories, luxury
fashion, etc .The nomination must successfully showcase the brand's unique
identity, propelled consumer engagement, and how it significantly impacted the
Retail - Fashion, Beauty & Lifestyle.

₹ 27000 (exclusive of GST)

National


AUTOMOBILE

Recognizes digital marketing excellence in automobile sector. This includes
two-wheelers, three-wheelers, and four-wheelers ranging from mini, hatchback to
utility vehicles, light/medium/heavy commercial vehicles, electric vehicles,
manufacturers of auto spare parts across various categories of vehicles, tyre
manufacturers, heavy industrial vehicles such as earth movers. The sector is
highly competitive, and awards are a way for companies to stand out from their
competitors and gain recognition for their efforts in building a strong brand
that resonates with customers.

₹ 27000 (exclusive of GST)

National


BFSI

Recognizes digital marketing excellence in BFSI Sector. This includes banking,
insurance, financial institutions (banks/insurance firms/NBFCs/Mutual
Funds/brokerage firms). The sector is highly competitive, and awards are a way
for companies to stand out from their competitors and gain recognition for their
efforts in building a strong brand that resonates with customers.

₹ 27000 (exclusive of GST)

National


B2B

Recognizes digital marketing campaign for companies who's core profile is
dealing with B2B customers only, the loyalty initiatives and digital marketing
campaigns undertaken will be recognized. The sector is highly competitive, and
awards are a way for companies to stand out from their competitors and gain
recognition for their efforts in building a strong brand that resonates with
customers.

₹ 27000 (exclusive of GST)

National


EDUCATION

Recognize digital marketing excellence by brands in the education sector
including schools, colleges, and universities, museums, art galleries,
performing arts venues, etc. The sector is highly competitive, and awards are a
way for companies to stand out from their competitors and gain recognition for
their efforts in building a strong brand that resonates with customers.

₹ 27000 (exclusive of GST)

National


HEALTH, FITNESS & WELLNESS SECTOR

Recognizes digital marketing campaign in the Health, Fitness & Wellness Sector.
This includes healthcare & homecare providers, healthcare equipment
manufacturers, pharmaceutical companies, Online medicine providers/apps, online
doctor appointment booking apps/websites, hospitals, pharmacies, online
pharmacies, health & wellness apps, healthy-living apps, etc. The sector is
highly competitive, and awards are a way for companies to stand out from their
competitors and gain recognition for their efforts in building a strong brand
that resonates with customers.

₹ 27000 (exclusive of GST)

National


FMCG - FOOD

Recognizes digital marketing campaign in the space of the FMCG - Food industry.
This includes confectionaries, health food & organic food, fresh food, packaged
food, dairy products, snacks. The sector is highly competitive, and awards are a
way for companies to stand out from their competitors and gain recognition for
their efforts in building a strong brand that resonates with customers.

₹ 27000 (exclusive of GST)

National


FMCG - BEVERAGE

Recognizes digital marketing campaign in the space of FMCG beverage brands. This
includes aerated drinks, packaged juices, milk, coconut water, lassi, chaach,
energy drinks, fruit beers. The sector is highly competitive, and awards are a
way for companies to stand out from their competitors and gain recognition for
their efforts in building a strong brand that resonates with customers.

₹ 27000 (exclusive of GST)

National


FMCG - PERSONAL CARE

Recognizes digital marketing excellence in FMCG - Personal Care sector. This
includes soaps, shampoos, hand sanitizers, hair oils, skincare & haircare
products, toothbrushes, toothpaste, detergent soaps & powders etc. The sector is
highly competitive, and awards are a way for companies to stand out from their
competitors and gain recognition for their efforts in building a strong brand
that resonates with customers.

₹ 27000 (exclusive of GST)

National


MEDIA & ENTERTAINMENT

Recognizes digital marketing excellence in media & entertainment. This includes
production houses, OTT streaming apps - Audio & Video, record labels, radio
platforms, TV Shows, web series, film production firms, broadcasters, artists,
celebrities, sports teams/leagues, video game creators etc. The sector is highly
competitive, and awards are a way for companies to stand out from their
competitors and gain recognition for their efforts in building a strong brand
that resonates with customers.

₹ 27000 (exclusive of GST)

National


CONSUMER DURABLES & ELECTRONICS

Recognizes digital marketing excellence in the consumer durables & electronics
sector. This includes home appliances, electronic gadgets, etc. The sector is
highly competitive, and awards are a way for companies to stand out from their
competitors and gain recognition for their efforts in building a strong brand
that resonates with customers.

₹ 27000 (exclusive of GST)

National


REAL ESTATE ENTERPRISE

Recognizes any digital strategy, plan, etc. implemented in the form of
marketing/expansion/mergers and acquisitions/partnership, sales enhancement, new
program development, etc. by/for a Real Estate enterprise which created an
impact and produced significant results.

₹ 27000 (exclusive of GST)

National


E- COMMERCE

Recognizes digital marketing campaign for e-commerce brands. The sector is
highly competitive, and awards are a way for companies to stand out from their
competitors and gain recognition for their efforts in building a strong brand
that resonates with customers.

₹ 27000 (exclusive of GST)

National


CONSUMER TECH

Recognizes digital marketing campaign in the space of consumer technology which
will include any form of technology that is intended for use by consumers in the
general public. This does not includes consumer apps in the EdTech & FinTech
space (separate category for the same)

₹ 27000 (exclusive of GST)

National


MOBILE HANDSETS & ACCESSORIES

Recognizes digital marketing excellence by mobile phone and accessories
manufacturers. This includes Smartphones/Feature Phones/smartwatches/ear
pods/accessories etc.. The sector is highly competitive, and awards are a way
for companies to stand out from their competitors and gain recognition for their
efforts in building a strong brand that resonates with customers.

₹ 27000 (exclusive of GST)

National


SPECIAL AWARDS

Explanation


PROCESSING FEE

Coverage


DIGITAL BRAND OF THE YEARR

This award will go to a brand that wins the maximum number of awards in the
above mentioned categories. (Not open for nominations)

This is a derivative award

National


INDEPENDENT DIGITAL AGENCY OF THE YEAR

This award will go to the independent digital agency that wins the maximum
number of awards in the above mentioned categories. (Not open for Nominations)

This is a derivative award

National


NETWORK DIGITAL AGENCY OF THE YEAR

This award will go to the network digital agency that wins the maximum number of
awards in the above mentioned categories. (Not open for nominations)

This is a derivative award

National


NEXT GENERATION AWARD (UNDER 35) (NEW)

This award honors an exceptional young professional under 35 from a brand or
client, recognized for their talent, creativity, and innovation in digital
marketing. The recipient will have made significant contributions by leading
impactful campaigns, embracing new trends, and setting industry standards.
Despite a short career span, they have shown remarkable potential and
leadership, positioning themselves as future leaders in digital marketing with a
proven track record of driving results and inspiring others.

₹ 28000 (exclusive of GST)

National


DISRUPTIVE DIGITAL CAMPAIGN OF THE YEAR (NEW)

Refers to innovative and unconventional digital marketing strategies that
significantly stand out from traditional approaches. This category celebrates
campaigns that have captured attention and generated strong engagement by
breaking through the noise in the digital space. The goal of disruptive
communication is to challenge the status quo, surprise audiences, and provoke a
reaction that drives the campaign's message home effectively.

₹ 28000 (exclusive of GST)

National


EMERGING DIGITAL AGENCY

To recognize digital marketing agencies that have showcased clear team
objectives as well as client objectives, recent campaign achievements,
challenges faced, number of staff, details of clients, turnover, etc. The
participating agency must have been incorporated on or after May 01, 2018.

₹ 28000 (exclusive of GST)

National


DISRUPTIVE BRAND OF THE YEAR

This award celebrates brands that have challenges the status quo and disrupted
the digital market redefining the way businesses operate, creating new
opportunities for growth and success, either by introducing innovative
products/services.

₹ 28000 (exclusive of GST)

National


DIGITAL PERSON OF THE YEAR

This award will honor an individual from a digital agency who has demonstrated
creativity, overseen the execution of a plan through specific initiatives and
has produced outstanding results. The Digital Person would have also helped
cross-functional teams develop and evolve ideas to bring together brand goals
and objectives and consumer needs, spotting trends and technologies that play
roles in consumers’ lives. The nominee must have at least 10+ years of work
experience overall to be eligible for this award.

₹ 28000 (exclusive of GST)

National


DIGITAL MARKETER OF THE YEAR

This award will honor an individual from a brand / advertiser who employs
digital marketing measures throughout the customer's lifecycle and sales
strategy to provide customers with an advanced digital branding experience
across all touchpoints. He or she is particularly open to the new rapidly
changing trends in digital marketing and is trying to use them for their own
organization. He should be a person who measures the success of digital
marketing activities and continually reviews the digital strategy for
optimization opportunities. The nominee must have at least 10+ years of work
experience overall to be eligible for this award.

₹ 28000 (exclusive of GST)

National


DIGITAL MARKETING TEAM OF THE YEAR

This award celebrates the exceptional performance of a team of digital marketers
(from the brand/advertiser) who have demonstrated outstanding creativity,
strategic thinking, and innovation in achieving their organization's marketing
goals. Nominations need to showcase their teams' collaborative efforts,
effective communication, innovative strategies and exceptional leadership to
deliver successful campaigns. The campaigns should have made a significant
impact on their organization's bottom line.

₹ 28000 (exclusive of GST)

National



For any issues requiring immediate escalation, please write to
shahbaz.khan@timesinternet.in - Md. Shahbaz Khan,
Head of Special Initiatives & Business Strategy, The Economic Times Business
Verticals


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