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BUDWEISER WON’T CUT OFF THE TAILS OF ITS FAMOUS CLYDESDALE HORSES

By Ramishah Maruf, CNN
Updated 9:06 AM EDT, Thu September 21, 2023
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New York CNN  — 

PETA said it’s “cracking open some cold ones” after Anheuser-Busch said it’s
ending the practice of cutting the tails of Budweiser’s iconic Clydesdale
horses.

Budweiser has featured the horses, with their ubiquitous white feathered legs,
in its ad campaigns for decades, from the holidays to the Super Bowl. But the
practice of “docking,” which is when the tail’s hair is cut short and which can
result in parts of the tailbone being shaved off, has long been under fire from
animal rights groups.

Budweiser Clydesdale horses are seen during 2016 Stagecoach California's Country
Music Festival at Empire Polo Club on April 30, 2016 in Indio, California.
Matt Cowan/Getty Images

In a statement, Anheuser-Busch said “the practice of equine tail docking was
discontinued earlier this year.”

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“The safety and well-being of our beloved Clydesdales is our top priority,” a
company spokesperson said.

Earlier this month, People for the Ethical Treatment of Animals and other animal
rights groups sent a letter to the company requesting it “immediately prohibit
the amputation” of the horses’ tailbones.

The American Veterinary Medical Association said the practice has become
“cosmetically fashionable” in some breeds for competitions or shows. The
association said it’s been widely suggested that veterinarians should not
perform surgeries that are not medically necessary. At least ten states have
banned the docking of horses’ tails, the AVMA said.

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Dylan Mulvaney’s Instagram post showing off a customized Bud Light can.


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MEASURE AD PERFORMANCE

Measure ad performance

The performance and effectiveness of ads that you see or interact with can be
measured.

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MEASURE CONTENT PERFORMANCE

Measure content performance

The performance and effectiveness of content that you see or interact with can
be measured.

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APPLY MARKET RESEARCH TO GENERATE AUDIENCE INSIGHTS

Apply market research to generate audience insights

Market research can be used to learn more about the audiences who visit
sites/apps and view ads.

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DEVELOP AND IMPROVE PRODUCTS

Develop and improve products

Your data can be used to improve existing systems and software, and to develop
new products

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ENSURE SECURITY, PREVENT FRAUD, AND DEBUG

Always Active

Your data can be used to monitor for and prevent fraudulent activity, and ensure
systems and processes work properly and securely.

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TECHNICALLY DELIVER ADS OR CONTENT

Always Active

Your device can receive and send information that allows you to see and interact
with ads and content.

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MATCH AND COMBINE OFFLINE DATA SOURCES

Always Active

Data from offline data sources can be combined with your online activity in
support of one or more purposes

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LINK DIFFERENT DEVICES

Always Active

Different devices can be determined as belonging to you or your household in
support of one or more of purposes.

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RECEIVE AND USE AUTOMATICALLY-SENT DEVICE CHARACTERISTICS FOR IDENTIFICATION

Always Active

Your device might be distinguished from other devices based on information it
automatically sends, such as IP address or browser type.

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STRICTLY NECESSARY COOKIES

Always Active

These cookies are necessary for the website to function and cannot be switched
off in our systems. You can set your browser to block or alert you about these
cookies, but some parts of the site will not work.

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COOKIE LIST



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